Your cover letter is your first impression with a company, even before an interview occurs. There is some debate among job seekers now about the importance of cover letters, now that email and online applications have replaced postal mail. However you apply for a job, though, a cover letter is still very important, and making yours stand out from your competition is equally important. So how can you make your cover letter unique, without looking desperate for attention? Here are a few guidelines to writing an effective cover letter that presents your personality in a way that sets you apart from the competition.

Don’t use a template : The most effective way to write a unique cover letter is to avoid templates or form letters. Not only will the reader be aware that you’ve put some thought into your introduction this way, but it will also open you up to different formats that will allow you to express your thoughts in the most concise manner. Maybe you want a bulleted list of keywords at the top, or you have particular experience in an aspect of the job, and want more time to explain – don’t pigeonhole yourself into skipping it because it doesn’t fit a pre-made template.

Make the cover letter appropriate for a quick scan : Sure, you want to tell a potential employer all about why you’re the best, but chances are the HR staff doesn’t have time to read 50 individual cover letters. Make your letter easy to digest with a quick 5 second eye scan. Include your skill set in an easy to read bulleted list at the top, or format your letter with the main points in bold text. People start skimming when they hit a block of text, so tell their eyes where to go. Make sure they can see all the most important information within 5 seconds of opening your email.

Remind them that this is just a highlight of your full resume : The point of the cover letter is to tell the employer at a glance why they ought to bother looking at your resume. So don’t forget to remind them that it’s attached.

Include links to your information in a clickable format : You may not have your own website, but you probably (and should) have a LinkedIn profile. Even better, you may have a work appropriate, or industry related blog. Use these to let employers get to know the real you. Let them see that you’re an expert in your field by sharing a blog you’ve created, or an article you’ve written. Let them get a glimpse of you that’s deeper than the resume. This is important though, make any links clickable. They probably won’t bother typing in a URL.

Make your text catchy, just in case they do read it : If you have interested an employer enough that they read your full cover letter (keep it short, though), then make sure that what you do write is well written. Aside from making sure it’s grammatically perfect, make it an interesting read, too. Add a bit of humor, or a clear opinion about something. If your cover letter is just rote information, then it’s no more informative than your resume.

Your cover letter is one of the most important documents you will write in your job search. Some argue that it’s equally as important as the resume. Of course, every job will place a different amount of weight on the cover letter, but however important the cover letter is to an employer, there are some mistakes that you absolutely should not make. Here are some of the common pitfalls to avoid when writing your letter.

Mistake – Bad spelling or grammar

This mistake is the most common, and what makes it so grievous is the fact that it’s completely avoidable. There is no excuse for bad spelling or grammar in a cover letter. If you’re not sure it’s perfect, have someone read over your work before you send it. You don’t get a second chance at a first impression, and grammar mistakes in a cover letter tell an employer that you aren’t paying attention at best, and that you’re uneducated at worst.

Mistake – “To Whom It May Concern”

While some form letters are written very well, they won’t really help you show that you’ve done your research on the company. Never let your cover letter be generic. Use a last name in your address if at all possible. The ‘To Whom it May Concern” intro just shows you don’t know how to pick up a phone and call to see who the hiring manager is, or you don’t know how to use Google. If you absolutely cannot find the name of a person in the company, make sure the address at least fits the position.  For example, if you’re applying for a sales job, try “Sales Team Hiring Manager”.

Mistake – Using the company to further your own goals

Remember, that any employers wants to know how you will be an asset to the company, not the other way around. Don’t use your cover letter to explain how the company will help you achieve your dreams of being a clerical assistant. Explain how your particular skill set will increase productivity, and how your work in the past has demonstrated this.

Mistake – Leaving it all up to the employer

Don’t end your cover letter with a line like “I hope to hear from you soon.” This takes things out of your hands. You want full control over the situation. Instead, say something like “I will email again on X day to arrange an interview.” If you’re not bold enough for this, at least make a commitment to follow up with the employer. Just be sure that if you set up a time for follow up, you comply without fail.

Mistake – Ignoring the job posting

The job posting ad may have important instructions about how to submit a resume, and what needs to be included. If you ignore the ad, you run the risk of missing critical information, and having even a perfectly written cover letter ignored.

Cover letters seem to be difficult for people, even resume writers. Why is that? What makes a good cover letter?

Cover letters can be fun to write. There really aren’t many ‘rules’ to writing them. You can let your personality shine through. They allow you to positively present your skills, accomplishments, and credentials in a way that will encourage the reader to want to read even more about you (and then move on to the resume). There are lots of  things I can get into in more depth (types of resumes, scope, presentation, who your audience is, etc.) but for now, I am just going to touch on the basics. In future posts, I will dissect cover letters more closely.

Here are some easy ideas to keep in mind when writing your cover letter:

• Make sure your intention is clear. In other words, what is the job you are applying for? Clearly state it. Don’t make the reader guess. You could say something like, “…and this is why my qualifications make me a perfect match for the Sales Management position”.

• Highlight your top achievements. You don’t have to rewrite everything you wrote in the resume, just summarize some of your top accomplishments. Wow them with what you have done.

• Add your relevant skills or qualifications. Let the reader know what you excel at and what you are capable of. This is a great place to talk about any extra credentials or training you’ve had that relate to the position.

• Write toward the position you are applying for. When preparing the cover letter, keep in mind the requirements of the position and add your qualifications that match them.

• Explain what it is you like about the company. Remember, you are trying to woo the company, so tell them what you like about them. Is it the reputation, products/services, location? Let them know why you like them.

• You are not writing your autobiography. Keep it short, simple and factual. You don’t need to go into why the last job didn’t work out, “…my boss had unrealistic expectations of the staff, so I decided to check out my options…:. Don’t air your dirty laundry or obvious dislike of your most recent employer. Keep it professional.

• Double check the entire document for accuracy, errors, and syntax. You don’t want to miss a great opportunity because you wrote, “Dear Hiring Manger”.

Another tip is to save that cover letter, copy and paste it onto a new document, and tweak it for another type of position you may be interested in. I encourage clients to have several “focused” cover letters for different positions they might have in mind. This way, if an opportunity presents itself, you are ready!

I realize as I write this that I am crabby and tired. Probably not the most optimal time to write a blog post. Whatever. But wait, maybe this IS the best time to write this because later, in my defense, I can just say ‘Oh, well, gee… I was just going on 3 1/2 hours sleep, over-caffeinated, and bitchy irritable. What can I say?’  However, for the sake of my readers, I will be gentle.

Dear New Client, it is not necessary, through the process of our resume writing collaboration together, to send me over 65 pages of information. Yes, this is not the norm, and yes, it is probably my fault that I didn’t turn off the fax machine as it sent through 48 pages (52 to be exact, but it ran out of ink on page 48) of your performance evaluation over the last 25+ years. I should have, but it came through at night. Performance appraisals are a good thing. Summarizing what was said over the past, oh, 5-10  years might be a better idea.

Your 10-page, white space-deprived, executive IT resume is a tad on the long side. It truly isn’t necessary to list all of your technical experience dating back to the early 80’s, especially since your role now is an executive one and you hardly get your hands wet anymore with the “meat” of the projects.

I appreciate that you took the time to compile all of your hobbies and interests, but employers usually don’t want to review your various scout awards, high school GPA, birth date, wife’s favorite color, or a link to your personal website filled with just plain weird different pictures of your ceramic turtle collection.

The information in your resume should be relevant to your job search and your personal brand. However, you don’t want to load down your resume with too much information. I know there is a fine line for some people, and it’s hard to distinguish what should stay and what should go. If you are unsure, you should always ask a professional.

On that note, I bid you good night, Gentle Reader. I must get back to work and finish up this whining resume advice session. I hope I was able to help clarify the good, the bad and the not needed of information gathering.

Until next time…

                

How many times this week has the phrase, “this economy stinks” come from your mouth? How many times this week have you thought, “in this economy, I’ll never get a new job”,

or “I better hold onto my job, even though I hate it, and just be grateful I have one!”.

After you think these thoughts, how do you feel? I can guarantee it is not hopeful or positive. What do you think this does to your chances of finding a job? Would YOU want to hire you? Think about it. You are feeling gloomy and decide to cold call a company about a possible position opening. How is the tone of your voice? Upbeat or down? What is your attitude like? Did you know our mind and body transmit energy frequencies that can be felt by other people?

 

When you go to an interview and you are thinking, “I know I am not going to get this job. Why would they hire ME? I just KNOW they aren’t going to call me back”, what do you think the interviewer is feeling? “This person is not the right fit for the company. I won’t be calling them back.”

Think about the times in your life in other situations when this has happened. When things went EXACTLY as you thought they would.

It is very natural to worry about the economy and the job market. Anyone who turns on the news would agree. But what does all this worry do for you? For your health? For your job searching state of mind?  Remember, you can’t change what is happening out there, so worrying does no good. When my Dad passed away unexpectedly, my Mom said, “I worried for 40 years about something happening to him on the road (he traveled for work), and he ended up dying at home.”

We can’t change things that happen to us, but we CAN change how we react to it. It is very easy to stick our heads in the sand and just hope things get better with the economy, OR we can pick ourselves up and create a healthier attitude about it.

 

So what can we do?

 

If you are in a job presently and you’ve put feelers out and opportunities haven’t popped up yet, then focus on your job in a positive way. Do whatever you can to be the very best you can be. Focus on strengthening relationships with co-workers, vendors, etc. Not only do positive relationships perk up our mood, but they also will let you know if a job has opened up somewhere.

 

If you are job searching, stop worrying about the competition or the ‘lack of good jobs’ out there and focus on your brand and what values you offer to an employer and how you will articulate that in an interview. Expand your job search into new areas: go to networking lunches/dinners, freshen up your resume, and get excited about your job search. You are unique. Sell yourself.

 

Take a chance. Try a new career path. You never know if you might be better suited for something else. But most of all, stay positive and hopeful. Don’t be a victim like everyone else. Stand out from the crowd and be confident. Remember, your vibrant energy shines through and is felt by those around you, including hiring managers.