When searching for a job, it is important to have prepared a well-written, professional looking resume that best displays your most significant qualifications, attributes, and characteristics that make you stand out to your prospective employer. You want the reader of your resume to be impressed and believe that their company needs someone like you for the position. Your resume is essentially your very first impression, so it should reflect you in a way that leaves a lasting effect on the person considering you for employment.

A typical resume is a one to two page document typed up and listing such things as educational background, objective or career goal, qualifications and skills, and past experience and employment. However, with the way technology is growing and changing, people are beginning to turn to the idea of using virtual resumes; that is, resumes posted online for employers to view. Times are changing, and more pieces of information that were once typed or hand-written are now being displayed on websites and other formats.

So, without further ado, let me introduce you to my new favorite resume tool, the VisualCV. Visual CVs are online website portfolios created by prospective employees and candidates wishing to display all there is to know about them to prospective employers. They are far more than the typical one-page resume, and can include a variety of unique features.

While traditional resumes must be saved as a certain format and attached to an email or uploaded to send, you can simply send the web address of your VisualCV to be viewed by anyone you wish. There are virtually no limits to what you can add to your page. You can add audio or video of yourself, perhaps describing yourself and your characteristics and qualifications. You can also add graphs and links highlighting certain achievements you’ve accomplished, or anything else you wish to showcase. The actual layout of your page has the look of a traditional resume, but with one side displaying high-tech add-ons to give your presentation a professional and new sort of flair. You can add presentations and even YouTube video’s. If you are at a business lunch and someone asks you for your resume, you can simply give them the URL of your VisualCV and they can pull it up right there on their PDA!

Are VisualCVs a good idea? Many are torn on the issue. It can add a bit of a competitive edge to your resume, showing your prospective employer a unique flair and determination, something new that they maybe haven’t seen before. It can bring you and your skills to life in what can be called a 21^st century virtual show and tell. It can also be useful in controlling who sees it and where you post it, as you can post the link to your Visual CV to job search websites or directly in emails, and it can be updated and edited easily with the touch of a button. However, some argue that VisualCVs aren’t such a great idea. For one, it’s typically common that employers will take less than a minute or two to first scan resumes to weed out the ones they aren’t interested in; therefore, it can be unlikely that they’ll take the time to actually watch your videos or look at your graphs. Also, speaking in front of a camera can make more of a negative impression than a positive, especially if you aren’t well-versed in public speaking.

Whether or not you choose to use a VisualCV is up to you, but it can be a positive idea if used correctly. If you don’t have enough material or the skill to make it worth someone’s while, then a traditional resume is probably for you.

It seems that everyone from teenagers to top-level executives of multi-million dollar corporations have taken to social networking online. These types of sites have been around for a while now, so it’s become common knowledge that you should keep your personal information private for safety reasons.

However, your presence on social networking sites can do more harm to you than just affecting your personal safety – it can damage your job safety as well. Today, many employers use social networking sites to narrow down their pool of applicants. A risque picture or an inappropriate comment can make the difference between you and someone else being chosen for a job interview, so it’s crucial to maintain your online reputation carefully just as you would do with your reputation in the real world. There are a few guidelines to keep in mind regarding using social networking sites wisely.

Privacy in Social Networking

Try to make your profile as private as possible. The less you reveal, the less a hiring manager will have to scrutinize. On some social networking sites, you can actually block your name from searches so that your name won’t come up when searched.

On the other hand, you might prefer to give a small hint of information so that friends can verify that you are the classmate they think you are, people with common interests can find you, and potential employers get a glimpse of what you’re really like outside of work. This personal touch can help you as long as you keep it simple, neutral, and tasteful.

Trouble Spots in Social Networking

When managing your profiles, take caution with your pictures, comments, and information. Don’t post pictures that are risque or objectionable. You can say that you graduated summa cum laude from your university, but if you post pictures that show you partying or drinking alcohol, it can give people the wrong idea. Your comment wall can also get you in trouble. If anyone leaves you a crude message, this can reflect poorly on you. After all, people are often judged by the company they keep.

Also, keep in mind that friends can tag you in their own pictures, so always keep track of what pictures you’re tagged in. These photos can be found in your own photo album, so even if all of your pictures are private, these tagged pictures might still appear. If you want to untag yourself from a photo, simply click on the photo and click on the untag option. I find this so frustrating in Facebook. I don’t like being tagged. I’ve even had people that weren’t in the photo tag everyone in it–including me! Very invasive and once it’s out there, it’s out there for good… remember that!

The scrutiny over your social networking profiles might not even end when you get hired for a job. Your current boss could become curious about how you conduct yourself outside work, so always be just as careful with your profiles as you would be during a job hunt.

Since potential employers often use social networking utilities to get a first impression of their candidates, make sure that you put your best face forward with your profile. Check your profile often to make sure that no one has left you any inappropriate comments or tagged you in any questionable pictures. Social networking sites are a great way to keep in touch with friends from your past or family members who live far away, so while they are not entirely bad, you should proceed with caution. Instead of your audience being your friends and family, think of your audience as the entire world, including your potential employers.

If you have found yourself looking for a job in the past couple years, you are probably all too familiar with the frustration that usually accompanies the search. People with jobs will give you advice—they’ll tell you to update your resume, rearrange your resume, make your cover letter more personal but shorter, more informative but more concise, do more networking and less searching, do more searching and less emailing…you get the idea. The point is, you can follow these “tips” until you’re blue in the face, but what it usually comes down to is who you know. In fact, a recent statistic noted that nearly 80% of job positions filled in the last year were given to those with a personal referral.

If you’re thinking your search is now hopeless because you’ve already tapped into all of your personal referral resources, think again. With the ease of networking via the internet, there are several networks you can use not only to find connections you already have, but also to make new connections, so your personal connection well will never run dry. Almost anyone who has used the internet to help with their job search and networking will be familiar with Facebook and Twitter, but let’s take a look at few other sites, with a more professional twist, that will give you a leading edge in your efforts.

Plaxo: As far as keeping up with your contacts, Plaxo is your one-stop-shop. Not only does it store all of the contacts from your phone and computer, but it also tracks updates from your contacts from their Twitter and Facebook feeds, so you know what’s going on in their lives before you get in touch. This is especially helpful if you’re reaching out to an old friend or ex co-worker about a prospective job. It will help take away the “cold call” feel and help you get back in the loop quickly so you can get right to what matters.

Ecademy: This tool allows you to connect with other users on a business and social level. Essentially the “business happy hour” of the web, you can connect with people based on business connections you already have, as well as find groups of people who are interested in the same topics as you. For job searchers, this can be a great way to make real connections based on business concepts while getting your name and needs out there to people who trust you.

ZoomInfo: If you need to know more about the people within a company you’re interested in, ZoomInfo is a great source for you. It has been around for over 10 years and holds a database with the information of thousands of professionals. In addition, recruiters often use this site to find potential job candidates, so whether you know how to use it or not, it is always beneficial to set up a profile.

Xing: This is another tool geared towards gathering professionals in a social environment. However, for people looking for a job, this is a great site to join, as it has systems in place which specifically encourage social networking. Not only are there forums and discussion groups, which are always beneficial for job seekers, but there are also appointed “ambassadors” for each community with a decently sized constituency which then hold “events” which allow for the participation and communication of other members.

Whether you use one or all of these helpful technologies, the main idea is to get your name out there and build trust surrounding your name. While these tools help, there is no substitute for hard work and honest time spent, so get out there and make it happen for yourself. You might even end up with more than a job; you might just find your purpose.

It’s no secret that we are all in the middle of one of the most dismal job markets in decades. Many people have been out of work or underemployed for record periods of time, and there are also record numbers of job seekers vying for almost every job that opens up. Craigslist, Monster.com, eLance and all the other job or freelance sites are overwhelmed with resumes and job seekers, with nowhere near enough open positions to go around. It’s a scary time to be looking for a job.

That’s why networking is more important now than it ever has been before. And with the rise of social media sites like Facebook (for casual users) or LinkedIn (for professionals), networking has taken on whole new dimensions in recent years. Here are some things to consider:

• Get an early start. If you’re fresh out of college or if you’re trying to get a foothold in a new career move, the sooner you can start making those connections, the better off you’ll be. If you’re freelancing, cultivate more connections whenever you possibly can, from fellow freelancers or from your clients themselves. If you’re in school, hook up with your classmates or find student chapters of professional societies.

• Choose your associates carefully. Unfortunately, a down job market also brings the scammers and fly-by-nighters out of the woodwork. They know that there are job seekers (and sometimes clients) who are bordering on desperation. They might be out to take advantage of you, or they might be looking for a pawn to help advance a cause of some sort. You don’t want that hung on you, so tread carefully and make good decisions.

• Cast your net wide. Don’t limit yourself to just your field, or to people with tastes, interests or skills to your own. It’s easy to make this mistake and to just have associates that are in your “comfort zone,” but remember that the wider a network of people you have, the more resources you can have to fall back on if things go sour.

• Quid pro quo. Networking is a two-way street. If there’s anything you can do for your associates in return, whether it’s job referrals, professional references or anything else, don’t hesitate to do it. It will pay off for you in the long run.

• Go online. A staggering 84% of Americans now are engaged in some sort of online social networking, whether that means forums, newsgroups, social networking sites like LinkedIn, dating groups or what-have-you. This has been a true game-changer in many ways, helping build networks among people who may never meet face-to-face. But if you’re new to a site or forum, bear in mind the culture and environment of the site, don’t be pushy and don’t be rude. You may need introductions to get your feet wet and to be accepted. Trust your better instincts in these cases, and those connections can take you far.

Hello. I am back from being GONE. And when I say ‘gone’ I mean at a conference.

THE conference.

Career Directors International’s Summit 2009. It was fabulous. To top off a weekend of learning, networking, fun and enormous amounts of food, the setting was beautiful.

And of course, as soon as I returned to Michigan, the cold I was trying to hide from attacked me full force and I have been miserable and whiny succumbed. I usually never get sick, so I have been very unhappy that my body caved. THAT is why I haven’t blogged in what feels like months. I miss my blog and you, dear readers.

Anyway, that is where I’ve been. Now, where was I? Oh yeah. The flight.

I haven’t flown in years, 13 in fact (yes, I know), so I was a bit, um, nervous. Needless to say, the Bloody Mary’s did nothing to quell my churning stomach, rapidly beating heart and seriously scary thoughts. I used to like flying, but I guess time and too many plane crash movies did me in. I am so grateful to my seatmate, travel companion, and lovely sister, who flew with me and did not mind when I clung to her arm, closed my eyes, and did deep breathing exercises to keep from vomiting/ screaming worrying.

The Summit.

First, I just have to say… the conference center was breathtaking. Laura DeCarlo (President of CDI, for those of you who just landed on planet Earth) and her very cool husband, Chris, picked this place out (nice job, guys!). This was one of the first views I had to stop and capture on film:

Isn’t it beautiful? Remember, I’m from Michigan. Palm trees and waterfalls aren’t anything I experience that often.

Look at this one…

Ahhhhh….

I met so many wonderful people. Talented, strategic, and creative resume writers and career coaches. I met writers whose work I have admired for years. I met a writer who just launched her resume business this year. I met a writer who specialized in writing resumes for police and firemen. I also met a career coach who specialized in career, interview and education coaching for “moms & dads, teens & grads”. How cool is that?

As a bonus, I got to meet folks who I tweet with including the fabulous @resume_writer (a.k.a. August Cohen), executive branding queen @ceocoach (a.k.a. Deb Dib), web 2.0 and expert resume writer @barbarasafani (as herself), witty @jasonalba (as himself), and fun @LauraLabovich (as herself).

I was fortunate to sit at the conference table with Laurie Berenson, Kris Plantrich, Deb James, and Dee Duff (my cohorts from the Detroit Women for Hire/GMA Career Fair in May). We had a great time together. What an interesting group of people. I felt so blessed to be there among our industry’s best of the best.

(August Cohen & Kris Plantrich)

(From L to R)

Karen Smith-Hanney, Kris Plantrich, Laura Drew, Laurie Berenson, Me (in brown), and Dee Duff.

Lastly, it wouldn’t be right to end this post without posting pics of the lunch desserts. They were just… incredible. Yes, it was tough eating these delectable delights (lying), but I managed to do it, hardly leaving a trace of their presence. WHY did I take these pics? See for yourself (cake-aholics cover your eyes):

Seriously.

In my next few posts, I will discuss what we learned during the conference.. it wasn’t all delicious food and steel drums. I brought back lots of new information and topics to discuss, so stay tuned!

It’s that time of year again, folks!

September is International Update Your Résumé Month, officially proclaimed by Career Directors International (CDI). During the entire month, CDI members will dedicate their efforts to boosting industry awareness and encouraging the public to update their own résumés.

Since most careers require a résumé in order to gain employment, it’s important that job seekers take a proactive approach in order to be ready for any and all opportunities that crop up. Too often people try to write a résumé at the last minute, which is the worst time to prepare a document that needs to be perfect. A well-crafted résumé takes time and research, and Update Your Résumé Month is a perfect reminder to be prepared for new opportunities.

I couldn’t believe my eyes when I read this post from Resume Bear, “20 Things Job Seekers Shouldn’t Say on Twitter”. From “I just smoked pot at work” to “I slept with the boss last night” to “I lied on my application, suckkkkkas!”, the list goes on.

Not sure what people are thinking these days, but one thing is crystal clear to me, they will be polishing off their resumes soon. Do they think that no one in their company is on Twitter or Facebook? That no one else has any online savvy? Sheesh! People are listening. We hear stories of people getting fired all the time for what they write on social networking sites. Maybe some are saying it as a joke, or to impress friends, but whatever the reason, their boss is FOR SURE going to find it and reprimand them (embarrassing!) or fire them (good luck!).

So, even if you have heard it time and again from friends, colleagues, the news, whatever, you better think twice before you post how you stole from the company, are still hungover from last night, or are reading your boss’ mail. Because it’s not going to have a happy ending.

We all hear about “persistence pays off” and “if at first you don’t succeed, try, try again”. We are told to be persistent about what we want and if we really try hard enough, we’ll get it. But at whose expense? And when is it time to let go and move on?

I’ve recently come in contact with someone who wants to sell me something. This is something I’ve been thinking about buying for some time, but have taken my time because I want to be sure it is right.  I’m usually an impulse buyer (bad, I know), but this is different because it pertains to my work. So, I’ve been looking at this particular product from a new company that seems on the up and up, even though they are brand new to this market.

As I was quietly browsing online, I decided to send an email with a question. Big mistake. It started an endless stream of emails, phone calls, and more emails to try and entice me to buy. The first few emails I didn’t mind, but now it’s become a hassle. I don’t like to be rude and I don’t like hurting anyone’s feelings, because he seems like a nice fellow. So, I’ve told him gently in my emails that I wanted to think on it some more. Still, the emails haven’t stopped. Oh, the emails, the emails. Please STOP!

Now, I don’t want the dang thing anymore, I just want him to lose my email address. With his constant persistence, he has lost my sale. Not only did he lose my sale on that one product, but I will never go to the site AGAIN. Why would I chance the month’s worth of emails and aggravation?

So, when is persistence too much? When is it too much during the job search/interview process? How many times should you call the HR person/recruiter? I’ve been asked this a lot. I think post interview follow up is an excellent thing. Post interview stalking is completely different. You really only need to call once. Twice is pushing it. Chances are, they DID NOT lose your phone number/email/address, etc. They will call you when they are ready. Believe it or not, they do have other things to do in their daily work life. Sales clients tend to think, ‘if I pester them to death, they will know how great I will be in the sales position’. Ix-nay that idea. It will work against you.

I know all about impatience and just wanting to know. I am terribly impatient and tend to hurry things along to get to the prize. As I’ve gotten older, I’ve learned to sit back and wait for things. They usually always appear. So, rest assured, if you are the candidate they want, they will call. It might not be in your timeline, but they will call.

Wow. In a matter of a week, we lost four icons. To lose two in one day was even stranger. I was on Twitter each time I found out who had passed. It isn’t that I am on Twitter all that much. The kick of it is the news spread so far and wide and fast, that I heard it on Twitter first, then saw it on MSN.

I am amazed at the impact and the reach Twitter and other social network sites have on our society and even, our politics and the politics of other nations– so much so, that the State Department asked Twitter to NOT do a scheduled maintenance so that the lines of communication would stay open for Iranian citizens protesting the Iran election. Seriously.

As a rule, I stay away from news channels on TV. I don’t need to hear every death, every fight, every politician slamming each other, or worse, getting caught with their pants down, as it seems to be the norm lately (for Pete’s sake, keep it in your pants or get a divorce!).  Now it seems I can’t keep it away from me. Twitter is inundated with news. I admit, sometimes I am grateful for it. I probably wouldn’t even have known that any of the 4 had died as quickly as I did if it wasn’t talked about and “retweeted” repeatedly.

The upside to all of this is that Twitter, Facebook and all the others can work for us as well. Promoting your book, product or business? “Tweet it”. Looking for work? Post it on Facebook. With the power of viral marketing you can reach thousands of people in an instant. Talk about amazement. Gone are the days of spending hundreds of dollars on paper, ink, and stamps to get your message out. Now you can do it in a single tweet.

         Job Searching the Hidden Market

In a climate like the one we are in, it’s easy to feel like we will never find the job we want, or that ‘no one is hiring’. However, you can increase your chances of landing multiple interviews if you can tap into the “hidden” job market, or, the one that hasn’t been advertising. Contacting the companies/contacts directly makes a much more powerful impact then random online resume posting.

How do you do this? Have a plan! This may take a little longer, but it’s the best way to control your job search, land quality interviews and increase your pay scale.

1)  Get your online presence together. Chances are, if you are going to be Google-ing companies, they will Google you. Create a Google profile or a LinkedIn profile and put your brand out there for the employer to see. Show your stuff.

2)  Make a list of your target information– industry choice, job position, company listings, etc.

3)  Do a Google search on your industry and job titles. There may be quite a few, but you can weed through what you like and don’t like. You can also do a local business search with the same requirements and see what you come up with.

4)  Send your resume directly to the hiring person. This is usually the person who is 2-4 levels above where you see yourself within the company. Make sure your cover letter is short and concise.
If this method makes you squirm a little, remember that you will see significantly higher results than you would normally. It’s also good to move beyond your comfort zone. Clients who’ve used it report more interviews, shorter interview cycles and less competition. This also works much better than blindly submitting your resume to lots of job search engines and reduces your anxiety of not knowing if the person who you want to see it really saw it or not.

In the end, it will give you greater job search confidence and renewed excitement about the job search process. Try it and see. Then let me know how it went.