How to Craft an Eye-Catching Executive Resume Brand

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Professional Resume Services is the best resource for writing an effective resume!

Professional Resume Services is the best resource for writing an effective resume!

If you’ve followed us for a while, or just have ample knowledge of how job searching and the professional world work, then you know the importance of crafting a personal brand. This is how you appeal to other professionals, especially those who may hire you to work for them later on. The main issue for anyone attempting c-level personal branding, however, is figuring out how to go about it efficiently. In this blog, we’ll give you a few tips on how to brand yourself efficiently and catch the eye of recruiters in an instant!

Include Your Accomplishments

While this goes without saying, your accomplishments within your industry will be some of the most important elements of your personal brand and should not be ignored. The key aspect here is how you incorporate them. You don’t want to splay them all out like playing cards strewn on a table. Rather, you can frame them in a way that appeals more readily to employers.

For a few ideas on how to do this, you can always rely on a team of the best executive resume writers in your area or do a bit of independent research. While you should strive to keep your entire resume brief, you can add a bit of color to your stories by describing them in the form of a (very) brief story—three lines maximum, to be precise.

Think About How You’ve Contributed to Your Industry

This part of brand construction may prove a bit challenging, but it is the perfect method of showing any recruiter or hiring agent how you are a valuable employee. By creating your personal brand, you are effectively telling other professionals a story. Make it appealing by getting to the meat of the action! This means displaying your contributions to the past companies you’ve worked for. It may help to follow the C-A-R formula for these contribution stories, ‘C-A-R’ meaning Challenge, Action and Result. Think about what was being asked of you at the time, how you completed the task at hand and what happened afterward.

Research as Much as Possible

Oftentimes catching a glimpse of others’ work and ideas can help inspire you. If you’re stumped as to how to start or flesh out your personal brand, looking at how others have constructed theirs can give you a boost. We don’t mean lifting someone else’s work entirely, however! Writing an effective resume means showcasing your own strengths and individualizing yourself. Copying someone else entirely defeats the purpose.

As you surf through your Google results and check out what other people are doing, be sure to evaluate your own methods and ideas. How can you apply what they’re doing to your own strengths and accomplishments? Think about how you have influenced your previous employers in ways no one else did. This will help you figure out how to brand yourself well.

Additionally, it may help to get in touch with a professional resume writer to learn what you can do to better market yourself. You may come away with a new perspective toward your career and professional potential that you’ve never considered before, one that will wow employers on the spot!





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Written by Erin Kennedy, MCD, CMRW, CPRW - Visit the website to hire executive resume writer Erin Kennedy, CERW, CPRW

Erin is an internationally renowned certified resume writer specializing in professional and executive level resumes and career services.

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4 Responses to “How to Craft an Eye-Catching Executive Resume Brand”
  1. Great post.
    I like the C-A-R- analogy. Eventhough this is geared towards senior level resumes, I think some of these ideas can be used for most resumes and job search.

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  1. […] However, that just gives you the opportunity to shine brightly when it comes to your resume! Your executive bio needs to stand out from the rest. Most importantly, it needs to be error-free and you need to avoid […]

  2. […] Erin Kennedy: How to Craft an Eye-Catching Executive Resume Brand […]

  3. […] However, that just gives you the opportunity to shine brightly when it comes to your resume! Your executive bio needs to stand out from the rest. Most importantly, it needs to be error-free and you need to avoid […]



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