Since a lot of businesses now use the internet to check potential employees, it’s very important to know what your personal brand says about you. So, how do you do that.
For starters, search for your own name on Google to see what comes up about you. Sometimes, there will even be other people with the same name so you need to make sure you know which searches are relevant to you.
Google will find you especially if you have any Google accounts such as email, Google Voice or Google plus. Additionally, make sure your social networking pages are more professional than casual.
Be careful of the things you post on networking sites. You don’t want it coming back to bite you, and it will if you aren’t careful. It doesn’t matter what others are posting on their own sites, but if you are trying to build a brand, yours needs to be more professional than that.
Register for online forums that are relevant to your type of skills so that you can build your personal brand better. Forums are an excellent way to find business relationships and information.
The more you keep your presence alive on the internet, the easier it will be for potential employers to find you and to become acquainted with who you are.
Last, but not least, tailor your resume so that it details all the relevant skills you have and your expertise. Once that is done, post your resume in as many places as possible on the Internet. Before long, you will have built a professional brand that others will contact you instead of you always having to seek job positions.
