Why Do I Need Executive Personal Branding?
As a senior level professional, you’ve almost certainly heard of personal branding. Implementing it into your professional life, however, is a very different story. The idea of establishing and maintaining a personal brand is very new after all, having arrived on the coat tails of the Internet and the rest of today’s technology. If you’ve spent a considerable amount of time assuming c-level personal branding isn’t worth your time, you may want to reconsider! This is a very important aspect of your professional career, for a few significant reasons.
Personal Branding Sets You Apart
While this line sounds cliché, it is very much the truth. Consider these questions:
- How do you stack up against your competitors?
- Would your degree(s) be enough to convince companies to hire you instead of someone else?
Thousands of other people hold the exact same academic achievements as you. Plus, the longer you’ve been out of school, the less your academic career matters. It’s the sad reality that many people face.
Rather than focusing on this, look back on the other accomplishments you’ve earned within your field. Think about who you are as a executive and a person. Personal branding for senior level managers involves getting to the meat of these two concepts. It involves presenting your positive qualities and expertise in a way that appeals much more readily to those in charge of hiring you.
You’ll Experience a Quality Jump with Your Job Search
Naturally, focusing on your skills and personal talents boosts your own self image. This means you will become far less likely to settle for just any position that matches your skill set. You will gradually start to approach your job search in a different way as your personal brand gains more and more attention. Once this happens, it will enable you to think about what you really want from a company and what conditions you are not willing to deal with.
As a result, you will start to push forward with your professional life and only accept those who meet your newfound standards. If the idea of constant professional growth appeals to you, then you’ll want to put together your personal brand as soon as possible.
Your Personal Brand Gains You More Benefits and Professional Success
Simply put, a personal brand boosts your chances of being hired. It creates a clear picture of your strengths and what you can offer a company, which will appeal quickly to employers. If you’re currently struggling with your job search, a personal brand may help you finally find the position you’ve been so diligently seeking in ways you could never have anticipated!
Written by Erin Kennedy, MCD, CMRW, CPRW - Visit the website to hire executive resume writer Erin Kennedy, CERW, CPRW
Erin is an internationally renowned certified resume writer specializing in professional and executive level resumes and career services.