You may have written a well-crafted resume, but you can’t rely solely on it to get a new executive position. The importance of c-level personal branding today can’t be understated. The executives who take it seriously and work to improve theirs will always be ahead of the curve. There are certain online c-level personal branding skills that stand out among the rest, from an employer perspective. Here are a few of those skills to keep in mind and try to demonstrate as much as possible to entice a potential employer.

Demonstrate Your Skills By Writing

You’re likely very experienced in your industry, so employers need to know about it. The first place to start is your LinkedIn profile. You have the freedom to write as little or as much as you want on your profile, so take advantage of the space. However, just be careful not to overcrowd your page with a lot of text, since potential employers won’t spend much time reading it. It may be valuable to you to hire a LinkedIn profile writing service to get your initial page set up, then you can update it as needed.

Create and Update Your Own Website

Having your own website shows you have the drive and confidence to market yourself. Employers like this attribute, since they would expect those skills to translate well to their company. You must make sure you always keep your website updated to highlight your most recently acquired skills and experiences. Consider writing a blog on your website once or twice a week to keep fresh and relevant content on your page. And always include a link to your LinkedIn profile.

Be A Social Media Guru

c-level personal brandingUtilize social media to promote your skills and improve your c-level personal branding, but be careful not to go overboard. There are several social media platforms you could choose, so be sure you use the right one. LinkedIn is always the best choice for executives, but if you use Facebook and Twitter the right way, you may find value in those as well. Promoting the fresh content from your website through social media is a great way to be active on social media and improve your online brand.

Professional Resume Services not only helps executives write their resumes, but can also help with LinkedIn profile development. Building your online brand is critical in today’s business world, and we can help you get started. Feel free to contact us at any time when you’re ready to promote your online brand to entice potential employers.

You can significantly help your executive job search if you have a positive online brand. Many employers today will do an online search for a candidate’s name. If you have a lot of negative things about you, or don’t have much of an online presence, you’ll hurt your chances of landing an interview.

The importance level of personal branding for senior level managers is very high. Companies want to hire executives with a positive online brand, since they are viewed as an advocate for the company. Here are some of the top ways you can safeguard your executive online brand to ensure you have a positive image.

personal branding for senior level managersSearch For Your Name Online

You should do an online search for your name at least once a week. The best way to protect and enhance your c-level personal branding is to know what information is out on the Internet for everyone to see. If a potential employer is going to search for you online, you should also take the time to do it yourself and clean up anything you don’t want to show up in the results.

Your Online Brand Backs Up Your Claims

If you’ve already talked to a potential employer, chances are they are going to search for you online to see if they can verify any claims you made. Don’t tell them you worked for a certain company or have a certain level of experience if it’s not displayed on your LinkedIn profile or other places. Even worse, inaccurate or contradictory information will deem you as being untrustworthy and can damage your personal brand even more.

Have A Professional Social Media Presence

The best way to enhance personal branding for senior level managers is to have a positive and professional social media presence. Employers today look for candidates who are active on social media, so they can be valuable for finding new business or even new candidates. A positive social media presence is critical for c-level personal branding today, so don’t take it lightly. Be active as much as you can and always portray yourself as a professional.

Professional Resume Services is here to help you, whether you need assistance in writing an effective resume or improving your personal brand. Our experienced professionals can help you with every step of your job search process, so never hesitate to call or email us at any time for assistance.

Working on your personal brand is more important now than ever before. Executives have typically considered their c-level personal branding as being associated with and representing the company they work for. However, the notion has shifted into marketing yourself as a person rather than as a part of a company.

When you work for a company, you still need to brand them as part of your job. The key is to also know when the right time is to work on yourself as well. Not doing so could hurt your long-term executive career prospects. Here are a few ways executive personal branding affects your executive career.

Establish Yourself as an Expert

When you focus on c-level personal branding, you can establish yourself as an expert in a particular industry, rather than for a specific company. Portraying yourself as the go-to executive for many different issues can be very valuable for your career. People need someone to rely on, and if you have the expertise, branding yourself as the person they can rely on can define you in that way.

c-level personal brandingLearn More About Yourself And Your Goals

Executive personal branding goes beyond writing an effective resume. It’s easy to portray yourself in a different light when you’re representing a company, even when you know it’s not the true you. How you brand yourself could give some insight into your own self, your value, worth and what you’re capable of.

Get Feedback From Peers to Improve Your Brand and Career

One of the best ways to improve c-level personal branding is to always seek feedback from colleagues and peers. You may believe you are taking all the right steps to market yourself appropriately, but you don’t know how you are perceived by others unless you ask someone you trust. Most executives won’t volunteer this information to you, so asking for feedback could open your eyes to some changes you need to make when representing yourself.

Link Your Online Brand With Your Personal Brand

You could be hurting yourself if the person you say you are online doesn’t match the person you are in real life. When you optimize your LinkedIn profile, don’t just write things to make yourself sound good. People will read your LinkedIn profile and have a general perception about you. That perception has to come close to matching in real life, so be sure the two are linked closely and accurately.

At Professional Resume Services, we always work with executives wanting to improve their personal brand. We understand the importance of personal branding when it comes to career advancement, job searching and other aspects. Feel free to contact us if you need any tips or advice on branding or any other aspect of your executive career.

c-level personal brandingExperienced executives have a lot of knowledge that may be beneficial to many other people. If you have a good amount of experience and have decent writing skills, you could enhance your career even further by starting a blog. Even new executives who may not have a lot of experience, but have a lot of ideas, can benefit from blogging.

Blogging usually isn’t something executives think of when it comes to boosting c-level personal branding. The benefits are proof enough for you to consider starting one, though.

Blogging Can Get You Noticed

You’d be surprised at how many executives like you search for different articles to help their craft. If your blog offers what they need, you may start building a nice collection of subscribers who want to read your material. Being noticed online in a positive light is one of the best ways to enhance your career.

You Could Build Your Network Through Blogging

You may already have hundreds of connections through your LinkedIn profile, but you can expand it even further with a blog. Consider putting the link to your blog in your LinkedIn profile as well, so your current connections know you have one. You never know who will read your material online, so it’s always best to put it out there as much as possible.

Blogging Will Put Your Name in Search Engine Results

If you’re actively searching for a job and have applied to several places, the first thing those companies will do is search for your name. Your LinkedIn profile is important to them, but they also want to see what else is on the Internet about you. When links to your personal blog with insightful topics and advice come up, you’ll have a better shot at landing an interview compared to someone who doesn’t show up in the search results at all.

Use Keywords and Write About Relevant Topics Naturally

Writing a blog is different than writing an executive bio. Use your blog as a chance to show your casual, laid back side rather than the uptight business professional you have to be every day at work. Incorporate the keywords you have to use throughout the day and talk about those topics as well, so you can relate to people in your industry. Being as natural as possible on your blog will be a relief to you and your readers.

At Professional Resume Services, we look for every way imaginable to boost your career. Whether it’s optimizing your resume, helping you incorporate your blog into your LinkedIn profile or writing your executive bio, we can help guide you in the right direction. Feel free to contact us at any time for advice on blogging or any other topic related to your career advancement.

Search Engine Optimization (SEO) has many different functions and benefits. You can either greatly benefit from SEO when you’re searching for an executive job, or you could fall way behind the rest. Being discovered is one of the most important things in a job search today. You may have a great LinkedIn profile, but if you don’t have the right keywords on your profile, recruiters won’t be able to find you. Here are some tidbits about SEO you should know about so your job search is affected by it in a positive way.

executive profilesWhat Does Search Engine Optimization Accomplish?

When recruiters search for candidates for an open executive position, they will use certain keywords in their search engine. SEO works to deliver the most relevant results based on those keywords. Hence, it’s important for you to know which keywords should be used throughout your executive profiles on each platform you use online.

If you’re somewhat unfamiliar with SEO, you can’t just stuff your LinkedIn profile with keywords and expect to be discovered. In fact, this will go against you for SEO purposes. You need relevant information about yourself to go along with the keywords sprinkled in here and there.

Use The Right Keywords

The best place to find the proper keywords to use would be in the company’s job posting or on the company’s website you’re applying to. Most of the phrases and keywords have to do with certain expertise they’re looking for, so you should be able to fit them in naturally if you possess those qualities.

Place Your Keywords Appropriately

For SEO purposes, you should put an emphasis on having your keywords at the top of your page, whether it’s a personal blog, LinkedIn profile or any other online executive profiles you have. Once you develop your profile or online resume, it wouldn’t be a bad idea to have an expert check your page for SEO so you can maximize your chances of being discovered.

Proof Everything Thoroughly

It goes without saying, but you should proof anything you put online multiple times. Typographical errors or poor grammar not only looks bad for your c-level personal branding, but it can also hurt your job search from an SEO perspective. This is especially true if your typo comes in an important keyword, so be sure to proof your profiles thoroughly and have a second set of eyes look at them as well.

Professional Resume Services offers expertise in the complexities of SEO. We can fully optimize your LinkedIn profile to match the branding you strive for in your executive job search. If you need any assistance or advice regarding SEO and your job search, feel free to contact us at any time.

Professional resume writing serviceExecutives today may struggle with formulating a quality resume to get a senior-level position. Many executives haven’t had to search for a job in a while, so they are rusty when it comes to how the process works.

One of the main things helping you out will be if you have strong c-level personal branding. When you combine your personal branding with a professional resume writing service, you’ll be setting yourself up for success in your job search. But how exactly can you create a great senior-level executive resume? Here are our top five secrets.

Highlight Personal Branding

C-level personal branding is the most important attribute any executive can have. Display it on your executive resume by highlighting your passions, strengths, attributes and the value you bring to the table. Making your resume pop is critical in today’s job search process, and personal branding can put you a step ahead of the rest.

Be Specific and Targeted

General resumes don’t do the trick anymore. You have to do research on any given company before you send them a resume. Then tailor a resume to fit what they are looking for. Be specific about what skills you have displayed in the past, and how they will translate to the position you’re seeking.

Limit Your Resume to Two Pages

When you have years of experience, it’s easy to get carried away on your resume. One of the toughest things for executives to do is limit their resume to only two pages. The reality is no recruiter or HR manager is going to read the entire resume anyway, so you have to pick out your strongest strengths and highlight them. This is one of the biggest reasons why people choose to use an executive resume service.

Display Your Value

Companies don’t care what you’ve done for other companies, for the most part. All they want to know is how you can help them. But the two go hand-in-hand, since skills and attributes can translate from one job to the other. Just be sure to tailor your resume to show how valuable you can be for the company you’re applying for.

Remove Vague Objectives

The “objective” section at the top of a resume is a thing of the past. Saying you’re seeking a job is understood. Otherwise, you wouldn’t have applied for the job in the first place. Instead, replace the objective section with a headline stating what you bring to the table. Consider hiring a professional resume writing service to help you target specific keywords to help your headline stand out as well.

At Professional Resume Services, we aren’t afraid to tell you our secrets for crafting the perfect senior-level executive resume. Our main focus is helping you get the job you desire, and we are available to help in any way you need us. Feel free to contact us at any time for more secrets to writing a great resume.

Whether you’re a brand new executive or you have years of experience, you should know by now that summer is one of the best times of the year for networking. You can spend hours working on resumes and cover letters during the colder months, but now is the time to disperse them to your best contacts. What makes the summer season the best time to improve personal branding for senior level managers? Here are some things to consider the next time you network this summer.

Volunteer Opportunities

There are numerous volunteer opportunities across any community nationwide throughout the summer. Take advantage of these opportunities by doing good deeds while meeting some new people along the way. You’d be surprised at how your c-level personal branding can improve by being active within the community. Plus, just about everyone is open for conversation since they feel great about contributing to a good cause. There are many great people you’ll meet when volunteering that can lead to lifelong friendships and potential business contacts.

People Are Open For Conversation

There’s something about the summer season that makes people more relaxed and open. With vacations planned and more time spent outside the office, people are more open to conversation now than any other time of the year. There’s never a bad time to work on your c-level personal branding. Whether you’re at a Meetup group, a work event or even a happy hour with some colleagues, never miss the opportunity to improve your brand. And don’t forget your business cards so people will have something to remember you by!

Casual Environments Are More Relaxing

c-level personal brandingPeople simply get tired of being in an office all day long. Summer is the perfect time to get out and have some drinks on an outdoor patio after a long day of work. Find events that are outdoors during the summer, since generally you’ll find the people there are more relaxed. Just be sure to adapt to your environment so you fit in rather than being the person who ruins the vibe.

Professional Resume Services isn’t just about resumes and cover letters. We also have some valuable tips about networking as well. This summer is the perfect time for networking, so feel free to contact us at any time if you need any tips or advice on making the best connections this summer.

A job search has many ups and downs. You could be on cloud nine when you receive an opportunity to interview, but then fall back down when you don’t get the job. Keeping a level mindset is difficult, but necessary during your hunt for a new job.Top rated resume writing services

It’s easy to take a break from your job search. But many people find their break that was supposed to last only a few days ends up lasting a few weeks. Not improving your personal branding every day is only making you take a step backward. The best way to stay on a schedule, and stay motivated, is to set a timeline. Here are some tips on how to do so.

Set a Goal and Plan to Meet it

Setting a goal without a plan to reach it is simply a wish. Everyone operates differently, though. You may choose to set multiple smaller goals to reach during a certain timeframe, or you may choose to solely set your sights on the end goal. Either way you choose, having a plan will help you get there.

Using the top rated resume writing services can help you meet your plan and goals. Not having a polished resume could be setting you back and getting you looked over for jobs you qualify for. Having a professional help you write your executive resume can help expedite the job search process.

Don’t Be Complacent

Complacency can be a big detriment to your job search efforts. If you’re not going to apply for a job one day, then use your effort to optimize your LinkedIn profile as much as possible, just to keep you moving forward. It’s important to note employers may have a position open for immediate hiring, but they may not be hiring immediately. Don’t wait around for them to contact you. Continue on with your job search so you can stay on your timeline and not suffer a setback.

Be Immediate, But Not Pushy

When you meet with a recruiter, it’s important to show immediacy, but not be too demanding. Recruiters know you’re looking for a job; otherwise, you wouldn’t be talking to them. You can damage your c-level personal branding by overstepping boundaries and being pushy just to meet your timeline.

Professional Resume Services understands the importance of setting a timeline and making attainable goals for your job search. Our top rated resume writing services can help you stay on schedule with a job search, so feel free to contact us if our services can help you in any way.

Any job seeker knows how important networking is. However, even a minor mistake can lead to major consequences in your job search. Taking executive level personal branding seriously is important, since hiring managers look for that when talking to candidates face-to-face. When you’re spending your free time networking to find a new job, try your best to avoid these mistakes to help yourself stand out to interested companies.

Expecting a Job Offer Right Away

Many people go to a networking event and expect to walk away with a job offer. This is simply unrealistic. It’s one thing to be confident in yourself and your abilities when meeting someone for the first time, but you shouldn’t be so bold as to basically ask for the job on the spot. A key to personal branding for senior level managers is to get to know the hiring manager and other top executives within a company. They are likely taking their time with hiring someone, so you should do the same and make as many connections within the company as you can.c-level personal branding

Talking About Yourself Too Much

No one know more about you than you, so it’s easy to fall into the trap of talking about yourself nonstop. When you feel the urge to talk about yourself, ask an intuitive question instead. Ask your connection how they got into their job, how they like it, what the culture is like and other questions that show interest. Not only will this clearly show your interest in the job, but it will also give your c-level personal branding a boost.

Not Spending Enough Time on Personal Branding

Speaking of c-level personal branding, you need to be doing more of it. Everyone believes they are qualified for certain jobs. And most of those people will talk about the same qualifications. But instead of talking about how you are qualified, talk about the value you bring to the table. Companies are more interested in learning how you can help them, rather than only knowing what skills you have.

Overlooking The Importance of a Polished Resume

Your executive bio is usually the first thing a recruiter will read on your resume. If you’re going to take the time attend a networking event, at least have your resume reviewed by a professional to ensure there aren’t any glaring mistakes. Remember these recruiters are going to talk to dozens of people at networking events, so your executive bio needs to stand out and make them remember meeting you face-to-face.

Professional Resume Services is here for job seekers, whether you need help writing an executive bio or anything else related to your job search. If you need assistance before or after a networking event, feel free to contact us at any time.

Networking seems so simple, but so tricky at the same time. Many professionals and executives believe they will have easy access to a job if there is a family member or friend in the company. However, this isn’t necessarily true. And even if it is partially true, you have to be careful how you approach the situation.

Personal branding for senior level managersWhen it comes to personal branding for senior level managers, always having a professional approach is critical. You could be putting your family member’s or your friend’s reputation on the line by asking for a favor. Here are other things to consider.

Use Them, But Don’t Abuse Them

There’s no harm in asking someone you know to help you get your foot in the door. But you don’t want to make them go out of their way and potentially damage their own reputation and success on your behalf. As you know, c-level personal branding takes a lot of time and effort to build, but can be damaged instantly. Don’t abuse your close connections by pressuring them to fight for you, especially if you may not be completely qualified.

Verify Your Qualifications First

The best thing you can do right away is ask your close connections whether you are qualified for a position they have available. You should also learn how to optimize your LinkedIn profile before you even reach out to them, just so your information is current. The worst thing that can happen to both your reputation and your friend or family member’s is to make the effort to get your foot in the door, only to find out you don’t meet the necessary qualifications.

Understand Their Risk in Helping You

Family and friends can boost your networking efforts, but also take into consideration the risk they are taking in helping you. They’ve worked hard to get in the position they are in just like you have. If they recommend you and you don’t fit with the company for some reason, their own c-level personal branding could take a hit. Sometimes it’s not worth the risk for them, so take that into consideration before asking any favors.

Professional Resume Services can help you with your networking efforts. Whether you need to learn how to optimize your LinkedIn profile or brush up your resume, we are here for you when you need us. Feel free to reach out to us at any time.

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