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Working on your personal brand is more important now than ever before. Executives have typically considered their c-level personal branding as being associated with and representing the company they work for. However, the notion has shifted into marketing yourself as a person rather than as a part of a company.

When you work for a company, you still need to brand them as part of your job. The key is to also know when the right time is to work on yourself as well. Not doing so could hurt your long-term executive career prospects. Here are a few ways executive personal branding affects your executive career.

Establish Yourself as an Expert

When you focus on c-level personal branding, you can establish yourself as an expert in a particular industry, rather than for a specific company. Portraying yourself as the go-to executive for many different issues can be very valuable for your career. People need someone to rely on, and if you have the expertise, branding yourself as the person they can rely on can define you in that way.

c-level personal brandingLearn More About Yourself And Your Goals

Executive personal branding goes beyond writing an effective resume. It’s easy to portray yourself in a different light when you’re representing a company, even when you know it’s not the true you. How you brand yourself could give some insight into your own self, your value, worth and what you’re capable of.

Get Feedback From Peers to Improve Your Brand and Career

One of the best ways to improve c-level personal branding is to always seek feedback from colleagues and peers. You may believe you are taking all the right steps to market yourself appropriately, but you don’t know how you are perceived by others unless you ask someone you trust. Most executives won’t volunteer this information to you, so asking for feedback could open your eyes to some changes you need to make when representing yourself.

Link Your Online Brand With Your Personal Brand

You could be hurting yourself if the person you say you are online doesn’t match the person you are in real life. When you optimize your LinkedIn profile, don’t just write things to make yourself sound good. People will read your LinkedIn profile and have a general perception about you. That perception has to come close to matching in real life, so be sure the two are linked closely and accurately.

At Professional Resume Services, we always work with executives wanting to improve their personal brand. We understand the importance of personal branding when it comes to career advancement, job searching and other aspects. Feel free to contact us if you need any tips or advice on branding or any other aspect of your executive career.

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Executive profileSeeking a new c-level position takes a similar approach as searching for a job of any caliber. Without the proper preparation and going through the necessary steps, you may find your search to be more difficult than it needs to be. No matter how polished your executive profile may be, you still have to follow the same steps as everyone else to be considered for a high level job. Here are some of the most common mistakes c-level executives make when seeking a new position and how to avoid them.

Misunderstanding The Process

Whether you’re searching for a c-level position or an entry level position, the job search and hiring process will be very similar. You have to do research about the company before applying for a job there. Having all of the skills and qualifications doesn’t guarantee you’ll get the job. You still have to sell yourself and show how you add value to any given company in order to stand out.

Not Having The Right Strategy

It may have been a long time since you last looked for a new c-level position, so the same strategy may not apply. The first thing you should do is optimize your LinkedIn profile. Many recruiters will find candidates on LinkedIn, whether they are searching for a job or not. Furthermore, you can almost guarantee a hiring manager will look for your LinkedIn profile as soon as they receive your resume. If your strategy is to just send out as many resumes as possible, you’re heading down the wrong path.

Not Building Relationships

The power of networking is instrumental in landing your next c-level position. Building solid relationships is more important than building a solid executive profile. The old saying, “it’s not what you know, but who you know,” applies to c-level positions as well. Thinking your resume speaks for itself is another common mistake executives make.

Making it About You, Not the Company

Companies don’t necessarily care about you when they are hiring; they care about what you bring to the table. Many executives try to make themselves sound good, whether it’s on their LinkedIn profile or an in-person interview. However, what you really need to do is show how valuable you will be to the company based on your experience. The information and qualifications are the same, but the way you present everything makes a huge difference.

Professional Resume Services is here to help you avoid common mistakes to give you a better chance at landing your next c-level job. Whether you need help optimizing your LinkedIn profile, updating your resume or anything else throughout the job search process, feel free to reach out to us at any time.

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If you’re thinking of switching to a brand new career, these tips can help you get started!

Switching careers is never easy. When you have years of experience in a certain industry and want to make a switch, just think about how much more competition you’ll have. However, sometimes a career switch is necessary from a personal and professional perspective. Writing an effective resume can help ease the transition, but there are several other tips to help you handle a career switch effectively.

Enhance Your Education

Depending on what career you are switching to, you may benefit from taking educational courses. Not only will this give you a deeper knowledge of your new career, but any executive resume service will tell you it will make your resume stand out more. Combining relevant education with your professional experience in your previous career could end up being more valuable than you initially think.

Charge Up Your Networking Efforts

You should have been networking in your previous career already. No matter how much you’ve networked in the past, a career switch is the perfect opportunity to put it into overdrive. Networking can help you improve your c-level personal branding to get you in the career you desire. Recruiters want to meet people with a variety of skills today. Even if you may not be experienced in a particular industry, you may have a skill they are looking for and not even know it until you network with them!

Consider How Current Skills Apply to a New Career

You may not believe your current skills transition into your potential new career, but you could be surprised. An executive resume service can help you highlight these skills on your resume so they will stand out. The key to writing an effective resume is showcasing skills that transition well to other industries. Recruiters look for those types of hard skills and soft skills, so be sure to incorporate them as much as possible.

Be Persistent, But Not Too Persistent

Never give up on your career switch efforts. Companies may not be hiring at the time you connect with them, but it doesn’t mean they will never be hiring. Check in with them frequently enough so they remember your name, but not so frequently where your name annoys them.

At Professional Resume Services, we help executives switch careers every day. Whether it’s writing an effective resume, providing tips on improving c-level personal branding or learning how to effectively network, we are here for you every step of the way. Feel free to contact us if you need advice of any kind regarding your career switch.

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An executive bio isn’t the only thing you’ll need to bring to a networking event! Here are some tips for making great connections.

Networking events can be intimidating, especially if you are an introvert by nature. But for executives, networking is crucial to landing the job you want in the future. Sometimes even the best executive resume writing service can’t help you get the job you want if you don’t take the necessary steps to connect with people in your industry. Here are five effective ways you can break the ice and make yourself known at executive networking events.

1. Arrive Early

When you arrive early, there will be fewer people present. This will make approaching people less intimidating, since there is more of a one-on-one interaction. Plus, you could meet someone who is extroverted and can introduce you to more people as they arrive, so just follow their lead if that happens!

2. Bring a Friend or Colleague With You

You shouldn’t always hang out with the person you know at a networking event, but it can help to break the ice. Inviting other people into your conversation could help get the ball rolling for other conversations and introductions, where you could eventually split away from your friend and meet new people.

3. Be Prepared With Questions

Any executive resume service can help you come up with questions to use at your networking event. Questions are the best ways to break the ice, because people are generally more interested in themselves than you. Just listen to other executives talk about themselves and their accomplishments, and ask engaging follow-up questions, and you’ll seem like a networking expert.

4. Be Approachable

No one wants to talk to a person standing in the corner with their arms crossed or their hands in their pockets. If this is how you stand when you’re uncomfortable, then print out some copies of your executive bio and hold onto them. This will help you look more approachable and someone may even ask what you’re holding!

5. Be Yourself

The best executive resume writing service will tell you to be yourself on paper and in person. If you’re naturally introverted, embrace it and find ways to break out of your shell. This is a much more effective way of breaking the ice rather than trying to act like an extrovert. Most executives will be able to tell a fake person right away, so don’t let that be you.

Networking events are perfect for meeting new people to help you land the job you desire. If you need help or advice about attending these events, feel free to reach out to us at any time.

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On top of revamping your executive LinkedIn profile, you’ll also want to consider these elements as you switch careers.

Most people have considered changing jobs or careers at least one time during their life, no matter how many years of experience they have. There are a wide variety of reasons why you may be looking for a career change. Money, time, stress and overall happiness are some of the main reasons people look for a change. But before you plunge into a different executive role at another company, consider these points.

1. Weigh the Long-Term vs. Short-Term Benefits

Sometimes you have to sit down and look at your executive experiences to see what you’ve accomplished in your current role. Look at where you started and where you are now. If you think you’ve reached the top at your current company, but want more, then another company could offer a better long-term solution. However, some of the short-term requirements may not be as attractive in a new role, such as increased travel or longer hours.

2. Look at the Pros and Cons of Each Career

Breaking out the pen and paper for creating your pros and cons on whether or not you want to change. You can do this before or after having your executive resume written, but most people do it afterward so they can generate more ideas. If you’re strongly considering a change, then the pros of a new career will likely be longer by default. However, focus more on the cons when you look at your current job and really think about how bad those cons really are. Sometimes you may overcook them just because of the frustrations of other aspects of the job as a whole.

3. Understand the Value of Your Network

It takes a good amount of time and effort to build a large executive LinkedIn profile with a lot of connections. Depending on how much work experience you have, it’s best not to drift too far away from your connections when choosing a new career. If you choose to do so, then you should always keep in touch with them in case the grass isn’t greener with your new chosen career.

4. Your Personal Feelings and Happiness

A career change is a huge decision. When you look at your executive resume bio and you aren’t happy with what you’ve done, it may be time for a change. Not even money can cover up unhappiness and negative feelings toward your job most of the time. If that unhappiness comes home with you at the end of the day, it’s time to seriously consider moving on from your current job.

We know how difficult it is to even consider a career change. We are here to help you at any point in the process, so don’t hesitate to contact us.

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You can use an executive resume service to fine tune your resume and get rid of those overused soft skills.

There’s nothing more unattractive to a recruiter than generic language in a resume. That includes soft skills as well. Executive resumes should be specific and show exactly what you bring to the table, not just the soft skills most people will throw on their resume just because they sound good. The best resume writing services will tell you to scrap most of the soft skills, even if the job description requires them. Here are some of the most common soft skills you should avoid on your executive resume.

  • Team Player
  • Hard Worker
  • Detail-Oriented
  • Self-Motivated
  • Dynamic
  • Results-driven
  • Think outside the box

What do all of these soft skills have in common? A lot of people think they have them, so they just put them on their resume with the hope they’ll get recognized. There’s no way yours will stand out among the crowd when it uses the same language as the rest. If these are the only skills you can think of, consider using professional resume writing services when you’re ready to update your resume.

Why Don’t These Soft Skills Work?

Even if a job description requires certain soft skills, it doesn’t mean you have to use them in your resume. Instead, wait and describe those skills when you land your interview. Your resume is supposed to stand out among the rest, so your chances of getting noticed on paper will increase if you avoid them all together.

Skills to Use Instead

An executive resume service will ask you for examples of work you’ve completed recently at your current job. The reason is because they want you to use specifics instead of generic soft skills. Instead of saying you’re a hard worker, describe a situation where you stayed late or got up early to get a project done on time. Conversely, explain a time where you had to think outside the box instead of just writing the phrase.

It’s also important to remember the job you’re applying for. You may have skills that sound great in your current job, but they may not be a good fit for the job you want. This is where the help of professional resume writing services comes into the picture. They can help you identify what skills and experiences transfer from your current job to your new job, and recommend specific keywords to get you noticed.

If you’re unsure about what soft skills you should be putting on your resume, if any, be sure to get in touch with us. You will likely spend a lot of time writing your executive resume, so it’s always good to have a professional to review it and make suggestions!

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Using the best executive resume writers will prevent these mistakes.

The best executive resume writers don’t include these things.

Executive resumes deserve just as much attention as a resume for any other job. You may be surprised to know most resumes for executive positions are generally poorly done. However, that just gives you the opportunity to shine brightly when it comes to your resume! Your executive bio needs to stand out from the rest. Most importantly, it needs to be error-free and you need to avoid putting some things in it altogether. We’ve compiled a list of five common, but unnecessary, things people put in their executive resumes.

Too Wordy

As an executive, you likely have many accomplishments and all of them are important to you. However, if you put too much on your resume, recruiters may stop reading it and move on to the next one. The best executive resume writers will include two or three key points to highlight skills and then move on. Think concise. Ask yourself, “Does this need to be on here?” You don’t want to overwhelm recruiters on paper.

Omitting Keywords

In today’s digital world, most resumes are scanned online for specific keywords pertaining to the job. Sometimes the keywords are more important than the substance in the resume. Look at the job description and use a lot of the words they use to describe the job. If you need help identifying specific keywords, you can always reach out to an executive resume service for assistance.

Focusing Too Much on Job Descriptions

Talk briefly about your job duties at your past jobs, but focus more on what you accomplished in those roles. Everyone can describe what they did at a particular job, but highlighting how well you did your job looks much better on paper.

Not Highlighting Achievements

This is where you need to use numbers and percentages to show how you made an impact in your previous jobs. Your executive bio will be much stronger if you say you “increased sales by 40 percent over 12 months” rather than just saying you “helped boost sales.” Be specific about your achievements so your next employer knows what you have to offer before you even step foot in their office.

Not Targeting Your Prospective Employer

Having a generic resume may be fine if you’re applying for a lower level position, but you need to do a little more work upfront for an executive level position. Do some research about the job and company you’re applying to. Identify how you can help them and include those points in your resume. The best executive resume writers will focus more on how they can help potential hirers, rather than what they’ve done in the past.

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c-level personal brandingAs a senior level professional, you’ve almost certainly heard of personal branding. Implementing it into your professional life, however, is a very different story. The idea of establishing and maintaining a personal brand is very new after all, having arrived on the coat tails of the Internet and the rest of today’s technology. If you’ve spent a considerable amount of time assuming c-level personal branding isn’t worth your time, you may want to reconsider! This is a very important aspect of your professional career, for a few significant reasons.

 

Personal Branding Sets You Apart

 

While this line sounds cliché, it is very much the truth. Consider these questions:

  • How do you stack up against your competitors?
  • Would your degree(s) be enough to convince companies to hire you instead of someone else?

Thousands of other people hold the exact same academic achievements as you. Plus, the longer you’ve been out of school, the less your academic career matters. It’s the sad reality that many people face.

 

Rather than focusing on this, look back on the other accomplishments you’ve earned within your field. Think about who you are as a executive and a person. Personal branding for senior level managers involves getting to the meat of these two concepts. It involves presenting your positive qualities and expertise in a way that appeals much more readily to those in charge of hiring you.

 

You’ll Experience a Quality Jump with Your Job Search

 

Naturally, focusing on your skills and personal talents boosts your own self image. This means you will become far less likely to settle for just any position that matches your skill set. You will gradually start to approach your job search in a different way as your personal brand gains more and more attention. Once this happens, it will enable you to think about what you really want from a company and what conditions you are not willing to deal with.

As a result, you will start to push forward with your professional life and only accept those who meet your newfound standards. If the idea of constant professional growth appeals to you, then you’ll want to put together your personal brand as soon as possible.

 

Your Personal Brand Gains You More Benefits and Professional Success

 

Simply put, a personal brand boosts your chances of being hired. It creates a clear picture of your strengths and what you can offer a company, which will appeal quickly to employers. If you’re currently struggling with your job search, a personal brand may help you finally find the position you’ve been so diligently seeking in ways you could never have anticipated!

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Talk to an executive resume service about starting your job search.

Start your search with an executive resume service.

Once you’ve entered the adult world, the idea of embarking upon a job hunt over the summer is probably the farthest from your mind. Like many, you probably haven’t done any job hunting prior to or throughout the summer since your teenage years, when you just needed something to occupy your time and weren’t quite as interested in building a career. However, now that you are unemployed or just seeking a position different from your old one, a summer job hunt looks to be in the cards again, and you’ll have to go about it far differently than you did as a teenager—but how? And is it worth it? As it turns out, starting or continuing your job hunt in summer can be quite profitable in more ways than one.

More Free Time

This benefit applies more to those looking to transfer careers than those who currently lack a job. Just as when you were in school, you and many of your coworkers will likely receive some time off from the office over the summer. This newfound free time presents the perfect chance to get really productive with your job hunt so use it wisely! Spend this time reworking your resume or working with an executive resume service to make some great, lasting tweaks. Go out on a few interviews and network with others in your industry at those frequent summer barbecues. It will surely pay off!

More Networking

As stated above, summer barbecues and other forms of summertime get-togethers are a great way to meet other people in your field who may be able to help you land your next job. Summer is a highly popular time of year for people to get out and about. Take advantage of it by going out yourself, especially to any and every function held by coworkers or other industry professionals you can introduce yourself to and speak with. Half of landing a great job is connecting with others and knowing the right people. You never know where your next job opportunity could come from!

More Time

Daylight savings time always unfolds before the start of summer, meaning you’ll have far more time to work on your job search than you would at any other time of the year. Work with a team of professional executive resume writers to perfect your resume, start sending out applications and communicate with those you’re looking to get hired by! Summer won’t last forever, which is why you have to make the most of every second while you can.

Managers Will Notice You

Even if most of the office has been relinquished for the summer, the managers in charge of the companies you’re looking to work for will still be working as hard as ever! Many managers still are in the process of looking for new employees during the summer months. This is the perfect time to catch their eye with the help of a well-written resume. You won’t want to miss any chance to communicate with higher ups!

We hope these tips will give you some insight on how to make the most of your summer by hitting the pavement and working your hardest on your job search. With dedication and some assistance, you’ll be able to use resumes that get you hired and careful networking to land the best new position for you!

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Is your executive resume too long?

Traditional thinking holds your resume should be no longer than one page, but have times changed? An executive resume service will typically urge you to keep it to no more than two pages. However, some will say three pages is appropriate in certain instances. The bottom line is there are exceptions to every rule, and although your resume should be well edited, the focus should be on content, not length.

Applicant Tracking Systems

One important factor to consider is the use of Applicant Tracking Systems to vet candidates. This system allows employers to read and scan resumes by search terms. The difference between a live person reading your resume and the Applicant Tracking System analyzing it is a human typically looks for accomplishments, while the tracking systems search for keywords. So what does this mean for you the applicant? Since it is a bit tricky to try to please the Applicant Tracking Systems, as well as the employer, the best approach is to focus on quality content.

Applying to a Specialized Field

Let’s say you are in a specialized field, such as medical or legal. You should consider using a professional curriculum vitae writer. They are pros at including all the details your field needs to cover, yet staying concise. They will work with you to highlight not just your education and past jobs, but achievements such as research and teaching experience, publications and grants and fellowships. They are experts at taking an overwhelming task and making it simple and effective.

Shifting Careers 

Another instance in which a two or three page resume would be appropriate is if you are changing careers altogether. The applicant will have to cover their qualifications and skills that would pertain to both their current job and the one they hope to transition to. In this case, it’s absolutely fine to have a length of two to three pages. Again, the focus here is on quality and pertinent content, instead of length.

Trimming the Fat

If you find you still would like to trim off a little more length, consider digging into your oldest employment information. If you have to cut something, this is most likely the least relevant and important to employers. Some things to avoid: shrinking your font to a size too small to read easily, using a photo and not checking for typos. These may seem obvious, but it can be easy to forget the basics when you’re in the throes of writing.

Writing resumes and cover letters is a daunting undertaking. An executive resume service can be an invaluable resource in creating your best resume. Take some of the stress off of yourself and let a professional help you get that call back.

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