Many job seekers stress over cover letters more than they do their own resumes. It may surprise some, besides cover letters are typically a one-page preface to your intricately prepared resume. But, the truth is, that your resume may look dull without a good cover letter to introduce it. Cover letters introduce you to HR managers and set the tone for how your resume will be received. You can have a perfect resume, but if the cover letter is not well done, then your resume will not get the type of attention it deserves. Everyone looking for a job should have a professional cover letter and resume in order to find the career that’s right for them.

When you first enter the job market (most of us at around 21 years of age) don’t know how important cover letters are for you, much less how to write one that sells you. Many people are not aware of the benefits that a simple, well-crafted cover letter to a prospective employer can have. They introduce you to your prospective employer, but also they give a glimpse of your personality.

Just a few weeks into your job search, you will realize that a well-crafted cover letter is not an option, it’s a necessity. Through the support of a professional resume and cover letter writer, you can finally have the cover letter that sells your individual personality and traits. If you have a cover letter, it could always use another eye on it in order to see where you can make changes or additions. You want to sell yourself in your cover letter, your resume speaks to what type of experience and qualifications you have, that’s why it’s important to have a cover letter that sets you apart.

But, just having one is usually not enough. After a few weeks or months of unanswered applications and fruitless job searches, you begin to come to a final conclusion.

When you, or your cover letter writer, writes your first letter, the primary focus is on presentation and the format. How long should the cover letter be? Where to assign the date? What type of font is right for my cover letter? But, throughout you want to focus on one thing – quality content. If your cover letter is full of buzz words or just inane babble, then it’s not worth the paper it’s printed on.

It’s always important to remember, before you start writing, that content is king. It’s fairly easy to lose sight of what’s important and lose focus instead of paying attention to what’s important. That doesn’t mean that there are not guidelines to follow, but your cover letter writer can help you deal with the details. You do not want to have spelling or grammatical errors in your cover letter. That’s an instant turn off to any prospective employer. Remember that the main point of your cover letter is to get noticed and sell yourself.

A lot of people will browse a company’s website and see if they have open jobs available, nothing wrong with that and some people will even apply to more than one job while on the page. Nothing wrong with that either. It’s when you get to the interview phase that things can become tricky. Job interviews never seem to get any easier – even if you have gone on more interviews than you can begin to count. You keep meeting new people, talking about yourself and what you offer, and sometimes getting the third degree from employers. But, what if you go into an interview for one job, but you know the company has something that would be a better fit for you?

No one is going to go into an interview and start talking up the merits of one job versus another, but if you interview with a HR representative first it does give you the ability to mention other jobs you might be interested in. So, what can you do to show your interest for another job while interviewing?

Practice makes Perfect

During a usual interview, you may be sweating bullets about the questions or how you appear, but if you took the time to learn about the company and the open positions you are qualified for, you can converse intelligently about the open positions. Think of actual examples that you have used in the past that works well with the job you want. Providing evidence of past work in that field is a great way to shift focus towards other positions.

Prepare for all Contingencies

Prepare a response so that when you ask about other positions you have a quick response to why you are interested in that position. Make sure that you know about the company and the positions that are available. Try and relate your past experience with the skills needed for the other position, sometimes interviewers will know that you are not qualified for one position and will offer you others.

Watch and Learn

Look at what others have done to find a way to bring up other positions lightly. You do not want to go into the interview proclaiming how you are right for another position, the interviewer will not respect that position and it will damage your chances at either job.

Get yourself Ready

Make sure that you are dressed the part, no matter what part it is you’re applying for. Try and look neat, tidy and appropriate for any situation. Bring clean copies of your resume that highlight the relatable experience you have and bring a pen and pad for notes.

Staying Calm

During the job interview try to relax and stay calm, if you need a moment before the interview, take it. Now is the time to get your mind right for dominating the conversation and letting your desires be known.
It may not work every time but if you can get yourself in an interview; you may be able to transition away from one position into interviewing for the one that is right for you.

The Internet has changed a lot about our world in the last ten years─including how we look for jobs. The basics may be the same: the old finding an opening and applying for it, but the internet has completely revolutionized the employment process. With more than 9% unemployed, according to U.S. Bureau of Labor Statistics, many people are going to be using every single tool at their disposal to find their next employment opportunity.

Networking has been the traditional way to find a job, but over the last ten years this has changed to social networking sites like LinkedIn, Twitter and Facebook. These sites are now the second-most effective tool in your job-hunting arsenal, according to job placement firms. Searching for jobs at trade fairs or by looking through newspaper classifieds has long been replaced by the internet. It’s not about the old school anymore, today’s job seekers have to be on the web to find a job.

Social networking sites have exploded with popularity, people look to connect with old friends, loved ones and business partners alike, so there is always opportunity to meet someone with a job offer online. Facebook has over 500 million users worldwide, Twitter’s traffic has increased exponentially in the last year and LinkedIn, despite not being as robust as the other social media options, is perhaps the most useful of any social networking site when it comes to actual job hunting. LinkedIn’s traffic has nearly doubled in the past year, thanks to its usefulness as an employer posting site and networking capabilities. You all know how I feel about LinkedIn.

Employment posting sites have been popular over the last decade as well. There are a lot of options out there for these sites and many are household names. Job posters look for these sites because they know prospective employees are going to frequent them in hopes of finding something. These sites experienced great growth early in the decade but social media sites and other factors have contributed to a loss of traffic.

One of the factors in the decline of job posting sites has been the boom of Craigslist. Craigslist is a privately held company that specializes in free internet postings. It’s basically like an online classified section for the internet, users can post jobs or even garage sales. Much of Craigslist’s earnings come from job postings, Craigslist’s success has meant tough times for the newspaper industry. Total revenue from classified listings for newspapers has fallen by as much as 42.5% in 2008 to just $2.2 billion, which makes it the worst drop in the history of the industry.

The internet is definitely where people look for jobs, but the ease at which prospective employees can send out resumes has made it tough for HR managers. They have to sift through a huge pile of resumes to find the right candidate and with jobs scarce at the moment, it can be hard to get through the clutter. People who rely on one method for their job search will find it much more difficult to find employment than others.

Every year experts in their respective fields talk to employers, look at statistics and then take their best guess about what will happen in the job market. Of course 2011 is no different. People want to know if there will be more college graduates hired, will salaries go up or go down and is there a chance employees will see an increase in their performance reviews?

According to available information the job market has begun to look up and there are hopeful signs everywhere. Unemployment rates have held steady at around 10 percent, so it’s good to see some kind of recovery start to take shape.

Recent College Graduate Outlook

The good news is that recent college graduates may have better luck finding jobs. The National Association of Colleges and Employers released their Job Outlook 2011 Fall Preview survey and employers expect to hire at least 13.5 percent more new college graduates from the 2011 graduating class compared to 2010 college graduates. Of the participating employers, nearly half of them expected to increase hiring, where about 40 percent expected to maintain the same level of new college hires.

However, some college degrees still pay more than others. Particularly those college students with engineering degrees still have the highest level of being hired out of college. In fact, all engineering degrees are expected to see growth.

Salary Projections and Increased Salaries

For those that are not recent college grads, but still want to know their job prospects and salary projections for 2011, there is a small flicker of sunlight on the horizon. Projected salary increases for 2010 were thought to be around 2 to 3 percent and the outlook for 2011 is a little bit better. The projections for 2011 are that employers will be able to raise their budgets enough to work with a 3 percent increase in salary according to Plan Sponsor.

That does not mean that each and every employee and job seeker will receive a 3 percent salary increase just because their employer’s budget increased, so don’t go in expecting the increase to hit suddenly. Annual salary increases usually work by creating a pool of cash, which is set aside for each independent department, so that it is the equivalent of 3 percent of that department’s salaries. The pool of money is then divided between employees based on seniority and role within the company.

So as experts begin to predict growth for the 2011 job market there creates good news for soon to graduate college students and those who are still looking for work. Things are looking up but it still might take some time to fully recover. Rome wasn’t built in a day and your financial security and job prospects won’t be either. Keep your ear to the grindstone and start pounding out connections because you never know when that dream job will be right around the corner.

In this new digital age, more and more employers are turning to the Internet for their hiring needs. Whether posting open positions on a company owned website, utilizing job boards or social media, job seekers are becoming increasingly aware of the importance of understanding how to post resumes online. Because of the various formats that are needed, developing a strong portfolio of resumes is critical for those hoping to find the perfect new job.

Take a minute to consider the different forms of resumes. Electronic, print, plain text and full HTML are the most popular options. The reasons for the various forms are simple: prospective employers use a variety of tools to collect and collate resumes. Deciding which is appropriate and properly formatting it is critical for success.

The traditional print resume (like Microsoft Word, for example) often doesn’t translate well online. Because of this job seekers are encouraged to develop a variety of electronic formats for their resume.

1. Text: A simple text resume that focuses less on fancy formatting and more on presenting clear details is a must. Resume writers also call this an ASCII (American Standard Code for Information Interchange). This format is ideal for posting resumes into formats on websites. While it is still important to review the post, sticking with a clean text format often removes many of the formatting issues seen.
2. Email: Even more basic than the text format, creating an email ready resume takes into consideration line spacing rules often imposed by email providers. Often a simple matter of tweaking a copy of the text resume, creating an email ready version allows you to post your resume directly in the body of an email.
3. HTML: As more and more people turn to the Internet for their business needs, many are creating HTML resumes. This is perfect for those that wish to create an electronic portfolio of their work. A word of caution: providing too much information is an easy pitfall of the HTML resume as is simply creating a flashy version of your resume. Only utilize the HTML format if you have basic HTML knowledge.

It is important to acknowledge that where you post your resume online is almost as important as the format it takes. While it may seem like a good idea to attach your resume to a personal website or social media profile, remember that doing so gives potential employers access to all sorts of information that is often best kept private. Marital status, past health issues, ethnicity, political leanings and more can often be found directly on a personal website. It is best to avoid giving potential employers access to this information too early in the process.

In a world where technology is quickly becoming a necessity, not understanding the basic differences in formats is a big mistake. A poorly formatted resume can make you look disinterested and technologically inept. Be sure to spend the appropriate amount of tie developing resume formats to ensure your resume makes the statement you want it to.

How many times have you found yourself in this situation: several days prior, you had an interview.  It seemed to go well and the interviewer informed you that they would ‘get back to you.’  You went home, excited, but as the days passed with no call, you begin to question every aspect of the interviewing, wondering where you went wrong.

This happens more often than many HR professionals would like. Relax. Sometimes a busy schedule of interviews and work sometimes gets in the way of them calling you back.  Learning techniques aimed at discovering how to make employers call you back is an easy and beneficial addition to any job seekers trunk of tricks.

1. Don’t Expect It: Don’t ever assume that you will get a call back.  Instead, make it a point to discuss the point of next contact before finishing the interview, meeting or phone call.  This can be as simple as asking when an appropriate time would be for you to follow up.  Many job seekers are leery of this, feeling that it will make them appear pushy; however, politely asking for a follow up isn’t being pushy.  I think it shows motivation and Always ask for a follow up.  Never leave it to chance.
2. You Are Responsible: At the end of the day, you, as the job seeker, are the one responsible for the follow up, after all, it is you that wants the position.  Take responsibility for the part you play in follow up meetings and calls by asking for them, being polite is subsequent contact and following through on any promises you make.
3. “I’ll Get Back To You” isn’t enough: “I’ll get back to you’ may be the five most dreaded words in the job seeking business.  Don’t ever leave a meeting or interview on this note. If a potential employer uses this line, ask them when!  If they cannot provide you with a specific time frame for a follow up, ask when it would be appropriate to follow up yourself.  Again, don’t be afraid to schedule your follow up.
4. Keep Calling: If you were unable, or afraid, to schedule a follow-up, wait three days and follow-up yourself. Again, many job seekers shy away from this tactic, but remember that the interviewer or HR manager is busy as well and a gentle reminder is not harmful.  Be respectful whenever leaving a message and always be consistent.

Getting that all-important call back can be difficult and waiting for it can be even worse. Instead of leaving it up to fate, take matters into your own hands.  Be proactive by scheduling follow-ups.  Be polite, but assertive, when asking for a follow-up call or meeting.  Don’t ever be afraid to follow-up yourself.

Waiting is an unfortunate part of finding employment. If you are like me, waiting for anything can be excruciating. You can make this waiting a bit easier to endure by learning how to make an employer call you back.  The peace of mind a scheduled follow-up can give you will make the waiting game much easier.

As students near graduation from college, or are starting back to class, more often than not their thoughts turn financial. Whether they chose a major with an end career in mind or they use their college education as a springboard for new opportunities, all students must consider their return on investment. With the cost of higher education averaging anywhere from $9,000 – $35,000 per year, a lucrative life after graduation is becoming even more important. In a competitive economy, having a profitable degree from a highly sought after field of knowledge could be the key in gaining career success. What degrees bring in the big bucks? We’ve listed some below. All salary information comes from the 2008 NACE (National Association of Colleges and Employers) salary survey.

Engineering

Not surprisingly, engineering majors in every category earn an average of $60,000 their first year after college. Chemical engineers are paid the most, working for a variety of companies in different fields including manufacturing, healthcare, and business. Chemical engineers design equipment and develop products. Electrical engineers rank second, with an average starting salary of around $55,000. Electrical engineers focus on the design and implementation of equipment used in all aspects of life- automobiles, aircraft, and electrical utilities. Both of these majors apply to a variety of different fields, contributing to the overall success of their earning potential. Mechanical engineers are a close third, with an average starting salary of $54,000. Mechanical engineers are also employed in a number of different industries ranging from agricultural to business.

Computer Science

As our society becomes more and more reliant on the internet and the advancements in computer related technologies and networks, working knowledge of the systems becomes a valuable tool. Computer science majors make an average of $53,000 their first year out of college. This number does include the entrepreneurs who take their computer science background and apply it to business models, advancing technologies and expanding the horizon of development.

Economics

Business markets are highly profitable, and graduates with a thorough knowledge of economics rank high in earnings potential. The average starting salary of a first year economics graduate is around $47,800. Most economics majors work in data research or consulting, and many work for the federal and state governments.

Management Information Systems

Students with an MIS degree work in all facets of business organization. They analyze businesses and contribute to a more efficient management structure. These graduates typically start in the mid $40,000 range their first year after graduation.

Finance and Accounting

Finance and accounting grads have many different options in a plethora of fields. The type of work is varied but always in demand. These positions have very valuable knowledge in intricate areas and generally start at $46,200 their first year out of school.

Business Administration and Management

This is also a lucrative field, as titans of industry are recognized by the efficacy in business management. This major is consistently one of the most popular, and for good reason- business grads can work almost anywhere! The average starting salary is $43,500 for these students, with a chance to accrue more wealth over the length of their employment term.

Keep in mind that a student’s ultimate return on investment is subjective. Yes, these types of degrees offer access to monetarily profitable careers, but it is also important to consider the subjective and completely independent determination of wealth- something that is measured differently by each person.

Occasionally I get asked about recruiters, if the client should use one, how companies find them, and what recruiters do for companies. So here is a little article on what recruiters are about.

Making the best use of recruiters is something that almost all major corporations do now. Taking advantage of someone that is trained to sort through people means less hassle for the company—and why not? Less hassle means fewer headaches for those businesses.

Recruiters are people who have been trained specifically to hunt for various corporations to fill empty positions. They place ads in newspapers, online and in magazines to get the attention of any individual that might qualify for a job opening that they might have.

Taking the time to find recruiters who know what they are doing is the first important step for a company. Without excellent recruiters, corporations likely will not end up with the type of people that they want working for them.

Finding the best use of recruiters is up to the corporations that employ them, however, companies need to pick and choose where the need is for new hires in particular. In other words, will the corporation be expanding in Asia and the Western United States? If so, recruiters look for individuals who might have the ability to speak Japanese or Chinese, or are bi-lingual/fluent in other languages.

Another possibility would be if a company has decided to open a whole different operation. For example, Company A typically has been a restaurant chain. Now Company A wants to start some retail stores, and has the means to do it. Using a business plan, Company A will make the best use of recruiters by sending them out in whatever area it defines to find candidates to interview. Company A will have certain guidelines for the recruiters to go by, but the recruiters will pick the potential candidates.

Once the potential candidates are picked, recruiters will typically thin out the crowd somewhat before sending the candidates in for an interview. Recruiters take the time to sit and talk to each candidate for several minutes and are usually tuned in well enough to people that they can spot instantly who would work for the job, and who wouldn’t.

When you have recruiters who are available, it makes life much easier for the corporation. It is one less step that the Human Resources Department has to be concerned with. When there are so many other things that HR people have to do, using recruiters makes their job easier. For large corporations, making use of recruiters on a regular basis is a great benefit and saves them plenty of money. Smaller corporations on the other hand, may not see a benefit except once in a while—perhaps when searching for a new Chief Executive Officer or other high-ranking position.

So here is your little lesson on how recruiters help companies and what that means for you!

Although the Internet has been a boon to networking over the past decade or so, there is something to be said for a face-to-face networking over business lunches or trade shows. Adding a personal touch that might be missing from cold emails and Twitter, a lunch with a colleague can be an invaluable tool for you to use for everything from job leads to getting advice about a venture or idea. Trade shows offer the chance to speak with peers in your field. They know that you are interested in finding a place of employment.

People are more apt to share more personal details, and are definitely better able to read you as a person when sitting across from you at a business lunch, or spending a little time with you at a trade show. The chance to understand a person’s inflections, and gauge their sense of humor (or lack thereof), their personal foibles and idiosyncrasies or how much you might even want to engage with them outside the business milieu can only be had in a face-to-face encounter.

There are certain protocols involved when you are considering networking through business lunches or trade shows. Some are common courtesy: such as not interrupting a vendor while he’s currently dealing with a peer or customer. Wait for your opportunity to introduce yourself with a firm handshake and a business card, and get to know the person a little bit before you dive right into a lunch invitation. You might find that after a little personal interaction that you are no longer interested in getting to know someone better, or it might cement in your mind that this is someone to get on your side. Be interested in their products or sales pitch (it’s a hard, sometimes thankless job working a trade show), and ask pertinent questions.

Know that once you’ve proffered a lunch invitation to a potential networking connection, he or she may not want to talk business. Trade shows often carry with them grueling schedules, and lunch may be one of your new contact’s only break in the day.

You might consider making initial contact through the trade show venue, then following up with a lunch invitation. Be sure to let your contact know the agenda of lunch; don’t lull them into thinking a personal relationship or friendship is on the table when you’re really looking for a networking or job opportunity. Be sure to propose a firm date and time, with the offer of alternatives available. When you are networking through business lunches or trade shows do not invite anyone other than the main person (i.e., don’t show up with coworkers, or your girlfriend). Be prompt, be appropriately dressed, be courteous, and thank your invitee for their time. Once you have had lunch, remember, it is up to you to pick up the check, even if they insist. You certainly wouldn’t be impressed if you were invited to lunch and were expected to either pay or go halves; neither will they.

In today’s competitive job market, you want to make your resume as appealing as possible to prospective employers. Most employers are looking for competent workers to fill key positions quickly, with the expectation that new workers will stay around for many years and become valuable assets to the company. Therefore, a big gap in work history could be viewed by some employers as a sign that you are not looking for a long term commitment to a job.

You need to be honest on your resume about any big gap in work history, but you can be creative in your explanation to present your history in the best light possible. If you have a gap of more than a few months in your work history, you can’t just skip over it on your resume and hope no one will notice. Even though you were not working during that time, you might have been doing something that would look good to an employer.

Having a big gap in work history should not negatively impact your chances of finding a job if you can make the gap look like it was not time wasted. If you had to leave work in order to take care of your ailing parents, or if you took two years off after the birth of your child, you can highlight the valuable experiences you gained during your time off.

If you took a year or two off from a “real” job and spent the time wandering around Europe, describe this period as a personal sabbatical for enhancing your education and understanding of the world.

 

List the time interval as though it was a period of employment, except that you didn’t get paid for it. If the other job descriptions on your resume take up six lines each, devote the same space to describing your “duties” during your time off.

It is better to be up front and honest with potential employers when describing your background. If you have one or more big gaps in employment that were due to circumstances that an employer might see as negative, it is better to explain those circumstances fully in your cover letter when applying for a job. If you spent time in prison or drug rehab, it is better for you to explain what valuable lessons you learned from the experience in your job application process, than it is to hide the truth and hope your potential employer doesn’t discover it in a background check.

Many employers will not view a gap in employment negatively. They recognize the value of continuing education, caring for others, and personal growth experiences. They will often seek out job candidates who have something unusual to offer. By explaining your big gap in work history in the proper light, you may show the boss that you are the exact type of creative and self-motivated individual the company needs for that job you have always dreamed of.