When you submit a resume to a potential employer, what do you do to distinguish yourself from the other candidates for the position? Most people use a cover letter although I have seen and heard of applicants attaching a post-it note. That’s a gutsy move. It may not always work, but it has worked in at least one case.

Why did the post-it note work? Because it was different. It was out of the ordinary and attention-grabbing. But it wasn’t the post-it note that sealed the deal. It was what the applicant wrote on the post-it note. The message. The content.

And that’s what I’m going to focus on today. Simply submitting a cover letter with your resume isn’t enough to get you an interview. Your cover letter has to be attention-grabbing. It has to be unique.

With that in mind, here are 4 essential characteristics of a good cover letter:

1. Personal, yet professional – Your resume is where you list your professional qualifications for the position to which you are applying. In your cover letter, you can get a little more personal. Not too personal, but let your personality shine through.
2. Fill the holes in your resume – No resume is perfect. A potential employer will have questions. Your cover letter should briefly cover any glaring holes in your resume. Explain them in such a way that it makes sense to the interviewer so that she picks up the phone and calls you in for the interview.
3. Introduces you to your employer – The interviewer will read your cover letter before he reads your resume. That’s your first opportunity to catch his attention. Make a big splash. If your resume does its job, the interviewer will move quickly to the resume.
4. Shows your interest in the position – A resume might be good for several jobs you want to apply for. A cover letter will apply only to one job. It should be customized for the position to which you are applying. Let the interviewer know you are really interested in that position.

A good cover letter gets your foot in the door. The resume keeps that door open. After an interviewer has read them both, he should call you in for an interview. If that happens, you know they’ve done a good job.

We all hear about “persistence pays off” and “if at first you don’t succeed, try, try again”. We are told to be persistent about what we want and if we really try hard enough, we’ll get it. But at whose expense? And when is it time to let go and move on?

I’ve recently come in contact with someone who wants to sell me something. This is something I’ve been thinking about buying for some time, but have taken my time because I want to be sure it is right.  I’m usually an impulse buyer (bad, I know), but this is different because it pertains to my work. So, I’ve been looking at this particular product from a new company that seems on the up and up, even though they are brand new to this market.

As I was quietly browsing online, I decided to send an email with a question. Big mistake. It started an endless stream of emails, phone calls, and more emails to try and entice me to buy. The first few emails I didn’t mind, but now it’s become a hassle. I don’t like to be rude and I don’t like hurting anyone’s feelings, because he seems like a nice fellow. So, I’ve told him gently in my emails that I wanted to think on it some more. Still, the emails haven’t stopped. Oh, the emails, the emails. Please STOP!

Now, I don’t want the dang thing anymore, I just want him to lose my email address. With his constant persistence, he has lost my sale. Not only did he lose my sale on that one product, but I will never go to the site AGAIN. Why would I chance the month’s worth of emails and aggravation?

So, when is persistence too much? When is it too much during the job search/interview process? How many times should you call the HR person/recruiter? I’ve been asked this a lot. I think post interview follow up is an excellent thing. Post interview stalking is completely different. You really only need to call once. Twice is pushing it. Chances are, they DID NOT lose your phone number/email/address, etc. They will call you when they are ready. Believe it or not, they do have other things to do in their daily work life. Sales clients tend to think, ‘if I pester them to death, they will know how great I will be in the sales position’. Ix-nay that idea. It will work against you.

I know all about impatience and just wanting to know. I am terribly impatient and tend to hurry things along to get to the prize. As I’ve gotten older, I’ve learned to sit back and wait for things. They usually always appear. So, rest assured, if you are the candidate they want, they will call. It might not be in your timeline, but they will call.