Making Your LinkedIn Profile Uniquely YOU!

LinkedInSocial Marketing/Online Branding

Searching for a new job or have your eye on moving up to the next level with your current employer? You never know when an opportunity is going to present itself, so you need to be prepared!  One way to do so is to optimize your online presence, and LinkedIn is the premier site to showcase your experience, achievements, skills, and leadership acumen on a global scale.

Your LinkedIn profile should be one of the most utilized tools in your job search tool chest, so you need to ensure that it is sharp, fully optimized, and maintained well during your job search and beyond.

Depending on what type of device your profile is being viewed on (PC or mobile), the reader will only be able to see a fraction of your profile.  That fraction has to be creative and appealing enough to make the reader want to continue to learn more about you. Don’t know where to start? Right from the top!

Banner Photo:

  • LinkedIn automatically gives you a default banner when you sign up. Get rid of it!  This is the first place you have the opportunity to pull the reader in – be creative!  You can personalize the banner to show a little bit about yourself and/or use titles and keywords to help communicate your brand.  Have a special saying or motto that motivates you?  It can easily be included here. Use a website like Canva to design your own banner or hire someone to do it – either way – don’t use the default banner! #lame

Name/Credentials:

  • Your LinkedIn profile should have the same name that is on your resume, so that your name is consistently known by anyone who views your resume or online profile. Add any relevant credentials after your name, and try to ensure that you don’t use a nickname.

Profile Photo:

  • We all know that a lot of us don’t like advertising pictures of ourselves on social media – sorry, but on LinkedIn, people want to see YOU! Be sure to include a profile picture that is professional looking and done at a level that matches the position you’re seeking.  Executives should have a photo that looks like an executive and an entry level photo could probably be a more casual photo.

Stay away from photos where you have cropped yourself out of a group, at a bar/party, or have a lot of distractions in the background.  Again – people want to see YOU – not a backdrop from your trip to the Grand Canyon (unless you are a travel blogger – lol).

Headline:

  • When you sign up with LinkedIn, your current job title automatically defaults to this section. Change it as soon as you can. Your headline gives you 220 characters to share your value, expertise, and skills.  Done effectively, your headline can attract ATS systems and recruiters who are looking for candidates in your industry and is a very easy way to quickly tell people what you have to offer in your field. I like to add keywords and branding to it as well.

About:

  • Take some time to reflect about what you really want to communicate in this section. Don’t just add a one-liner and certainly do not make yourself sound desperate to find a job (even if you really are).  Like your headline, this is a great place to share your brand – so make it strategic, appealing, and value-added! As with your resume, the summary at the beginning of your LinkedIn profile should be strategically written, compelling, and a quick synopsis of the best you have to offer, your highlights, and even some of your skills.  Using bullets and color in this section will make it stand out more than just including paragraphs of text.

Consider adding a “call to action” at the end of the summary to let people know you are available for interviews or are actively looking for a new position. You have 2,600 characters in this section, but only the first few lines may show up when people are viewing your profile, and the key is getting the reader to click on the “more” to learn more about you. Make your first few lines appealing, inviting, and clear.

Skills:

  • The skills section is great but can also be a bit subjective. You need to add the skills that are the most relevant to your industry and position, whenever possible. Use strong keywords in this section, and make sure you are focusing on unique terms that make you stand out. “Staff Leadership & Development” sounds a lot better than “Leadership” and “Global Sales Operations Management” sounds way better than “Sales”.

As for the endorsements, this is where the section gets a little subjective. LI automatically puts the skills with the most endorsements at the top of the section; however, the top 3 skills are something you can…and should change, so that they are your strongest skills and the ones that are most relevant to your job search, regardless of the number of endorsements.

You have the option of including 50 terms in this list and that fills up pretty quickly – use the best fit and stay away from “fluff” terms that are expected in today’s professional world, like “Time Management” or “Team Player”.

These sections are just the tip of the iceberg in creating an amazing, optimized LinkedIn profile – but they are so important if you want to be “found” on LinkedIn, so you need to ensure that the content is unique to your job goals, industry-specific, and an effective marketing tool for your job search!

 

 

How to Break Into the Entertainment Industry

Guest PostsJob Search

The entertainment industry is a tricky industry to break into. In fact, there’s no one, sure-fire way to get your lucky break. While some become stars in childhood, others don’t begin acting until they’re in their 40’s. Whether you want to be a musician or the next great producer, achieving your dream of working in the industry can be difficult. Luckily, there are tons of career paths to choose from to help you get your foot in the door, no matter your hopes.

At the end of the day, it’s about who you know and how hard you work to get where you want to be. Here are a few tips to help you get hired in the entertainment industry.

Understand What to Expect for Recruiting

As far as recruiting and interviewing go, the entertainment industry is slightly different than any other industry. In most cases, you’ll start at the bottom. For example, if you want to write television shows, you might get hired as an assistant, no matter how great your scripts are. This means that just out of college, you’ll likely be making less than you would at a job outside the entertainment industry, for example at an accounting firm that would hire you based on your degree, not for a lowly role that forces you to pay your dues.

When you start job hunting, you should be available to start right away. Things move fast in Hollywood, and no one is going to wait for you when there are hundreds of applicants who want the same job. This means that if you have a regular 9-to-5, you may have to quit without giving notice.

Because there’s no time to wait, the interview process will likely be quick, if you land one in the first place. Employers will likely do a pre-employment background check, so be honest when answering all the questions during an interview.

Know About the Industry

Before you start looking for a job, you should know whether you want to work in television, film, or music. This will allow you to find the best positions that help you kick-start your career instead of getting stuck in a job that doesn’t allow you to grow.

Do your homework on the major companies in the industry and know who runs them. Read as much as you can about the industry and its giants, so that when you’re quizzed, you’ll know exactly what to say.

Even if you’re not applying for jobs yet, make sure to look at job descriptions for the types of positions you are interested in. It’s always useful to learn about all the different opportunities available in the entertainment industry. If you notice any job duties that you don’t understand, write them down and research them, because you never know when you’ll come across another position with similar requirements.

Network

Much like other industries, becoming successful in entertainment is all about networking. Make a list of the people that you know personally who can help you start networking. The odds are that someone you know, knows someone in the entertainment industry.

Remember, those with reputations in the industry are often the least likely to help you get a job, because they have no idea about the jobs available for entry-level entertainment workers. That means that if your dad is friends with a director who has made a major film, they may not be your best resource starting out. Although, keep them in mind as you move up in your career.

Networking with people in your age group who are beginning to enter the industry can help you succeed. Many of them may not be going for the same types of jobs but may come across job postings that could benefit you. By staying in communication with them, you can send each other postings for openings to aid in landing a job.

Land Informational Interviews

Unfortunately, most people have no incentive to help you succeed in the entertainment industry, especially if you make big requests like helping you land a spot at a major television network. Try to keep your requests reasonable, and mention that you’re trying to break into the industry. You can ask contacts for their time to learn about their careers and experiences.

While you may not be able to land a job through this person, these informational interviews can help you create more realistic expectations and offer you tips and tricks for getting your first gig in the industry.

Make sure that the meeting isn’t just about you and asking them to help you get a job. Instead, try to learn from them as much as possible. You can, however, ask them what entry-level jobs you should be looking for if you want to be a director, actor, etc. Even if this person doesn’t know the answer, they might know someone who does.

Don’t Give Up

The entertainment industry is the hardest industry to break into; that’s why many actors and musicians refer to certain past opportunities as their “big break.” A vast majority of the people you network with won’t be able to help you, but you can learn from them. Just remember, while they may not be able to help you right now, you never know what could happen in the future.

Continuing to network and talk to as many people in the industry as possible can help you learn enough to make your dreams a reality. Landing a job in entertainment takes hard work and dedication. Make sure that you have a strong understanding of the industry and keep putting in the work until you get to where you want to be.

Matt Casadona has a Bachelor of Science in Business Administration, with a concentration in Marketing and a minor in Psychology. He is currently a contributing editor for 365 Business Tips. 

Managing Your Personal Finances While Job Searching

Guest PostsJob Search

Last year has shown us that we need to be prepared for everything, especially when looking for a new job even if you just found one, or received a promotion, because no one is secure from businesses closing during an economic decline. Sometimes, however, the reason for the job search is more positive, because you don’t want “a job”, you are looking for “the job”, a special place to reveal your potential and have the opportunity to work with industry leaders.

Regardless of the reason, along with updating your resume, you will need to think about finance management during your search, because no one canceled the rent bills or food expenses.

Assess your Current Financial Situation

First things first, know where you are now. Gather all the information about your financial situation to better plan your life while you are in the search. How much savings do you have? Do you have any debts or other obligations?  What valuable assets can you sell or lend to gain profit and live while there’s no active income? Check all the bank account details, including deposits and statement reviews to see how long you can live on the current amount you have, and what is the backup plan like moving back with parents, sharing the rent with friends, or selling some of your possessions if things are not going well with the job search.

Calculate your Budget

Check your utility bills and find out how much you spend on the rent, groceries, and other essentials per month. This information will help you to properly plan your budget and estimate how much you need to cover your living costs. This is required to realistically plan your expenses and stick to it after.  Don’t forget to include some extra for birthdays and an emergency fund, for cases like health issues or unplanned appliance repairs.

Think about Freelance Opportunities

Sometimes it may happen that your savings are not enough to make it through the search. For such cases, temporary engagement in freelance may be the option. There are a lot of freelance platforms, like Upwork or Fiverr where you can find a part-time job or a one-time gig.  Note though, that if you are engaged in regular freelance for additional income, it’s subject to taxes that may vary depending on the country, so you will need to figure out how to properly handle freelance taxes in order to avoid trouble.

Limit your Expenses

You will need to temporarily forget about some pleasant things like coffee to go every morning, nights out, and another digital subscription for fun, be more attentive to coupons, sales, and freebies, and last but not least, start to log the expenses. Luckily, now we have all means for doing so starting from web and mobile applications to any taste to monitor your spending and know if you are moving in accordance to your budget plan. This won’t last forever, but you need to embrace new circumstances.

Following these simple yet effective tips will help you to stay on top of your financial situation. The process of searching for a job sometimes is more time-consuming than you expect and poses a lot of limitations on your budget. That’s why it’s better to get prepared and start learning the basics of finance management even when you have a regular income. It may save you in times of uncertainty and give you more flexibility when you will be searching for better opportunities in the job market.

Ken Boyd
Accounting & Finance Expert; Content Manager at AIS-CPA
w: https://www.ais-cpa.com/

6 Benefits to Look for When Job Searching in 2021

Guest PostsJob Search

As you begin your 2021 job search, there are plenty of essential things on your mind:

  • “What are my career interests?”
  • “Which types of jobs am I qualified for?”
  • “What is my ideal work environment?”
  • “Am I a more independent worker or a more collaborative one?”
  • “Do I want to work part-time or full-time?”
  • “How much do I want/need to get paid?”

And so on, and so forth. But in addition to these crucial questions, you’ll also want to take a close look at benefit packages as you start applying for jobs, and even more importantly when you begin to compare job offers. Over the last year, due in part to the ongoing pandemic, a lot has changed in the job market, including benefit trends. While some companies are downsizing their benefit packages, others are shifting theirs to better reflect the modern workplace.

In this post, we’re discussing the importance of benefits packages and what you should look for as a job seeker in 2021; plus, how employers can keep up their recruiting and retention efforts in the new year.

1. Competitive pay

Competitive pay is probably one of the primary requirements on your wishlist for your next role, but it can be challenging to determine what’s competitive for your market and what isn’t. When it comes to identifying competitive pay, you have to consider the role itself, your professional expertise, industry standards, as well as the cost of living in your local area.

Check out the resources below to find accurate salary data for your industry and geographic location:

  • S. Employee Census
  • Bureau of Labor Statistics
  • SHRM Compensation Data Center
  • Job search platforms (i.e., Indeed, Glassdoor, Monster)

2. Retirement plans with immediate vesting and employer matching

Over the last 40 years, retirement funds, specifically 401(k) plans, have become a popular and practically standard perk of employee benefit packages. Employer-sponsored retirement plans offer team members the opportunity to invest a portion of their earnings into their eventual retirement, so, throughout the course of their career, employees can build up their retirement savings.

Because retirement plans are not mandated by law, it’s up to the employer whether or not they want to establish one and if they want to allow new employees to start vesting right away or not. Immediate vesting means that new employees can start saving toward their retirement as soon as their first paycheck is processed. This can be a huge perk for job seekers.

In addition to immediate vesting, many employers opt to match their employees’ retirement contributions, up to a certain percentage. As of 2019, the average matching contribution was 4.3% of an employee’s pay. Offering 401(k) matching not only helps employees accelerate their retirement savings, but it also improves employee retention rates. In fact, 401(k) matching ranks as one of the top 5 benefits employees value more than a pay raise.

3. Telehealth options

When you think about benefit packages, health care is probably the first thing that comes to mind. And as the COVID-19 pandemic carries on, health insurance is arguably more important to today’s workers than ever before. What’s unique about health care trends for 2021 is that more employers are adopting telehealth options as part of their benefit packages.

Telehealth options allow individuals to seek care over the phone or via video chat, rather than going into the clinic. In addition to keeping employees safe amid a global health crisis, telehealth also creates an opportunity for employers to provide medical access to their remote and rural employees.

4. Non-medical perks

A lot has changed over the last year, and in order to keep up with their competitors and shifts in work environment and culture, employers have had to rethink their benefit packages. One way companies are transforming their perks and staying on-trend is by offering non-medical perks that fit into the 2021 lifestyle.

Some examples of non-medical perks include:

  • Childcare services
  • Remote meal plans via delivery
  • Pet insurance
  • Life insurance
  • Wellness programs
  • Home office stipends
  • Short- and long-term disability insurance
  • Errand-running and concierge services
  • Household management services

5. Paid time off and holidays

Paid time off (PTO) is another popular ingredient in an employee benefit package, and with burnout and stress on the rise, we expect it to continue to be standard. According to a study by Zenefits, private sector companies offer 10 days of PTO for first-year employees, and between 3-4 extra days for every 5 years of service thereafter. PTO policies do not include paid holidays or sick days, so be sure to consider all three categories when calculating total time off.

6. Flexible work from home options

Although the end of the COVID-19 pandemic is nearly in sight, many employees will continue to work from home for the next several months, and maybe even longer. But as employees have adapted to the WFH lifestyle, we expect many employers to start offering more flexible remote work policies as we enter a post-pandemic world. Including a weekly, biweekly, or flexible work from home days can be a big draw for professionals in 2021.

Wrapping up

As we start off the new year, we’ll continue to face the positive and challenging changes inspired by 2020. If you’re researching benefit trends to improve your business’ onboarding packages, remember to consider what perks will be most valuable to your employees. This depends on their lifestyle, goals, industry standards, and your company culture.

As for job seekers in 2021, keep these 6 benefits on your wishlist to help you narrow down job offers, and ultimately, find the best fit for you. If a company does not include the benefits you’re looking for, remember that you may be able to negotiate your benefits package, just as you would a salary.

Which of these perks are at the top of your priority list? Share your thoughts with us in the comment section below — happy job hunting!

Sophie Sirois is a writer based in sunny San Diego, CA, currently writing content for 365businesstips.com. With her Bachelor’s of Art in Strategic Communication behind her, Sophie began working in the content marketing sphere and has been crafting unique, informative, and click-worthy content ever since. Sophie enjoys covering a variety of topics, including tech, finance, business, marketing, wellness, and culture.

 

The Secret Advantage Of Social Media

Social Marketing/Online Branding

the secret advantage of social media
Did you know that your use of social media can get you hired? (It can also get you fired but that’s a different subject.) Your online presence and social media connectivity is an increasing factor in how potential employers fill openings.
This recent article on Mashable caught my eye with the title, “Job Seekers Recruited via Social More Likely to Be Hired,” and it increased my interest with a great infographic. Usually, I see horror stories of what NOT to do, but there are increasing success stories of the advantage you have with great online branding. In a nutshell, here are some facts:

  • 94% of companies already use social media to recruit candidates or plan to begin using this form of recruiting in 2013
  • Candidate & Employee Referral quality and quantity along with Time To Hire have been enhanced measurably
  • 14% of applicants sourced through a job board get hired
  • 61% of applicants sourced through referrals and the company career page get hired

This is interesting stuff. The takeaway is that your online social networking really does make a difference in your career if you are wise with it. That means paying attention to your online brand:

  • Remember, the internet is like a public park, and everything you do is visible
  • Keep your online presence professional by monitoring photos and data on sites like Facebook
  • Invest in LinkedIn Profile Development or Online Branding Coaching to make sure you are equipped for this new era of job searching

It can be kind of overwhelming to look at all the details involved with social media and employment. Fortunately, you don’t have to figure it out by yourself!
 

Gathering Your References

Job SearchResume Writing

resume cover letter
It used to be that you always ended your resume with the line “References Available Upon Request.” Now that statement is mostly left off of resumes because it is deemed a given that you have references and you will be able to produce them when asked. However, if you have been job searching over a long period of time, you need to recognize that your reference page or list is not a static list.
Who you use as a reference will depend on the type of job you are applying for. For example, it would be better to use a former boss who supervised you at the IT help desk when you apply for your next help desk position rather than someone who supervised you as a cashier. Professional references, people with whom you worked or who have supervised you, are usually preferable. However, some positions may allow you to use personal references too, friends or community members who know you well.
Keep in touch with your references. Make sure that everyone on your reference list is someone who will give you a positive reference. How do you know if they will give you a positive reference? You ask. Don’t hint around. Ask each person on your potential reference list, “Are you able to speak highly of my skills and qualifications to potential employers?” If you sense any hesitation in their response, do not use that person and move on to the next person on your list.
Provide each person on your reference list with a current copy of your resume or curriculum vitae. Also give each person the job description for which you are applying or at least a summary of the type of position you would like. This way, when your reference(s) is called by a hiring manager, he/she can speak with some knowledge of how your qualifications fit into the job requirements. Keeping in touch with your references helps them better able to speak to your strengths so that you get the job. It also provides good opportunities to network.

How To Survive A Job Interview

Interviewing

job interview
In the vacant job market today just getting as far as a job interview is an accomplishment in itself. To get the best possible chance of securing a job interview for a vacant position you are interested in there are a few things that you need to make sure you have in place first. One of the first things you will need is a current resume of your work history. The potential employers should already have a copy of your resume when you first applied for the job, but do take a copy along to the job interview with you.
Make sure that on the day of your interview you have everything planned beforehand. Leave yourself plenty of spare time when making travel arrangements. You need to take into consideration hold ups in the travel network whether you are traveling by road, rail or air. There is nothing worse than being stuck in a traffic jam when you need to be at an interview 10 minutes later and you know you are twenty minutes away from your destination. Bad time management does not reflect well on you by your prospective employer.
Try not to be too nervous on the day of your job interview. Remember that you must have qualities that the prospective employer is interested in for you to have been invited to the interview stage. There are usually hundreds of applicants for any vacant job and employers have the luxury of being able to invite for interview only the best of the best applicants.

How To Get Help With Job Hunting

InterviewingJob SearchNetworkingProducts & Services



When it comes to job hunting there are two ways that you can approach it. Most people assume that standard job hunting is the best way to find their perfect job. This means that a majority of people feel that simply checking job websites and classified ads a few times a week is enough to bag them the job position they’re dreaming of. Sadly, this isn’t usually the case.
The job market is tough and competition for the jobs that are available is fierce. If you truly want to be successful in your job hunt then you need to up your game and do everything you can to make it happen.
When you’re seeking help with your job search, it is important to do so  from every angle – getting help with writing your resume, distributing it to the right places, and soliciting advice on where to look for jobs in your industry. It is essential that you look for opportunities in industry specific job boards, as opposed to just generic job websites, so you’re not  wasting time going through job vacancies that aren’t suited to your qualifications. Contacting professional placement agencies or recruiters may also give you insight as to what openings are out there for a candidate with your skills and experience.
There are plenty of ways to get help with your job search. You just need to be diligent in pursuing the job services and/or recruiting firms that are the best match for your career objectives.