Career Objective

If you were to ask career counselors if a career objective is worth merit, half of them would say yes. Those arguing against objectives will say they are too limiting and usually poorly constructed. Those in favor will say that employers want to be able to determine quickly what you can do for the company and what you’re good at. An objective can help meet that need. To some employers, the lack of an objective translates into a job seeker who doesn’t know what he or she wants. On the other hand, numerous employers say they rarely see a well-written objective.

There’s no doubt that many resume career objectives are poorly put together as they are usually vague and not job specific. This defeats the whole purpose of the objective in the first place.

Job seekers also tend to ignore the employer’s need to know what a potential employee can contribute and list everything that the job seeker wants. For example, a typical self-serving objective will say “To obtain a meaningful and challenging position which enables me to learn the accounting field and which allows for advancement.” If your career objective doesn’t match what the hiring manager has to offer, he or she is not likely to give serious consideration to other positions within the company that you might fit into.

In other words, don’t leave the career objective off of your resume. You can have several versions of your resume saved on your computer that each have a different objective. You could even come up with a specific, tailor-made objective on your resume for each job you apply for. With technology, resumes and objectives need not be “one size fits all.” However, if you go to a job fair where it’s impossible to tailor your objective as you move from booth to booth, or if you’re handing out resumes in a networking situation, it may make more sense to leave your objective off.

If you are still uncomfortable with committing yourself to an objective on your resume, you can use a cover letter to tailor a resume to specific jobs. The cover letter can help bring the resume into sharper focus by elaborating on what the job seeker wants to do and what he or she can specifically contribute to a particular job.

Employers are seeing more objectives being replaced with wording such as summary, skills summary, qualifications or profile. Keywords in these sections are very important if they are tailored to specific job skills.

Objectives should reflect the employer’s perspective, not the job seeker’s, and should tell what the job seeker can contribute. An objective should demonstrate the value the candidate will add to the organization. Objectives should be as concise as possible. Whether or not you choose to include an objective, you may wish to present a skills or qualifications section on your resume

That looks phishy!

The Internet has definitely transformed how jobseekers contact hiring companies. Most company’s now have an option on their website to submit resumes, which makes it much easier and more convenient. You don’t have to spend hours printing and mailing or faxing resumes to countless recipients.

Because of this convenience a breeding ground for scam artists continues to grow each year as well. Identity thefts have increased to an overwhelming 10 million cases per year, and many of them are the result of phishing and the employment industry is under attack as well.

Phishing is an attempt to extract personal information through what appears to be authentic emails. You may get emails from a recruiter that looks legitimate but may not be. Knowing what to look for and how to spot fraud (or potential areas for abuse) can be the best way to ensuring you have a safe experience while conducting your job search.

Be careful of invitations to submit your resume. Scammers and spammers follow the same patterns. Mass emails are sent to a lot of people at once. Receiving an email from a recruiter who sends you an email to the effect: “We saw your resume on the Internet and we find your skill set to be perfect for one of our clients. Please complete our online application through the link below. Be very careful and think before you respond. Did you send your resume to this recruiter? Do not click on the link in the email, instead visit their website from a new browser window. Make sure everything looks right first. Always proceed with caution when you receive a cold-contact email from someone.

Do not give out personal information unless you know for sure the email is legitimate. Reputable companies will not ask for personal information via email.

Don’t just give your information freely. If a job application wants more information than you’re willing to provide, be very careful. With safe online practices, you’ll get the best return from your job-search efforts instead of filing a police report and/or calling credit bureaus and credit card companies.

Cover Letter

Both cover letters and resumes are essential when applying to a job. However, each format has its own specific style so it is important not to confuse the two in the preparation process.

The cover letter introduces the candidate as well as explains to the prospective employer the reasons and qualifications for applying to the specific job.

A resume is the listing of experiences, accomplishments, and education that one has accumulated over the years.

These are the five ways that cover letters and resumes differ:

  • While the resume is brief in nature, the cover letter should expand on any details that the resume may have left off, including explanations for inconsistencies.
  • The cover letter should be an actual letter with complete sentences and divided paragraphs while the resume can have bullet points and phrases.
  • The cover letter attempts to get further consideration from whomever reads it while the resume is the basis for which they see the candidate’s background and qualifications.
  • A resume outlines past accomplishments and experiences while a cover letter expresses future goals.
  • The cover letter can express more enthusiasm in the language while resumes should follow a rigid and professional tone.

As you can see, the two go hand in hand. So, be sure to have your cover letter prepared and detailed for each job posting that you apply for.

 


The year 2012 will have a diverse mix of jobs available as the year progresses. Of course, things don’t always go according to plan. However, there should be something for every one on the job market this year.

The top three industries are Health Care, Technology and Science. Health care will always be top because we need health care no matter what, and it doesn’t matter if you have insurance. Everyone has to go to the doctor some time or another.

Information technology is growing by leaps and bounds, partly due to the internet. Degreed positions in this field are commanding a higher starting wage than some of the other fields. Everything from computers, cell phones to data storage require more and more positions.

Science is growing as they are building on the molecular level creating robots, micro-organisms and other areas.

At the same time, blue collar jobs will have a lot of openings as baby boomers begin to retire. Machinists, welders, truck drivers, construction workers are still needed in spite of the technology that abounds.

A good thing about blue collar positions is that many of those do not require a college degree. They may need a certificate or license, but it is still easy to get into a good paying job in these fields.

Now is a good time to dust off your resume and update it with all new information. Make sure that all information is current and that you have a good list of job skills listed.

There are many job search resources available on the internet so that you can decide which area of expertise you wish to pursue.

Word Spreads

With all the new technology available on the Internet today, there is absolutely no reason anyone should simply stop once a resume has been completed and sent. There is a wide world of other venues just waiting for you to use them to market your personal brand. Blogging is only part of it.

Some may think blogging and job searches are two different things. They are, but they aren’t. There has never been a better time to be able to talk to people, to get the word out about you and your skills than blogging.

Build a blog site that highlights your job skills and your previous jobs. Talk about something every day. Add links to your resume and use the social networks to retweet or repost your site.

There are numerous job boards for you to use to post your resume, whether it’s an executive resume, professional or entry level. And there are people who will retweet your blog post so others can see it. Before long, you have reached thousands of people. Before, you would have sent it to only a few. So, what’s smarter?

Twitter has a very easy way to help individuals with their blog posts and to be able to integrate both together. Facebook does as well, and LinkedIn too.

Now, you can increase your visibility and get more options available to you during your job search. Take a chance and see how much fun it is and how much it will help at the same time.

Before you send your next resume out, give blogging and social media sites a try. You just may have more opportunities than you originally thought.

Looking For A Job

One of the dilemmas that many people are now finding out is that maybe they took a job too fast. This is simply because so many have been out of work a long time and needed a job. While this is true, many finding out that maybe they said yes too fast. Something about the job is now a hardship for them. So, be careful and don’t say yes too fast.

It is completely understandable to take the first job offered when you have been out of work a long time. However, for those who are just wanting to get out of a present job, be careful. The grass is not always greener on the other side.

It is very easy in the early stages of job interviews to disregard the little voice in the back of your head that is saying “wait a minute, I don’t like the fact I won’t have any time off for a year,” or “I’m not very good at sales pitches.” Once you disregard your misgivings, accept the job and go to work, you just may be in the same boat or worse than the one you left.

Before you start applying for jobs, take a look at your resume. See where you can make improvements. Make sure all information is up to date. Then, be sure to apply to positions that are really interesting to you and in the field that you are looking for.

Another consideration is that there are a lot less jobs on the market today so it will be hard to use new positions as stepping stones to success. It may be better that you stay where you are, keep looking for the right one and don’t say yes too fast.

Beginning a career, or changing careers might not come as easily to you as it did to your friend/colleague. Having the education for a career, or even the skills needed is one thing—but getting out there and using them is another. Many people know they want a change, but just aren’t sure doing what.

This is the point where knowing how to find a career coach will help you to find the best job for you, period. Finding a career coach is not as hard as it is made out to be.

There are career coaches for all different stages in your life: high school, college, career transition, executive level, and more. On the other hand, there are people who are out of high school and college, or who have never attended school at all and need help analyzing the skills they already have. These folks need to know how to find a career coach in order to have an equal chance at succeeding. People whose education hasn’t progressed to finishing high school, or they have just finished, will need to go to the local employment office in their respective state. Each state employment office will give out the basics that are needed in terms of how to begin the search for a career coach. However, once the state employment office has gotten you started, they will help you find a career coach. This career coach may be someone who simply gets you on the path to a good job, and stays around to help for a while.

Once that career coach is gone, and moving on is something that you want to do, look around through various means to find one. Ask around—people that you know that might currently be using one should be able to guide you. Look on the Internet. Take some time to do a search—and use the term career advisor as well. There are plenty of career coaches—even executive career coaches—available.

Determining the cost that you may pay will be dependent on the materials that you find. Most career coaches now have websites. Look at their website.

Learning how to find a career coach is really not difficult. It simply takes a little bit of thought, and planning. So take the time to do your research, and ask for the help that you need. The effort will be worth it—you will have a better job, and a career that you really want.


 

Leaving an interview  knowing that you did not do everything in your power to get it can be demoralizing. But, it’s also a learning experience. What went wrong? How can I correct this problem? What is holding me back?

There are some things you should examine about your resume and how you showcase yourself. Here are some tips to updating your resume and getting that job interview to go in your favor.

1. Include your contact information whenever you send out emails. A quick fix, adding an email signature.

2. Forgetting to attach your resume or documents to your emails. As soon as you write, “attached” make sure you attach the document. Gmail actually has a function that asks if you want to attach something when you write “attach”.

3. Sending an email before you’re ready. Try sending it to yourself before sending it to HR managers. This way you can proof your email and make sure that it’s exactly what you want to send.

4. Leaving odd, incomplete or incoherent phone messages. Nothing sounds worse than being rushed or fumbling through your words as you leave a message, “”Umm, Hi. What? Oh, Hi, this is John…”  What if the voicemail server doesn’t have a redo function? Now you look a little silly. Speak slowly so that you can gather your words and leave a smart, coherent message. Leave your name at the beginning and end with your name and phone number.

5. Lying on your LinkedIn or Facebook profiles. Saying that you’re a consultant when you’ve been out of work for 2 years does not look good. People will think you’re employed and look over you for prospective positions. Instead, say that you’re looking for “new opportunities” or “a change of pace”.

6. Not telling people that you are looking for a job. Send an email to your friends and family and let them know that you’re actively seeking a job. You would be surprised at the amount of people who will come to you with new opportunities. Update your LinkedIn profile to let people know that you are looking for a job. The more people who know that you’re looking, the higher your chances of landing a job.

7. Forgetting to use your most current email address. Many people leave older email address on their resume and fail to check their mail as they move on to new servers. You can solve this problem by email all of your contacts from your new email address, as well as updating your resume with the most up-to-date information. Make sure your online profiles include your email address as well.

8. Check your email messages for grammar or spelling errors. Nothing is worse than crafting a thought out email, sending it and then realizing that you’ve misspelled “Marketnig”. It’s a dead giveaway that you do not possess the eye for detail you claim. Spell check before you send that message.

Does your resume have an objective?

A resume objective statement is, typically a line or two stating your intention to the reader (note: This DOES NOT mean to add “to obtain a position that is challenging and financially rewarding… etc. THAT is not what I mean). Many HR managers will overlook any resume that does not have a clearly defined career goal – so a resume objective statement–stating what you want to do and what you are good at doing– can be a great way to present your resume to prospective employers. Remember that an objective statement is not the same as summarizing your long-term career goals – it is where you state your goals for your next job–what you can do for them.

Don’t think that an objective statement is necessary for all resumes – they are usually used for specific situations rather than as a standard boilerplate resume requirement. If you’re an entry-level employee or someone looking to change their career path, then an objective statement or title bar should definitely be used. A title bar is similar in that it states the name of the position you want. If you do not have work history that clearly defines your career goals, you will need an objective in order to attract attention. If you are a job seeker with an extensive and relevant work history, a qualifications summary (with a nice branding statement) will be more appropriate.

In order to write an objective statement you need to answer three questions:

1. What type of work are you looking for?

2. What particular skills do you have?

3. How will you be able to help a company that hires you?

When you write your objective statement, you need to focus on how you can benefit your employer, instead of how the employer can benefit you.

For example, if you have experience you could say that you offer a “Dynamic leadership career as Customer Development Executive with a rich mix of special event marketing, team development and leadership, operations management, and sales.” You should avoid phrases that imply you have any particular preferences, like that you are “looking for a position with a team-oriented company” – again, you should focus more on what you can bring to the position rather than what you want from the job.

A good objective statement needs to be specific – it’s not enough just to say that you are looking for a challenging position (ick–don’t do this. I repeat… just DON’T). This says nothing about what your real career goals are. Instead, your statement should briefly list the important qualifications and how they relate to the position. If you’re looking for a specific position, you can reference the job in your objective statement. Make sure you take the time to customize your resume so that you can make a good impression with HR managers, this indicates that you are enthusiastic about the positions they are offering.

The purpose of including an objective statement in your resume helps you eliminate irrelevant information that will not help you get the job that you’re seeking. Anything on your resume that doesn’t support what you have written on your objective statement needs to be removed. Make sure to do your research about the company beforehand and tailor make your objective statement to that position.


Today’s job seekers are more critical about the hiring process than ever and many companies are starting to see this trend continue. It seems more people are going for the same jobs, which creates competition for critical positions where many people have similar or comparative skills. To make things even more difficult for those looking for work, jobs in  marketing, finance and telecommunications are being outsourced to other countries that offer cheaper labor.

In speaking with my clients the past few months, the following are some of the thoughts they share:

It can be a cut-throat hiring world out there and it pays to be diligent when you’re looking for a job. Talk to some of your friends in the job market, chances are you will hear horror stories of people not working for 1, 2 or even 3 years. Many people are depressed with the current job market and with actual unemployment numbers hanging around 11% it’s no surprise that people are starting to get more and more worried.

Yes, there is some job growth, but there are also lost wages as employers stagnate wages in favor of giving higher-ups more competitive salaries while giving lower workers the old heave-hoe. Sometimes it’s easier for companies to find a fresh college graduate or outsource jobs overseas than it is to pay a 55 year old American – with years of experience – to do the same job.

This is where we stand now. It seems people are depressed about the current situation, so what are some things that we can do to remove ourselves from the current predicament and start the financial journey upwards?

Many candidates feel the hiring process is indicative of the type of company they are applying for. Candidate’s are tired of “jumping through hoops” just to get a job that pays $12 an hour. But, the other side of that are companies that hire too quickly and end up with the wrong employee.

Up to 40% of candidate’s will withdraw from the hiring process if the perceived company impression does not fit with their worldview. Interesting? Yes, they may be hard up for employment but many would rather work menial jobs than take a path that would violate their sense of well being. This, however, can benefit candidates who will gladly snap up these jobs just to have something, and have the hope that their hard work will manifest itself into a full-time career with their new company.

Always be prepared and focused on finding a job. I’ve heard of companies posting jobs on internet forums that like-minded candidates would visit in hopes of fishing a good employee. The online world is not the only place to be prepared. Just talking to people opens a whole new world of possibilities that many jobseekers are not looking for. They may say they’re looking for work but are fine with the status-quo. Do not be one of them.

Get out and find something that works for you. Work hard for it and make sure to cross your “t’s” and dot your “i’s”.