The days of having a generic, all-purpose resume has been replaced by the need for highly developed, targeted resumes. Now you must tailor make your resume to fit into the job description offered by the employer. Targeted resumes aren’t just a necessity, they are critical to you finding long term employment. Targeted resumes put forth your best face and allow HR Managers to see exactly what you bring to the company.

Targeted resumes enable a job seeker to market their skills by addressing a specific concern for the company.  It allows them to see how your skills and past experiences will fit in closely with what they require. They also use targeted keywords that closely fit and attract attention to the needed qualifications for the position. You should play up your strengths and focus your attention there, but do not dismiss your past failures, embrace them and take responsibilities in them. But you don’t have to make them the focal point.

Chances are your resume is an all-purpose resume. What everyone likes about the all-purpose resume is that its broad and captures the wide appeal of employers. But saving time is not important, if you really want that job you have to have a complete targeted resume for each position you apply for. But don’t toss that original resume just yet, you still can use it as your base for completing your targeted resume.

Steps to creating a targeted resume

Use your all-purpose resume to build off of, this will save you some time in creating a brand new resume every time you apply for a job. It’s actually fairly easy to take your existing resume and tweak it to fit your needs. So here’s how you proceed:

Create your all-purpose resume

Think of everything that you’ve done in past jobs, experiences, education, clubs, sports teams, anything that you could use as a basis for who you are. Your all-purpose resume is the heart of your resume, employers will never see it but it will allow you to paint a lush picture of your overall capabilities.

Review the job requirements

If you find a job you are interested in, look over the job requirements in the ad. Review the requirements and see how your education and experience stack up with what they are looking for. You want the job to be a good fit and this is an important step of the process. Use the job requirements as your basis for altering your all-purpose resume. Highlight what the job requirements highlight. Tailor make your resume to fit what the company is looking for. Be careful not to overindulge.

Develop your targeted resume

When finished with researching requirements, you need to actually alter your resume. Look over your existing resume to see how you can alter it into the final product you will send to HR Managers. Add secondary keywords, accomplishments, training and skills to round out the resume. Your all set, now you just need to ace that interview.

Finding the right Social Media balance takes more than just knowing how to update your profiles. Firing off quick Twitter updates or Facebook comments will not get you noticed on job boards or help you find open positions.

If you’re not receiving the right kind of attention through Social Media, you should change your strategy. You must be able to connect with your Social Media peers. It’s not as simple as it seems and you must be diligent.

Learning on the fly can be hard, but these tips will help you on your way:

1. Update your LinkedIn profile with the most accurate, up-to-date information.

I cannot advocate this enough – you need to a strong representation of your talents, skills and experience in order to have a fully functional LinkedIn account. Review your Summary and Specialties areas with appropriate keywords, phrases and any information prospective employers look for. Have past coworkers give you quality recommendations. Return the favor with similar recommendations from people who have helped you. Build your network by inviting past colleagues and friends who you want to stay connected with.

2. Post your resume to the right online job board.

You want to be highly visible on job sites so that HR managers can find your resume. Some HR managers search job boards, LinkedIn and niche job sites – you need to have your resume in the right place so that when the opportunity comes along you have your resume where people can find it.

3. Update LinkedIn status bar along with your job board resumes.

LinkedIn sends weekly emails to your connections which gives a summary of the activities their connections are involved in. Updating your status allows these connections to know that you are actively looking for a new position.

Recruiters who browse job sites also get weekly updated resume notifications. Whenever you update your resume or save a new one, it gets posted to the job board, allowing HR managers to see your resume more often. Get your name out there!

4. Network!

Talk to your family, friends, colleagues, or anyone. Talk to anyone who might know of an open position with a company you like. You can have them make introductions through LinkedIn to the appropriate person within their company. Many people find their jobs through networking situations, so it’s always a good idea to talk to people and explain that you are interested in their company or open position. Don’t rely on email. You want to be able to actually speak with the right person – putting a face to a voice or an ear to words will go a lot further than simply emailing someone.

5. Create your professional online identity.

This is a combined effort of Twitter, LinkedIn, Facebook and Google+ in a coordinated effort to showcase your talents, skills and expertise. Building yourself up online gives you credibility beyond simply seeing a resume. If HR managers can find out pertinent information about you online, it will improve your chances.

We had a recent blog post that asked the question, “What type of resume gets a better response – a chronological resume (that lists out accomplishments from each position) or a hybrid resume (that places accomplishments in one place and list positions under a separate headline–or a mix of that)?” There were a lot of questions about which one we thought was the best, but with so many responses we began to wonder what type of resume is best.

What do you think? What’s your opinion on the matter and do you have any tips for maximizing your resume?

We can look at statistics to see that the average HR manager looks over a resume in about 10-15 seconds. So, a hybrid resume where your accomplishments are listed in one area and job listings in another may work to draw attention since the reader can skim your highlights and skills right upfront. If they like what they see, then your chances of them reading further increase. But, if they have to browse to find your qualifications, they will move on to the next resume. Your choice of resume could change depending on what you type of position you’re applying for. Does your field deal heavily in accomplishments or with experience? Look and see what type of requirements are involved before sending your resume.

Of course there are pros and cons to both. One person responded that they found chronological resumes to be the most requested type by companies hiring, and basing their decision off of that, they believe that it’s the most effective form (this is what I hear often as well). If it’s what the company wants, then that’s what you should give them. Also, they believe that a capabilities resume does not do enough to showcase, specifically, what type of work (or the experience level) you had with your past jobs. Some point to chronological resumes being a little to heavy on text, making it hard to get a clear picture of your past. You want to showcase what you’re qualified to do, so find a way that works with your skills. It’s not a bad thing to combine resume types as well.

The important thing is finding a job. That’s the bottom line. Whatever resume type you choose to use, recruiters will see that you are the most complete choice for the position. A great resume can make it easier to find a job.

Resume Best Practices (at a glance)

Hybrid Resume
• Make sure to mention which company you achieve great results – “Reduced overhead by $X for McDonalds Worldwide, LLC.” It frustrates readers if they don’t know where you did what.
• When you make mention of past companies, include information so that they can get a sense of the company’s size and scale, including how your position affected the company, assuring that your involvement was really meaningful.

Chronological Resume
• If you’ve had a lot of jobs, you may want to summarize your earlier info. You don’t need to put work history from the 1980′s and early 90′s on it. Too many jobs looks like you can’t sit still, plus summarizing some of your earlier stuff adds interest and breaks the monotony of job after job after job.
• Add key accomplishments to grab HR manager’s interest.

There’s a fine line between over using keywords in your resume and having just the right touch. It’s trickier than you think to create a effective and dynamic resume, so what do you have to do in order to get the right about of keywords that balance out the resume?

A lot goes into finding the right way to encode your resume. You need to be able to entice HR managers into reading your resume without rehashing the same old thing. Over the past few years, more and more software programs have been designed in order to minimize the time it takes hiring managers to read through the mountain of resumes they receive. Employers’ are dependent on keywords to find candidates that they want to interview. The key is having the right amount of keywords on your resume. Most companies, including Fortune 1000 companies and smaller companies, know how to use these technologies to assist in finding new hires, so you have to know how to take advantage of the same processes that they do. According to the National Resume Writers’ Association, more than 80 percent of resumes are searched for job-specific keywords.

How do you determine the right keywords?

In most cases, job-specific keywords are nouns. Resume writers have long used action verbs in their resume creation, and that same model is still used. But, what are the action nouns that you need? They depend on the type of position you’re applying for, your field and the type of career you seek. Still, there are many words that will work for a standard, first draft resume.

Say for instance that you’re applying for a customer service job. Some keywords for that job could be “customer database” or “upgrading software”. Review the job description in order to find keywords that match potential employers searches. The typical keywords are often related to the skills and experience each employer will be seeking in new candidates. Other times keywords are precise keywords that HR managers are looking for in order to eliminate a wide swath of candidates. If you do not have “IT Administrative Privileges” as part of your keywords, you will be overlooked for that specific position.

Narrowing down your keyword choices.

You do not want to load up your resume too much with keywords. Instead, sprinkle the right keywords throughout your resume.

One idea to add more keywords is by creating a “Areas of Expertise”  or “Core Competencies” section. This way you can add in keywords that represent the bulk of your qualifications in a space that is acceptable to the majority of HR managers. This does not penalize you, but instead enhances what you’ve accomplished.

Because you do not know all of the keywords HR managers will use, it’s a good idea to make use of synonyms or jargon words that will appeal to more specific searches. There are a lot of options available so get some help from a professional resume writer.

 

You know how you always hear, “Typically, recruiters and HR managers look over a cover letter in less than a minute to determine if you’re a strong candidate?”  Well, I’m here to tell you that it’s TRUE. Your cover letter must prove to readers that you are a viable choice for the position, and we can show you just how to do that.

Make sure to choose the right greeting in your follow up email or letter.

If you have the person’s name and gender, include this in your greeting. Make sure to use the proper Mr., Mrs., Dr. or title along with their last name. Do not use their first name unless you know the person. If you do not know the gender of the person, you can use an introduction such as “Dear Danny Smith”.

It’s important to have the HR manager’s name correct. If you have questions, then call and ask for the information through the company, or look them up on Facebook or LinkedIn.

Reference the position title, company name and where you learned of the position.

An example of this: “I recently heard of Telecomm International’s open Corporate Liaison Officer position on Monster.com.” This information shortens the time it takes for HR managers to sort through resumes and increases the chances that your resume will be chosen.

Explain why you are the best person for the job.

You don’t want to do a repeat of your resume, but you do want to state how your background, qualifications and abilities will help the company succeed.

Example: “As my resume states, I have the talent, versatility and experience that comes with 20 years in corporate marketing, branding and public relations with Large Multinational Corporations as well as Local Well-Known Businesses. I also have years of experience as a Digital Freelancer working with Company Wide Initiatives that will definitely benefit your company.”

Be sure to include keywords from the job description and make use of power words to elaborate on your capabilities. Reinforce your relevant experience working with the job’s specific duties as well as your knowledge about needed computer programs which were indicated in the job description.

Be Brief.

If you send your cover letter through the mail, make sure it’s one page. Email messages should be kept to around 3-5 small-ish paragraphs. Your paragraphs need to be brief as to not take up too much time.

Include contact information and the best time and way to speak with you.

List your cell phone, home phone and the email address you use the most and let HR managers know how to best contact you through your preferred method. If you are currently employed or in a situation where you cannot return calls, make sure to leave a call back number, or list some times where you are free to talk.

Proof read your cover letter and email message.

Do this over and over until you are sure that everything is in place and you have mentioned the position, company name and included any applicable contact information.

Following these tips will help you to create cover letters and emails that will stand out to HR Managers and recruiters looking for their next candidate.

 

References are a critical step in the hiring process. An employer WILL check yours. Most companies will call about 2 or 3 of your references and ask them different questions about you before they decide if you are the right candidate for their position. You need to make sure that your employment references will give a positive review about you and shower you with recommendations.To ensure you cover all your bases in getting positive feedback from your references, follow these 5 tips:

1. When you start your job search, take some time to sit down put together a list of at least 5 professional career references. Professional means a past supervisor, coworker, client, supplier, or anyone that you have had a close professional relationship with. People who carry the most weight, such as a supervisor, are best to use for references.

2. Never use someone as a reference unless you have discussed it with them first. You need to talk to them and ask for permission. If you want willing, enthusiastic and available references, then they need to be informed. It’s important that they are available. It’s annoying and it does not look good for you when your references don’t return calls in time. When companies get to this stage of the process, they want these references done as quickly as possible.

3. When you are asked by a prospective employer for references, only give them 3 out of 5 of your references. Use the other two as backups in case you have trouble getting in touch with someone. Call your references and let them know that they may be receiving a call from your prospective employer. Tell them that it is crucial that they return the call immediately. Ask them to contact you afterwards so you can discuss.

4. If you are doing a long period of interviewing, check with your employment references every couple of weeks in order to make sure they are still on board and not getting frustrated or annoyed with calls from your interview process.

5. Do not put on your resume, “References available upon request.” Ugh. HR managers already know this and it’s a very overused phrase. Do not put the names and contact numbers of your professional references on your resume. You don’t want just anyone and everyone calling up your references every time they see your resume. You should be in control of your references and know who is going to call them and when. Sometimes, recruiters and other companies will contact your references to recruit them. You’re the one looking for a job, so make sure that your references remain yours and out of the public domain.

Being passed over for a job never feels good. You wonder why the company rejected you and you think that maybe you’re doing something, unknowingly, that is causing you to lose out on career opportunities. The good news, if you can look at the silver lining, is that you now have an opportunity to learn from your mistakes and correct them. You just need to figure out where your mistakes were made and how to avoid making them again.

Rejected at the Resume Stage:

Many times you can place the blame on your resume not meeting the keyword search criteria companies look for in submitted resumes. For example, when an HR manager is looking for a Social Media Expert, they will scan the resume for words such as “HTML Proficient” or “Extensive Social Media Experience” in order to see if the candidate’s expertise and career history matches what they’re looking for.  If your resume does not contain keywords that relate to the position you are applying for, your resume may be overlooked right from the get-go.

Correct this situation easily by updating your resume using keywords found in the job description. There are different software options that you can use to identify keywords, but you can also do this on your own, or if you are able to, hire a professional resume writer who is trained specifically to create a resume that is rich in keywords to highlight your best skills.

If you’ve been rejected due to having more experience than the position calls for, you can also make changes to your resume to avoid this issue in the future.

• Delete past jobs that do not correspond to your current search.
• Do not list positions that you have had more than 15 years ago.  This makes you seem more expensive and narrows your opportunities.
• Add a personal brand statement to your resume that specifically states that how you are qualified for the position.

Rejected at the Interview Stage:

Think back through the interview. Were there any specific areas that the interviewer negatively focused on? Did they show concern for one area over another? How did you answer specific questions related to the position you were interviewing for?  A client once told me that an interviewer remarked that he had had a lot of jobs over a short period of time. My client didn’t know how to respond, and even though he thought the interview went well, he didn’t think that the interviewer could get past that part of the interview, as my client didn’t get an offer extended to him. If you think that you’ve slipped up during the interview, then email the interviewer and ask about how the interview went.  Meanwhile, take some time and research tips for being prepared for interviews and interview questions to ensure that you are ready the next time you get called for an interview.

Think honestly about the position. Were you truly qualified for that position or was the company a good match for you? Often times, interviewers can see through veiled attempts to just “land a job”. If this is the case, just accept that the position or company was not right for you and move on.  Always make sure that you are applying for jobs that are suitable to your skillset and personality.  You may not have all of the qualifications required for the position you are applying for, but if you can show that you have some of skills required for the position, you may still have a shot at getting the job.

Having a resume that truly markets all you have to offer and being fully prepared for a job interview will help you land the right career with the right company.  The job search process can be frustrating and tireless at times.  Keep a positive attitude and always find ways to evaluate your performance and keep on improving!

 

 

Instead of getting discouraged by the lack of response to your resume….get busy!

There are a myriad of tactics and tools you can use to improve your resume and not all are painful or require a lot of redo to your resume. The thing is – they can help you get a job and isn’t that what you want?

So how do you go about fixing your resume quickly?

1. Delete your objective.  Many companies do not care what you want. It’s a sad truth but one that have to live with. Removing your objective gives more space for you to focus on skills that the employer craves.
2. Add a straightforward statement that explains why you are uniquely qualified for the position.  Such as:Proven Marketing Leader with Far Reaching Corporate ExperienceMake sure that your statement is true and matches your job description. The last thing you want to do is make yourself out to be something that you’re not. HR Managers hate this, especially if you use a headline in your resume. But, if done correctly a statement helps recruiters immediately see that you are what they’re looking for in a candidate.
3. Include a summary of skills (keyword bulleted list) -especially if you have skills related to the open position. But, also include things like certifications, features you have, language skills and any technical abilities that would set you apart from your peers. Do you understand Linux or can you program C++? Then add that on your resume. Any skills that you possess should be showcased because it gives you extra value to the employer. You may not need those skills but it’s good to have them on your resume.
4. Look through job descriptions in order to identify keywords companies are looking for on your resume. This sounds trickier than it actually is but there’s a site called www.wordle.net. There you can copy and paste the job description and it will give you a simple, easy to read explanation about the keywords that your prospective employer is looking for. Keywords help your resume stand out and if a company sees that your resume has the needed keywords, you stand a better chance of landing the job. Adjust your resume according to the keywords and to match the description of the job.
5. Replace weak words and statements with Power Words. Instead of saying “Contributed to the company newsletter,” write, “Managed the award winning Vista monthly publication, the flagship magazine of Made-Up Company, the world’s largest manufacturer of silicon diodes.” Both statements may be true but the second one carries a lot more weight and showcases your talents. Make sure your statements are said with power.

The job market is tough right now, so you have to take advantage of any opportunity. Do not let one slip by because your resume is not up to par. Next month check out more tips on how to improve your resume and get noticed!

 

Do you ever feel like you’re just treading water? Do you get the feeling that the job you have is not the career you want? Working a job that is not a good fit for you can leave you frustrated, unfulfilled and unchallenged in your work. If this sounds like you, then it may be time to make a change. Changing jobs is not something that you should do on a whim; you should take into account many different factors that influence you and drive your decisions.

So what are the keys to finding the job that you want?

1. Find your true feelings about your career.

It’s important to think about what you really want out of your current job or career. Do you really want a career change or do you just dislike your job and need something else? Do you hate your job or do you hate the company? Sometimes, certain companies are not right for people and leave them feeling unhappy no matter if they are happy in that field or not. So think about if you want a change in career or just a new environment.

2. What are your talents and strengths?

You should build a career based around your strengths. Do you have natural talents or abilities that lend themselves to a certain career path? Can you communicate easily with others? Do you understand and possess the talent to work with numbers? How do you work in a given situation – how do you approach a difficult task or challenge? Think of your specific personal traits and see how they might push you in the right direction.

3. Showcase your relate-able skills.

When looking for a new job, you need to pinpoint any skills that would be beneficial in your new job. They may not be industry specific, but could be a myriad of accomplishments that you’ve had throughout your career. Did you manage a budget or manage people? These are two key components that many HR Managers look for. HR Managers also want people who are computer literate and know their way around an office environment. Just be sure to present your skills in a way that is attractive to HR Managers.

4. Know your role.

You need to know what the qualifications are for the position you want. Do they match your interest and skill level, if not then why would you consider taking it? Someone who’s interested in social media or website design would probably not be a great fit for an accounting firm. But, if you’re interested in numbers, then an accounting position might be right up your alley.

5. Networking works!

If you know nothing about the job you want, it will be very difficult to find an “in”. Instead, try to focus on networking with people in that field who can provide you with inside access to trends and information about that particular field. Just because you have a degree in Molecular Biology, it doesn’t mean you couldn’t find a job doing marketing studies. It’s all relative to what you want, so go for it.

Some people think that resumes are nothing more than a list of your accomplishments, the jobs you’ve had, and the number of places you’ve worked. But, it’s not that easy to construct a resume that markets you to your prospective employer. A resume should be designed to sell you and your potential to an employer. That means that you have to make decisions about how to present your traits.

A resume has to be like an advertisement, it needs to catch the reader’s eye and meet their particular needs. If you’re applying for an accounting job, then you wouldn’t need to showcase your creative writing talents on your resume. You would need to show that you have the skills required to perform the duties of the position at a high level. That doesn’t mean putting everything you’ve ever done on your resume, it just means you have to understand your market and how to reach them. Make sure you put your best foot forward.

Look over your work history and pick the selling points that best highlight your value. Depending on the position, you should highlight specific skills that you have. Deciding what makes the most unique selling points can be the hardest part of writing a resume. Here are five basic steps to help design a resume that markets your skills to employers:

1. Choose the most relevant information first. Focus on the skills and experience that are most important to the job you’re applying for. You may have a whole range of skills, but focus on the ones that are most important for your particular employer. Even if you’re qualified based on past experience, don’t put all of your eggs in one basket. Instead, make sure that you focus on the skills that are going to set you apart from other potential employees.

2. Showcase the cutting edge, without too much emphasis on the outdated. More experienced workers should focus heavily on this. Any professional should continue to update their resume with new talents and show that they can adapt to new challenges. You may know the beginnings of C+ language, but it will help if you know Flash or Linux.

3. Tangible examples are best. Be specific as possible and use tangible evidence of improvements if you can. Just saying that you have an excellent track record of improving sales doesn’t show much, you need to show actual figures.

4. Use multiple resumes to market yourself in a different manner. If you’re applying for several different types of positions or in different industries, you need to have a resume suited to that profession. So create several different resumes that highlight your skills for that particular position.

5. Get a second opinion. This is perhaps the most important thing you can do. It can be hard to be objective about your career. Give your resume to a friend or a family member, or if you have someone in your industry – even better.