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When many people think about building a brand, they think about actual companies promoting their brand to drive business. However, executives today have to build their own personal brand as well. Building your brand online can take a significant amount of time and effort, and it won’t happen overnight. Your online brand is how people perceive you in real life, so it’s worth taking c-level personal branding seriously. Here are some of the best ways you can build your brand online.

Be Active on Social Media, But Not Too Active

Social media is great for building your executive brand, but it can also come crashing down in a hurry if you aren’t careful. You also want to limit the amount of platforms you use to just a few so you don’t spread yourself too thin. Having too many social media accounts to manage can become overwhelming very quick.

When it comes to your level of activity on social media, you always want to keep your brand in mind. Any time you think about posting something, consider whether it hurts or helps your brand. By considering this every time, you’ll manage your level of activity and only post relevant items reinforcing what you want to be known for.

Executive LinkedIn profileEmbrace LinkedIn

Having a strong executive LinkedIn profile is possibly the best way to build your brand online. One of the first places recruiters go to find executives is LinkedIn. If your LinkedIn profile needs some serious updates, you may consider looking into a service to help you. You definitely won’t be able to build your brand online the right way if you don’t use and embrace LinkedIn.

Use Strategic Keywords to Get Discovered

Keywords on your LinkedIn profile or other online platforms can help you get discovered. This also means you have to be extremely careful about what you post online. There is no separating personal matters from business matters online, so everything you say is tied to your overall brand.

Always Reinforce What You Want to be Known For

Every executive has unique qualities, including you. When you’ve determined what those qualities are, emphasize them on your LinkedIn profile, your resume and anywhere else. This reinforcement can help with your c-level personal branding and help you get recognized by the right people and companies.

Professional Resume Services thrives in helping people build their brand online. Whether it’s updating your executive LinkedIn profile, optimizing your resume or brainstorming new branding strategies, we are here to help. Feel free to contact us at any time for assistance on building and maintaining your brand online.

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LinkedIn offers so many features, but it can be difficult to know which ones to use and how to use them. The reality is many executives aren’t using the right features, and some of the features they are using aren’t being used properly. Your executive LinkedIn profile is many times the first thing a recruiter will see about you. When you use these important features in the right manner, you’ll set yourself up to land the job you desire.

LinkedIn profileLinkedIn Groups

The more LinkedIn groups you join, the better off you’ll be. You can join a maximum of 50 groups, and each of them can help you build your network if you utilize them properly. You just have to be somewhat active in each one and connect with other individuals with like minds. This is a great way to network and make strong connections before actually meeting them in person.

A Quality Headshot

It should be assumed that your LinkedIn profile picture should be a professional one. However, executives still sometimes put photos of them with their family, pet or taking part in some sort of activity. While those photos may mean something to you, it means nothing to recruiters. Stick with a simple quality professional headshot to make the best impression.

LinkedIn Endorsements

Don’t plan to optimize your LinkedIn profile by giving and receiving a bunch of endorsements. While LinkedIn endorsements can be somewhat silly, they can be valuable. You should only endorse people you know personally and can endorse their skills. Alternatively, you should only accept endorsements from people in the same way. Recruiters want to see the quality of your endorsements, even if it is just a handful, rather than dozens of meaningless ones.

Multi-Media Content

LinkedIn allows you to upload photos and videos to your profile, so why not take advantage of it? You may upload a short clip of you giving a speech, accepting an award, working in the community or anything else you think may boost your value and perception. Most executives don’t include multi-media content in their LinkedIn profile, but it’s a feature that could help set you apart.

Concise Headline

Most executives use the headline feature on their LinkedIn profile, but not properly. This shouldn’t be about the job you’re seeking. Instead, consider it to be a one-liner advertisement about yourself. The main goal of your headline is to entice people to keep reading, so make your headline concise and interesting.

Professional Resume Services offers services to help you optimize your LinkedIn profile. LinkedIn has many features executives don’t take advantage of, so be sure to contact us to see how you can better utilize them to help advance in your career.

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Executive profileSeeking a new c-level position takes a similar approach as searching for a job of any caliber. Without the proper preparation and going through the necessary steps, you may find your search to be more difficult than it needs to be. No matter how polished your executive profile may be, you still have to follow the same steps as everyone else to be considered for a high level job. Here are some of the most common mistakes c-level executives make when seeking a new position and how to avoid them.

Misunderstanding The Process

Whether you’re searching for a c-level position or an entry level position, the job search and hiring process will be very similar. You have to do research about the company before applying for a job there. Having all of the skills and qualifications doesn’t guarantee you’ll get the job. You still have to sell yourself and show how you add value to any given company in order to stand out.

Not Having The Right Strategy

It may have been a long time since you last looked for a new c-level position, so the same strategy may not apply. The first thing you should do is optimize your LinkedIn profile. Many recruiters will find candidates on LinkedIn, whether they are searching for a job or not. Furthermore, you can almost guarantee a hiring manager will look for your LinkedIn profile as soon as they receive your resume. If your strategy is to just send out as many resumes as possible, you’re heading down the wrong path.

Not Building Relationships

The power of networking is instrumental in landing your next c-level position. Building solid relationships is more important than building a solid executive profile. The old saying, “it’s not what you know, but who you know,” applies to c-level positions as well. Thinking your resume speaks for itself is another common mistake executives make.

Making it About You, Not the Company

Companies don’t necessarily care about you when they are hiring; they care about what you bring to the table. Many executives try to make themselves sound good, whether it’s on their LinkedIn profile or an in-person interview. However, what you really need to do is show how valuable you will be to the company based on your experience. The information and qualifications are the same, but the way you present everything makes a huge difference.

Professional Resume Services is here to help you avoid common mistakes to give you a better chance at landing your next c-level job. Whether you need help optimizing your LinkedIn profile, updating your resume or anything else throughout the job search process, feel free to reach out to us at any time.

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Believe it or not, there still is somewhat of a notion that women shouldn’t be in top positions at certain companies. However, this has changed significantly over the years, and many companies are viewing women at a higher standard than ever before, and rightfully so. With more women obtaining higher education and having the same or similar qualifications as men, companies are opening their executive roles up to women as well. However, the job search for women is still difficult, so here are some tips to consider.

Network With Other Female Executives

The power of networking is huge for women looking to land an executive role. Update your LinkedIn profile with your current skills and goals. Join LinkedIn groups and attend professional events in your area related to your industry of interest. Getting tips from other female executives is one of the most valuable things you can do to ensure you’re on the right path.

LinkedIn profileVisit Specific Career Websites for Women

There are many different career websites specifically for women looking for jobs. Some of these websites are general, but some are specific to the career or industry you desire. Some of those websites may recommend you submit a general cover letter or resume, so it may be worth your time to look into a cover letter writing service to optimize keywords, highlight skills and other attributes.

Check The Culture of Companies You Apply To

You don’t want to waste your time applying for a job if the company culture doesn’t fit your views. With the technology and resources available to you today, you can find out all you need to know about a company’s culture online. You may be surprised at how much you can narrow your options down by doing this bit of research.

Optimize Your Resume

There are many different keys when it comes to writing an effective resume. If you’re a woman looking for an executive job, one of the best things to do is visit a cover letter writing service to have them critique your current cover letter and resume. As a woman, your resume has to stand out to a recruiter looking at it, and a resume writing service can help you do that.

Professional Resume Services has helped many women executives get into the career roles they desire with companies that fit their style. If you’re a female executive searching for an executive job, feel free to contact us for help with your job search, whether you’re just getting started or have been searching for a while.

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No matter how you look at it, getting laid off from your job is never fun. You may have been expecting it for weeks or months, or you may have been caught completely off guard. Regardless of the circumstances, there are some things you should do and shouldn’t do immediately following a layoff.

You may be tempted to send out dozens of resumes and cover letters frantically in an attempt to find a new job as quickly as possible, but that could possibly be the worst strategy you can use. Instead, here are some do’s and don’ts to consider if you’ve been laid off.

Executive resume writing service

Don’t Feel Sorry For Yourself

Feeling sorry for yourself and telling others about it doesn’t move you forward. Getting out of your rut of being laid off can be difficult, but it’s a necessity. If you must, take a day to reflect on the situation, but then let it go. Visit an executive resume writing service for professional help on brushing up your resume. The professionals there can give you words of encouragement based on experience, since they work with all types of clients and have plenty of success stories to share.

Take a Break Before Starting Your Job Search

You should take a little break before immediately jumping into your next job search. It’s human nature to take a little while to rebound from a layoff, so you need to make sure your mind is in the right place before you start talking to potential employers. This downtime would be the perfect window to optimize your LinkedIn profile, but give yourself enough time to recover before making connections.

Reconnect With Your Network

Reconnecting with your network is something you should do even before you send out dozens of resumes and cover letters. Be sure to optimize your LinkedIn profile first, though, so your connections know exactly what you’re up to when you reach out to them.

Take Time to Devise or Revise Your Career Plan

You may have been taken by surprise with your recent layoff, so take some time to come up with a new career plan. That may involve incorporating multiple streams of income or switching industries completely. Your opportunities are endless, so take all the time you need to put together your next career plan!

Professional Resume Services works with people who have been laid off all the time. Our executive resume writing service excels at helping people get back on their feet and into the jobs they want. Feel free to contact us if you need help following your layoff.

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A job search has many ups and downs. You could be on cloud nine when you receive an opportunity to interview, but then fall back down when you don’t get the job. Keeping a level mindset is difficult, but necessary during your hunt for a new job.Top rated resume writing services

It’s easy to take a break from your job search. But many people find their break that was supposed to last only a few days ends up lasting a few weeks. Not improving your personal branding every day is only making you take a step backward. The best way to stay on a schedule, and stay motivated, is to set a timeline. Here are some tips on how to do so.

Set a Goal and Plan to Meet it

Setting a goal without a plan to reach it is simply a wish. Everyone operates differently, though. You may choose to set multiple smaller goals to reach during a certain timeframe, or you may choose to solely set your sights on the end goal. Either way you choose, having a plan will help you get there.

Using the top rated resume writing services can help you meet your plan and goals. Not having a polished resume could be setting you back and getting you looked over for jobs you qualify for. Having a professional help you write your executive resume can help expedite the job search process.

Don’t Be Complacent

Complacency can be a big detriment to your job search efforts. If you’re not going to apply for a job one day, then use your effort to optimize your LinkedIn profile as much as possible, just to keep you moving forward. It’s important to note employers may have a position open for immediate hiring, but they may not be hiring immediately. Don’t wait around for them to contact you. Continue on with your job search so you can stay on your timeline and not suffer a setback.

Be Immediate, But Not Pushy

When you meet with a recruiter, it’s important to show immediacy, but not be too demanding. Recruiters know you’re looking for a job; otherwise, you wouldn’t be talking to them. You can damage your c-level personal branding by overstepping boundaries and being pushy just to meet your timeline.

Professional Resume Services understands the importance of setting a timeline and making attainable goals for your job search. Our top rated resume writing services can help you stay on schedule with a job search, so feel free to contact us if our services can help you in any way.

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While most companies are hiring professionals and executives throughout the year, the summer months tend to be a little slower. With people taking time off to go on vacation and spending time away from the office, the hiring process takes a little longer than usual. For job seekers, this is the perfect time to clean up your executive LinkedIn profile. Most people don’t spend enough time updating their profile, which could have a few downfalls. Here are some tips on how to clean up yours this summer.

Update Everything

Read your entire executive LinkedIn profile word-for-word and update anything that has changed. Chances are you’ll think about several skills or experiences you’ve developed or had since your last profile update. Having updated information about yourself is one of the keys to the best LinkedIn profile development.LinkedIn profile development

Filter Through Your Endorsements

You may have gotten several LinkedIn endorsements from friends or family that simply aren’t relevant to executive jobs you’re looking for. The amount of endorsements you have isn’t nearly as important as the quality of the endorsements. Filter through all of them and remove any of the unimportant ones so a recruiter will see only the relevant endorsements.

Focus on Your Summary

The summary section is the place where you sell yourself to potential recruiters and connections. If you aren’t a strong writer, you can always reach out to a professional LinkedIn profile writer for assistance. The summary needs to be specific and straight to the point without a lot of fluff. Writing the best LinkedIn summary is an art, so seek help if you need it.

Keep Your Profile Straightforward

Your executive LinkedIn profile should be treated differently from your executive resume, but they do have some similarities. Don’t use a lot of filler words on your LinkedIn profile just to make it longer. Being clean and concise with your words will look more impressive to a recruiter than having to scroll down through blocks of text. If you’re actively looking for a job, make it clear. If you’re currently employed but keeping your options open, make that clear as well.

Professional Resume Services is here to help you with your LinkedIn profile development this summer. Whether you need advice on tidying up your profile, or if you need a professional LinkedIn profile writer, feel free to reach out to us at any time.

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Networking seems so simple, but so tricky at the same time. Many professionals and executives believe they will have easy access to a job if there is a family member or friend in the company. However, this isn’t necessarily true. And even if it is partially true, you have to be careful how you approach the situation.

Personal branding for senior level managersWhen it comes to personal branding for senior level managers, always having a professional approach is critical. You could be putting your family member’s or your friend’s reputation on the line by asking for a favor. Here are other things to consider.

Use Them, But Don’t Abuse Them

There’s no harm in asking someone you know to help you get your foot in the door. But you don’t want to make them go out of their way and potentially damage their own reputation and success on your behalf. As you know, c-level personal branding takes a lot of time and effort to build, but can be damaged instantly. Don’t abuse your close connections by pressuring them to fight for you, especially if you may not be completely qualified.

Verify Your Qualifications First

The best thing you can do right away is ask your close connections whether you are qualified for a position they have available. You should also learn how to optimize your LinkedIn profile before you even reach out to them, just so your information is current. The worst thing that can happen to both your reputation and your friend or family member’s is to make the effort to get your foot in the door, only to find out you don’t meet the necessary qualifications.

Understand Their Risk in Helping You

Family and friends can boost your networking efforts, but also take into consideration the risk they are taking in helping you. They’ve worked hard to get in the position they are in just like you have. If they recommend you and you don’t fit with the company for some reason, their own c-level personal branding could take a hit. Sometimes it’s not worth the risk for them, so take that into consideration before asking any favors.

Professional Resume Services can help you with your networking efforts. Whether you need to learn how to optimize your LinkedIn profile or brush up your resume, we are here for you when you need us. Feel free to reach out to us at any time.

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Is it worth it to spend your summer improving your networking connections?

The summer generally isn’t viewed as the best time of year to drum up new business or make new connections. With many people going on vacations and spending more time traveling, the networking events are much more rare during the summer. However, this presents a great opportunity for other avenues of networking that could prove to be even more valuable. The thing about personal branding for senior level managers is you can never stop improving your brand. Here are some reasons why the summer may be the best time for you to do so.

People Are Generally More Relaxed

Since many businesses hit their slower months during the summer, you’ll notice people are more relaxed than normal. This means they should be more willing to connect with you, whether it’s finally grabbing a cup of coffee or going to brunch. Taking a relaxed and casual approach when networking during the summer can improve personal branding for senior level managers more than you think.

Use Downtime to Improve Your LinkedIn Profile

Summer could also prove to be the best time to work on your executive LinkedIn profile. Companies may not be hiring much during the summer, but working on your LinkedIn profile development during the slow periods will help you be prepared when business starts ramping up again. This is also the perfect time to get your name out there by joining LinkedIn groups, reaching out directly to connections and sending out resumes. Utilize LinkedIn as much as possible now and you’ll reap the benefits later on.

Always Be Aware of Networking Opportunities

The summer months offer some of the most unique networking opportunities when compared to other times of the year. You don’t have to be dressed in professional attire in order to make a connection. Listen to conversations at the beach, at sporting events, kids events or anywhere else you may be. As much as people say they don’t want to think about work when they are at different places, many conversations will inevitably lead that way. You never want to miss the opportunity to work on personal branding for senior level managers.

Professional Resume Services has plenty more networking tips like these to get you through the summer. Whether you need assistance with your LinkedIn profile development or identifying other networking opportunities, feel free to contact us at any time.

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Professional Resume Services C-level personal branding

Networking is only effective when you use the right strategies. Here are some all too common mistakes to avoid.

Networking is one of the most valuable actions any professional or executive can take for a variety of reasons. Whether you have a job you like or are seeking a new one, networking has plenty of value. However, if you don’t network properly, you could find yourself frustrated at the lack of success it’s getting you. Networking can work for everyone, but it doesn’t mean you can just go through the motions and land your dream job as a result. Here are some of the most common mistakes executives make in their networking efforts.

Not Warming Up Your Contacts

It can be easy to lose touch with your professional network. With such a busy schedule, combined with not personally seeing your connections frequently, contacts can quickly and easily go cold. However, the key to c-level personal branding is to always work on improving your image and brand.

Any LinkedIn profile development professional will tell you if you reach out to a cold contact and act like you just saw them yesterday, your efforts won’t yield very good results. Just like you have to build a relationship with any new contacts you make, you have to warm up the relationship with current contacts.

Being Too Vague

When you visit the best executive resume writing services, they aren’t going to tell you to be vague on your resume. The same goes with networking. If you don’t enter a networking event with a clear goal in mind of why you’re going, you’ll leave with an empty feeling. Before you even attend an event, write down a list of things you want to accomplish, and most importantly, what you’re looking for in your career. Anticipate questions people may ask you so you know how to answer.

Networking With The Wrong People

It’s also possible you’re simply talking to the wrong people. In most cases, if you’re new to an area or industry, you can’t talk to your past connections and expect to get anywhere. That’s why LinkedIn profile development is so critical in networking, since you can make connections no matter where you are. There are plenty of LinkedIn groups available to help you get acquainted with the right type of people before you even meet them.

Professional Resume Services provides not only the best executive resume writing services, but can also help with your LinkedIn profile development. Feel free to contact us if you are struggling with your networking efforts in any way.

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