Traditional approaches to finding a new job are no longer viable options. Nowadays, if you don’t have an online presence by way of social media, then you will find yourself way behind the curve. As an executive with years of experience, you may not think social media is important for your career, but you could be missing out on great opportunities. With the competition being as high as it’s ever been, LinkedIn profile development services are constantly helping executives stay on top of the curve. Here are some important things you need to know about how and why to incorporate social media into your job search.
Why is Social Media Important?
The majority of executive jobs aren’t posted online. Companies are using recruiting services and headhunters to find the best talent to fill their jobs, which further stresses the importance of LinkedIn profile development services. If you don’t have a complete social media presence, then your chances of being found are slim-to-none.
Hiring a LinkedIn profile service to help you develop your profile is a great way to start off your job search the right way this year. You need to have the right keywords, phrases, skills and experience listed on your profile in order to get recognized. Executives don’t always know or understand what recruiters are looking for, so different services can help polish up your profile to make it as effective and recognizable as possible.
How to Carefully Incorporate Social Media Into Your Job Search
Social media can put you ahead of the curve or it can seriously diminish your chances of getting a job, depending on how you utilize it. Just like headhunters use social media to find executives to fill positions, you can use it to your benefit as well.
Instead of replying to a job post online, look up some high-level people at the company on LinkedIn and reach out to them personally. This could help your name stand out, but you also want to be careful not to overdo it. If you don’t receive a response within a week, you can follow-up, but don’t keep bugging them to the point where they ignore you completely.
How to Begin
Start by looking into LinkedIn profile writing services. These services will help you with the dos and don’ts of social media when it pertains to your job search. Once you have an understanding of how social media can work for you and against you, you’ll be able to jump-start your job search this New Year.
For more information about the ins-and-outs of the relationship between social media and your job search, feel free to reach out to us at any time.
LinkedIn is one of the best online social networking tools you can use to help land the job you want. However, there are some myths you need to know of in order to completely reap the benefits of your LinkedIn profile service. Some of them are helpful to know about, while others could completely put a halt to your job search if you aren’t careful.
Myth #1 – Only Connect With People You Know Well
The first thing LinkedIn profile development services will tell you is you don’t want to connect with just anyone, but you also shouldn’t only connect with people you know personally. There’s nothing wrong with sending an invitation to connect with someone who you met at a social event, or maybe even in a virtual group on LinkedIn itself. As long as there is a mutual benefit to be had, the other person will appreciate the invitation.
Myth #2 – LinkedIn is Only Beneficial for Job Hunts
When utilized correctly, LinkedIn can help develop your personal brand and properly depict your career progression over the years. If you need to, consult a professional LinkedIn profile writer to help keep your profile up-to-date. Even if you aren’t actively looking for a job, a recruiter may come across your profile and offer a better opportunity to you. Also, by using LinkedIn actively, you can keep track of your connections and find out some interesting things about your industry from real people who are in it with you.
Myth #3 – Building a LinkedIn Profile Will Create Job Offers
It doesn’t matter if you are a professional LinkedIn profile writer or not, simply posting a profile won’t send job offers flying in to you. It’s possible for you to receive a few inquiries, but you also have to be somewhat active on the site. Even more importantly, if you are searching for a job, make it clear in your profile. Put your contact information clearly where a recruiter can see it to make it easier for them to get in touch with you.
Myth #4 – LinkedIn Groups Don’t Provide Real Benefits
Some people think LinkedIn groups won’t benefit them much. However, if you ask a LinkedIn profile service, they may tell you you’re not using LinkedIn groups properly. Many people join groups, but don’t engage in them. If you start conversations and intellectual discussions, other people are more likely to join in. By networking with other executives, you’ll be able to help each other stay on top of your respective industries. The more the people in the group see your name, the more they will remember it if a job opportunity ever becomes available.
There are a lot of facts and myths when it comes to online networking, and LinkedIn is no different. Whether you’re just beginning to create a LinkedIn profile, or if you are stuck and need to give yours a facelift, feel free to reach out and we will be happy to assist you in any way we can.
Constructing a professional LinkedIn profile doesn’t have to be extremely difficult. In fact, just by taking a few simple steps, you can make yourself more recognizable without being overly pushy. When it comes to LinkedIn profile development, you have to understand it needs to be constructed differently from a resume. It’s not a bad idea to upload a resume to your LinkedIn profile, but the rest of the information should be different. This is just one simple tip, but here are some of the best secrets for surviving and thriving on LinkedIn.
Avoid Being Annoying
Have you noticed all of the alerts you receive when your connections have a job change or edit their skills? Your connections also receive those alerts when you make a change! However, you can change the settings to ensure your connections don’t see every little change you make. You might want to broadcast a job change or other important piece of career information, but most people don’t care when you receive a new endorsement.
Take Advantage of Opportunities
Any LinkedIn profile service will tell you to join groups related to your career or prospective career. These groups allow you to make additional contacts and give you the ability to reach out to them without having to upgrade to LinkedIn Premium. Joining several groups will only help you expand your personal brand and get your name recognized among people within your industry.
Joining a group is a good step, but being active in the group will make you more recognizable. However, you’ll want to avoid being the annoying person who responds to every thread and has an opinion on everything. As long as you have insightful comments periodically, people will notice you and it will significantly boost your LinkedIn profile development by giving you more connections.
Don’t Use Resume Language
Resume speak should be limited to your actual resume. Any LinkedIn profile writing service will help you rewrite anything that sounds like it came straight from a resume, especially the career summary portion. That should be unique and a bit different from the career summary on your resume. While your LinkedIn profile needs to be professional, it also has to sound conversational and tell people exactly who you are. Look at LinkedIn as an opportunity to showcase your communication skills and other skills that aren’t necessarily as apparent on your resume.
One of the toughest things people experience with LinkedIn is making their profile look professional. It’s easy to slip into casual behavior since it’s an online social network, but LinkedIn isn’t the place for making friends. If you just can’t seem to find the right language or don’t know how to construct your profile, consider reaching out to a LinkedIn profile writing service. You will always benefit from having another set of eyes on your profile and you may find out some other secrets to help take your profile to the next level!
You’ve probably heard the phrase, “It’s not what you know, it’s who you know.” That’s the key to landing the perfect executive job nowadays, in addition to flawless executive resume writing. With the amount of job boards online, newspapers and employment agencies, it’s nearly impossible to get recognized if you apply for a job through one of those avenues. Networking is the best way to find out about job openings and get your foot in the door. That’s why personal branding for senior level executives is critical for career growth. In fact, many companies won’t even post their job openings anywhere because of the vast amount of applications they receive. Here are some tips about how networking can be an effective way to land your next executive position.
Start With Who You Already Know
Make a list of all the people you know. This should include family, friends, colleagues and anyone you have come in contact with recently. Sit down and actually think about conversations you’ve had with those people. Your cousin may not work in the industry you’re interested in, but you might recall a discussion you had with him about a friend of his who is in the industry. LinkedIn is a great way to make connections through mutual friends. If you aren’t familiar with LinkedIn, it is worth your time to look into a LinkedIn profile service as soon as possible.
Strike Up Conversations
Whether you’re in a long line at the grocery store or waiting to be seated at a restaurant, start a conversation with the person next to you. Ask them what they do for a living. You never know, you may just be talking to your next boss! The point is you’ll never meet anyone who can help you get your dream executive job if you don’t talk to people. You don’t have to be outlandishly outgoing, but just making small talk could lead to something much larger.
Check Out Conferences and Events
LinkedIn and other social media outlets may not be the best way to find a job, but they are perfect for knowing what’s going on in the industry. A LinkedIn profile service can help you identify the ideal conferences and events to attend. Bring your resume or business cards to the event and hand them out to a few people. You definitely don’t want to be remembered as the person who talks to everyone, though. Instead, just meet a few people at each function you attend and see where it goes.
Just because you meet a perfect connection who could get you a job doesn’t mean it will happen overnight. Be careful when casting a wide net in your network, because you don’t want to be known as the person who’s fishing for any job. If you have any questions about how to network or the best ways to grow your network, feel free to get in touch with us for some tips!
LinkedIn profile development is an often overlooked aspect of the job search or career change. The most popular business social network is vastly underused and unappreciated. Most individuals in business don’t understand how to make it work for their benefit.
You may not need a LinkedIn profile writer to find value throughout the social network. Here’s how to stand out on LinkedIn.
With more than two million LinkedIn Groups in existence, there’s bound to be one (or hundreds) within your industry. You can use Groups to meet others in your industry and develop your reputation as an expert in the field. The more value you add to a group, the more likely new opportunities come your way.
LinkedIn is not a place for the faint of heart. Business networking is no time to be shy. Put your profile out there and get in the game. While adding an acquaintance on Facebook can be construed as odd in certain circumstances, you shouldn’t carry over personal social media protocol to LinkedIn. The more people you connect to on LinkedIn, the better off you’ll be.
Pro Tip: Changes in anything work related make the perfect time to reach out (for you or them).
Don’t Go Connection Crazy
While you should reach out to just about every person you know on LinkedIn, you shouldn’t be cold-calling strangers. There is no prize for having the most connections on this social media platform. The number of people in your LinkedIn network isn’t relevant. The importance of your network lies in the quality of people you’re connected to and how you’ve proven your value to them.
Focus on finding a common ground with individuals you want to connect with. If you’ve known someone in the past, there’s your commonality. If you’ve never met someone you wish to connect with, work to build a connection through a common interest or background, especially when cold connecting.
Open Viewing Season
If someone views your profile on LinkedIn, this is a warm lead to opportunities. Whether these opportunities come to fruition or fade away is up to you. A profile view can lead to hires, career advancement and more. It’s also a way to begin connecting with someone in your industry.
Pro Tip: Make sure you keep your visibility settings open too so people can see when you view them and potentially reach out.
Develop Your Voice and Expertise
One of the easiest way to establish your credibility and expertise in an industry is by publishing a post on LinkedIn. The platform gives users an opportunity to comment on upcoming changes in the industry, changes in the market and more. Developing your voice can lead to enormous opportunities on the business social media site. A professional LinkedIn profile service can help you create a profile that speaks to your background and expertise.
Setting up a LinkedIn profile can be just as tough as putting together the right resume, especially if you aren’t particularly savvy with the Internet. You have to figure out just the right way to frame yourself, all in a format that’s slightly different from the average resume. Whether you already have a LinkedIn account or are just now setting up an account, we have some advice regarding common mistakes that keep individuals from maintaining an optimized LinkedIn profile.
Don’t Ignore the Privacy Settings
Having other employees (or your supervisor) find out you’re in the middle of a job search isn’t the best situation. In fact, it’s often more trouble than it’s worth.
Don’t Confuse LinkedIn with Facebook
LinkedIn is a wholly separate entity from Facebook and should be treated as such. Keep the information you include on your profile both accurate and current. Any photos you upload should represent you in a completely professional light. Furthermore, don’t clutter your profile with negativity and personal gripes. This will only give off a bad impression to recruiters and hurt your ability to get hired.
Don’t Be Self-Effacing
Never let yourself feel too intimidated to reach out to others, especially if they’re a hiring manager or someone else in the position to help you land a job. Doing this is actually the first step to impressing them. It also puts a more personal spin on the introductory process resumes and cover letters give.
Don’t Ask Just Anyone to Vouch for You Professionally
Only ask people to write endorsements that cater to the skills you truly possess. It does you no favors for people to write puff pieces about you. In fact, it will harm you later on when employers expect you to fulfill a need you have no real experience with. Recommendations are just as important. Ask only the people you work for or with and have a good rapport with to talk about why you should be hired.
Don’t Shut Yourself Off from Other LinkedIn Users
Consider joining groups that are relevant to your interests. By becoming part of a group that caters to your chosen industry, you can stay in touch with news and job openings much more easily, as well as make some great connections with others.
Don’t Neglect Your Profile
An idle profile is less likely to get hired than one that consistently updates and develops relationships to other LinkedIn members. Maintaining an active presence on LinkedIn is more likely to get you noticed by recruiters.
Don’t Skimp on Your Description
A well-written description is part of the ticket to ideal LinkedIn profile development. The best descriptions zero in on your skills as an employee and what you have to offer to a company if you’re hired. Try to write something brief, but attention-grabbing.
An optimized LinkedIn profile now ranks on the same level of importance as a good resume and can be vital in making sure employers know you’re available and ready to come aboard. If need be, don’t hesitate to look into hiring a LinkedIn profile service to help you get set up!
In the past decade, the job market has been adapting to the growing technological age we live in today. Naturally, this means the old ways of job hunting are on their way out, and those who are searching for a new career have to adapt their application methods in a way that helps them market themselves to today’s hiring managers. This is vitally important for those interested in getting into social media professionally because the entire industry thrives on snappy marketing and wit by nature. Here is some advice to help aspiring social media marketers spice up their resumes and LinkedIn profiles and land better job opportunities.
Focus on Your Skills
Practically every job in this day and age requires some sort of skill, meaning your skills are the most vital part of catching an employer’s eye and landing a job. You must market yourself in a way that presents what you can offer to a company in terms of job experience and professional skills in a way that is concise, direct and appealing.
Cut Out Any Fluff
You should only include skills that are relevant to the job you’re applying for. In other words, make sure your executive resume bio stays simple. Resumes are supposed to be brief and eye-catching. While you’ve probably gained many remarkable accomplishments, it’s not worth informing employers about every single one of them. Pick only the ones that matter to the field you’re hoping to enter. Some relevant skills relating to social media marketing are video production, especially for YouTube and other streaming sites, blog writing, researching for marketing purposes, the ability to advertise well on social media and a good grasp of Twitter, as well as other social media networks.
Include Any Relevant Career Experiences
Just like your skills, you should really only talk about career experiences that pertain to your aspiring field. This will give recruiters an idea of what you’ve done before and can thus bring to their company. Get to the meat of your social media skills. Cut out everything that has nothing to do with social media work and your skills in relation to the field. If you do these things, you’re guaranteed to be much closer to the type of resume employers are looking for.
When you first craft a resume or begin delving into LinkedIn profile development, it may seem all too tempting to put as much of your professional background onto your resume as possible to appeal to employers. However, this isn’t the best way to land jobs. Recruiters often have to sort through several hundred resumes at once, leaving only a few seconds for them to glance at yours. Make those seconds count. Your resume should be to-the-point and catered to your desired industry. A LinkedIn profile service can often help you achieve these goals.
If you’re seeking an executive-level position and you’re not on social media, you need to be. A growing number of employers peruse top candidates’ social media accounts as part of the hiring process. The key to making social media sites work in your favor is to use them strategically.
How Do Employers Use Social Media?
According to one survey of more than 2,300 HR professionals, nearly 40 percent log on to social media to screen applicants. What are they looking for? Employers use social media to learn about the personality and character of potential employees. By the time they log on to do their research, they already know much about your qualifications, education and professional experience, thanks to your resume and cover letter. They check out sites like LinkedIn, Facebook and even Twitter to learn more about who you are as a person.
Will you fit into the corporate culture? Are you as qualified as your resume states you are? Hiring professionals also use social media to look for red flags indicating you would not be a good fit for their company. It goes without saying, if you’re interested in an executive position, make sure your social media accounts don’t include inappropriate photos or comments. Err on the side of caution; review your social media accounts and remove anything that could be construed as unprofessional or unseemly. If you use Facebook to keep in touch with your college buddies, make sure your profile is set to “private.”
How You Can Make Social Media Work in Your Favor
Once you’ve removed questionable content and updated your privacy settings, it’s time to consider how to use social media to your advantage. When you use social media to market yourself, you’ll want to update your online presence frequently. As such, it’s best to choose one platform to focus on. By far, the best platform to use for personal branding for senior level managers is the professional networking site, LinkedIn. Here are some tips to consider when creating or updating your LinkedIn profile.
- Complete your LinkedIn profile 100 percent.
- Summarize your qualifications, but let your personality shine through. Have you accomplished some non-work-related feat (for example, completed seven marathons or climbed Mount Kilimanjaro?) Your LinkedIn profile is an ideal opportunity to show employers you’re well-rounded. Humanize your profile to draw in readers and encourage them to want to learn more about you.
- Incorporate keywords that are frequently found in the job descriptions you’re interested in.
- Expand your network as much as possible by connecting with relatives, friends and former co-workers. The more connections the better.
- Cement your status as an industry expert by participating in discussions or posting to blogs.
Help Is Available
Marketing yourself through social media can begin to seem like a job in itself. If you find yourself feeling overwhelmed, a LinkedIn profile service can help you develop a strong, keyword-dense, value-added LinkedIn profile. If your LinkedIn profile is incomplete, outdated or simply uninspired, contact us. We’re the missing link to make LinkedIn work for you.