The LinkedIn Influencer program has been around for several years and has only gained in popularity. “Influencers” are generally people who have succeeded in business and life; however, their footprint could be expanding soon. The program helps those people boost their brand, and it also helps followers and readers get some valuable insight into their minds and professional expertise. Any member of LinkedIn can read their posts, and it doesn’t take a LinkedIn profile service to figure it out. However, what exactly was the LinkedIn Influencer program designed to do? Here is some great information.
Diversity in Both Influencers and Readers
The diversity in the Influencers program means there is also great reader diversity. Any given article an Influencer posts can reach tens of thousands of unique views in a short amount of time. With a few hundred Influencers in the program, regular followers can get some valuable insight from a variety of sources.
Reach Larger Audiences
Entrepreneurs and executives who are a part of the LinkedIn Influencer program have reaped the benefits of gaining new followers. They can reach a new audience simply by posting their professional thoughts on LinkedIn. However, this also gives a chance for followers to interact with those Influencers and their followers as well. Before you get too active in the conversation, though, be sure to get with a LinkedIn profile writer to polish up your online presence.
What to do as a Follower
There are a couple things a follower, who isn’t an Influencer, can do to take advantage of the program:
- Find Influencers relevant to your situation. You don’t have to limit yourself to the amount of Influencers you follow, but you can easily find a handful you relate to. When you follow them, you’ll be able to easily see what they write and can check out their past and current posts.
- Get involved with conversations. You can comment on posts, reply to other followers’ comments and more. You may or may not receive a reply from the Influencer themselves, but being active in conversation will get your name recognized without even having to use a LinkedIn profile service.
At Professional Resume Services, we understand the value in LinkedIn profile development services, and can help you navigate the Influencer program for your benefit. If you’d like more information, or need a LinkedIn profile writer for any reason, feel free to contact us at any time.
LinkedIn has recently made some changes to their platform, and executives need to know about them. Some of these changes are minor and won’t affect how you use the website, but it’s always good to minimize surprises. We understand some executives don’t spend a lot of time on LinkedIn, so it’s important to get assistance from LinkedIn profile development services at the very least. This will help ensure your online presence is as up to date and professional as possible. Here are some of the changes you should be aware of, whether you develop your LinkedIn profile personally or not.
Gauging Profile Effectiveness
If you frequently viewed your profile ranking based on your connections, you may notice the feature is removed. This was a great tool to allow users to gauge their profile effectiveness. The most current way to determine profile effectiveness is to look at the amount of activity generated. Any LinkedIn profile service can quickly determine how effective your profile is and what you can do to give it a boost.
The InMail feature is no longer free. So if you used that feature often, you’ll have to upgrade to a paid membership. You can still message people who aren’t your connections for free, but you’ll have to do some research to figure out how to email them directly. The messaging feature for your connections has gone to a similar platform as Twitter and Facebook. The key to messaging people you aren’t connected to, without InMail, is to be in the same groups as them so you can then message them directly.
Learn to Adapt to Change
Change always happens in business, so it’s no surprise LinkedIn has had to make some necessary changes to their platform. Most of these changes are self-explanatory, but if you need a LinkedIn profile writer to help you navigate them all, don’t hesitate to hire one.
The best LinkedIn profile development services will help you understand what changes are most important and how you should adapt to them. Decide what you use LinkedIn for to determine whether a paid membership is worth it with these new changes in place.
Professional Resume Services keeps people up-to-date on latest developments of LinkedIn, so professionals and executives won’t be taken by surprise. If you feel the need to utilize a LinkedIn profile service to help you adapt to the recent LinkedIn changes, feel free to contact us at any time.
LinkedIn profile development is an often overlooked aspect of the job search or career change. The most popular business social network is vastly underused and unappreciated. Most individuals in business don’t understand how to make it work for their benefit.
You may not need a LinkedIn profile writer to find value throughout the social network. Here’s how to stand out on LinkedIn.
With more than two million LinkedIn Groups in existence, there’s bound to be one (or hundreds) within your industry. You can use Groups to meet others in your industry and develop your reputation as an expert in the field. The more value you add to a group, the more likely new opportunities come your way.
LinkedIn is not a place for the faint of heart. Business networking is no time to be shy. Put your profile out there and get in the game. While adding an acquaintance on Facebook can be construed as odd in certain circumstances, you shouldn’t carry over personal social media protocol to LinkedIn. The more people you connect to on LinkedIn, the better off you’ll be.
Pro Tip: Changes in anything work related make the perfect time to reach out (for you or them).
Don’t Go Connection Crazy
While you should reach out to just about every person you know on LinkedIn, you shouldn’t be cold-calling strangers. There is no prize for having the most connections on this social media platform. The number of people in your LinkedIn network isn’t relevant. The importance of your network lies in the quality of people you’re connected to and how you’ve proven your value to them.
Focus on finding a common ground with individuals you want to connect with. If you’ve known someone in the past, there’s your commonality. If you’ve never met someone you wish to connect with, work to build a connection through a common interest or background, especially when cold connecting.
Open Viewing Season
If someone views your profile on LinkedIn, this is a warm lead to opportunities. Whether these opportunities come to fruition or fade away is up to you. A profile view can lead to hires, career advancement and more. It’s also a way to begin connecting with someone in your industry.
Pro Tip: Make sure you keep your visibility settings open too so people can see when you view them and potentially reach out.
Develop Your Voice and Expertise
One of the easiest way to establish your credibility and expertise in an industry is by publishing a post on LinkedIn. The platform gives users an opportunity to comment on upcoming changes in the industry, changes in the market and more. Developing your voice can lead to enormous opportunities on the business social media site. A professional LinkedIn profile service can help you create a profile that speaks to your background and expertise.
As the saying goes, “it takes money to make money.” That definitely holds true for job seekers. New interview clothes and shoes, dry-cleaning, gasoline – these expenses add up, especially if you are a job seeker currently between positions. Should you take on the additional expense of hiring a resume service? The answer depends.
Just Entering the Workforce?
If you are a recent college graduate with little practical work experience and are seeking an entry-level position, hiring a resume writing service may not be necessary. At this stage, your work history is limited. The majority of your resume will consist of details of your education and the skills you possess that will make you a stellar employee. If you’re resourceful and possess decent writing and grammatical skills, you can probably craft a decent resume yourself. Yes, a resume service would be helpful, but it may not be necessary if your finances are particularly tight.
Executive Looking to Advance Your Career?
If you’re a seasoned professional in the hunt for executive or C-level positions, you absolutely should hire an executive resume service, a cover letter writing service and even a LinkedIn profile writer. The stakes for you are high. You don’t want to miss out on a lucrative position because, for example, your resume lacks the keywords hiring managers use to cull through hundreds or thousands of resumes they receive. Your forte may be management, marketing or team building. The best executive resume writing service providers have their own specialized niche: crafting resumes that win candidates job interviews. For job seekers at the executive level, hiring an executive resume service is a smart investment that could cut down the time it takes to land the perfect job.
Buyer Beware: Better Shop Around
Executives should absolutely invest in quality help writing their resumes, cover letters and social media profiles. However, not all resume writing services qualify as “quality help.” Anyone can hang out their shingle and call themselves a resume writer. Make sure to do your homework so you don’t waste your time and money on a resume service that won’t add any value to your job search.
When looking for a service, do your due diligence. Ask questions. If you get the sense you are dealing with a resume mill, move on. A resume mill is a service that offers cheap resumes with a fast turnaround time. Essentially all they really do is put your information into a carbon-copy template, format it so it looks pretty and make sure spelling and grammar are correct. They don’t address your specific skill set and goals. You know you’ve found the best executive resume writing service when the writer asks you questions, spends time getting to know you and demonstrates expertise in SEO, marketing and resume distribution.