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Every executive has heard and knows about the importance of c-level personal branding. With all else being equal when it comes to experience and expertise, it is a person’s personal brand that sets them apart from the rest. Whether you’re actively seeking a new job or if you’re interested in advancing even further in your career, using personal branding to your advantage can help you get there. Here are some tips on how personal branding for senior level managers can be used effectively.

Boost Your Reputation Within Your Industry

Every industry has a network, and people within the network have different impressions of people. So if you have a great personal brand and people recognize it, it won’t take long before your reputation gets a boost throughout your industry. You can use this reputation boost to your advantage by seeking leadership opportunities, speaking at engagements, hosting networking events or any other opportunities that arise. Once you’ve established quality c-level personal branding, your options for continuing to improve your reputation are unlimited.

c-level personal brandingMake Contacts Outside Your Current Professional Network

Your executive bio may indicate you’re an expert in a specific industry, but your personal brand can lead to professional connections outside of your network as well. This gives you the opportunity to broaden your views on business and many other aspects, and could give you more ideas for your own job. Plus, certain industries like to get advice from professionals in an unrelated industry just to see how operations work. The larger your network is outside of your own industry, the more opportunities you will have to grow your personal brand as large as you desire. You can never have too many connections across any industry, and the better your c-level personal branding is, the more naturally the connections will be made.

Use Self-Confidence to Your Advantage

If nothing else, personal branding for senior level managers can provide a major boost in self-confidence. Use this self-confidence to your advantage by standing by your decisions in any aspect of your career and becoming a resource for others within your industry. Complete self-confidence is rare, even among executives, so once you develop it, there are plenty of opportunities for you to boost your brand even more.

Professional Resume Services goes beyond simply writing a resume for professionals. It is a big part of what we do, but we also look at the big picture to help executives with their careers. Whether it’s boosting professional branding through networking or simply creating an executive bio anyone will be impressed with, we are here to help. Be sure to contact us at any time for more tips on how personal branding can be used to your advantage.

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Having a LinkedIn profile is important for executives today. Networking is such a critical part of business, and many professionals view LinkedIn as the best way to meet other professionals. When completing your profile, it’s important to ensure the right information is included. Sometimes a professional LinkedIn profile writer could be beneficial to provide advice and ensure you aren’t making these common mistakes.

executive profileTreating LinkedIn Like Other Social Media Platforms

It’s important to distinguish LinkedIn from Facebook, Twitter or other social media platforms. LinkedIn is a professional networking site, whereas most other platforms are more recreational. For the most part, treat LinkedIn as a way to enhance your career rather than enhancing your social encounters with friends like you would on other social media platforms.

Not Using A Professional Photo

LinkedIn is not a place to put a profile photo including your family or your pet. Use a professional headshot if available, or at the very least, find the most professional-looking photo of you that you have. The LinkedIn profile photo is one of the first things a person looks at, and an unprofessional photo can instantly give your credibility a hit.

Having an Incomplete Profile

Nothing tells a person you’re not totally committed to LinkedIn networking like having an incomplete profile. If someone sees your profile is incomplete, they will likely be hesitant to reach out to you, since they aren’t convinced you keep up with it and are active. A professional LinkedIn profile writer can help you fill out your profile appropriately.

Exaggerating Skills or Expertise

Whether it’s in your LinkedIn profile, your executive profile or anywhere else, it’s never advisable to exaggerate your skills or expertise. Being honest will benefit you in the long-term, and your LinkedIn profile is included in this. If you are dishonest about any of your accomplishments, the dishonesty will eventually be exposed and you will have to deal with a potentially tarnished reputation as a result.

Not Incorporating A Mix of Information

Yes, LinkedIn is a professional social networking site. However, not every single person is professional every minute of every day. Even hiring managers want to know what you do in your free time outside of work. Include a mix of personal information, such as volunteer projects, what you do for fun and anything else you deem appropriate. Demonstrating you have a life outside of work is just as important as demonstrating your professional expertise.

Professional Resume Services assists job seekers and networkers by boosting their LinkedIn profile in creative ways. Sometimes you just need a professional LinkedIn profile writer to fill in the gaps or organize information in a way to make your profile more attractive. If you have any questions regarding LinkedIn or your profile specifically, don’t hesitate to reach out to us at any time.

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LinkedIn is constantly evolving and providing new features for its users. As such, a job seeker’s LinkedIn profile development has to also evolve constantly in order to keep up with the competition. It’s entirely possible to have created a LinkedIn profile, filled it out completely, but still aren’t having the success you expected. Don’t give up! You may just not be utilizing the right features. So if you’ve ever asked yourself, “how can I attract recruiters to my executive LinkedIn profile?” we’ve got some tips on specific features to help you out.

linkedin profile development“How You Rank”

The “How You Rank” tool on LinkedIn helps you see how often your profile gets viewed in comparison to the amount of connections you have. As a job seeker, you want your profile to be viewed as much as possible so you’ll be noticed more and be seen as an influencer. Being in the top 25% on the “How You Rank” tool should be a goal to strive for, since you will be getting a high amount of profile views at that level.

Another benefit of the tool is to see who is most influential within your network. The more active a user is, the more likely they will be willing to interact with you. And on a similar note, an active user is likely the person you want to interact with anyway, since they could be a more valuable connection to strengthen your job search.

Join and Be Active in Groups

If you aren’t sure how to optimize your LinkedIn profile in order to improve your “How You Rank” score, the best way to do so is by joining groups and being active in them. There are thousands of LinkedIn groups available, so find a handful of relevant ones and start connecting with the group members. The more active you are in groups, the more your profile will be viewed, and the higher your “How You Rank” score will climb.

Enhance Original Content With The Publishing Platform

Creating original content is another great way to improve your LinkedIn profile development. Now LinkedIn has a tool to allow you to publish your content under your profile photo, the header and at the top of your profile. This feature makes it easier than ever before to share your insightful content to anyone who views your profile. Now all you have to do is go to work to write the content, and the LinkedIn publishing platform will help you easily distribute it within your network.

Professional Resume Services helps executives with LinkedIn profile development every day. LinkedIn is one of the most valuable tools for job seekers, but it also has to be used properly in order to be effective. If you aren’t sure how to optimize your LinkedIn profile, or would like more tips about how to best use it effectively, contact us at any time for a consultation.

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Investing in your career is one of the most important investments you can make. Setting clear and achievable goals will help guide you where you need to be, and improving personal branding for senior level managers may happen naturally throughout the year. There’s no time like the present to start setting aggressive, yet attainable, goals to help you boost your career where you want it to be. Once you’ve developed your short-term and long-term goals, your mindset can shift to working toward them every single day. Here’s how to make the most out of your executive career this year.

executive resume biographySet Clear Goals

It’s impossible to get where you want to be if you don’t know where you’re going to begin. While it’s important to set yearly goals, you can also set monthly or quarterly goals to help you stay on track. If your in line for a promotion this year, think about what you can do to ensure you get it rather than get overlooked. If boosting personal branding for senior level managers is a goal, then you know you must attend networking events and make your name widely known throughout your industry. Clear goals will help you figure out what actions you need to take to reach them.

Make A Point to Network

Connecting with your network isn’t just reserved for when you’re looking for a job. Even the top rated resume writing services suggest to network as much as possible. This doesn’t mean you have to attend an event every night, but at the very least you can update your LinkedIn profile and check in with your connections frequently. Get advice from other professionals whom you look up to, and you may be able to develop a similar path to success. Plus, you never know when a new opportunity will arise, so you don’t want to miss out by not connecting with other professionals.

Create New Opportunities

Just because you’re happy and comfortable in your role doesn’t mean you can’t be proactive about new opportunities. Always do anything you can to improve your executive resume biography. This doesn’t mean simply changing the words. It means to accomplish more tasks in your current role in order to beef up your profile with relevant and meaningful accomplishments. By excelling in your current role, you can create new opportunities for yourself within the same company or be put in a better position to pursue other opportunities if you choose.

Professional Resume Services is more than just one of the top rated resume writing services. We take a personal interest with each of our clients and we want to help you make the most out of your executive career in any way we can. Feel free to reach out to us at any time to learn more about how we can help you set goals to reach new career heights this year.

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One of the most common misconceptions about an executive job search is thinking a flawless resume will guarantee you a job. It will definitely help your chances if you use one of the top resume writing services to perfect your resume, but there are many more components to a successful job search. The strategy you develop for your search and how you interact with people are two of the biggest pieces of the job searching puzzle, along with your written resume and cover letter. Here are some important points to keep in mind during your job search.

executive profileNetwork

Networking is a critical part of being an executive and promoting your brand, and it’s even more important when searching for a job. The first thing to do is optimize your LinkedIn profile so you can easily be discovered and your connections will know who you are and what you bring to the table. LinkedIn is usually one of the top resources other executives and hiring managers use to search for candidates, so taking the time to update yours is well worth the effort.

Develop A Job Search Strategy

Using an online job board to submit applications has never been a recommended job search strategy. The sheer amount of applicants to these postings make it virtually impossible for you to stand out. Modernize your approach by attending networking events and shaping up your resume with one of the top resume writing services. Refocusing your efforts by utilizing LinkedIn and ensuring your executive profile is in great shape will make you more recognizable.

Perfect Your Cover Letter

Your cover letter gives you the opportunity to introduce yourself, similar to your LinkedIn profile. The only difference is your cover letter is usually presented to a potential employer at the same time as your resume. So if your cover letter doesn’t earn enough interest from the reader, then they may not even look at your resume or LinkedIn profile at all. The top resume writing services can help with all three of these aspects.

Practice Interviewing

Your people skills in groups can help you earn an interview, but you also have to master the one-on-one communication. Ask a friend or family member to help you by doing a mock interview. The tougher the questions are in your mock interview, the better prepared you’ll be for your real interview. Interviews are all about confidence and how you present yourself. You may be the most qualified candidate, but if you appear hesitant to answer questions or lack confidence, your chances of getting the job will diminish.

Professional Resume Services is here to help you throughout your job searching process. Whether it’s developing a quality executive profile, optimizing your LinkedIn profile or providing basic resume writing tips, our main goal is to help you achieve your goals. Feel free to contact us at any time for tips about the executive job searching process, writing resumes and much more.

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Attending a networking event is one thing, but succeeding at it is another. Everyone defines success differently when it comes to networking events. You may be attending with the goal of finding your next employer or you may simply be attending to build your c-level personal branding. Whatever your reason is, there are things you should and shouldn’t do at these events to give you the best chance to succeed. Here are our top three suggestions to help you succeed at your next networking event.

c-level personal brandingPrepare in Advance

Depending on the event, you may choose to bring executive resume biographies instead of business cards or vice versa. Do your homework on the type of event it is so you don’t appear to be unprepared. Update your LinkedIn profile with any relevant information prior to attending the event. If you hand out a business card or biography, you should have a link to your profile included. You want to be sure your profile is in the best shape possible for when people view it.

Move Around Frequently

When you’re actually at the event, don’t linger around in one area for too long. People don’t generally gravitate toward people who are stationary, so make it a point to walk around the room throughout the event. It’s tempting to engage in long conversations when you find an interesting person to talk to, but the reality is those people are at the event to make as many connections as possible as well. Instead of boosting your c-level personal branding by talking to one person, spread the wealth to as many people as you can.

Master Your Elevator Speech

The size of the networking event can determine how long you have to make an impression. You want to master your two-minute elevator speech so it’s persuasive and piques the interest of the other person. Deliver your speech in a natural way so you don’t sound like a salesperson, but still clearly demonstrate your value to your listener. A quality elevator speech can give an immediate boost to your c-level personal branding.

Professional Resume Services is here to help you develop your LinkedIn profile, your executive resume biographies or anything else to help you succeed at your next networking event. Preparation for these events takes time, but the time investment is well worth it in the end. Feel free to contact us at any time if you need extra assistance preparing for your next networking event.

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how to optimize your LinkedIn profileYou have a maximum of 30 seconds to impress someone who reads your LinkedIn profile summary. Many executives struggle with balancing the requirement of talking about yourself, while also explaining your impact on others. It’s challenging to do when you sit down and think about it, so sometimes it’s best to just start with LinkedIn profile development services for assistance. Being concise is key, since every single word matters in your profile summary. Here are the main things to keep in mind when developing yours.

Tell People Who You Are

Can you describe yourself in roughly 10 seconds? That’s about one or two sentences to explain who you are, what your identity is and what value you bring to the table. You don’t have to be a professional LinkedIn profile writer to put together these two sentences, but you do have to choose your words carefully. These first two sentences are critical, since people will generally choose to keep reading or leave your page depending on how intrigued they are.

Be Brief About What You Do

This is the part where you can get specific. Expand on your role within your company, your specialties, areas of expertise and a brief summary of what you do in a nutshell. Do your best to fit this information in three or four sentences to avoid getting too lengthy. If you choose to hire a LinkedIn profile writer, they will try to condense this section as much as possible, while still getting the point across.

Finish With A Bang

If you want to really know how to optimize your LinkedIn profile, it’s by finishing your profile summary with a bang. These last couple of sentences will be similar to your opening two sentences, but make them even stronger. Reiterate how your passion and expertise helps people succeed and how your success has translated into success for your company. Making the last sentence or two impactful will help make your profile summary memorable.

Professional Resume Services understands the challenges of writing an effective LinkedIn profile summary. Our LinkedIn profile development services can help you develop the most impactful profile to aid in your networking and professional development efforts. To learn more about how to wow with your LinkedIn profile summary or about the many other services, feel free to contact us at any time.

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Getting ready for the holidays can be challenging enough where it’s tempting to put your job search on hold. Besides, companies don’t actually hire new employees during the holiday season, right? This is a common misconception people have. Many businesses actually experience slower times during this time of year, so they have time to do more hiring. So before you delay writing a professional resume until next year, here’s why you should get started on it right away.

Competition is Reduced During The Holidays

Many people have the same thoughts you may have had, which means there will be fewer job applicants during the holidays. Take advantage of the reduced competition and tidy up your executive resume bio to send in. There’s a decent chance you’ll land an interview you may not have landed at other times of the year.

writing a professional resumeDon’t Believe The Myth – Companies Do Hire During The Holidays

If you don’t believe us, just check the numerous online job boards at any given moment. You’ll find there are thousands of jobs available for immediate hire. Any HR manager will likely tell you they are always looking for quality professionals to interview, and they aren’t going to let the holidays be a reason why they miss out on the perfect candidate.

Better Networking Opportunities

With the relaxed nature this time of year brings, it’s the perfect time to revamp your networking efforts. If you haven’t spent much time on your LinkedIn profile development recently, now is the time to get your profile up to date. You’ll see social events almost anywhere you go between now and the end of the year, so take advantage of it and connect as much as you can. You never know when it will lead to an immediate job opportunity.

Consider Temporary Jobs

Even if a particular company you’re interested in working for isn’t hiring at the moment, you could get your foot in the door with a temporary job. Most of the time, temporary executive job offerings aren’t the result of the holiday season, but rather, end-of-year budget concerns. Depending on where a company stands with their budget, they may not be able to hire a full-time employee in December, but you will be eligible for full-time employment shortly after the start of the new year.

Professional Resume Services is here for you when you need help writing a professional resume. Employers don’t stop hiring during the holidays, and we don’t stop helping professionals like you land the job of your dreams. Feel free to reach out to us at any time for assistance with your resume, cover letter, LinkedIn profile development, or any other aspect of your holiday job search.

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Some business executives are naturally outgoing and personable while others have to force themselves to at least appear comfortable when networking. Networking is a big part of a career as an executive, so being reluctant or hesitant to take part in different networking events can be a problem. You may be able to write the best resumes and cover letters, but if you don’t put your name out there, the chances of them getting into the right hands decrease significantly. Here are a few tips to consider to break out of your fear of networking.

Always Make Eye Contact

Simply making eye contact with another person shows you have confidence. And if you don’t have confidence just yet, make eye contact anyway. Faking your confidence over a period of time will eventually lead to you actually getting more confident. Look the other person in the eye when you’re talking about your executive profile and you’ll make a better impression.

executive profileObserve Body Language and Be Approachable

Standing in the corner of a room with your arms crossed isn’t a good way to appear approachable. Look around and see what other people are doing. If you see someone handing out resumes and cover letters, approach them and do the same. A smile and a handshake are two of the easiest ways to be approachable, and neither require much effort.

Be Interested in Other People

You don’t want to force your way into conversations, but show your interest in other people any chance you get. Most executives like to talk about themselves and their achievements, so let them do the talking. The more you ask them questions, the more they will answer you and will have a stronger connection with you.

Don’t Forget Your Business Card

Business cards are great icebreakers if you can’t build up the courage to start an initial conversation. Almost everyone has a business card today and are always willing to trade them. Many people think they have to give another person their entire executive profile in order to start a conversation, but simply talking about the company you work for is enough to break the ice sometimes.

Professional Resume Services is one of the top rated resume writing services, whether you need a full resume drafted or just need to touch up your executive profile. We understand the importance of networking, and will tailor resumes and cover letters to fit the needs of your particular situation. If you need assistance with any part of an executive job search, or need networking tips, feel free to reach out to us at any time.

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Having a digital presence in today’s business world is invaluable. However, some people only focus on improving their digital brand, which is a big mistake. Business cards have been effective since the beginning of time, and it hasn’t changed. Technology has made certain things easier for executives, but there are also plenty of challenges if you solely rely on it. Focusing on writing an executive bio on your LinkedIn page is great, but you still need a business card for people to find you. Here are some important points to consider when it comes to business cards for executives.

Business Cards Are Still Respected

executive resume serviceWhether you’re at a formal networking event, or you just happen to meet someone in passing, they may ask you for your business card. And if you don’t have one, your credibility is going to take a hit. Trading business cards is still expected for executives, so do yourself a favor and always have several handy. This practice is one of the most respected and expected methods of trading information, so you could be the talk of the event in a negative way if you don’t have a business card to offer.

Be Careful Going Completely Digital

When you learn how to optimize your LinkedIn profile, it can be easy to go completely digital in your networking efforts. The truth is other professionals want to have your information readily available at all times, rather than searching for you on LinkedIn. Even if you have your LinkedIn URL on your business card, it’s still more effective handing them a business card than just saying “look me up on LinkedIn for all the information you need.”

Accuracy Is Never A Question With A Business Card

If you verbally give someone your email address or phone number to write down, the chances of them transposing numbers or not spelling your name correctly increases. But when you have the information on a business card, accuracy is never a question. Similar to writing an executive bio, being clear and concise with the information displayed on your business card is invaluable and can improve your brand even more so than your LinkedIn profile.

Professional Resume Services is an executive resume service dedicated to helping professionals with their resumes, cover letters, LinkedIn profiles and even business cards. Whether you need help simply writing an executive bio or need to start drafting a resume from scratch, feel free to contact us at any time for assistance.

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