Social Media has dramatically changed the job landscape. Today’s job seekers must remake themselves as a brand. Think of McDonald’s golden arches or Ford’s iconic script logo. People remember these brands because they set themselves apart from the rest. People don’t settle for any old hamburger when they know what they will get at McDonald’s. Brands build trust with people and that trust translates to increased business and a reliable customer base, which is exactly what you want your online brand to do for you.

Your personal brand builds trust in prospective employers and opens the doors for you to find new positions. Unfortunately, most people don’t think that they need a personal brand, and they are so wrong in assuming this.

Below are 5 reasons why you should establish a personal brand on your resume and online:

1. A personal brand differentiates yourself…

When an HR Manager scans the pile of resumes on their desk, they look for someone who stands out. But, they don’t just focus on the resume, they also look for your online presence because the internet contains much more information about you as a worker. Do you have an industry specific blog or website that you regularly update?  Is your personal brand listed on your LinkedIn profile, along with your best career achievements? Listing a successful work history and any extracurricular activities that you’re involved in helps to build your online brand.

2. Make your name a well-known brand…

Who do you think HR Managers are going to go for? The new guy fresh out of college or the big name attached to great companies and amazing projects? Of course they are going to go with the big name. So to capitalize on your opportunities, you must make yourself into a brand name. Instead of seeing “John Smith – New Graduate”, they see “John Smith – Marketing Guru”.

3. Set you apart from your peers…

Your goal is to set yourself apart from your peers. You’re in direct competition for open positions. It’s just the way it is and having an online brand sets you apart from the rest of the pack. Start an industry blog, start a side business or develop a new marketing strategy that you can pitch to prospective employers. There are so many things you can do to highlight how you are a notch above your peers and get your brand out there.

4. Make you more attractive to employers…

Establishing your brand makes you more attractive to prospective employers because they know what they are getting. You’re not a faceless employee; you’re the one who wrote a new programming language, the one who developed supply chains that drastically reduced company overhead, etc. Match your brand to your achievements and employers will stand up and take note.

5. Open yourself up to new opportunities…

You want to find open positions and sometimes they may not be in your chosen profession. But, does that really matter? What if the perfect position is in another industry that you have minimal experience? Well, having an online brand opens the doors to those new arenas. HR Managers are looking for people with experience, and thankfully, your online brand is built around your experience. By viewing your online brand, HR Managers and potential employers can see what you offer the company. They are excited to find somebody with your expertise and skills, and you should be too. You have clout that you never knew you had and your personal brand should reflect the best you have to offer.

Today’s job seekers are more critical about the hiring process than ever and many companies are starting to see this trend continue. It seems more people are going for the same jobs, which creates competition for critical positions where many people have similar or comparative skills. To make things even more difficult for those looking for work, jobs in  marketing, finance and telecommunications are being outsourced to other countries that offer cheaper labor.

In speaking with my clients the past few months, the following are some of the thoughts they share:

It can be a cut-throat hiring world out there and it pays to be diligent when you’re looking for a job. Talk to some of your friends in the job market, chances are you will hear horror stories of people not working for 1, 2 or even 3 years. Many people are depressed with the current job market and with actual unemployment numbers hanging around 11% it’s no surprise that people are starting to get more and more worried.

Yes, there is some job growth, but there are also lost wages as employers stagnate wages in favor of giving higher-ups more competitive salaries while giving lower workers the old heave-hoe. Sometimes it’s easier for companies to find a fresh college graduate or outsource jobs overseas than it is to pay a 55 year old American – with years of experience – to do the same job.

This is where we stand now. It seems people are depressed about the current situation, so what are some things that we can do to remove ourselves from the current predicament and start the financial journey upwards?

Many candidates feel the hiring process is indicative of the type of company they are applying for. Candidate’s are tired of “jumping through hoops” just to get a job that pays $12 an hour. But, the other side of that are companies that hire too quickly and end up with the wrong employee.

Up to 40% of candidate’s will withdraw from the hiring process if the perceived company impression does not fit with their worldview. Interesting? Yes, they may be hard up for employment but many would rather work menial jobs than take a path that would violate their sense of well being. This, however, can benefit candidates who will gladly snap up these jobs just to have something, and have the hope that their hard work will manifest itself into a full-time career with their new company.

Always be prepared and focused on finding a job. I’ve heard of companies posting jobs on internet forums that like-minded candidates would visit in hopes of fishing a good employee. The online world is not the only place to be prepared. Just talking to people opens a whole new world of possibilities that many jobseekers are not looking for. They may say they’re looking for work but are fine with the status-quo. Do not be one of them.

Get out and find something that works for you. Work hard for it and make sure to cross your “t’s” and dot your “i’s”.

In spite of the demonstrated value of networking as a primary job search technique, many people have a very hard time grasping the concept. They may recognize its value for other people, yet they do not think that they have the personal characteristics to put it all together. If you consider yourself one of the “nervous networkers”, you also probably think of yourself as a shy person, or at least around people that you do not know well, but you could find yourself under one or more incorrect myths surrounding networking.

Myth – Networking only works for outgoing brown-nosers.

Fact – People who are more inclined to strike up a conversation may feel more comfortable using networking than their more introverted counterparts, but this doesn’t necessarily mean that they are any better. Introverted people typically have very valuable gifts at their disposal – such as the capacity to listen well, ask thorough questions and succeed at follow-ups. Plus, networking becomes much easier the more you work at it. Like many emotional or mental challenges, it takes some time before you’re completely comfortable. Most of the energy is spent at the beginning – making the first couple of phone calls and setting up your initial meetings. But, as you gather momentum, it becomes much easier. Your networking may start off as a snowball, but once it gets rolling, it turns into an avalanche. Before contacting anyone, remind yourself that networking is an essential part of finding a job in today’s America.

Myth – Only desperate and under-qualified people have to network. People who are good at their jobs can get them the traditional way, through only job boards or job listing ads.

Fact – Everyone has to look for employment throughout their careers. When you start off you did not immediately have a job, you had to look around and ask friends if they knew of anything. Many people go through this process several times. Smart and savvy jobseekers know that many of the best positions are not actively advertised and that highly qualified applicants put a lot more of their energy into networking than browsing the want ads. Networking is a smart way to find a job.

Myth – It’s embarrassing to go around asking people for a job.

Fact – Everyone has done it. It may be embarrassing at the moment, but it won’t be when you get that first pay check. The purpose of networking is not to beg. It’s not even to ask for a job. You don’t start networking expecting a job just to fall in your lap. You go in to learn about the position, the people and the company in your area.

Myth – Networkers are imposing on the people they ask.

Fact – If everyone was imposed on when they were asked for a job, no one would ever volunteer a position to their friends and colleagues. Many people that you will ask got their job through networking. They may have felt like they were imposing but they did what they had to do to find a job, just like you should.

Don’t count networking out as a viable job search technique. It may put you in the right spot at the right time.

The job market has seen it’s share of ups and downs, but how does everything look at the halfway point in the year? Finding the right career means staying on top of the latest studies and trends about employment, salaries, and the behavior of employers. Here are four career-related studies you should definitely follow – as well as expert advice on how to use them to find (and continue) your dream job.

1. Salaries are increasing – but barely…

Recent studies have shown that employee raises are expected to increase around 3 percent, according to The Conference Board. Here’s what you do – set up a meeting before your annual review. By the time you get to your review, the company knows what type of increase you will be getting. The key is to get in before the decision has been made, plant the seeds early by asking what you need to do to increase your salary, and plan accordingly. Take action so that you get the most out of your position.

2. Long-term unemployment is still going to be around…

Of the 14 million Americans who were unemployed in December, almost a third of them have not had a steady job in over a year. This is a 25% increase from last year – which means that many people are waiting even longer for jobs than they had to previously. Start by building your online brand. Make your name synonymous with your field. Your online brand is the same as McDonalds, Ford or Google. If people know you by name recognition, you will stand out above the rest.

3. Gmail is the king of all mail…

According to British email company Mimecast, up to 85% of young employees are using Gmail for work related purposes. But experts advise prospective employees avoid this situation because it leaves both your personal and business relationships open to hackers, malicious software and the possibility of having your work compromised. Remember that anything that you create while working for a company is considered their property and once it is sent out on the internet, you could find yourself in a lot of trouble. Especially avoid using personal mail to send out confidential information, even if it’s to other coworkers – you never know when their email may be compromised. It’s not just about protecting you but about protecting the companies interest as well.

4. More people are involved in social media than ever before

And more people are finding jobs that involve Twitter than ever before. Besides, if celebrities can make a name of themselves through Twitter, why can’t the average American turn it into a moneymaking venture. The goal is simple – focus on what you love. Would you go to your friend who takes the bus for advice on buying a car? Of course not, so why would you focus your endeavors on anything but what you know and love? Just develop your social media skills. They will go a long way towards building your brand and finding you a new career.

It can be tough to find a job even when the economy is thriving, but during down times it seems almost impossible to find a position that fits. Recessions take their toll on just about every job sector. But, that doesn’t mean you have to be discouraged by the lull in the market. Now is a great time to show your resiliency, improve your skill-set and prove how qualified you are. So how do you begin your job search?

Prepare Yourself

Education is key. It’s a perfect time to take additional courses or go for accreditation in your field. Subscribe to your industries newsletter, find out about upcoming projects, look at what firms are hiring, which market segments are experiencing growth, so that you can target your job search appropriately. Connect yourself. Join online groups like Facebook, LinkedIn or Fastpitch.com. Now is the time to make the internet work for you, make yourself the authority in your field online and you will see the job market expand. It’s imperative to keep up with the changing landscape, so do what you can to stay abreast of trends.

Reach Out and Connect

Your network is the most valuable asset you have, but it’s only strong when you utilize it. Make a list of business associates, friends, owners, coworkers and anyone else that you’ve ever known or done business with. Get yourself out there and let these people know that you are available and looking for work. You may just be the missing piece that their company has been looking for. Until you have one, networking should be your full-time job. Contact friends, family, old school roommates, vendors or anyone else that might allow you to find a job.

Time to be Flexible

Flexibility will help you find a job no matter the economy. However, in a down market, you have to be open to trying different things. Maybe your full-time job will get its start through a small contract position. Some firms are reluctant to hire a full-time position due to fears of failing financially – so getting a contract position could give you an in that you need. Just get your foot in the door and be open to positions that are not related to your work experience.

Always be Prepared

Remember, everywhere you go, no matter if it’s dinner with friends, a social gathering or networking event – it could lead to job opportunities. Finding a job is your job now, so you have to do everything in your power to find a job. There are so many opportunities to work with people who will help you find a job. Who knows, maybe the next person you strike up a conversation with will know of an open position. You don’t know, so you should always be prepared to showcase what you can do.

Try to leave a lasting impression with the people you meet. Many people have found a job just by talking to people they meet at parties or through friends. Keep those eyes open.

Face-to-face networking is incredibly important, and if you know your way around, then you have a distinct advantage over much of your competition. You’re making a serious mistake if you do not have a social media presence or if you skip social media sites all together.

If you’ve neglected to create a social media presence, especially on LinkedIn, then you are missing out on an incredible opportunity to find open positions. Targeted, extensive networking is still the number one way to find a job, to achieve this you need to have a complete and up to date profile on several social media sites.

The reason social media is so important is because 83% of employers look to LinkedIn, Facebook and Twitter when looking for new hires. 89% rely exclusively on LinkedIn to fill their empty positions. So if you’re not using social media, then your chances of getting a job are seriously diminished.

Without a solid social media presence on LinkedIn, you make it much harder for HR managers who are looking for you specific skill set to actually find you. Employers will also review your social media sites to examine more information after they have received your resume. So you have to take the necessary steps to stand out and never put a bad face forward.

Here are some tips for putting the right social media face first:

1. Think of your online profile as your brand.

Identify your abilities that set you apart from other applicants. You should define the areas where you excel, and always make a solid case for the value that you bring to a prospective employer.

2. Use your online profile to showcase your skill set.

On Facebook and LinkedIn, there is a headline below where you put your name. This is an incredible important part of your branding, you need to put something with keywords HR mangers will instantly gravitate to. Your headline should show a range of what you are capable of doing.

3. Position yourself as the expert in your field.

Include searchable keywords in your social media profile so that HR mangers can see your in depth experience and talents. Employers will often look through social media sites in search of a fit for a specific problem, if you have your expertise highlighted, then you may be the one they’re looking for. This makes it much easier for them to find you.

4. Clear up any discrepancies between your resume and your social media profiles.

Make sure your dates of employment, job titles and other extended details match your resume. HR managers will not contact prospects who have inconsistencies on their resume and social media profile.

5. Join Facebook or LinkedIn groups that are associated with your field.

Who knows, by commenting on a group post or by offering your advanced knowledge, you could attract someone looking for your particular talents. Answering questions in these groups is an excellent way to attract attention to yourself, just make sure you approach groups with the correct mindset, you’re trying to garner the right attention. So make sure you know what you’re talking about.

In this new digital age, more and more employers are turning to the Internet for their hiring needs. Whether posting open positions on a company owned website, utilizing job boards or social media, job seekers are becoming increasingly aware of the importance of understanding how to post resumes online. Because of the various formats that are needed, developing a strong portfolio of resumes is critical for those hoping to find the perfect new job.

Take a minute to consider the different forms of resumes. Electronic, print, plain text and full HTML are the most popular options. The reasons for the various forms are simple: prospective employers use a variety of tools to collect and collate resumes. Deciding which is appropriate and properly formatting it is critical for success.

The traditional print resume (like Microsoft Word, for example) often doesn’t translate well online. Because of this job seekers are encouraged to develop a variety of electronic formats for their resume.

1. Text: A simple text resume that focuses less on fancy formatting and more on presenting clear details is a must. Resume writers also call this an ASCII (American Standard Code for Information Interchange). This format is ideal for posting resumes into formats on websites. While it is still important to review the post, sticking with a clean text format often removes many of the formatting issues seen.
2. Email: Even more basic than the text format, creating an email ready resume takes into consideration line spacing rules often imposed by email providers. Often a simple matter of tweaking a copy of the text resume, creating an email ready version allows you to post your resume directly in the body of an email.
3. HTML: As more and more people turn to the Internet for their business needs, many are creating HTML resumes. This is perfect for those that wish to create an electronic portfolio of their work. A word of caution: providing too much information is an easy pitfall of the HTML resume as is simply creating a flashy version of your resume. Only utilize the HTML format if you have basic HTML knowledge.

It is important to acknowledge that where you post your resume online is almost as important as the format it takes. While it may seem like a good idea to attach your resume to a personal website or social media profile, remember that doing so gives potential employers access to all sorts of information that is often best kept private. Marital status, past health issues, ethnicity, political leanings and more can often be found directly on a personal website. It is best to avoid giving potential employers access to this information too early in the process.

In a world where technology is quickly becoming a necessity, not understanding the basic differences in formats is a big mistake. A poorly formatted resume can make you look disinterested and technologically inept. Be sure to spend the appropriate amount of tie developing resume formats to ensure your resume makes the statement you want it to.

For any newbies to social networking, it might seem unusual to use a site such as Twitter to find a job. However, many people can find the right contacts on Twitter to help them to find a job–but it can be a little complicated in 140 characters or less? When using Twitter as a job search tool, it is best to keep content as neutral and professional as possible. Remember, as with anything you write and post online, once you “tweet” it’s out there FOREVER.

The first thing to do when starting up a Twitter account is to choose your user name wisely and word your 160-character bio in such a way that it becomes more searchable, or Google-friendly. Your bio should share a little bit about your career so that when other people look up that keyword, you can gain more traffic to your profile. An avatar will also make your profile more appealing. Choose a professional portrait or a simple picture in which you’re facing the camera and you are not accompanied by anyone else.

A basic rule of thumb when it comes to using Twitter as a job-search tool is to keep content favorable to anyone who might stumble across it – your tweets should balance your work and personal life. If you are looking for a job, you can tweet about the types of jobs in which you are interested. Also, you can tweet about your hobbies or interests so that employers get an idea of what you are like outside of work.

In that same vein, keep in mind that there are many recruiters who actually look to Twitter for new hires because it gives them something of a real-world perspective of what that person is like. In an extremely competitive economy, where plenty of people are qualified for the same job, many companies look at an applicant’s personality to see whether they would be a good fit in the company’s culture. In this case, it helps to follow these recruiters for the companies in which you are interested.

On a similar note, you can connect with these recruiters and industry leaders and show them your interest in their tweets. You can either “retweet” to forward their tweets along or you can address them directly by putting the @ symbol before their user name. By keeping in touch with these people, you will have access to the latest information in your industry. Therefore, when you are called in for a job interview, you will have that extra edge over other candidates by speaking confidently about your knowledge of their field.

Like any real-world networking situation, a Twitter presence cannot be expected to build overnight. It takes time and patience; however, by connecting with the right people, you might very well find your way to your dream career. The key to a successful Twitter profile is keeping it professional with a glimpse of your personality, hobbies and interests outside of work as well.

For those of you who have talked to me, you know that I unabashedly love LinkedIn. As social networking goes for professionals, it’s my favorite.  LinkedIn has a much cleaner interface than other sites such as MySpace, Plaxo or Facebook. Setting up a profile on LinkedIn can put your name at the top of the Google search rankings and can help you get connected and ‘be found’  in ways you might not have imagined.

LinkedIn is one of the best social networking sites to help you increase your online visibility. Because of its popularity among millions of people, the site has gained a significant presence in Google page rankings. Typically this means that when people search for your name specifically, they can find your LinkedIn profile as one of the first results. If you have a particularly common name, like mine, there are a couple of ways to help further boost your profile in Google searches.  Specifically, you should include your LinkedIn profile link in each signature you use from discussion boards to blogs to other social networking sites. You can also use your actual name in the URL you select for your profile. Or, you can differentiate yourself by what you do. My LinkedIn name is: erinkennedycprw. The “cprw” stands for Certified Professional Resume Writer and also sets me apart from the other 212 Erin Kennedy’s. Ideally, for SEO purposes, you really want to have just your name, but if it is already taken, like mine was, you have to figure out something else that will work for you.

Once you have built your profile and included your job history and experience, you can start networking. Chances are that you will find many of your colleagues, classmates, and former university instructors. You can even branch out to the people who are connected to those in your existing network. For example, if you live in Austin and your spouse’s job is requiring that you relocate to Denver, you might not have contacts there. In this case, you can tap into your network to see with whom they’re connected. Chances are that somewhere among your connections, you’ll find someone who lives and works in Denver to forward your resume.

The most important aspect of networking on LinkedIn is building that network well before you need it. Usually, the “pay it forward” concept works here – give out help before you need it yourself. Always make yourself available for LinkedIn recommendations as well as a good word toward HR when a contact wants to apply for a job at your company. By doing this, you highly increase your chances of getting your own recommendations when you need them.

There is another way to use LinkedIn to your advantage. If you know your interviewer’s name in advance, you can look up his or her profile to get an idea of what to talk about during the interview. If you find something that the two of you have in common, such as the same university or previous job, you can bring it up during the interview.  However, this should be done carefully. Only you can determine whether the tone of the interview is somewhat light or very strict. While talking about the things you have in common can help set a lighter tone, this tactic should be approached with caution.

Learning the basics of how to use LinkedIn for networking will help you maximize your networking potential. When you make yourself more visible in Google, make connections with your contacts’ networks and use LinkedIn for research, you can find your way to the next big opportunity.

When searching for a job, it is important to have prepared a well-written, professional looking resume that best displays your most significant qualifications, attributes, and characteristics that make you stand out to your prospective employer. You want the reader of your resume to be impressed and believe that their company needs someone like you for the position. Your resume is essentially your very first impression, so it should reflect you in a way that leaves a lasting effect on the person considering you for employment.

A typical resume is a one to two page document typed up and listing such things as educational background, objective or career goal, qualifications and skills, and past experience and employment. However, with the way technology is growing and changing, people are beginning to turn to the idea of using virtual resumes; that is, resumes posted online for employers to view. Times are changing, and more pieces of information that were once typed or hand-written are now being displayed on websites and other formats.

So, without further ado, let me introduce you to my new favorite resume tool, the VisualCV. Visual CVs are online website portfolios created by prospective employees and candidates wishing to display all there is to know about them to prospective employers. They are far more than the typical one-page resume, and can include a variety of unique features.

While traditional resumes must be saved as a certain format and attached to an email or uploaded to send, you can simply send the web address of your VisualCV to be viewed by anyone you wish. There are virtually no limits to what you can add to your page. You can add audio or video of yourself, perhaps describing yourself and your characteristics and qualifications. You can also add graphs and links highlighting certain achievements you’ve accomplished, or anything else you wish to showcase. The actual layout of your page has the look of a traditional resume, but with one side displaying high-tech add-ons to give your presentation a professional and new sort of flair. You can add presentations and even YouTube video’s. If you are at a business lunch and someone asks you for your resume, you can simply give them the URL of your VisualCV and they can pull it up right there on their PDA!

Are VisualCVs a good idea? Many are torn on the issue. It can add a bit of a competitive edge to your resume, showing your prospective employer a unique flair and determination, something new that they maybe haven’t seen before. It can bring you and your skills to life in what can be called a 21^st century virtual show and tell. It can also be useful in controlling who sees it and where you post it, as you can post the link to your Visual CV to job search websites or directly in emails, and it can be updated and edited easily with the touch of a button. However, some argue that VisualCVs aren’t such a great idea. For one, it’s typically common that employers will take less than a minute or two to first scan resumes to weed out the ones they aren’t interested in; therefore, it can be unlikely that they’ll take the time to actually watch your videos or look at your graphs. Also, speaking in front of a camera can make more of a negative impression than a positive, especially if you aren’t well-versed in public speaking.

Whether or not you choose to use a VisualCV is up to you, but it can be a positive idea if used correctly. If you don’t have enough material or the skill to make it worth someone’s while, then a traditional resume is probably for you.