When searching for a job, it is important to have prepared a well-written, professional looking resume that best displays your most significant qualifications, attributes, and characteristics that make you stand out to your prospective employer. You want the reader of your resume to be impressed and believe that their company needs someone like you for the position. Your resume is essentially your very first impression, so it should reflect you in a way that leaves a lasting effect on the person considering you for employment.
A typical resume is a one to two page document typed up and listing such things as educational background, objective or career goal, qualifications and skills, and past experience and employment. However, with the way technology is growing and changing, people are beginning to turn to the idea of using virtual resumes; that is, resumes posted online for employers to view. Times are changing, and more pieces of information that were once typed or hand-written are now being displayed on websites and other formats.
So, without further ado, let me introduce you to my new favorite resume tool, the VisualCV. Visual CVs are online website portfolios created by prospective employees and candidates wishing to display all there is to know about them to prospective employers. They are far more than the typical one-page resume, and can include a variety of unique features.
While traditional resumes must be saved as a certain format and attached to an email or uploaded to send, you can simply send the web address of your VisualCV to be viewed by anyone you wish. There are virtually no limits to what you can add to your page. You can add audio or video of yourself, perhaps describing yourself and your characteristics and qualifications. You can also add graphs and links highlighting certain achievements you’ve accomplished, or anything else you wish to showcase. The actual layout of your page has the look of a traditional resume, but with one side displaying high-tech add-ons to give your presentation a professional and new sort of flair. You can add presentations and even YouTube video’s. If you are at a business lunch and someone asks you for your resume, you can simply give them the URL of your VisualCV and they can pull it up right there on their PDA!
Are VisualCVs a good idea? Many are torn on the issue. It can add a bit of a competitive edge to your resume, showing your prospective employer a unique flair and determination, something new that they maybe haven’t seen before. It can bring you and your skills to life in what can be called a 21st century virtual show and tell. It can also be useful in controlling who sees it and where you post it, as you can post the link to your Visual CV to job search websites or directly in emails, and it can be updated and edited easily with the touch of a button. However, some argue that VisualCVs aren’t such a great idea. For one, it’s typically common that employers will take less than a minute or two to first scan resumes to weed out the ones they aren’t interested in; therefore, it can be unlikely that they’ll take the time to actually watch your videos or look at your graphs. Also, speaking in front of a camera can make more of a negative impression than a positive, especially if you aren’t well-versed in public speaking.
Whether or not you choose to use a VisualCV is up to you, but it can be a positive idea if used correctly. If you don’t have enough material or the skill to make it worth someone’s while, then a traditional resume is probably for you.
It seems that everyone from teenagers to top-level executives of multi-million dollar corporations have taken to social networking online. These types of sites have been around for a while now, so it’s become common knowledge that you should keep your personal information private for safety reasons.
However, your presence on social networking sites can do more harm to you than just affecting your personal safety – it can damage your job safety as well. Today, many employers use social networking sites to narrow down their pool of applicants. A risque picture or an inappropriate comment can make the difference between you and someone else being chosen for a job interview, so it’s crucial to maintain your online reputation carefully just as you would do with your reputation in the real world. There are a few guidelines to keep in mind regarding using social networking sites wisely.
Privacy in Social Networking
Try to make your profile as private as possible. The less you reveal, the less a hiring manager will have to scrutinize. On some social networking sites, you can actually block your name from searches so that your name won’t come up when searched.
On the other hand, you might prefer to give a small hint of information so that friends can verify that you are the classmate they think you are, people with common interests can find you, and potential employers get a glimpse of what you’re really like outside of work. This personal touch can help you as long as you keep it simple, neutral, and tasteful.
Trouble Spots in Social Networking
When managing your profiles, take caution with your pictures, comments, and information. Don’t post pictures that are risque or objectionable. You can say that you graduated summa cum laude from your university, but if you post pictures that show you partying or drinking alcohol, it can give people the wrong idea. Your comment wall can also get you in trouble. If anyone leaves you a crude message, this can reflect poorly on you. After all, people are often judged by the company they keep.
Also, keep in mind that friends can tag you in their own pictures, so always keep track of what pictures you’re tagged in. These photos can be found in your own photo album, so even if all of your pictures are private, these tagged pictures might still appear. If you want to untag yourself from a photo, simply click on the photo and click on the untag option. I find this so frustrating in Facebook. I don’t like being tagged. I’ve even had people that weren’t in the photo tag everyone in it–including me! Very invasive and once it’s out there, it’s out there for good… remember that!
The scrutiny over your social networking profiles might not even end when you get hired for a job. Your current boss could become curious about how you conduct yourself outside work, so always be just as careful with your profiles as you would be during a job hunt.
Since potential employers often use social networking utilities to get a first impression of their candidates, make sure that you put your best face forward with your profile. Check your profile often to make sure that no one has left you any inappropriate comments or tagged you in any questionable pictures. Social networking sites are a great way to keep in touch with friends from your past or family members who live far away, so while they are not entirely bad, you should proceed with caution. Instead of your audience being your friends and family, think of your audience as the entire world, including your potential employers.
In today’s competitive job market, you want to make your resume as appealing as possible to prospective employers. Most employers are looking for competent workers to fill key positions quickly, with the expectation that new workers will stay around for many years and become valuable assets to the company. Therefore, a big gap in work history could be viewed by some employers as a sign that you are not looking for a long term commitment to a job.
You need to be honest on your resume about any big gap in work history, but you can be creative in your explanation to present your history in the best light possible. If you have a gap of more than a few months in your work history, you can’t just skip over it on your resume and hope no one will notice. Even though you were not working during that time, you might have been doing something that would look good to an employer.
Having a big gap in work history should not negatively impact your chances of finding a job if you can make the gap look like it was not time wasted. If you had to leave work in order to take care of your ailing parents, or if you took two years off after the birth of your child, you can highlight the valuable experiences you gained during your time off.
If you took a year or two off from a “real” job and spent the time wandering around Europe, describe this period as a personal sabbatical for enhancing your education and understanding of the world.
List the time interval as though it was a period of employment, except that you didn’t get paid for it. If the other job descriptions on your resume take up six lines each, devote the same space to describing your “duties” during your time off.
It is better to be up front and honest with potential employers when describing your background. If you have one or more big gaps in employment that were due to circumstances that an employer might see as negative, it is better to explain those circumstances fully in your cover letter when applying for a job. If you spent time in prison or drug rehab, it is better for you to explain what valuable lessons you learned from the experience in your job application process, than it is to hide the truth and hope your potential employer doesn’t discover it in a background check.
Many employers will not view a gap in employment negatively. They recognize the value of continuing education, caring for others, and personal growth experiences. They will often seek out job candidates who have something unusual to offer. By explaining your big gap in work history in the proper light, you may show the boss that you are the exact type of creative and self-motivated individual the company needs for that job you have always dreamed of.
Twitter is becoming a popular tool for communication. It’s also becoming very big for internet marketing professionals, and for good reason. Twitter is a great way to get a message out. The short, easily digestible microblogging format means that users can broadcast links and messages all over the web.
But how is Twitter applicable to a job search? Well, let’s say that you are on the lookout for a sales position somewhere in Florida. Twitter makes it easy to find and connect to potential employers or contacts. Just be sure that you keep a job search twitter account separate from your personal account if you have one. Your personal twitter account should not include your full name, but if it does, make sure that everything visible in your posts is appropriate.
Start by using Twitter’s search function to find out who is tweeting about sales in Florida. Look for Florida companies you may want to work for as well. Then, add the people who are talking about your hot topics to the list of people you follow. This works in two ways. First, it allows you to get a feed on people who are talking about your industry. Maybe they’ll mention a position, or a career fair. Maybe they have spoken to a recruiter for a company you’d like to work for. The other way this can help you is that these people will likely follow you back, and if they’re in a position to hire someone, they may see a post you’ve written, and contact you.
Once you’ve built up a good list of people to follow in your industry, start a free blog, and make some posts about your job search. Add your resume, or information about yourself to your blog. You can then use twitter to share these posts to your contacts. Build up a nice history of posts and tweets that establishes who you are, and what you can do.
The final and most important step in using twitter as a job search tool is to actively look for the people who may be able to help you. Employees of a company, hiring managers, or even the president may be available on twitter. It’s possible to contact these people directly, so don’t be afraid to contact them. Keep your post brief (you have to in Twitter), and even include a link to your blog post or website containing your resume. Be sure not to become a spammer, though. Persistence may work in your favor, but there’s a fine line between diligence and annoyance.
Remember also that twitter is only a piece of a huge social networking puzzle. Don’t rely on just one tool for finding people and networking with them. Explore other types of social media on the web, and remember that there is no replacement for old fashioned job search techniques like visiting companies in person. No matter how charming you are online, if you can’t ace the interview, you won’t get the job.
If you have found yourself looking for a job in the past couple years, you are probably all too familiar with the frustration that usually accompanies the search. People with jobs will give you advice—they’ll tell you to update your resume, rearrange your resume, make your cover letter more personal but shorter, more informative but more concise, do more networking and less searching, do more searching and less emailing…you get the idea. The point is, you can follow these “tips” until you’re blue in the face, but what it usually comes down to is who you know. In fact, a recent statistic noted that nearly 80% of job positions filled in the last year were given to those with a personal referral.
If you’re thinking your search is now hopeless because you’ve already tapped into all of your personal referral resources, think again. With the ease of networking via the internet, there are several networks you can use not only to find connections you already have, but also to make new connections, so your personal connection well will never run dry. Almost anyone who has used the internet to help with their job search and networking will be familiar with Facebook and Twitter, but let’s take a look at few other sites, with a more professional twist, that will give you a leading edge in your efforts.
Plaxo: As far as keeping up with your contacts, Plaxo is your one-stop-shop. Not only does it store all of the contacts from your phone and computer, but it also tracks updates from your contacts from their Twitter and Facebook feeds, so you know what’s going on in their lives before you get in touch. This is especially helpful if you’re reaching out to an old friend or ex co-worker about a prospective job. It will help take away the “cold call” feel and help you get back in the loop quickly so you can get right to what matters.
Ecademy: This tool allows you to connect with other users on a business and social level. Essentially the “business happy hour” of the web, you can connect with people based on business connections you already have, as well as find groups of people who are interested in the same topics as you. For job searchers, this can be a great way to make real connections based on business concepts while getting your name and needs out there to people who trust you.
ZoomInfo: If you need to know more about the people within a company you’re interested in, ZoomInfo is a great source for you. It has been around for over 10 years and holds a database with the information of thousands of professionals. In addition, recruiters often use this site to find potential job candidates, so whether you know how to use it or not, it is always beneficial to set up a profile.
Xing: This is another tool geared towards gathering professionals in a social environment. However, for people looking for a job, this is a great site to join, as it has systems in place which specifically encourage social networking. Not only are there forums and discussion groups, which are always beneficial for job seekers, but there are also appointed “ambassadors” for each community with a decently sized constituency which then hold “events” which allow for the participation and communication of other members.
Whether you use one or all of these helpful technologies, the main idea is to get your name out there and build trust surrounding your name. While these tools help, there is no substitute for hard work and honest time spent, so get out there and make it happen for yourself. You might even end up with more than a job; you might just find your purpose.

If you’ve never heard of LinkedIn, you’re already behind.
According to their homepage, over 55 million professionals belong to the networking site, including every chief executive of a Fortune 500 company! Right now, every second, LinkedIn gets a new member. The masses have spoken with their profiles: LinkedIn is a necessary resource to increase the number of contacts you have in your own industry as well as others, and if you want to be a successful businessperson in the new decade, you’ll have to join.
Fortunately the site is free, so there’s no investment other than time in joining the site. The first step you’ll have to take is creating a profile for yourself. Remember, LinkedIn is not Facebook. You don’t want to be sloppy here. In fact, the more professional-looking your profile, the better.
Just as with a resume, triple check your spelling and punctuation to ensure there are no gaffs or typos that could damage your public image. Because even though the only people who can see your entire profile are within your contacts list, this profile will be public in the sense that it will be used to help you get new jobs, new clients, and new contacts. If you want to ensure you have a job through the next decade using LinkedIn, don’t be lazy on your profile.
You’ll have to give your employment status, your industry or trade, and your location, as well as your educational history. You then have the option to allow LinkedIn to use your email contact list to find contacts for LinkedIn. I recommend letting LinkedIn do this if you want an aggressive strategy for finding new contacts in industries other than your own, or even within your own industry. However, random contacting is kind of like shooting buckshot into the sky, and hoping it hits a bird. Sniper targeting for efficiency is a bit better. But everyone is different, and you may like to play the numbers game with contacts. The more you have, the more likely one will be of benefit to you.
Once you have your profile set up, you can begin inviting other members and non-members to link up with you. What this feature does is give you a pool of contacts through which you can invest some time in discovering whether any could be potential employers or clients. You’ll use these people as references in your other business contacts, as well as reconnaissance for jobs out there that are right for you.
Now that you have set up your profile (with a flattering photo!) and made a large coterie of contacts, start inspecting the job listings everyday, which you can find under the jobs tab at the top of the screen. Also, join a group that is pertinent to your field. For example, I joined the Twitter for Sourcing and Recruiting group because I wanted to keep up with recruiters and how they use Twitter to find new candidates so I can pass the advice on to my clients. These groups are great ways to meet people in the industry you’re interested in breaking into.








- Association of Online Resume and Career Professionals (AORCP)
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- "No-Nonsense Cover Letters", Career Press, 2006
