You’ve likely heard of social media. You probably have a Facebook account and you may even use Twitter on a regular basis. If you’re really social media savvy, then you might have bought into the Pinterest craze as well. But do you know which social media website you should be on if you want to land a professional job that leads to a rewarding career?

If you said LinkedIn, kudos to you. You’re ahead of the game.

LinkedIn is the social media website for professionals. It’s where professionals go to network with each other, discuss business around the water cooler, secure their next position with a new company, and to close sales if they want to do business with other professionals.

Creating your LinkedIn profile is the first step. Your LinkedIn profile is your social media resume. It’s not a traditional resume in the traditional resume format. But it does contain all the same information that a traditional resume contains – or it should.

Your LinkedIn profile should have, at a minimum, the following information:

• Name of present employer and your position/title
• Previous employers and your positions/titles to at least 5-10 years back
• Your contact information
• Links to websites you own,  manage, or contribute to
• Links to online portfolios if you are a creative person
• A well-written summary of your professional experience geared toward the position that you want to obtain
• A list of associations and other organizations you are member of
• Use of keywords that are searchable and that brand you within your niche

This is just a start. Think of your social media profiles as online calling cards. Other professionals will look at your profiles to get a glimpse of who you are and what you have to offer. Make it easy for them.

LinkedIn has become one of the most effective social networking sites for business professionals. Some people have used it to find better jobs within their industry while others do well using it for prospecting. Whether you are actively searching for a new career, or just checking out what opportunities are out there, having a strong LinkedIn profile is a must.

Not sure how to get your LinkedIn profile ready for the job search? Here are some tips to get your started…

 

1. Write a dynamic headline with a summary on your profile. Use your most important keywords in both for search engine optimization purposes, but speak directly to the person you’d most like to connect with. Keep it concise and communicate clearly.
2. Use a professional photo that makes you look serious about doing business. Don’t use a full body shot or a photo that includes other people. Use a great head shot and smile.
3. When you include a link to your website, select the “other” block and use keywords so that you can build better inbound links to your web properties.
4. Include a call to action in your profile. Say something like “to get more prospects for your business in a shorter time, call xxx-xxx-xxxx or message me directly through LinkedIn”.
5. Get rid of LinkedIn’s dynamic URL. They’re ugly and ineffective. Instead, edit the link and use your name.
6. Make sure to complete your education and experience sections. Again, use keywords. Keywords help to ensure that your LinkedIn profile can be found in the search engines.
7. Proofread your profile before saving it. Be sure to correct any spelling and/or punctuation errors. Your profile is a reflection of you, so you want it to look professional. Consider having a friend or colleague look over it before you publish it.
8. Is your profile public? It should be. Making connections with others in your industry is key to staying in touch with job openings, industry trends, etc.
9. Ask people you know and with whom you have done business to “recommend” you. DO NOT blast all of your contacts and ask for a recommendation. Only ask people you know and have done business with.
10. Finally, add a few widgets to your profile. You can add your blog feed, Twitter feed, and other widgets that help flesh out who you are.

If you follow these 10 tips to improve your LinkedIn profile you’ll find yourself making more contacts and quite possibly, score your next big career opportunity through LinkedIn.

Since a lot of businesses now use the internet to check potential employees, it’s very important to know what your personal brand says about you. So, how do you do that.

For starters, search for your own name on Google to see what comes up about you. Sometimes, there will even be other people with the same name so you need to make sure you know which searches are relevant to you.

Google will find you especially if you have any Google accounts such as email, Google Voice or Google plus. Additionally, make sure your social networking pages are more professional than casual.

Be careful of the things you post on networking sites. You don’t want it coming back to bite you, and it will if you aren’t careful. It doesn’t matter what others are posting on their own sites, but if you are trying to build a brand, yours needs to be more professional than that.

Register for online forums that are relevant to your type of skills so that you can build your personal brand better. Forums are an excellent way to find business relationships and information.

The more you keep your presence alive on the internet, the easier it will be for potential employers to find you and to become acquainted with who you are.

Last, but not least, tailor your resume so that it details all the relevant skills you have and your expertise. Once that is done, post your resume in as many places as possible on the Internet. Before long, you will have built a professional brand that others will contact you instead of you always having to seek job positions.

There was a time when job seekers only had to be concerned about background and reference checks. That seemed intrusive enough. Now comes along social media and the possible damage it can do to your job search.

Almost everyone is on social media sites now, which is great. People can connect now like they never have before. But, here is a big BUT, potential employers can see this as well during the hiring process. When building a personal brand, this will all become a part of that brand as well.

Potential employers will do a Gooogle search of your name to find out more about you. This is not illegal and is becoming more popular with employers. This is an excellent way for them to really know who they are interviewing.

Some things you can do to prevent your personal life from spilling into the interview process is:

• Remove anything on social media sites that may not picture you in a good light. Photos, comments and personal views. You can set your profile to private so they will only see basic information about you. It might not be a good idea if they see you with a drink in your hand in a bar or something.
• Update all business social media sites with an updated resume, pertinent business information and a tasteful photo.
• Do not use silly email addresses like “want2chat” or “prowler” or something to that effect. You will want an email address that is much more professional.
• Do the same type of search on potential employers. Use sites like LinkedIn to see what type of business they are, what they are talking about and who works there. This gives you excellent leverage during the interview process as they will be impressed with your questions and statements about the company. They will know you have done your homework.

If you are not sure what is going to pop up about you or how to prevent it, there are always companies that can help you clean your act up. They can search through a lot of venues to make sure that nothing embarrassing will affect your job search.

Yes, it’s that time of year again.  In just a few weeks, many corporate professionals will be attending holiday parties with their coworkers. Time to kick-off your heels and celebrate another year towards retirement, right? Wrong.

Even though you are attending a “party” there is still etiquette you need to follow to ensure that your reputation and job are intact on Monday morning.

Make sure your spouse or significant other is actually invited to the event before you show up with him or her on your arm. As many companies are scaling back their celebrations due to tough economic times, some are only having parties for their employees – no guests.

• If your party is at a colleague’s home, take a small gift with you for the host/hostess. A holiday bouquet or goody that can be shared at the party would be sufficient. Only take a bottle of wine or other alcoholic beverage if you know your host is serving alcohol during the party.
• Know the dress code for the evening…and then abide by it. Even at the office party, what you wear can affect your coworkers’ and bosses’ perception of you. Wearing clothes that are too low cut or revealing is a no-no at a business function.
• If there is a meal, whether sit-down or buffet, remember your table manners. If there is more food available at the buffet, make sure every table has already had their first trip to the food line before you make a second. Always take the time to thank the wait staff and others who are serving you during the party.
• While there may be alcohol served at the party, this is not the time to see how much “holiday cheer” you can consume in one evening. As you are happily mingling with others, be conscious of how much you are drinking. Too much drinking, leads to too much talking which leads to nothing good on Monday morning.
• If there is mistletoe at the party, steer clear. Although this is a holiday tradition that has been around for years, stealing a kiss from the wrong person under the mistletoe can lead to an awkward situation or even worse, a possible reprimand for sexual harassment (yes, we’ve heard of this!).
• Network, network, network! Very rarely is there a time where all levels of an organization are together at once and there may be many new faces to greet. Try to meet colleagues in other departments and if you have the chance to rub elbows with the CEO, simply introduce yourself, thank him/her for the party and move on. While networking is okay, cornering the CEO to give him a 5-minute version of your resume is not.
• Lastly, in today’s world of social media and smart phones, you can almost bet there will be a few pictures taken during the party. If you are asked to be in a picture, smile and keep it professional. Even though some of your coworkers may be your “friends” on social media sites, you don’t want inappropriate pictures of you being fed to others throughout the company.

While the annual holiday party can be a great time to socialize with your colleagues, the bottom line is that you need to remember that an office party of any type is still about business. Don’t overindulge in alcohol, put lampshades on your head and pose for pictures, or stalk the CEO the entire evening – you don’t want to be the one with the red face at the water cooler on Monday morning.

 

 

Finding the right Social Media balance takes more than just knowing how to update your profiles. Firing off quick Twitter updates or Facebook comments will not get you noticed on job boards or help you find open positions.

If you’re not receiving the right kind of attention through Social Media, you should change your strategy. You must be able to connect with your Social Media peers. It’s not as simple as it seems and you must be diligent.

Learning on the fly can be hard, but these tips will help you on your way:

1. Update your LinkedIn profile with the most accurate, up-to-date information.

I cannot advocate this enough – you need to a strong representation of your talents, skills and experience in order to have a fully functional LinkedIn account. Review your Summary and Specialties areas with appropriate keywords, phrases and any information prospective employers look for. Have past coworkers give you quality recommendations. Return the favor with similar recommendations from people who have helped you. Build your network by inviting past colleagues and friends who you want to stay connected with.

2. Post your resume to the right online job board.

You want to be highly visible on job sites so that HR managers can find your resume. Some HR managers search job boards, LinkedIn and niche job sites – you need to have your resume in the right place so that when the opportunity comes along you have your resume where people can find it.

3. Update LinkedIn status bar along with your job board resumes.

LinkedIn sends weekly emails to your connections which gives a summary of the activities their connections are involved in. Updating your status allows these connections to know that you are actively looking for a new position.

Recruiters who browse job sites also get weekly updated resume notifications. Whenever you update your resume or save a new one, it gets posted to the job board, allowing HR managers to see your resume more often. Get your name out there!

4. Network!

Talk to your family, friends, colleagues, or anyone. Talk to anyone who might know of an open position with a company you like. You can have them make introductions through LinkedIn to the appropriate person within their company. Many people find their jobs through networking situations, so it’s always a good idea to talk to people and explain that you are interested in their company or open position. Don’t rely on email. You want to be able to actually speak with the right person – putting a face to a voice or an ear to words will go a lot further than simply emailing someone.

5. Create your professional online identity.

This is a combined effort of Twitter, LinkedIn, Facebook and Google+ in a coordinated effort to showcase your talents, skills and expertise. Building yourself up online gives you credibility beyond simply seeing a resume. If HR managers can find out pertinent information about you online, it will improve your chances.

(Guest post by Maria Rainier who blogs about education and online degrees)

 

Google+ may not yet possess the charms necessary to attract the hundreds of millions of users boasted by its competitors, but it still has strong features to woo users who give the service a chance. As a social networking service, Google+ strikes an ideal balance between casual and professional styles, giving the user potential to grow their contact list through social networking or the sharing of interest-based information among similar users. Google+ already attracted over 50 million users, yet it has some of the most outspoken detractors of any social media service.
Why is Google+ such a divisive entity? In my opinion, it comes down to user loyalties among the well-established social networks: some people enjoy Facebook and Twitter for what they have to offer and others want something different. I’d like to briefly explore the pros and cons of using Google+ based upon three criteria pivotal to all social networking services: content, design, and privacy.
Content
The content on Google+ is largely generated by users sharing their information because they’re eager to share the information with their friends. Because Google+ has such a small active user base relative to other social networks, the users on Google+ have to extend extra effort to search out contacts with similar interests. Unlike on sites like Facebook, you won’t be slammed with a barrage of content from thousands of users to sift from. Due to Google+’s optimal filtration systems, you might not have much activity at all on your stream (similar to a Wall or Newsfeed feature) when you first set up your Google+ profile.
People evaluating Google+ can choose to view this from a positive or negative perspective. On the one hand, the small user base presents an ideal setting for users to found new organizations, networks, and contacts among like-minded people looking to make meaningful connections. On the other hand, people might be turned off by the effort they must put into searching for and cultivating a rewarding contact pool. Google+ tries to ease the burden of searching for new contacts by transferring contacts from other Google services (Gmail and Google Reader, among others) to your contact lists, but if users will have to put time into searching for users outside of their sphere of familiarity.
Design
Fans of Google+ will likely point to its gorgeous design as one of its best selling points, and for good reason. When put side to side other websites, social media or otherwise, people will notice Google+’s refreshingly clean interface, free of spammy advertisements and product plugs from random vendors. The interface itself is surprisingly user-friendly as well, enabling the user to toggle between the sites many functions with ease. You can view updates in your stream, manage the organization of your contacts through the circle feature, browse what’s the latest buzz in the blogosphere, or just browse the web, showing your friends the content you like with the “+1” button.
On the downside, people fresh to the social networking scene could be easily overwhelmed by Google+’s wide array of features. Google+ works best for people already seasoned in social media usage who know what to expect from any similar service. Even with the sleek design, Google+ could turn off many new users who want simplicity over variety.
Privacy
Perhaps the most contentious aspect of Google+ is its take on user identity. Google+ users are required to give their full names in order to start a profile, and more importantly this information will be displayed for all other Google+ users to see. Of course Google+ users enjoy comprehensive privacy strictures that prevent non Google+ users from seeing their profiles at all, should they choose to hide them from public view. The main issue with the full name requirement rests with social media users who wish (or need) to remain anonymous in order to post content online. For instance, say that a progressive social policy blogger has a day job in a politically conservative work environment. In order to keep their job, the blogger writes their work under a pseudonym. That blogger wouldn’t be able to realize the potential of Google+ without revealing their name, and thus exposing their identity to those who could act against them for their beliefs. It’s a strong argument against the policy, but in the end Google contends that it will create a space for more open, honest, and personable connections between users.

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Author Bio:
Maria Rainier is a freelance writer and blog junkie. She is currently a resident blogger at First in Education where she writes about education, online colleges, online degrees etc. In her spare time, she enjoys square-foot gardening, swimming, and avoiding her laptop.

 

Leaving an interview  knowing that you did not do everything in your power to get it can be demoralizing. But, it’s also a learning experience. What went wrong? How can I correct this problem? What is holding me back?

There are some things you should examine about your resume and how you showcase yourself. Here are some tips to updating your resume and getting that job interview to go in your favor.

1. Include your contact information whenever you send out emails. A quick fix, adding an email signature.

2. Forgetting to attach your resume or documents to your emails. As soon as you write, “attached” make sure you attach the document. Gmail actually has a function that asks if you want to attach something when you write “attach”.

3. Sending an email before you’re ready. Try sending it to yourself before sending it to HR managers. This way you can proof your email and make sure that it’s exactly what you want to send.

4. Leaving odd, incomplete or incoherent phone messages. Nothing sounds worse than being rushed or fumbling through your words as you leave a message, “”Umm, Hi. What? Oh, Hi, this is John…”  What if the voicemail server doesn’t have a redo function? Now you look a little silly. Speak slowly so that you can gather your words and leave a smart, coherent message. Leave your name at the beginning and end with your name and phone number.

5. Lying on your LinkedIn or Facebook profiles. Saying that you’re a consultant when you’ve been out of work for 2 years does not look good. People will think you’re employed and look over you for prospective positions. Instead, say that you’re looking for “new opportunities” or “a change of pace”.

6. Not telling people that you are looking for a job. Send an email to your friends and family and let them know that you’re actively seeking a job. You would be surprised at the amount of people who will come to you with new opportunities. Update your LinkedIn profile to let people know that you are looking for a job. The more people who know that you’re looking, the higher your chances of landing a job.

7. Forgetting to use your most current email address. Many people leave older email address on their resume and fail to check their mail as they move on to new servers. You can solve this problem by email all of your contacts from your new email address, as well as updating your resume with the most up-to-date information. Make sure your online profiles include your email address as well.

8. Check your email messages for grammar or spelling errors. Nothing is worse than crafting a thought out email, sending it and then realizing that you’ve misspelled “Marketnig”. It’s a dead giveaway that you do not possess the eye for detail you claim. Spell check before you send that message.

Hate to keep harping on your Social Media presence, but it’s one of the most important things to look at during your job search. Many job applicants think that Social Media is all fun and games, and while it certainly has those aspects, it’s also a great tool to showcase yourself. However, putting forth the wrong image could cost you dearly.

Do you think HR Managers are not Googling your name, Facebook stalking you or reviewing your LinkedIn profile? If you answered “no”, you’re absolutely wrong. Think of the first thing you do when you meet someone new…you take a look at their online profile. Nothing wrong with that, the information is there for anyone to see. So, why would that stop HR Managers from checking up on prospective employees?

It doesn’t. HR Managers look at everything and if you have one embarrassing, drunken photo on your Facebook wall, they will see it and judge you accordingly. No one said it was fair, but that public photo is fair game.

So, how do you compete in the Social Media space? What can you do to pump up your online presence without destroying your good social standing? Find out below:

1. Allow access to only certain people:

Facebook allows you to block access to people who are not your friends and even filter out your posts, links and other media. LinkedIn only gives access to people who request it. Keeping your account setting private means you are insulated and safe from prying eyes of HR Managers.

2. Update your profile pictures in order to keep a professional appearance:

When you’re looking for a job, one of the first things people see when they Google you are your Social Media photos. What are you doing in yours? Are you wolfing down a piece of cake with chocolate covering your face or are you dressed in a nice suit, showing your finest business attire? You think people don’t look at this, but you’re absolutely wrong. They place a huge amount of consideration into how you present yourself. Present the wrong image and you’re finished.

3. Update your work history:

Make it known on Social Media sites that you are actively looking for employment. You would be surprised with the amount of people who will come forward with job tips, advice or just general care. Updating your work history also opens up avenues for future employment because HR Managers can see your list of skills, accomplishments and awards. HR Managers are looking over your LinkedIn profile, so take pride in it.

4. Add more friends:

This is especially true for LinkedIn. See a job you want, look up someone who works for the company and see if you have a secondary connection with them. If so, ask your friend to introduce you to his/her colleague and begin talking about the open position.

Pumping up your Social Media presence is all about making yourself available and putting your best foot forward. It’s not hard, you just have to craft the right image. The better you present yourself and your skills in Social Media venues, the better off you will be.

In spite of the demonstrated value of networking as a primary job search technique, many people have a very hard time grasping the concept. They may recognize its value for other people, yet they do not think that they have the personal characteristics to put it all together. If you consider yourself one of the “nervous networkers”, you also probably think of yourself as a shy person, or at least around people that you do not know well, but you could find yourself under one or more incorrect myths surrounding networking.

Myth – Networking only works for outgoing brown-nosers.

Fact – People who are more inclined to strike up a conversation may feel more comfortable using networking than their more introverted counterparts, but this doesn’t necessarily mean that they are any better. Introverted people typically have very valuable gifts at their disposal – such as the capacity to listen well, ask thorough questions and succeed at follow-ups. Plus, networking becomes much easier the more you work at it. Like many emotional or mental challenges, it takes some time before you’re completely comfortable. Most of the energy is spent at the beginning – making the first couple of phone calls and setting up your initial meetings. But, as you gather momentum, it becomes much easier. Your networking may start off as a snowball, but once it gets rolling, it turns into an avalanche. Before contacting anyone, remind yourself that networking is an essential part of finding a job in today’s America.

Myth – Only desperate and under-qualified people have to network. People who are good at their jobs can get them the traditional way, through only job boards or job listing ads.

Fact – Everyone has to look for employment throughout their careers. When you start off you did not immediately have a job, you had to look around and ask friends if they knew of anything. Many people go through this process several times. Smart and savvy jobseekers know that many of the best positions are not actively advertised and that highly qualified applicants put a lot more of their energy into networking than browsing the want ads. Networking is a smart way to find a job.

Myth – It’s embarrassing to go around asking people for a job.

Fact – Everyone has done it. It may be embarrassing at the moment, but it won’t be when you get that first pay check. The purpose of networking is not to beg. It’s not even to ask for a job. You don’t start networking expecting a job just to fall in your lap. You go in to learn about the position, the people and the company in your area.

Myth – Networkers are imposing on the people they ask.

Fact – If everyone was imposed on when they were asked for a job, no one would ever volunteer a position to their friends and colleagues. Many people that you will ask got their job through networking. They may have felt like they were imposing but they did what they had to do to find a job, just like you should.

Don’t count networking out as a viable job search technique. It may put you in the right spot at the right time.