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LinkedIn for executives

If you are an executive, then you should be on LinkedIn. Don’t think of it as just another social media website because it is not. It is a networking site for business professionals, and simply having a presence can improve your visibility tremendously. Many executives are finding that out the easy way.

Here are 5 solid reasons you should be on LinkedIn right now:

  1. Many professionals find their next job through contacts they meet on LinkedIn. The social network used to be considered the place to go when you wanted to find a job. Today, it’s much broader than that, but the networking possibilities are endless. And they often lead to better employment prospects.
  2. It’s a great place to generate leads for your business.
  3. You have the ability to share your content with your target audience seamlessly. If you are a blogger or routinely craft content on third party websites, you can share it on LinkedIn and reach your professional audience easily. No fighting through the noise on Facebook and Twitter.
  4. You can publish your articles on LinkedIn and give them wider visibility. You own all your content and can take it with you when you leave–if you ever leave.
  5. LinkedIn profile page acts like a professional online CV. Every time you make a career move–whether you change jobs, receive a certification, take a career enhancement class, get published, or earn an award for your professional achievements–you can add that to your LinkedIn profile. People do read them, and they do take notice.

Every executive should have a presence on LinkedIn, from CEO down to the middle manager who wants to be CEO.

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don't waste your profile pic on these things!

The photo you use for your profile on social media and professional sites is prime real estate. This is the face of your online brand, right? This picture is what comes up on an internet search by a potential employer, colleagues looking at your LinkedIn profile, and networking contacts. People are normally visually-oriented, and that profile pic is what their eyes go to first. So why waste that advantage?

  • No profile pic at all is like saying you don’t care — so why should they care?
  • Using a logo markets that logo, not your career
  • Poorly lit, grainy photos don’t say much about your professionalism
  • Selfies rarely look like anything but selfies (and please, NO FISH LIPS!)
  • Wild party profile pics look like HR nightmares
  • Your kid is cute, but they aren’t hiring your baby. The sames goes with pics of you and your significant other. Don’t use those for your professional pic–unless you co-own a business together and are building your brand based off of that
  • Using a different profile pic for each site weakens the impact of your brand

If you want to maximize the potential of your profile pic, think seriously about what it looks like and where you put it.

Having the same photograph as the face of your online brand on all your profiles; LinkedIn, Facebook, Twitter, your blog, etc. gives you consistency. People associate consistency with reliability, and that instant recognition of your photo acts as a logo for your brand. But the photograph itself also matters quite a bit, so it should be excellent. You can set up proper lighting and background then use a timer, but it generally will work much better if a photographer friend takes your picture or you opt for a professional session.

Background should reflect your industry or be a color flattering to you. Lighting should come from several sources to avoid weird shadow effects (this is why self-portraits rarely work well) and smiling is more appealing than a deadpan mug shot. You should be dressed the way you would be at a job interview and look professional. It’s a good idea to renew your profile pics once a year so they are current.

Your online brand is a combination of everything someone like a potential employer can find about you on the internet. Your profile pic is the face of your online brand, and profile development should include making sure you aren’t wasting its potential.

 

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It isn’t summer yet, but it soon will be time for the teenage job market to open up for high schoolers looking to start their working careers. Even though these first jobs will probably not become careers, there are a lot of ways the first job does shape the habits and expectations you have about the working world. Some of the standards have always been there: Getting to work on time, not goofing off on the job, doing what you are hired to do, and being trustworthy have always been part of the picture.

But today’s teens are already networking and have a social media presence long before they start thinking about earning a paycheck. Because they are so familiar with digital interactions, and because they are immature, the idea that what they say and do online will affect their future is hard to grasp. It isn’t uncommon for someone to suggest their child work in a friend’s business and find out that their kids’ online activities were unacceptable for the position’s standards. How embarrassing is that?

If you have made an effort to continually ask questions like “Can social networking get you fired?” and listen to your child’s answers, you begin to see what their perspective of online activities is. Pointing out the realities, cases where that behavior did cost a job, furthers the discussion. Start talking about how important online branding is and what it is. Challenge them to do their own research and prove you wrong when you say that employers will look them up online.

This can go a lot of directions every time you have the conversation. Cyber-bullying, sexting, and all the rest of it are hopefully going to come up so you can hear what your teen has to say and tell them what you’ve learned. Online behavior didn’t used to be on the “getting your teen ready to have a job” list, but these days it is probably up in the top priorities.

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the top reason you should be on linkedin

Did you know that most human resource directors are going to be plugging into sites like LinkedIn to see what potential candidates they can find for an open position? To quote the Society For Human Resource Management:

Organizations (77%) are increasingly using social networking sites for recruiting, primarily as a way to attract passive job candidates. Fewer organizations (20%) use social networking websites or online search engines to screen job candidates.

That means that the way you appear on LinkedIn, Facebook, Twitter, Google +, and anything else online matters. It also means that you have a way to make part of your job search passive, just as some entrepreneurs have passive income. Here’s how that works:

  • the income producer is carefully crafted to function with little maintenance once it is in place
  • the entrepreneur will generally use several streams of passive income to make enough money to pay the bills
  • samples of passive income: ads on blogs, ebooks, rental properties, royalties

Now, the way this works in your job search is that once your profile is created, then you can maintain a presence on LinkedIn with considerably less effort. You don’t have to stay on the site all the time because your input keeps your profile current and the search engines will bring you up in the first few pages. Passive — as long as you are prepared.

Those streams of passive income need maintenance but mostly flow by themselves, and your presence on social media sites is there when you are not at your device. The way your presence on social media sites is portrayed is dependent upon the way you maintain it.

As a result, the top reason you should be on LinkedIn is because it works for you while you are not there – if you use it correctly.

 

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can social networking get you fired?

It is increasingly common for stories like this one about a bus driver fired over Facebook postings to show up on newsfeeds. Whether or not you agree with the practice, the reality is that your social media usage has a very public side.

When you think about it, the Internet is like a public park in a big city. When you walk through that park, you see all sorts of people doing all sorts of things. Some of those people might be doing things that make you scratch your head and ask, “What are they thinking?” They probably are thinking that nobody is paying attention to what they are doing.

We have an illusion of privacy on the Internet that is truly an illusion. How many times have you seen a post on Facebook that makes you scratch your head and ask, “what are they thinking?” I know I have… many times. It’s a smart practice to pay attention to your security settings and invest in your online brand — the person you are online — by thinking before you post. You must assume that it will be read by an employer or potential employer because that’s the reality of today’s working world.

Because social marketing and online branding are so important to your career, it’s a good idea to learn all you can about it. Read blogs like this one and consider investing in an hour of online branding/profile development coaching to make sure your professionalism is what people remember about you when they see you in that public park called the Internet.

 

 

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work from home resume

Nowadays, the most successful marketing campaigns are those that extend beyond traditional forms of marketing (print, radio, even TV) and into internet and online marketing and branding. The same is true about personal branding. In order to have the most successful marketing of yourself, you need to focus a lot on branding yourself online. And you need to make sure that your “campaign” is up and running long before you are ever contacted for a job.

Having an established online profile of yourself before you need it will not only ease the stress of creating a phenomenal online branding for yourself, but will also show potential employers that you are at the top of your game and a step above other potential candidates. If the idea of branding yourself online is stressful or overwhelming, then just start small. Start with a LinkedIn profile. This will give you the perfect start to branding yourself online. It is simple and professional and is the networking that most businesses use.

On your profile, make sure to include these things in order to ensure the most effective branding:

  • Show your expertise as much as possible
  • Publicize your successes and achievements
  • Make sure you are easy for potential employers to contact (phone number, email, other forms of communication)

These things are easy to do and they will make your profile, and thus yourself, look impressive and professional. Of course none of this will do you any good if it is not established on your personal branding sites before you look for a job or are contacted about a job. It is easy enough to do so why not jump the gun and be one step ahead of your competition?

 

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Using LinkedIn to Improve Your Job Hunting Results
While LinkedIn has become extremely popular with businesses and companies, it still seems to be lagging a bit when it comes to those seeking jobs. That’s a shame because it’s one of the easiest and most effective job search tools available today. Many company hiring managers check LinkedIn before looking anywhere else for new employees.

The main reason that LinkedIn isn’t being used as much as it should be by job seekers is because it’s considered a form of social media and that term alone makes people think of it as a leisure activity. Nothing could be further from the truth where LinkedIn is concerned. There are, of course, a variety of ways to use the service and some are naturally better than others.

To start, you want to make sure that your profile is 100% complete. If you aren’t sure how to go about doing this, consider hiring a professional to translate your resume into your LinkedIn profile. Having a completed profile that stands out is a great way to give potential employers a good look at you before the interview process.

It’s also important to note that many companies are asking for your LinkedIn profile when you submit a resume. It has actually become so common that many people just include their LinkedIn URL on their resume to begin with.

LinkedIn can also be used overtly for an active job search. Because thousands of companies have company profiles and use the site for headhunting, many of their job openings are published on the site before, or even instead of, any place else. Once you have a completed profile, you can simply click a button and apply for a multitude of jobs.

Consider updating, or even beginning to use, LinkedIn as a job search tool. It’s a great way to be seen by thousands of companies fast.

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The job search process can be long, boring, and more than anything, disappointing. You may spend hours searching the internet and newspapers, and will come up with almost nothing that sounds like the job you’re looking for.  Which brings up another problem-do you even know what it is you are looking for? This aimless searching leads to wasted time, energy and disappointment.

Fortunately, you can make the job search easier on yourself if you take some time and decide what it is you want to search for. If you have an idea of what kind of job you want to do and a job that you would enjoy, then your search will be more fruitful and you will waste less time aimlessly searching.

First, you need to decide what it is you want to do. Think about what you enjoy, what you know how to do, what you have been educated in, and where you want to be in your career. If you take the time to think through what it is you want, then you will be one step closer to getting a job and a career that you can enjoy.

Next, as you begin your search, keep focused. You have decided what it is you want to do, so don’t stray from that path. If you do, you will only be wasting valuable time that could be spent on a targeted search. Use job search sites that have filter so you can search for specifics such as: full time, part time, education needed, distance from where you live, and the type of work.

If you know what you want to search for before you even begin the path to a new career, not only will you spend less time searching for a job, but the time you do spend searching will be more fruitful and you will be more likely to find a job you will love.

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Are Your Social Media Profiles Speaking For You or Against You?
Social media is a great tool for your job search and job application process because it allows you to get your name out to the entire world. Employers are starting to utilize social media sites to not only find prospective applicants, but also to investigate current applicants. This means that you need to make sure that your online profiles are showing off your best attributes and give the impressiona that you would be a great employee.

Here are some things that you should be aware of so you don’t lose opportunities due to what is on your profile.

  • Vulgarity or Obscenities: Refrain from including  vulgar or obscene words in your profile or your posts. These could be offensive to employers and could give them a bad impression of you. You also need to watch what your “friends” post on your profile. While you may not have posted the information yourself, the content still reflects on you.
  • Negativity: If you have a lot of posts that are negative or if you are overly negative in your own posts, you can put off employers. Employers don’t want to work with people who are negative and will bring them down. So
  • Bad Talking About People: If you talk bad about people in your life currently, then what will keep you from talking bad about your potential coworkers or employers? Even though you may say, “I would never talk bad about my employers on the internet!” the potential employers looking at your profile will not know that. They will only know what they can see in your posts.

Social media can be a great tool for your job search. However, if not used properly, it can also be one of the biggest obstacles in your search. But make sure that you utilize it so you get the most desirable results and check to ensure that you don’t have anything on your profiles that could be harmful to your opportunities.

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LinkedIn Profile

LinkedIn, as well as other forms of social networking and online branding, is a great tool for getting your name out there to employers. But in order for LinkedIn to work for you, then you need to make sure your profile is complete and written in a way that supports your career goals.

Here are a few things you need to ensure you include on your profile:

The first thing you can do is add a photo of yourself. It is very simple. Click on the square with a person in it on the left of your name and add a photo. Your profile photo should be clear and professional looking. Adding a photo will help potential employers see who you are as well as will help them to recognize you when you come in for an interview.

Next, upload the most relevant information from your resume. Include a brand statement, professional summary, specific jobs and achievements,and any significant career highlights. Don’t forget to add information to your “Skills” list. You can either use the LI format, or simply put your best areas of expertise with your professionaly summary. Finish up with your education credentials and any applicable certifications.

Finally, there is a button on the top right hand side of your profile that says, “Improve Profile.” Click on this button and you will be led step by step through sections that will make your profile look even more impressive. The sections range from courses you took in school to languages you speak.

These few steps will not only help you create a complete profile on LinkedIn, but it will also help you create a professional and impressive one.

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