Sometimes it seems that nothing is going your way in your work.You get passed up for a promotion, you don’t get a raise, or a new hire is brought in for a job that you are definitely qualified for. This can be discouraging and can make it hard to know what is needed to advance in your career. Take that plus the stigma that exists that you need to sell out in order to advance and it seems to be nearly impossible to advance without selling out or “playing dirty.” But that is not the case. The competition will be tough, but you can advance without selling out, but you need to be willing to put in the work and think through your advancement plan. The truth is you need to sell yourself in order to advance. How are your employers going to know that you deserve or even want the position if you don’t let them know? However, you do not want to be annoying, obnoxious, or sound entitled. When you do that you are slipping into selling out instead of selling yourself. Have good work to back up your claims that you are qualified. That will impress your employers more than spouting fluff or degrading your competition. Take that work you have done and show it to your employers. Show them that you have helped them be successful and you could do it again and again. If you can show them that and are willing to sell yourself to them you will have a much better chance of advancing than in any other way.
One of the most important sections of your resume is your employment history. This is also one of the most interesting areas for potential employers. It will give them an idea of a few things: how long you have been working, if the work you have been doing is similar to what they do, and what you may have achieved in each position. A well-written employment history will give potential employers an idea of how you would fit in working for their company.
Employers are looking for quick, impressive information in a resume. Each entry in your work experience should look something like this:
Job Title/Dates of Employment (years)
Company Name, City State
Brief Narrative
Achievement
Achievement
Achievement
This is merely an example. There are many other formats out there to document your employment history, and they should all have the same basic information: dates of employment, the name of the company you worked for, where the company is located, job title, and your duties and achievements. You should include your most impressive on-the-job functions, as well as the ones that are the most like what you would be doing at the new company.
Including the right information in your employment history may be the key to landing an interview, and then, hopefully an offer.
LinkedIn, as well as other forms of social networking and online branding, is a great tool for getting your name out there to employers. But in order for LinkedIn to work for you, then you need to make sure your profile is complete and written in a way that supports your career goals.
Here are a few things you need to ensure you include on your profile:
The first thing you can do is add a photo of yourself. It is very simple. Click on the square with a person in it on the left of your name and add a photo. Your profile photo should be clear and professional looking. Adding a photo will help potential employers see who you are as well as will help them to recognize you when you come in for an interview.
Next, upload the most relevant information from your resume. Include a brand statement, professional summary, specific jobs and achievements,and any significant career highlights. Don’t forget to add information to your “Skills” list. You can either use the LI format, or simply put your best areas of expertise with your professionaly summary. Finish up with your education credentials and any applicable certifications.
Finally, there is a button on the top right hand side of your profile that says, “Improve Profile.” Click on this button and you will be led step by step through sections that will make your profile look even more impressive. The sections range from courses you took in school to languages you speak.
These few steps will not only help you create a complete profile on LinkedIn, but it will also help you create a professional and impressive one.
Personal branding is, in the simplest definition, the way you market yourself. It is the way the world, and potential employers, view you. And if used correctly, your personal brand can land you that job. Since your personal brand is the first impression that employers can get from you, you need to ensure that it is creating the impression that will represent you in a way that gets you a job. This means it needs to be professional. Whatever you say, write, or do, that is linked to your professional brand needs to be professional so that you can avoid embarrassment and avoid losing those important job opportunities. Think about what you want to present and make sure that everything you put out reflects that. Be careful that when you are making a professional brand you don’t make it boring or impersonal. It is still your brand. Let potential employers know who you are. They are not looking to hire a robot. They are looking to hire a person with whom they can work every single day. Let them know you can be that person. In order to ensure that your brand is seen and recognized by employers you need to spread it far and wide. Put your name out there. Put it on Facebook, put it on Twitter, put it on Tumblr, put it on LinkedIn, start a blog. Do all these things and advertise them on all the other sites you are a part of. Make it easy for potential employers to find you. These are fairly simple things to do, but they do take some time and careful planning. If you are willing to put in the time and effort, then you will be able to create a personal brand that will land you that job you want.
Searching and applying for jobs is not enough to ensure land the job. You must make a good first impression in order to get the job, and in most cases you are going to have two opportunities to make a first impression to a potential employer.
The first, your cover letter.
Your cover letter is essentially your “on paper” first impression. While your resume gives information of your skills, experience, and accomplishments in the work force, a cover letter is more personal. It will still give information on your skills, experience, and accomplishments, but it will be written as a letter, which means it can also give your potential employers a glimpse into your personality. Of course, it must remain professional in order for you to be considered a serious candidate for the position, but feel free to let your personality seep into your cover letter, and finally, be sure to let the employer know the value you can offer the company.
The second, your interview.
If your cover letter and resume have done their job, then you may be asked for an interview. This is your real, in person, first impression. If you want the job, then the impression you make at the is the so important. You must look professional, smile and be cordial with everyone-from the receptionist who greets you to each individual member of the hiring committee. Your potential employers are not looking to hire a robot. They want to hire a person who they can work with and who they can see working well with the rest of the company. Be personable and be yourself.
Making a good first impression in your cover letter and your interview will help you land the job and start on the path to a successful career.
It can seem overwhelming to distribute your resume and get your name out there, but it doesn’t have to be.If you can slow down, think things through, and be confident in your search and distribution, then it will be much easier. Here are some things you should remember and be aware of when choosing where and how to distribute your resume.
Send your resume to more than one place: You will have a better chance at actually getting a job if you have your eggs in more than one basket.
Don’t give your resume to places you wouldn’t commute to: This seems like common sense, but it is something you should keep in mind the whole time you are distributing your resume. If you are not willing to commute daily to a company, then don’t bother wasting your time or theirs by giving them your resume.
Follow up: After spending hours giving your resume to dozens of companies, you want to be able to know what is happening and if your hard work is paying off. But be careful not to become annoying. Follow up after a week or two and be very polite and to the point.
Don’t become discouraged: Know right now that it will take a lot of time for you to get called in for an interview or get the job. You cannot let the long amount of time discourage you from distributing and re-distributing. You need to keep going and you will eventually get the job that you are looking for.
Salary can be a very touchy subject when it comes to negotiating a job offer. It’s an issue that can cause candidates to walk away, force employers to spurn one candidate in favor of another who will work for less, and make for tense dialogue between an employer and a would-be employee. Many job seekers are uneasy talking about their salary history with prospective employers. Divulging salary information first can often put you at a disadvantage, but you may have no choice. Potential employers may require a salary history before even considering you as a candidate. In this case it is helpful to know, ” Why do some companies ask job applicants for a salary history?”
The answers are fairly simple and they even make sense.
Requesting a salary history may just be a part of the employer’s screening process. It is their policy with every job applicant and that includes you. Give them the history, get in there and set the hook, get the offer, and then be a good negotiator.
Now, while that is a perfectly reasonable answer, there is one that is even better. As an applicant, you are a “business of one” and you are selling your services. With that in mind, would you buy from a business that, when you asked how much the product cost, responded with “We are not going to tell you until you buy?” In order to “make the sale” to your potential employers you need to name your price.
Your best course is always to do your homework before going into a negotiation. If you know what you are talking about, then you are more likely to get what you want, even if you have already given a salary history to your potential employers.
Just recently one big pharmaceutical company was fined 1.2 billion dollars for failing to disclose possible serious side effects of one of their FDA-approved drugs. Some companies take these fines in stride as the cost of doing business. Other potential employers realize that there are risks of employing someone from a company who repeatedly breaks the law. Think hard about how one of these companies will look on your resume before you accept a job. Protect your professional reputation. You are a perceived liability to future employers when you work at a company with major infractions – so major that they are paying out big dollars in fines. If the company thinks it’s okay to do business this way, then you as their employee may be perceived as someone who bends or breaks the law at work, when in reality you actually are a very ethical employee. But today’s employers are not only concerned with what you do on the job, they also want to ensure that their employees represent them well outside of the workplace. While many people feel that their personal and professional lives should be separate, in today’s social media-saturated world, what you do outside of work could also affect your chances of being hired for a new job. The recent rash of people faking their educational credentials on their resumes has employers doing full background checks, not just on educational credentials, but credit checks, Department of Motor Vehicles checks, drug screenings and anything else that can turn up infractions or crimes. Your best option if you have DUI’s on your record, or if you have served jail time, is to admit to it up front on a background check. You may still be able to work for the company that wishes to hire you, especially if you will not be driving or handling money or other valuables while on the job. However, the best way to protect your reputation is to not engage in any behavior that will disqualify you on a background check in the first place.
