“Branding” has become a buzzword, one that is losing meaning for many people tired of hearing it. That doesn’t change the importance of what “branding” actually is: your reputation. It’s all the little pieces of information someone has about you wrapped up in their perceptions about that information. It’s important because it directly affects your… Read more »
Search Results for: brand building
Online Branding: Why You Should Do It Before You Need It
Nowadays, the most successful marketing campaigns are those that extend beyond traditional forms of marketing (print, radio, even TV) and into internet and online marketing and branding. The same is true about personal branding. In order to have the most successful marketing of yourself, you need to focus a lot on branding yourself online. And… Read more »
Building Your Professional Portfolio
Your professional portfolio is a collection of physical evidence that documents, describes, and emphasizes your professional accomplishments. A professional portfolio can be very useful in encouraging potential employers to offer you that coveted job. Many job seekers know they need these documents during their job search, but aren’t always sure of what needs to be… Read more »
Land A Job With Personal Branding
Personal branding is, in the simplest definition, the way you market yourself. It is the way the world, and potential employers, view you. And if used correctly, your personal brand can land you that job. Since your personal brand is the first impression that employers can get from you, you need to ensure that it… Read more »
What Does Your Personal Brand Say About You
Since a lot of businesses now use the internet to check potential employees, it’s very important to know what your personal brand says about you. So, how do you do that. For starters, search for your own name on Google to see what comes up about you. Sometimes, there will even be other people with… Read more »
5 Reasons Why You Should Have a Personal Brand
Social Media has dramatically changed the job landscape. Today’s job seekers must remake themselves as a brand. Think of McDonald’s golden arches or Ford’s iconic script logo. People remember these brands because they set themselves apart from the rest. People don’t settle for any old hamburger when they know what they will get at… Read more »
Executive Resume Branding
If you aren’t living under a rock, you have been hearing lots of buzz about “branding“. So, what exactly IS branding and how will it help my executive resume? What will it do for me? With the tight job market today, and thousands of qualified senior level candidates, employers can afford to be picky. How… Read more »
Is Your LinkedIn Profile Executive Enough?
One question I get often is: just how important is it to optimize my LinkedIn profile? Short answer: very! In today’s fast-paced professional landscape, LinkedIn has emerged as a critical platform for executives seeking to enhance their online presence and attract valuable opportunities. As an executive-level professional, your LinkedIn profile should serve as a powerful… Read more »