Did you know you can set up your day to have a quick opportunity to improve yourself? One of the nicest things about the internet is the opportunity to learn, and improving your language is going to make a difference in your career.
Here’s why language is important: the things you write online stay there. The impression you make with your speech and writing doesn’t fade too fast, either. If you are consistently using language the way that “everybody” uses language online, then you are automatically closing the street to opportunity.
Learn A Little Every Day
I like Grammar Girl’s Quick and Dirty Tips because they are funny, memorable, and short. You may prefer another source, and there are certainly plenty out there. I also use the Gregg’s Reference Manual. It’s the bible for grammar geeks. What you need is a regular reminder of common mistakes and how to avoid those mistakes that you will enjoy reading. I’m always surprised at the things I learn. Something new every day!
That small, daily dose of language skills is a regular reminder of the importance of language. It might not seem like much, but the proper use of language moves you past barriers that keep your career from flourishing. It might be true that a top executive dictates letters to a secretary instead of writing them personally, but it’s also true that the executive still has to use language competently.
Learning a little every day is part of being a leader. Looking for life-long learning opportunities keeps your brain active and your attitude flexible for the challenges of being an influence both today and in the future. If your language skills are inadequate, you may have the greatest ideas in the world, but you can’t communicate those ideas very well.
Adding something like a daily grammar feature takes less than five minutes to read and enables a lifetime of opportunity.
New Survey Shows Executives Need Social Media Skills
There are many CEOs who are not interested in social media because they are incredibly busy. Let’s face it though, we are all busy. However, BRANDfog’s 2014 survey on The Global, Social CEO indicates that C-level executives who ignore social media are losing the ability to influence brand reputation and company leadership. The global conversations are happening on social media, and not being part of the conversation means others are controlling the topics.
How The Survey Was Conducted
A diverse selection of companies, ranging from small startups to Fortune 1000 companies in several industries, was represented. BRANDfog surveyed 1000 UK and US employees in these companies asking 15 basic questions about social media for executive and C-Suite communication. This is an annual survey and shows a definite shift in perception regarding social media and industry leaders.
Highlights and Conclusions
There were three observations of recent trends made in this year’s survey results. These are:
Social CEOs make better leaders.
Social CEO engagement leads to brand trust.
Social media is modern PR.
It’s clear that anyone interested in being an effective upper level executive is going to need to come to terms with social media. To quote from this survey:
“C-suite executives who embrace social media gain a competitive edge. They use social channels to provide context for business decisions, address brand issues, showcase company culture and most importantly, demonstrate thought leadership.”
What This Means For You
Anyone interested in moving into the upper executive levels of a company should be working right now to be a competent, professional social media expert. Careful monitoring of your social media use now, in areas like LinkedIn profile development, is going to pay off in the future. Developing social media competency keeps your personal brand clean, your professional brand impressive, and becomes a habitual discipline.
As you move higher in the corporate world, a habitual discipline is going to make adding new responsibilities much easier because you already do the basics. It’s also going to make you more attractive to those looking to fill leadership positions. A social media-savvy candidate will be preferred in tomorrow’s business world.
Searching for executive jobs in today’s world can be tougher than ever. It’s imperative that executive-level job seekers stand out from their competition and prove to their potential employer that they offer a high return on investment. To do this, job seekers need certain tools, including the essential job-search documents needed to effectively market oneself in the job hunt: executive resume, cover letter, career biography, reference dossier, etc.
If you are a part of the executive job hunt remember that personal branding is important to strategically position you ahead of the crowd. It links your key personal attributes, passions and strengths with your value proposition. Does your resume brand you? What about your LinkedIn profile? Does that let the reader know that you are the leader their company needs? If done right this will translate into a crystal clear message that differentiates your unique promise of value that will resonate with your target audience. By showcasing your expertise and unique personal brand in the best possible light, you’ll open doors that others can’t and be in charge or your career destiny.
Make sure you do your research! Tap into the hidden job market by taking advantage of all that’s available online in the way of targeted industry and company research. Check out websites of companies that interest you and start by identifying the challenges they’re facing, learning about the company culture and attempt to track down warm leads at those companies. It’s important to pinpoint how you can have a positive impact and help those companies reach their goals. Save time by identifying and connecting directly with top decision makers at companies through LinkedIn, Facebook, Twitter or other online social networks when possible. Don’t be afraid to reach out to people you’ve never met. LinkedIn is known for its members welcoming connections from unknown contacts. The point is to expand your network and make new connections.
A good executive resume will be the backbone of your job search. It’s important to identify exactly what you want your resume to convey before you get started. Remember, every resume is a one-of-a-kind marketing communication that should tell your story. In order to do that it’s imperative that you make sure your executive resume is well designed and executed. There are a lot of DIY resources and resume writing tips available on the internet that you should take time to review, but in the end it may be better to hire a professional to convey your personal brand. Either way, with a good executive resume in hand that translates your unique attributes you are sure to be on your way to the executive job of your dreams!
Well, it’s happened again. The relentless wheel of history has rolled into another season, and that’s actually a pretty positive thing because every new season is a great reason to look at what you are doing, decide what needs to change, and set some strategic goals that will get you where you want to be.
Look At What You Are Doing
It doesn’t matter if we are talking about your job search, your workplace, or the balance between your home and career. Everyone needs to look at what they are currently doing and see the good points along with the bad. Write it down and celebrate what is working for you, even if there are some scary situations you need to deal with soon.
Decide What Needs To Change
Even a small change can make a big difference in how your workday goes, and doing some updates in your LinkedIn profile or resume will be good investments that give profitable returns. Perhaps deciding that each child does one activity at a time will give everyone some margin in their lives. You don’t need to change everything (particularly if it’s working well) but changing something around is like a breath of fresh air.
Set Some Strategic Goals
Where do you want to be ten years from now? How about next year? Are there steps that can begin to get you there? Many times a career coach can help you figure out which steps will get you there, and what will be a sidetrack you regret. If you are not sure what you need to be doing now in order to reach your goals, get some advice from people who have made it to where you’d like to be. Even if you decide not to take their advice, it gives you a better idea of what is involved.
A change in the season is always fun because it’s an excuse to mix it up a little bit, but it also is an excellent reason to revamp your strategies for success.
Many times, someone will look at the price of having a professional resume writer develop their resume and wonder if it is worth the cost. There’s a way to put the cost of a professional resume service into perspective: How much will it cost you to stay unemployed and searching for a job?
Say you are hoping to find a job that pays $52,000 a year to make this exercise easy. That means your pay before taxes is $1,000 because there are 52 weeks in a year. If you have been looking for a job and nobody is calling you back, your resume usually has a lot to do with that, so your current resume and job search methods have already cost you however many weeks you’ve been using them.
Now take a look at the prices of the various a la carte services or packages. Look at those prices in terms of the salary you are hoping to earn and the time you have been searching for a job — and think how improving your resume or distribution will improve your chances of finding that job. It may cost you less than one day’s worth of future salary to have your current resume critiqued and know how to improve it. It could be less than a week of your future salary to have a professional resume written.
There’s no guarantee that you’ll get hired with a professionally written resume, but you almost certainly will get called in for an interview, and the rest is up to you. It’s costing you quite a bit in lost wages to use an inferior resume that is not getting results.
It happens to everybody: You make a mistake about something during your important interview. It my the way you dressed for the occasion and you went too formal or too casual. It might be addressing your interviewer by the wrong name. There are lots of ways a candidate can make a mistake, and it’s true that a mistake can possibly cost you the job. It’s also true that the way you respond to your own mistakes can be what makes the interview successful and gets you the job.
Mistakes Can Be Opportunities
Everyone makes mistakes, but those who are confident enough to admit their mistake and correct it appropriately are valuable in any workplace. If you walk into the interview without having done anything to hone your interview skills or research the company, then your mistakes will be more like learning opportunities and use the interview as a reminder to be prepared next time. But a mistake by an otherwise qualified candidate is an excellent opportunity to display how you will be on the job.
It’s helpful to remember that most interviewers will give you cues for correcting something. If you are not obsessing about being dressed too formally or whatever your mistake was, you can pick up on those cues and correct it. It shows that you are able to see past your discomfort and effectively respond to a problem.
This is a skill that everybody needs. When you get defensive and defeated about making a mistake, it’s making that mistake worse because you are amplifying and distorting it instead of seeing that mistake as another reminder that you are human like the rest of us. It’s a skill because it has to be learned, and you learn from your mistakes. If you make a mistake in your interview, that’s an opportunity. Learn from it.
Do you use Google Alerts? It’s a great way to keep on top of the things you are interested in, and it can be very helpful when you are juggling all the details of a job search. It’s simple to set up notifications for your email or feed for whenever you want to be alerted to mentions of a subject.
Set Google Alerts For Career Leads & More
If you are interested in a particular company, you can ask to be alerted to any mention of that company online and get notified as it happens — once a day or once a week. Other possible subjects include:
industries in the location where you are moving to
breaking news about leaders and industry developments
monitor your online profile so you see what they see when you are researched
research your field for possible authoritative posts about current issues
prepare for interviews by having intelligent things to say
Depending on how you set it up, your job search strategies can get a daily dose of helpful information to act upon without having to remember to do repeated research. It all gets sent to your feed or inbox and a quick skim down the list lets you know if anything is worth reading further.
As you do this every day, a gradual building of perspective occurs because you are seeing the big, online picture of the subjects you are interested in. The longer you do it, the more ideas you’ll have for adjusting your particular settings to fit what you are interested in. Automating part of your job search strategies gives you the freedom to focus on what you will do with the things you find.
3 Reasons You Might Need Help With Online Branding
Online branding is hard to avoid if you are going to be involved with society. It’s actually happening whether or not you want it to, because some of your information is probably online already. Don’t believe me? Try doing a search on your name — I’ll wait.
This is why you need to “own” your online brand. Maybe there was a lot of entries with your name, maybe just a few, but when you submit your resume to a company, the name on your resume is what they will search. It’s a very important part of your professional package. But sometimes, you need to get help in order to get your online brand what it needs to be. Here are three possible reasons to ask for that help:
You are overwhelmed with all that is going on in your life right now. Sometimes life throws a real curve ball and you are starting over from square one. It could be a divorce, a death or major illness, coming back into the workforce after a hiatus, a family emergency, or even a natural disaster. If there is too much on your plate, this is one thing you can delegate to a professional.
You don’t really know what you are doing with the whole computer thing. You are learning, but you are afraid of making a mistake. I always tell newbies to the computer age, ‘You can’t break it!’ Getting professional help will give you a confident start and you can take it from there. Or you can learn as you go and try it out. Either way it’s a reality you will need to face –e-commerce, for example– you can’t go to an actual Amazon “store”… you need to order online to get what you want from there. Start small and work your way up to profile creation.
You now realize that you blew it big time. You have been buzzing along posting selfies and crazy party photos, and now you wish you’d listened when your mom told you to be discreet. She was right and now you are sorry, but you have no idea what to do about it. A professional would have experience in this area and could help. We help with reputation management and can help you clean up your digital dirt. Then you can tell all the tweens you know to heed your warning.
Professional Resume Services offers several types of online branding help, from LinkedIn Profile Development to Online Branding/Profile Development Coaching and even an Online Branding Power Package (all on the link; scroll down and see). It’s also part of what is offered in our Coaching Services. If you need help with your online brand, you can find it here!
