There was a time when job seekers only had to be concerned about background and reference checks. That seemed intrusive enough. Now comes along social media and the possible damage it can do to your job search.
Almost everyone is on social media sites now, which is great. People can connect now like they never have before. But, here is a big BUT, potential employers can see this as well during the hiring process. When building a personal brand, this will all become a part of that brand as well.
Potential employers will do a Gooogle search of your name to find out more about you. This is not illegal and is becoming more popular with employers. This is an excellent way for them to really know who they are interviewing.
Some things you can do to prevent your personal life from spilling into the interview process is:
Remove anything on social media sites that may not picture you in a good light. Photos, comments and personal views. You can set your profile to private so they will only see basic information about you. It might not be a good idea if they see you with a drink in your hand in a bar or something.
Update all business social media sites with an updated resume, pertinent business information and a tasteful photo.
Do not use silly email addresses like “want2chat” or “prowler” or something to that effect. You will want an email address that is much more professional.
Do the same type of search on potential employers. Use sites like LinkedIn to see what type of business they are, what they are talking about and who works there. This gives you excellent leverage during the interview process as they will be impressed with your questions and statements about the company. They will know you have done your homework.
If you are not sure what is going to pop up about you or how to prevent it, there are always companies that can help you clean your act up. They can search through a lot of venues to make sure that nothing embarrassing will affect your job search.
You’ve done everything you can possibly think of to get your executive resume out to businesses and still it’s hard to find a job. What else can you do? Think about social media sites such as Twitter.
Many people now use tweets to get their resumes out to businesses faster. It’s also a great place to look for jobs. A lot of companies are now advertising online versus the regular way of newspapers and job boards. It’s also very easy to tweet a resume.
As many know, tweets are usually only 140 characters or less. You don’t put your complete resume there; it’s impossible. But, you can do special coding in the tweet in order to link it to your resume. Hashtags are used when searching for the best phrase for the type of job you are looking for. For example, the # sign will go before the phrase, such as #executivejobs. Place this in your tweet box and a number of phrases will appear for you to choose from.
You will need a Twitter account and once you have that you can enter the hashtags of your choice. You will also want to save your resume on your computer as a .DOC, RTF, PDF or TXT file. You can use third-party resume tweeting service like TweetMyResume to share your resume online. When that is accomplished, you can add a tweet like #resume and add it to your tweet in order to share it. Also, put in your profile what job skills and the type of job you are looking for. Prospective employers will see your tweet and possibly contact you about an interview. Social media has become the proving ground for job searches and resumes. In addition to Twitter, you can also use LinkedIn, Facebook and others. Make sure you retweet your resume weekly to keep it fresh and on top of other resume tweets. Hundreds of people have founds jobs by doing this on Twitter. This just may be the way to get that job you have been waiting around for.
With all the new technology available on the Internet today, there is absolutely no reason anyone should simply stop once a resume has been completed and sent. There is a wide world of other venues just waiting for you to use them to market your personal brand. Blogging is only part of it. Some may think blogging and job searches are two different things. They are, but they aren’t. There has never been a better time to be able to talk to people, to get the word out about you and your skills than blogging.
Build a blog site that highlights your job skills and your previous jobs. Talk about something every day. Add links to your resume and use the social networks to retweet or repost your site. There are numerous job boards for you to use to post your resume, whether it’s an executive resume, professional or entry level. And there are people who will retweet your blog post so others can see it. Before long, you have reached thousands of people. Before, you would have sent it to only a few. So, what’s smarter? Twitter has a very easy way to help individuals with their blog posts and to be able to integrate both together. Facebook does as well, and LinkedIn too.
Now, you can increase your visibility and get more options available to you during your job search. Take a chance and see how much fun it is and how much it will help at the same time.
Before you send your next resume out, give blogging and social media sites a try. You just may have more opportunities than you originally thought.
What is the Best Way to Connect with Social Media Peers
Finding the right Social Media balance takes more than just knowing how to update your profiles. Firing off quick Twitter updates or Facebook comments will not get you noticed on job boards or help you find open positions.
If you’re not receiving the right kind of attention through Social Media, you should change your strategy. You must be able to connect with your Social Media peers. It’s not as simple as it seems and you must be diligent.
Learning on the fly can be hard, but these tips will help you on your way: 1. Update your LinkedIn profile with the most accurate, up-to-date information.
I cannot advocate this enough – you need to a strong representation of your talents, skills and experience in order to have a fully functional LinkedIn account. Review your Summary and Specialties areas with appropriate keywords, phrases and any information prospective employers look for. Have past coworkers give you quality recommendations. Return the favor with similar recommendations from people who have helped you. Build your network by inviting past colleagues and friends who you want to stay connected with. 2. Post your resume to the right online job board.
You want to be highly visible on job sites so that HR managers can find your resume. Some HR managers search job boards, LinkedIn and niche job sites – you need to have your resume in the right place so that when the opportunity comes along you have your resume where people can find it. 3. Update LinkedIn status bar along with your job board resumes.
LinkedIn sends weekly emails to your connections which gives a summary of the activities their connections are involved in. Updating your status allows these connections to know that you are actively looking for a new position.
Recruiters who browse job sites also get weekly updated resume notifications. Whenever you update your resume or save a new one, it gets posted to the job board, allowing HR managers to see your resume more often. Get your name out there! 4. Network!
Talk to your family, friends, colleagues, or anyone. Talk to anyone who might know of an open position with a company you like. You can have them make introductions through LinkedIn to the appropriate person within their company. Many people find their jobs through networking situations, so it’s always a good idea to talk to people and explain that you are interested in their company or open position. Don’t rely on email. You want to be able to actually speak with the right person – putting a face to a voice or an ear to words will go a lot further than simply emailing someone. 5. Create your professional online identity.
This is a combined effort of Twitter, LinkedIn, Facebook and Google+ in a coordinated effort to showcase your talents, skills and expertise. Building yourself up online gives you credibility beyond simply seeing a resume. If HR managers can find out pertinent information about you online, it will improve your chances.
Social Media has dramatically changed the job landscape. Today’s job seekers must remake themselves as a brand. Think of McDonald’s golden arches or Ford’s iconic script logo. People remember these brands because they set themselves apart from the rest. People don’t settle for any old hamburger when they know what they will get at McDonald’s. Brands build trust with people and that trust translates to increased business and a reliable customer base, which is exactly what you want your online brand to do for you.
Your personal brand builds trust in prospective employers and opens the doors for you to find new positions. Unfortunately, most people don’t think that they need a personal brand, and they are so wrong in assuming this.
Below are 5 reasons why you should establish a personal brand on your resume and online: 1. A personal brand differentiates yourself…
When an HR Manager scans the pile of resumes on their desk, they look for someone who stands out. But, they don’t just focus on the resume, they also look for your online presence because the internet contains much more information about you as a worker. Do you have an industry specific blog or website that you regularly update? Is your personal brand listed on your LinkedIn profile, along with your best career achievements? Listing a successful work history and any extracurricular activities that you’re involved in helps to build your online brand. 2. Make your name a well-known brand…
Who do you think HR Managers are going to go for? The new guy fresh out of college or the big name attached to great companies and amazing projects? Of course they are going to go with the big name. So to capitalize on your opportunities, you must make yourself into a brand name. Instead of seeing “John Smith – New Graduate”, they see “John Smith – Marketing Guru”. 3. Set you apart from your peers…
Your goal is to set yourself apart from your peers. You’re in direct competition for open positions. It’s just the way it is and having an online brand sets you apart from the rest of the pack. Start an industry blog, start a side business or develop a new marketing strategy that you can pitch to prospective employers. There are so many things you can do to highlight how you are a notch above your peers and get your brand out there. 4. Make you more attractive to employers… Establishing your brand makes you more attractive to prospective employers because they know what they are getting. You’re not a faceless employee; you’re the one who wrote a new programming language, the one who developed supply chains that drastically reduced company overhead, etc. Match your brand to your achievements and employers will stand up and take note. 5. Open yourself up to new opportunities…
You want to find open positions and sometimes they may not be in your chosen profession. But, does that really matter? What if the perfect position is in another industry that you have minimal experience? Well, having an online brand opens the doors to those new arenas. HR Managers are looking for people with experience, and thankfully, your online brand is built around your experience. By viewing your online brand, HR Managers and potential employers can see what you offer the company. They are excited to find somebody with your expertise and skills, and you should be too. You have clout that you never knew you had and your personal brand should reflect the best you have to offer.
Overwhelmed by LinkedIn? Simple Steps to Create Your Profile and Start Using It
Have you wanted to sign up with LinkedIn but thought it sounded too complicated to begin? Just another profile to maintain? Oh, no. I’m here to tell ya–LinkedIn is a wonderful job search tool and (hopefully) here to stay. You need to get around your hesitations in order to get your resume to the right people. One way to do that is to register with LinkedIn and develop a well crafted online business profile. If you’re not registered on LinkedIn yet, you are missing an excellent opportunity to get your name out. After you’ve registered, invite all of your friends and colleagues. The more connections you have there, your chances of forming an extended business network of your closest friends and associates rises – including their first and secondary connections.
Once you have your LinkedIn account set up and established some connections, use the search feature to try and learn as much about the different HR managers or corporate recruiters information. You can use the drop down menu to search for people and then type in the company name. Go through the results in order to find the people located in HR or people in leadership roles that you can befriend. Start contacting these people through the following methods:
If you see someone that’s a secondary connection (one of your friends is friends with them through a first degree LinkedIn connection), click “Get introduced through a connection” and add this person as a connection. This allows your personal friend to send a message to that person. Also, you can send your resume to your friend and have them forward it on to their first degree connections. Make sure you ask them to put in a good word for you.
One option is to upgrade your LinkedIn subscription in order to send HR managers or recruiters a LinkedIn “Inmessage”. The cost is relative compared to the insider level it provides.
See if you can find the HR manager’s email address through Google by searching their name and the company name through Google’s robust search features. If their contact information comes up in the search findings, you can contact them that way. Their information may be listed in a directory so it may take some time.
If you can not find a valid email address, and the job requires that you apply by emailing a certain name, such as John Smith at jsmith@bigbiz.com, then you all ready know what the email address will look like. So if you’re trying to email Kate Clayton at the same company, then the email address is likely kclayton@bigbiz.com. Use this and send them a personal email with your resume attached.
Another option is to call the company and ask to speak with the HR manager by getting their name and information from LinkedIn. If the information is not available on LinkedIn, then the switchboard operator at the company may provide the email address and phone number.
Making Sure You Have Strong Cover Letters and Email Messages
You know how you always hear, “Typically, recruiters and HR managers look over a cover letter in less than a minute to determine if you’re a strong candidate?” Well, I’m here to tell you that it’s TRUE. Your cover letter must prove to readers that you are a viable choice for the position, and we can show you just how to do that. Make sure to choose the right greeting in your follow up email or letter.
If you have the person’s name and gender, include this in your greeting. Make sure to use the proper Mr., Mrs., Dr. or title along with their last name. Do not use their first name unless you know the person. If you do not know the gender of the person, you can use an introduction such as “Dear Danny Smith”.
It’s important to have the HR manager’s name correct. If you have questions, then call and ask for the information through the company, or look them up on Facebook or LinkedIn. Reference the position title, company name and where you learned of the position.
An example of this: “I recently heard of Telecomm International’s open Corporate Liaison Officer position on Monster.com.” This information shortens the time it takes for HR managers to sort through resumes and increases the chances that your resume will be chosen. Explain why you are the best person for the job.
You don’t want to do a repeat of your resume, but you do want to state how your background, qualifications and abilities will help the company succeed.
Example: “As my resume states, I have the talent, versatility and experience that comes with 20 years in corporate marketing, branding and public relations with Large Multinational Corporations as well as Local Well-Known Businesses. I also have years of experience as a Digital Freelancer working with Company Wide Initiatives that will definitely benefit your company.”
Be sure to include keywords from the job description and make use of power words to elaborate on your capabilities. Reinforce your relevant experience working with the job’s specific duties as well as your knowledge about needed computer programs which were indicated in the job description. Be Brief.
If you send your cover letter through the mail, make sure it’s one page. Email messages should be kept to around 3-5 small-ish paragraphs. Your paragraphs need to be brief as to not take up too much time.
Include contact information and the best time and way to speak with you.
List your cell phone, home phone and the email address you use the most and let HR managers know how to best contact you through your preferred method. If you are currently employed or in a situation where you cannot return calls, make sure to leave a call back number, or list some times where you are free to talk. Proof read your cover letter and email message.
Do this over and over until you are sure that everything is in place and you have mentioned the position, company name and included any applicable contact information.
Following these tips will help you to create cover letters and emails that will stand out to HR Managers and recruiters looking for their next candidate.
Find Out Why You Were Rejected from a Job with These Tips
Leaving an interview knowing that you did not do everything in your power to get it can be demoralizing. But, it’s also a learning experience. What went wrong? How can I correct this problem? What is holding me back?
There are some things you should examine about your resume and how you showcase yourself. Here are some tips to updating your resume and getting that job interview to go in your favor. 1. Include your contact information whenever you send out emails. A quick fix, adding an email signature. 2. Forgetting to attach your resume or documents to your emails. As soon as you write, “attached” make sure you attach the document. Gmail actually has a function that asks if you want to attach something when you write “attach”. 3. Sending an email before you’re ready. Try sending it to yourself before sending it to HR managers. This way you can proof your email and make sure that it’s exactly what you want to send. 4. Leaving odd, incomplete or incoherent phone messages. Nothing sounds worse than being rushed or fumbling through your words as you leave a message, “”Umm, Hi. What? Oh, Hi, this is John…” What if the voicemail server doesn’t have a redo function? Now you look a little silly. Speak slowly so that you can gather your words and leave a smart, coherent message. Leave your name at the beginning and end with your name and phone number. 5. Lying on your LinkedIn or Facebook profiles. Saying that you’re a consultant when you’ve been out of work for 2 years does not look good. People will think you’re employed and look over you for prospective positions. Instead, say that you’re looking for “new opportunities” or “a change of pace”. 6. Not telling people that you are looking for a job. Send an email to your friends and family and let them know that you’re actively seeking a job. You would be surprised at the amount of people who will come to you with new opportunities. Update your LinkedIn profile to let people know that you are looking for a job. The more people who know that you’re looking, the higher your chances of landing a job. 7. Forgetting to use your most current email address. Many people leave older email address on their resume and fail to check their mail as they move on to new servers. You can solve this problem by email all of your contacts from your new email address, as well as updating your resume with the most up-to-date information. Make sure your online profiles include your email address as well. 8. Check your email messages for grammar or spelling errors. Nothing is worse than crafting a thought out email, sending it and then realizing that you’ve misspelled “Marketnig”. It’s a dead giveaway that you do not possess the eye for detail you claim. Spell check before you send that message.
