What Is Targeting in an Executive Resume?

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Target your resumes and cover letters to the specific job.

Resumes and cover letters should be targeted to the job.


For many people, executive resumes are the most difficult to master, which is why many executives looking for new jobs seek professional resume writing services. So what does it take to craft winning executive resumes that gets you hired? Targeting is the master key.

What Is Targeting?

Targeting means catering your job hunting efforts to a specific role in the industry you hope to work for so you know exactly how to market yourself to potential employers. To do this, it is a good idea to research the field you’re trying to break into. This will tell you what is expected of you and can give you a sense of how to reformat your search efforts.

How Should I Research?

The first and best thing to do would be to look up information about the job positions you’re interested in. Get to know the skills required for this position across various types of companies because differently sized companies tend to want different skills for the same positions. You’ll want to craft a resume that works for both ends of the spectrum, from small businesses to massive corporations.

How Do I Tailor My Resume to Specific Companies?

Start with the researching process and get to know everything there is to know about the position you want. Then you can proceed with getting to the heart of what your ideal position entails. Write out everything about how the position works and use that as a framework for your resume. Depending on the type of companies you’re aiming to send applications to, you may want to craft two resumes that suit their individual needs. You can write several versions of a resume just by keeping them concise and tailored to the needs of the specific position you want.
There are a number of important things to consider while trying to write your resume, including:

  • The regional scope of the company (for example, whether they are international or local)
  • The title(s) of the position(s) you want
  • How much interaction you’ll have with other employees in the company
  • The title(s) of your superior(s)
  • The goals of the position relative to the company
  • How large the company is
  • The variety of job duties you’ll have in this position
  • What the work environment is like at the company
  • Any specific industries you would most prefer to work in
Writing specific and goal-oriented resumes and cover letters becomes much easier when you know your focus. All it takes is a little research regarding what you want and some critical thought to narrow your goals down to the basics. The next step is taking what you’ve learned and applying it to your resume. By using these tools, you should be well on your way to crafting resumes that get you hired. However, if you need a little extra help, don’t hesitate to enlist the assistance of a professional resume writing service.