Reputation management is like keeping a window clean so it doesn’t hinder the view. I don’t know about you, but the windows at my house don’t get cleaned until I realize they are obstructing my ability to see outside. Ideally, those windows should be kept clean on a schedule so it never gets that bad. Holding off on doing anything about accumulating dirt isn’t really a good idea with windows or with reputation management.
Scheduled Maintenance Keeps Little Issues Small
It’s a good idea to keep an eye on your online reputation by regularly doing some searches on all variations of your name. Remember to log out of any Google accounts so your search results aren’t skewed. Set up alerts for your name so you see when something comes up. You may not be doing anything at all, but a real threat is that a hacker could do some damage before you realize it is happening.
If you are looking at your online persona regularly, you can catch an issue and deal with it before it becomes a big problem.
Proactive Measures Prevent Problems
Ideally, you have two email addresses: One for business and one for personal use.
Social media can make it hard to keep business and personal identities separate, but privacy settings and separate accounts help. The problem is that it is easy to figure out who people are if you have any search skills at all, and employers are very good at researching candidates.
When you are regularly adding positive content to your online presence, there’s a growing momentum of good stuff to find. Reputation management and your career might feel like all you do is wash the windows, but clean windows let people see who you are. The more clearly you are able to show your professional and positive contributions, the better your reputation online.
In short, reputation management is about keeping the view clear so the world can see what you actually have to offer.