4 Benefits of Knowing and Communicating Your Personal Brand

Social Marketing/Online Branding
c-level personal branding

You may not think your personal brand is important, but hiring managers and business professionals do. This means you have to understand c-level personal branding to communicate it and know how others perceive you professionally. If you think about it, c-level personal branding isn’t difficult if you are authentic in the way you speak and act around others. And doing so will help you easily demonstrate your value and differentiate what you have to offer compared to others in your industry. Here are some of the main benefits of understanding and communicating your personal brand.

You Come Across As Authentic

Understand your talents and your limitations and don’t say you’re an expert in something when you’re not. Authenticity is something highly valued by hiring managers and is usually easy to see. Being truthful and transparent are great personal attributes that can benefit you professionally as well, and will enhance your c-level personal branding efforts tremendously.

Understand Your Strengths and Weaknesses

No one is an expert at everything, so avoid trying to make yourself seem like you know everything. Focus on your strengths and the value you bring to the table, while also acknowledging your weaknesses. Follow-up on your weaknesses by stating ways you’re working to turn them into strengths. Doing so will give your personal brand a positive image since you’ll be seen as a well-rounded professional who is always working to improve their skills.

Know How You Are Perceived

It’s hard to know how you’re perceived without asking someone. An executive LinkedIn profile writer is a good resource to evaluate your profile and give their expert opinion on what people may think about you. And outside of LinkedIn, don’t be afraid to ask your trusted peers about how they perceive you professionally. You may be saying or doing things that are hurting your perception without even knowing it. 

Demonstrate Your Value Without Having to Communicate It

When you are comfortable with who you are as a person and a professional, you don’t have to sell yourself as much. Of course, you have to demonstrate your value to a potential employer, but it doesn’t mean you have to go over the top to do so. Many times your c-level personal branding speaks for itself. It takes some time to be completely comfortable and accepting of who you are, but once you are then you won’t have to communicate it as much since it will be clearly visible.

At Professional Resume Services, we focus a lot of our efforts on helping executives with their c-level personal branding. Our LinkedIn profile writing service is popular because it is one of the building blocks for creating your personal brand. It’s no secret that developing your personal brand takes time and a consistent effort, but that doesn’t mean it has to be hard. Feel free to contact us for tips on how to make your branding efforts simple and effective.

The Importance of Staying Up to Date With Your Online Presence

Social Marketing/Online Branding
executive linkedin profile

Many executives don’t appreciate the importance of having a positive online presence. And some don’t understand their online presence should always be kept up-to-date. If you’re actively looking for a job, you’re putting yourself in a big hole if recruiters can’t find you online. Having a clean and updated executive LinkedIn profile is a necessity today rather than a luxury. It’s worth hiring a professional LinkedIn profile writer if you’ve never developed one before, and there are plenty of other ways to develop and maintain a positive online presence. Here are some reasons why it’s so important.

Recruiters Always Look For An Online Presence

One of the first things a recruiter will do when they receive a resume is conduct an online search for the person’s name. If you have a negative online presence, or no online presence at all, then your chances of moving to the next step in the hiring process are slim. At the very least, develop your executive LinkedIn profile to the point where it shows up at the top of the search results. That way, you’ll know exactly what recruiters are seeing when they search for your name.

Tips For Enhancing Your Online Presence

With the high-level of importance of personal branding for senior level managers, there is always room to improve your online presence. Being active on LinkedIn and other social media platforms will increase your visibility. You can also publish original articles to your blog or social media profiles. Joining LinkedIn groups and participating in discussions on professional forums can also help promote your name. Just be sure to think carefully about everything you post online, as anything you say can be used against you.

Monitor Your Online Presence Regularly

Once you feel comfortable with your online presence, you can’t get complacent. You should always be looking to improve your presence and brand. Monitoring your brand online is critical since anyone can post negative information about you. Do a search for your name periodically and see what results show up. While you may not be able to remove information completely, you can combat it by responding appropriately. You don’t want to let any negativity about you linger online for too long since it could tarnish your reputation.

Professional Resume Services is here to help you upgrade your executive LinkedIn profile and more. We are much more than just a resume writing service. We take pride in working with every one of our clients individually and look at the big picture in terms of job searching. Your online presence is just as important as your resume itself, so contact us to see how we can help you build and maintain yours.

How Social Capital Can Benefit Your Executive Job Search

Social Marketing/Online Branding
c-level personal branding

Developing and maintaining relationships is critical in the professional world. We’ve all heard about the importance of networking when it comes to a job search, which also ties into social capital and c-level personal branding. When you help enough people get what they need, the favor will eventually be returned to you when you least expect it. People in your network may be able to offer a tremendous amount of value to you in different ways, so there’s no harm in asking for a favor if it’s done so appropriately. Just be sure you’ve built up enough social capital before doing so.

How to Start Building Social Capital

You can’t have social capital if you don’t have a trusted network of professionals. Start by focusing on your LinkedIn profile development and building your list of connections. Reach out to former colleagues and classmates to see what they are up to. But you don’t even have to stop there. Talk to people every chance you get, whether it’s your neighbors, people you encounter at different events you attend and more. As you start growing your list of connections, you’ll be taking steps in the right direction to build your social capital.

People Value Connections and Relationships

One thing about networking and c-level personal branding to always remember is people value relationships. So you shouldn’t simply ask a connection for help finding a job. They will be more likely to help you if they’ve developed a good professional relationship with you over a period of time. You can do this by reaching out periodically via your LinkedIn executive profile, talking to them over the phone or even meeting with them in person occasionally. Staying in touch even when you don’t need to ask a favor is valuable and will strengthen your social capital.

You Never Know Who Can Help You Reach Your Goals

Being genuine in your c-level personal branding efforts can pay dividends in the long run. You never know when someone you cross paths with can benefit your job search efforts, so treating everyone with the same amount of respect is important. The more you give, the more you will receive in return. Small daily actions to continue developing your social capital may lead you to opportunities you never thought were available otherwise.

At Professional Resume Services, we help executives craft the perfect resume as well as focus on LinkedIn profile development. Job searches today involve many different elements, and we are here to help ensure all bases are covered. Social capital is very valuable for executives, so feel free to contact us at any time for more tips and advice on how to improve yours.

What Networking Is and Isn’t

NetworkingSocial Marketing/Online Branding
c-level personal branding

When a job seeker realizes networking isn’t optional today, they will have a better chance of finding a job quickly. Even executives with extensive careers and who are considered to be experts in their industry have to always be working on their c-level personal branding. There are many misconceptions about networking, including the common belief that it’s not necessary to find a job. Here’s what you need to know about networking to clear up those misconceptions.

Networking Isn’t Asking For Favors

It’s natural for people to not like asking for favors, so they choose to skip networking events. However, your mindset going into a networking event should not be to ask for favors. Rather, it should be to generate engaging conversations with like-minded professionals and see where the relationship goes from there. Asking someone for a favor is not recommended since it could negatively impact your c-level personal branding.

Networking Isn’t Always Formal

If you’re intimidated by the thought of going to a formal event with hundreds of other people, then start out smaller. Make connections through your LinkedIn profile and if you make good conversations with someone, ask if they would like to grab coffee or lunch. Networking doesn’t have to be defined as attending a formal event. Making conversations with people informally is still considered networking and can even be more valuable since you have a one-on-one connection with the person.

Networking Is A Way To Tap Into Hidden Job Markets

The best executive resume writing service can educate you about the hidden job market if you aren’t aware of it. High-level executive jobs aren’t often posted on job boards or anywhere else. You have to know someone to even know there’s a job available. Networking is a perfect way to do it. Keeping up with connections on your LinkedIn profile is an effective method and could lead you to opportunities you didn’t even know were available.

Networking Is Beneficial For Reconnecting

Take some time occasionally to go through your list of connections on your LinkedIn profile and reconnect with them. You don’t have to be actively searching for a job to do so. Your connections will likely appreciate you reaching out to them just to get an update on how their career is going. It’s great for c-level personal branding to always keep your name at the forefront of people’s minds, and making simple conversations is a great way to do it.

Professional Resume Services always stresses the importance of networking to executives who visit us. We can give you tips on how to effectively display your LinkedIn profile, boost your c-level personal branding and much more. A quality resume is only one component of a successful job search, so feel free to reach out to us at any time to ensure you’re covering all bases with yours.

Check These Top Things When You Update Your Executive LinkedIn Profile

Executive ResumesSocial Marketing/Online Branding
linkedin profile writing service

By now most executives should understand the importance of LinkedIn as it relates to c-level personal branding. However, too many people spend a lot of time developing their profile and then neglect it for years. While it’s not necessary to be active on the platform every day, any executive LinkedIn profile writer will suggest making at least one weekly post and always updating it as needed. Not doing so could make you miss out on valuable opportunities. Here are some things to consider when updating yours.

Ensure The Content Aligns With Your Personal Brand

If it’s been a while since you last updated your profile, then do a thorough review of the content to ensure it aligns with your personal brand. Your c-level personal branding should evolve throughout your career, so your connections and recruiters need to know what you bring to the table today. Having outdated content can hurt your brand more than not having any content at all.

Optimize Your Profile For SEO

Optimizing your profile for SEO purposes can be challenging, but it’s necessary. Many executives work with a LinkedIn profile writing service to help get them on the right track. Sometimes this may mean simply incorporating the appropriate keywords into your summary. Other times your profile may need a complete overhaul. The goal is to have your LinkedIn profile be easily discoverable in an online search.

Update Your Headshot

Your LinkedIn profile headshot should be only of yourself and you should be dressed professionally. And if it’s been several years since you’ve updated the photo, consider doing so as you’re making other updates. At the very least, your current connections will see you’ve updated your headshot and may prompt them to click on your profile to see what else you’ve been up to.

Is Your Contact Information Current?

Believe it or not, one of the most common mistakes an executive LinkedIn profile writer sees is having outdated contact information on profiles. If a recruiter sees you aren’t willing to at least keep your contact information current, then they likely won’t hold you in high regards with other aspects. You never know what opportunities may come your way through LinkedIn, so always make sure your information is accurate and current so you don’t miss out.

Professional Resume Services offers a LinkedIn profile writing service to help executives optimize their profiles. Developing your profile initially is the hard part, but maintaining it afterward should be a breeze as long as you keep up with it regularly. The best thing to do is conduct a monthly or quarterly review of your profile to ensure it still aligns with your brand. If you need any assistance or have any questions along the way, feel free to reach out to us at any time.

3 Reasons Why Your Personal Brand Loves LinkedIn

BlogProducts & ServicesSocial Marketing/Online Branding
executive linkedin profile

Your personal brand is one of the main factors that will differentiate you from other candidates throughout your job search. Too many executives make the mistake of thinking c-level personal branding doesn’t matter once they reach a certain level, especially if they have no intentions of leaving their current job. The truth is establishing and maintaining your personal brand is important no matter what stage you’re at in your career. Your executive LinkedIn profile is one of the best ways to do both. Here’s why LinkedIn can be so valuable for personal branding for senior level managers.

You Are More Discoverable Online

You have to expect recruiters and hiring managers to do an online search for your name after you send them a resume or meet them at a networking event. The ultimate goal should be to have your executive LinkedIn profile show up at the top of the search results. If that happens, they will read the information you want them to and it will demonstrate your personal brand accordingly. With the right mix of keywords and content, your LinkedIn profile can be a major reason why you get recognized.

A Platform For Demonstrating Your Knowledge and Expertise

Part of c-level personal branding is demonstrating what you have to offer to potential employers. LinkedIn is the perfect platform for broadcasting your value, whether you do so by joining LinkedIn groups, commenting on or sharing posts or even posting original content. The more active you are, the more knowledgeable you will seem depending on the nature of the posts you make.

Shows You Are Savvy With Today’s Technology

Sometimes not being active on LinkedIn is worse than not having a profile at all. Companies today want to know how savvy you are with technology. How you utilize your executive LinkedIn profile is one way to do it. Recruiters can’t tell if you simply don’t prioritize c-level personal branding or if you don’t have the knowledge to build your profile. Most of the time they will default to assuming you aren’t technologically savvy, so do your personal brand a favor and polish your profile.

Professional Resume Services believes c-level personal branding and crafting the perfect resume go hand-in-hand. There are so many different variables to think about in today’s job searching landscape, so it’s easy to overlook some aspects. Our experts are ready and willing to help you out with any part of your career efforts, so don’t hesitate to contact us at any time for assistance.

Does Personal Branding Have Age Barriers?

Job SearchProducts & ServicesSocial Marketing/Online Branding
c-level personal branding

There are a lot of discussions nowadays about the importance of personal branding for senior level managers. Some professionals who have established careers with many years of experience believe c-level personal branding is only required for the young up-and-coming executive. The truth is no matter where you are in your career and whether you’re searching for a job or not, your personal brand is critical for your career. There are no age barriers with c-level personal branding and here’s why it’s so important.

Branding Defines Who You Are Now

If you’re actively searching for a job, brushing up your executive LinkedIn profile is a necessity. Recruiters look at LinkedIn to learn about a candidate’s skills and experience, but also to get an idea of who they are. LinkedIn is a perfect platform to demonstrate who you are as a person and as an executive. When a recruiter looks at your profile, they should clearly see what value you could bring to the table and how well you would fit into their organization. This is what c-level personal branding is all about.

How Personal Branding Helps Your Job Search

Your personal brand will stand out to a hiring manager. Whether you met them at a networking event or reached out to them on LinkedIn, the initial conversation is what will be most memorable. But in order for a hiring manager to know what your personal brand is all about, you have to know how to demonstrate it. Otherwise, they may get a wrong impression of you and your job search efforts will suffer as a result. Companies want to know exactly the type of person they are hiring, so make sure you’re clearly demonstrating what you’re all about.

Branding Has No Age Limit

Even established executives with dozens of years of experience have to focus on c-level personal branding. Your personal brand does more than just help with a job search. It builds your credibility with others in your industry even if you have no intentions of searching for a new job. No matter how old or young you are, the best business relationships happen when everyone knows what you stand for, including yourself.

Professional Resume Services works with executives in various aspects of their career. If you have an executive LinkedIn profile, we can help you optimize it to clearly show your personal brand and potentially increase your number of opportunities in your career. There are no age barriers when it comes to c-level personal branding, and every action you take is a reflection of it. To learn more about how we can help you with personal branding, feel free to contact us at any time.

4 Ways to Avoid a Lengthy Executive Job Search

Executive ResumesSocial Marketing/Online Branding
executive resume service

Have you ever felt like you were spinning your wheels during your job search? You may be putting forth a lot of effort but not moving forward as quickly as you’d like. Sometimes it’s best to take a step back and evaluate your strategy and make some alterations as needed. If you need to, get advice from an executive resume service or a professional LinkedIn profile writer to help you jumpstart your searching efforts again. Here are a few great tips to help you speed up your job search.

Focus On Your Personal Brand

Every action you take should boost your c-level personal branding. Whether it’s at a networking event, writing a resume, developing your LinkedIn profile or anything else, your brand should always be front and center. If recruiters or hiring managers can’t get a good sense of who you are as a person or a worker, they’ll be hesitant to take the next steps with you in the job interview process. Focusing on c-level personal branding is only going to benefit your job search efforts.

Network Online And In Person

Networking has always been an essential part of a job search and will continue to be. You can network around the clock if you want to with platforms like LinkedIn. In fact, many people start conversations on LinkedIn before meeting at a formal event, just so there’s already some familiarity there. Just be sure to have a professional LinkedIn profile writer review your profile to ensure you’re not making any critical mistakes inadvertently.

Target Your Resume

An executive resume service can help you target your resume to the employer you’re interested in. You can send out as many resumes as you want, but if it’s too general then companies will see right through it and toss it to the side. Resume targeting is critical today, so it’s well worth the time and effort to find out exactly what a company wants and how your skills fit.

Build A Positive Online Presence

You have to assume any potential hiring manager is going to do an online search for your name. This is another reason why working with a professional LinkedIn profile writer is important. They can emphasize certain keywords to ensure your profile shows up high in the search results. Do an online search for your name and clean up anything that doesn’t demonstrate your overall brand.

Professional Resume Services understands how frustrating it can be not knowing what employers want to see. Our executive resume service goes beyond simply writing error-free resumes. We can work with you throughout your job search, answer any questions you may have and make any tweaks along the way. If you’re ready to speed up your job search and get into the job you want quicker, contact us to see if there’s any way we can help.