In today’s fast-paced, AI-driven job market, traditional (outdated) executive job search techniques like online posting of resumes are no longer as effective. The reasons why these techniques no longer function (um, hello… people are mass-applying!) and how you can shift your strategy for job search success are discussed here. This is why old school meets new rules: revamping your job search strategy is crucial today.
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Increased Competition through Conventional Means
Traditional job search strategies typically involve submitting an executive resume through a company’s career website or job site. The channels are swamped with applicants. For instance, a corporate job posting is estimated to get 250 resumes, and 4-6 candidates are shortlisted for interview. Now, with AI making it very easy for people to mass apply, the high level of competition makes it extremely difficult for the most talented applicants to get attention.
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Dependance upon Automated Screening Systems
Most companies use Applicant Tracking Systems (ATS) to sort through this influx. ATS excludes 75% or more of the resumes from ever coming before a person based solely upon keyword matching. The software prefers certain words and phrases and ignores the context of the candidate’s qualifications and experience. That is why executive resume writers stress the importance of studying the job description, like a menu, for keywords you see over and over again that need to be in your resume.
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Access Restricted to the Hidden Job Market
70-80% of jobs are not advertised. So, where are they? They are acquired through internal referrals or through networking. The individuals who are simply looking at the advertised jobs are missing the bulk of the job marketplace.
The hidden job market isn’t hidden, it’s just not as easily accessible.
What To Do Instead
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Leverage the Power of Networking
Networking can be your superpower. It’s a more effective job search strategy than simply blind applying. Referrals are the most valuable source of hires, with statistics showing that referred candidates are four times more likely to be hired. Start with contacting professional networks, industry conferences, alumni groups, or past colleagues. Don’t forget to ask within your inner circle. The intention is to make connections that can open doors to job opportunities not available through traditional sources.
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Tailoring Your Resume for ATS
Since ATSs are not disappearing anytime soon, the most crucial step is figuring out how to format your resume to get through the bots. Use job-related terms and words found within the job posting. Keep the format simple and do not add headings, footers, or graphics the ATS will mistake for content. Use resources like Jobscan to check how closely your resume matches a particular job posting.
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Utilize Social Media and Personal Branding
Social media platforms, including LinkedIn, are the most prominent job-hunting resources these days. They allow you to promote your credentials, share industry-related content, and communicate with the industry’s decision-makers. Update your profile and keep it refreshed with frequent postings, comment on industry leaders’ content, and utilize the site to establish your credentials and ability.
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Research Flexible and Remote Jobs
As the number of remote job opportunities grows, the job marketplace now reaches further geographically and adds flexibility into job roles. Websites like Remote.co and FlexJobs are remote job websites and reveal a larger pool of opportunities than are available within your immediate geographic location. Opening yourself up to these opportunities may actually expand your job search horizon.
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Ongoing Skill Development
With the industry evolving with new innovations coming into the picture, new skills are also needed. It is necessary to update your skill set with continuous learning. Learn through online courses, get certified, and attend workshops. There are platforms like Coursera and Udemy with a diverse set of courses through which you can acquire the needed skills for your profession.
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Investigate the Contract-to-Hire Option
Increasing numbers of businesses are now employing employees on a contract-hire basis. The process is a means by which the employee and the employer can test the compatibility without committing permanently. It is a good way for the job seeker to get their foot in the door, particularly where the job markets are highly competitive.
The old job search strategies aren’t dead, but they aren’t going to serve you well as they are no longer adequate alone in the new job marketplace. With the addition of networking, ATS optimization, social media use, and continuous professional development, you can maximize your job search and increase your chances of landing your dream job. The most successful executive job hunters are the ones who are attuned to the needs of the job marketplace and are the solution to the issues a company is facing.
Good luck with the search!