If Nobody Knows You Are An Expert, You Are Invisible

Social Marketing/Online Branding

if nobody knows you are an expert, you are invisible
One of the assumptions about executives and those higher on the career ladder is that they have expertise in their field. The problem is, people have to realize you have that expertise. Your plan for your business, career, or any kind of future acknowledgement really needs to include ways to show the world you know what you are talking about. Fortunately, it is easier today than it’s ever been to establish yourself as an authority: an expert in your field.

Ways To Establish Your Authority As An Expert

  • Write a book. This is so easy with e-books because you can self-publish right away and update as needed. And the benefits are huge: you “must be an expert” because you wrote a book or two. It’s also a good way to let potential employers know what your expertise is, and it looks impressive on an executive resume.
  • Be a great blogger. Writing consistent and useful content builds up an audience of readers who welcome your next post because it helps them somehow. If you are sharing your insights and making a difference in your reader’s lives, you are building a reputation for expertise. You are proving your expert status with every post.
  • Utilize online networks. Whether it’s LinkedIn profile development and posting regularly, guest blogging, Google+, or taking thoughtful part in online discussions, there’s an impression being made about who you are. Make it a positive and authoritative impression and there will be lots of good reasons to see you as an expert in your field.
  • Curate content carefully. Link to authoritative sites or articles and share your expert opinion on the information. Create a reputable source for research in your industry.

When you think about it, this is marketing. You are in the business of selling yourself as a well-deserved expert in your field by getting the message out to the people who need what you offer. Anyone who aspires to become an executive or any type of professional needs to be seen as an expert, or nobody sees them at all.