Nowadays, the most successful marketing campaigns are those that extend beyond traditional forms of marketing (print, radio, even TV) and into internet and online marketing and branding. The same is true about personal branding. In order to have the most successful marketing of yourself, you need to focus a lot on branding yourself online. And you need to make sure that your “campaign” is up and running long before you are ever contacted for a job.
Having an established online profile of yourself before you need it will not only ease the stress of creating a phenomenal online branding for yourself, but will also show potential employers that you are at the top of your game and a step above other potential candidates. If the idea of branding yourself online is stressful or overwhelming, then just start small. Start with a LinkedIn profile. This will give you the perfect start to branding yourself online. It is simple and professional and is the networking that most businesses use.
On your profile, make sure to include these things in order to ensure the most effective branding:
- Show your expertise as much as possible
- Publicize your successes and achievements
- Make sure you are easy for potential employers to contact (phone number, email, other forms of communication)
These things are easy to do and they will make your profile, and thus yourself, look impressive and professional. Of course none of this will do you any good if it is not established on your personal branding sites before you look for a job or are contacted about a job. It is easy enough to do so why not jump the gun and be one step ahead of your competition?