When you work from home, most of the impression you make with business contacts is online. Most of the way you get your paycheck is online, too, unless you make something to sell at a market somewhere. But even in that case, how are they finding your booth at the market? Do your customers ask if you are on Etsy or a similar online format?
If you honestly evaluate your work-from-home plans, they are going to include your online brand. Online branding is the catch-phrase for “everything anybody can find about you on the internet and the way it makes you look to the world.”
People who work from home, particularly if they are freelancers, need to pay attention to their online brand because it affects their business. People who work from home for a company need to pay attention to their online brand because it affects the way they are seen by their employer. The bottom line is, your online brand is worth investing in because it means money.
Our premium LinkedIn Profile Development services include online branding and profile development coaching. That means it will be customized advice for your particular situation, giving you the tools to use the internet to your advantage. You get an hour of personal coaching, a usage guideline, and a filled-in template to make it easy to deal with profiles as you increase your professional presence online.
In a way, everyone that works from home is involved with marketing themselves because people don’t have an accurate picture of what you do. Your online brand should be one way to show them that accurate picture and get the respect you deserve.