I hope that by now you have a LinkedIn profile because this social media platform is one of the best ways to keep your career viable — if you use it wisely. But once you have completed your profile and started exploring your options, how do you decide what is a good thing to do? And how do you figure out how to do it?
Search Engine Journal has recently given us some good ideas in Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know. These are helpful suggestions that may be exactly what you are looking for:
- How to unsubscribe from blog posts — a great help in uncluttering your inbox
- How to quickly change group digest frequency — another de-clutter benefit
- How to see where you rank — it can make a difference
- How to put links on your profile — to your site, your writing, etc.
- How to get LinkedIn Premium features for less — who doesn’t like a bargain?
- How to schedule updates to LinkedIn — and take some of the drudgery out of your life
- How to get LinkedIn testimonials on your website — you do have a website by now, right?
- How to research customers on LinkedIn — or anybody else, like potential employers
- How to target Facebook and Twitter ads to LinkedIn connections — you may not be actually putting out ads, but it is good to know
- How to research competitors on LinkedIn — and see how you stack up
How Is Marketing Like Career Building?
It’s true that Search Engine Journal is not usually a site you’d find career advice on, but the line between marketing and career building is very fuzzy. If you think about it, marketing is just presenting the best of your business to the public in various ways so the people see and respond appropriately. Isn’t career building presenting the best of your skills, knowledge, and experience to get an appropriate response?
In fact, skill marketing is a way to get people thinking about you as a potential asset for new positions. The more you can utilize platforms like LinkedIn to show what you have to offer, the easier it is for people to see what you bring to the table.