Did you know that most human resource directors are going to be plugging into sites like LinkedIn to see what potential candidates they can find for an open position? To quote the Society For Human Resource Management:
Organizations (77%) are increasingly using social networking sites for recruiting, primarily as a way to attract passive job candidates. Fewer organizations (20%) use social networking websites or online search engines to screen job candidates.
That means that the way you appear on LinkedIn, Facebook, Twitter, Google +, and anything else online matters. It also means that you have a way to make part of your job search passive, just as some entrepreneurs have passive income. Here’s how that works:
- the income producer is carefully crafted to function with little maintenance once it is in place
- the entrepreneur will generally use several streams of passive income to make enough money to pay the bills
- samples of passive income: ads on blogs, ebooks, rental properties, royalties
Now, the way this works in your job search is that once your profile is created, then you can maintain a presence on LinkedIn with considerably less effort. You don’t have to stay on the site all the time because your input keeps your profile current and the search engines will bring you up in the first few pages. Passive — as long as you are prepared.
Those streams of passive income need maintenance but mostly flow by themselves, and your presence on social media sites is there when you are not at your device. The way your presence on social media sites is portrayed is dependent upon the way you maintain it.
As a result, the top reason you should be on LinkedIn is because it works for you while you are not there – if you use it correctly.