When you submit a resume to a potential employer, what do you do to distinguish yourself from the other candidates for the position? Most people use a cover letter although I have seen and heard of applicants attaching a post-it note. That’s a gutsy move. It may not always work, but it has worked in at least one case.

Why did the post-it note work? Because it was different. It was out of the ordinary and attention-grabbing. But it wasn’t the post-it note that sealed the deal. It was what the applicant wrote on the post-it note. The message. The content.

And that’s what I’m going to focus on today. Simply submitting a cover letter with your resume isn’t enough to get you an interview. Your cover letter has to be attention-grabbing. It has to be unique.

With that in mind, here are 4 essential characteristics of a good cover letter:

1. Personal, yet professional – Your resume is where you list your professional qualifications for the position to which you are applying. In your cover letter, you can get a little more personal. Not too personal, but let your personality shine through.
2. Fill the holes in your resume – No resume is perfect. A potential employer will have questions. Your cover letter should briefly cover any glaring holes in your resume. Explain them in such a way that it makes sense to the interviewer so that she picks up the phone and calls you in for the interview.
3. Introduces you to your employer – The interviewer will read your cover letter before he reads your resume. That’s your first opportunity to catch his attention. Make a big splash. If your resume does its job, the interviewer will move quickly to the resume.
4. Shows your interest in the position – A resume might be good for several jobs you want to apply for. A cover letter will apply only to one job. It should be customized for the position to which you are applying. Let the interviewer know you are really interested in that position.

A good cover letter gets your foot in the door. The resume keeps that door open. After an interviewer has read them both, he should call you in for an interview. If that happens, you know they’ve done a good job.

Everyone needs a resume. However, not everyone is very good at building a very good resume and get overwhelmed. It can be boring trying to get it just right and it never seems to be right. That’s where a professional can help.

Professional resume writers can sit down with you and discuss your resume needs. They can then build an excellent professional resume that will reflect your jobs skills the most.

Yes, there is a cost involved, but you have spent many years cultivating your job skills and expertise. But, with so many looking for jobs in today’s world, it would be in your best interest to invest in yourself so you won’t get lost in the shuffle.

Because resume writing is what they do, they will be able to create your professional resume into something that will stand out from the crowd and get you noticed.

It’s not the same as it was several years ago and a generic resume was all you needed. Today, however, potential employers are looking for that “thing” that will set that particular resume apart from the others. If they don’t see it, the resume gets tossed aside.

Doing research on the internet will give you multiple resources in which to find a resume writer and possible job openings in various venues.

It can be overwhelming, but it doesn’t have to be. Consider investing in yourself. It is the most important thing you can do to make a change for 2012.

If you are not getting calls for interviews, you may need to review the documents and information employers are receiving from you. Those things are what employers are basing their decisions upon regarding which candidates they will hire. Usually, if you are not getting interviews, there are red flags deterring employers from considering you.

These are the resume red flags of death:

1. Gaps in your work history. Really, a few months do not matter, but more than six months is considered significant. If you can show on your resume that you were doing something during this time such as freelance work or furthering your education, you will be better off.

2. Lack of career progression. Career progression is not necessarily expected in all career fields, but in many it is expected that as the years go by, you will attain more important status by job title with increasing responsibilities. If the progression is not there, employers could assume your work is not worthy of promotion to higher levels or that you lack ambition.

3. You were formerly a business owner. One would assume that with all the capabilities required by an owner this would be a plus to your resume, but not necessarily. The reason you are no longer an owner is the issue. An alternative job title for unsuccessful ventures would be Manager or Operations Manager, and if asked why you became unemployed, you can simply state that the business closed.

4. Career changer without experience or education in the new field. Employers may think you are grabbing at straws, desperate for any job you can get or that you lack direction. The reason for the career change is best addressed in your cover letter and should show a genuine interest in the new career field and reasons why the employer should choose you over experienced or educated applicants. Don’t forget to throw in volunteer and hobby experience if appropriate.

5. Lack of clear direction. You are a jack-of-all trades but master of none. You have worked in many industries or many different types of positions that do not relate to one another. Employers look for candidates who have a real interest in their job industry and may question yours.

6. Multiple jobs of short duration. Employers call this “job hopping” and assume you will also leave them quickly, wasting the time they spent searching for, interviewing, and training you. The best type of resume format for this circumstance is a functional resume. However, when employers receive functional resumes, they often wonder what an applicant may be hiding. If you were freelancing or a contractor, list all companies or persons for whom you worked under one section with your freelance or contractor job title as the heading.

7. You never completed a high school diploma or a GED. Employers presume this is evidence of lack of ambition or laziness. If you did not complete high school, leave the education section off your resume completely.

Go through your resume carefully looking for red flags, and decide whether you need to have some re-vamping done. Then continue your job search with renewed energy and hope. Your new job is out there. It’s time to claim it.

There are layoffs happening at your company. Are your skills going to be able to weather the storm? How secure is your position within the company? There are some things you can do to ensure your place with the company.

It all comes down to profitability for the company. Is the department you work in having problems or struggling? It is often not the fault of the employee when they are laid off. No matter how long a person has been with a company, when headquarters sends the word to downsize, the company has no other choice. If a company is operating at a profit, you may have nothing to worry about. If the company has lost money over the last few months, be careful. Be wary of the company whose financials are down from the previous year. If a company has been in business for quite a while, you probably don’t have anything to worry about.

When a corporation is trying to decide whom they can afford to layoff, they do not do it at random. They have to layoff those who are no longer an asset to the company. When a company is struggling, they will first downsize or get rid of certain departments first. It will be those that will not be necessary for the success of the company. For example, company consultants will probably be some of the first to go. The marketing department would also suffer losses in the company’s cost cutting efforts.

When a company is no longer as successful as it has been, they do not see advertising as important as it was. The accounting department is usually stable since you can’t run a business without the financial aspect of it. Salespeople are also in a fairly safe spot. For the company to continue, they will still have to have salespeople. If there is no sales team, there is no revenue.

You should never be so secure in your career that you don’t keep your resume updated. Even before you begin to fear that your job is in jeopardy, revamp your resume. Take a look around the job market and see what positions seem to have the lowest percentages of layoffs. Then, see how your skills and interests can fit into these positions. Find out what skills are in high demand and cater your resume to demonstrate how you would be a perfect fit for a position.

Always be aware of the stability of the company you work for and do what is necessary to keep that position. If you can’t, then look for other positions that are more stable in today’s job market.

Did you ever consider that the resume you just sent to a prospective company would have computer software that screens your resume before any human person can see it? More companies are using these types of software due to the sheer number of applicants per job opening.

Automated resume screeners or applicant tracking systems are regularly now being used to separate resumes into ones that fit the job and discarding the others. All regardless of how spiffy your resume is.

These programs work just like SEO does for websites, keywords. The screener programs will take keywords from your resume and match it to the job requirements of a position. But wait, it’s not just about keywords in general like accounting or website design.

The program is designed to watch for those generalities. You will need to get more creative about the keywords you use on your resume, even an executive resume. Use keywords that list a number of different job skills.

Make sure you have researched the job position well and if you do have the skills, be sure to list something about the job requirements on your resume.

Again, make sure your years of experience in a related field match the job requirements so you don’t have your resume kicked out.

It is also a good idea to have a resume writing service work out the details for you. They will know just what to do to get past the computer screeners and get your resume in the right hands.

Many companies are turning to background checks in an effort to reduce hiring questionable employees. While a lot of people do not like someone checking into their personal lives, it is becoming something whether you like it or not in order to get a job.

There are many reasons why background checks are being performed. Perhaps a company deals with security related products. It is very important to have employees that will not be enticed. For instance, if someone has been convicted of theft of money, and a company wants to hire someone who takes care of the finances, they will not want that personal dealing with the financial aspect of the business.

Other reasons are if a potential employee has possibly tried or has sued a previous employer. The potential employer will want to know that and then make a decision whether to hire that person or not.

The list is long that can be included in background checks but tax liens, bankruptcies or civil judgements cannot be included. However, this may not apply in your state if you have a salary of $75,000 or more.

Companies are required to let you know when they perform a background check. That is also the reason why you have to sign a release for certain types of information.

No matter what anyone thinks of background checks, they are here to stay. If you feel you have a background that may not pass muster, it is very important to be upfront about it in the beginning. If you hide information and it’s found out later, you certainly won’t get the job. However, if you are upfront with the employer, you may get the chance to be considered anyway.

Everyone starts their career in an entry level position. A basic resume is great for entry level positions but will not work for executive positions as your experience grows.

And, experience does grow. There is a young lady who started out as a cashier in a motorcycle accessory store. She did not have a college education and so she didn’t make much money. But she stayed there, went above and beyond the scope of her job and got raises and more responsibility.

After a couple of years, she moved on. This time, it was still a customer service job, but it paid more and it gave her the freedom to go to school to get a degree.

She has since gotten her degree after 3 years and in this current position she just got a promotion to manage two of the stores. It can be done. Many people work hard to climb this ladder of success. But you then have to change your resume to reflect you now, not the you from several years ago.

It’s important to keep your entry level resume up to date. As you progress in the job field, keep adding new skills, new responsibilities, etc. You will also need to adjust your career outlook so that it reflects your work ethic and beliefs and how you can better a company with your experience.

As your resume turns into an executive resume, you will be able to recognize more things you can add to the resume so that it is tailored correctly, tastefully and will encompass everything you know. After all, if a resume is a reflection of you, don’t you want to be presented in the best possible light?

It’s a dog eat dog world out there when it comes to job hunting in today’s job market. There are way too many applicants and not enough jobs to go around. That makes the competition really tough. But, you could be hindering yourself by your attitude.

It is hard to keep morale up lately, but if you are the type of person who has resigned themselves to not getting a job because you keep getting the brush off, then you may be making it worse.

Even if you are not aware of it, low morale and negativity can be felt by others. So, if you have a feeling of resignation and just going through the emotions, the prospective employer may sense that you are really just not interested in the job and pass you over.

It’s better to give yourself a pep talk before any interview. Maybe get a friend to role play with you to see how you are coming across to others.

In addition, social networking is also a great confidence builder. Ask several of your Facebook friends to look at your resume to see where you could improve upon it. You may not can see any flaws but others can.

And, above all, go into any business with your resume in hand, dressed for success, shoulders squared, a big smile on your face and be confident. This very first impression will be the one to get your resume to the next level.

You have just seen a posting for a job that you really, really want. Your resume is ready to be emailed, you just need to fine-tune your cover letter and hit “send”. One thing is holding you up…this job is asking YOU to communicate your salary requirements. Exactly how are you going to do that? No need to worry-we offer a few tips to get you on the right track.

• Look at the job title and description of qualifications/requirements. First, do you meet all of the requirements they are asking for? Even if you only have a portion of the qualifications listed in the job description, as long as you have the majority of them, you should still apply for the job.

• Research similar positions that are out there and see what salary ranges are being offered. There are hundreds of job sites (glassdoor.com is a good one) on the internet that post salary ranges for specific positions, and some will even show what those positions make in different geographic areas. If you are able to get compensation information, that would help you as well.

• What are you making at your current job? If you are making $55,000 per year now, it wouldn’t look good to demand $85,000 for the same type of position (unless the new position has more requirements and/or is a managerial role). Yes, you will want to up the ante from what you are making, but you still need to be realistic.

• If the salary range is not listed on the job posting, contact the employer and ask what the range is. If you have a lot of experience, put your salary requirements toward the top of the range. If you are basically new to the field or only have a few years of experience, go mid-range or a little lower. You can always move up the scale once you get your foot in the door and show them what you can do.

• Never list your salary requirements at the beginning of your cover letter! Draw them in with your qualifications and achievements, then end with your salary requirements.

• Once you have done all of your research and have established the salary requirements you’re going to ask for, list those requirements, as well as the compensation package in your current position toward the bottom of your cover letter. You can even let them know that you are willing to negotiate based on your qualifications, benefit structure, job responsibilities, and advancement opportunities.

If you do land an interview, revisit your facts and research and be prepared to discuss your salary requirements during the interview. While communicating your salary requirements may seem awkward at first, presenting your information in a professional manner based on facts and research will impress the employer and hopefully get you the job you are trying for.

 

Social Media has dramatically changed the job landscape. Today’s job seekers must remake themselves as a brand. Think of McDonald’s golden arches or Ford’s iconic script logo. People remember these brands because they set themselves apart from the rest. People don’t settle for any old hamburger when they know what they will get at McDonald’s. Brands build trust with people and that trust translates to increased business and a reliable customer base, which is exactly what you want your online brand to do for you.

Your personal brand builds trust in prospective employers and opens the doors for you to find new positions. Unfortunately, most people don’t think that they need a personal brand, and they are so wrong in assuming this.

Below are 5 reasons why you should establish a personal brand on your resume and online:

1. A personal brand differentiates yourself…

When an HR Manager scans the pile of resumes on their desk, they look for someone who stands out. But, they don’t just focus on the resume, they also look for your online presence because the internet contains much more information about you as a worker. Do you have an industry specific blog or website that you regularly update?  Is your personal brand listed on your LinkedIn profile, along with your best career achievements? Listing a successful work history and any extracurricular activities that you’re involved in helps to build your online brand.

2. Make your name a well-known brand…

Who do you think HR Managers are going to go for? The new guy fresh out of college or the big name attached to great companies and amazing projects? Of course they are going to go with the big name. So to capitalize on your opportunities, you must make yourself into a brand name. Instead of seeing “John Smith – New Graduate”, they see “John Smith – Marketing Guru”.

3. Set you apart from your peers…

Your goal is to set yourself apart from your peers. You’re in direct competition for open positions. It’s just the way it is and having an online brand sets you apart from the rest of the pack. Start an industry blog, start a side business or develop a new marketing strategy that you can pitch to prospective employers. There are so many things you can do to highlight how you are a notch above your peers and get your brand out there.

4. Make you more attractive to employers…

Establishing your brand makes you more attractive to prospective employers because they know what they are getting. You’re not a faceless employee; you’re the one who wrote a new programming language, the one who developed supply chains that drastically reduced company overhead, etc. Match your brand to your achievements and employers will stand up and take note.

5. Open yourself up to new opportunities…

You want to find open positions and sometimes they may not be in your chosen profession. But, does that really matter? What if the perfect position is in another industry that you have minimal experience? Well, having an online brand opens the doors to those new arenas. HR Managers are looking for people with experience, and thankfully, your online brand is built around your experience. By viewing your online brand, HR Managers and potential employers can see what you offer the company. They are excited to find somebody with your expertise and skills, and you should be too. You have clout that you never knew you had and your personal brand should reflect the best you have to offer.