Bad resumes and cover letters are the quickest way to turn off an employer.
First impressions are lasting impressions. Unless potential employers are considering internal candidates, their first impressions of job candidates come from resumes and cover letters. Make a good first impression and improve your odds of moving to the next level in the hiring process. Fail to impress (or worse, succeed in making a bad impression) and you can say goodbye to a lucrative job opportunity that really would have been perfect for you.
The top mistake job seekers make is failing to even include cover letters for resumes. No recruiter wants to waste time on an applicant who can’t be bothered to complete this simple step. Read on to learn about the other common mistakes job seekers make on their resumes and cover letters.
Keyword Stuffing and Cramming in Too Much
Yes, you definitely want to use keywords that parrot the “must haves” HR is looking for in candidates for a specific position, but there’s an art to keyword use. If you overuse key buzzwords or use them in unnatural ways, it will be obvious you’re trying to pad your resume with certain keywords. Sure, your resume may pass the automated screening system, but it will likely turn off live recruiters.
Another common mistake recruiters hate? Use of tiny fonts and trying to load in as much information as possible. Any skilled executive resume writing professional will tell you it is far better to use fewer words but more effectively highlight your most important skill sets.
Making Careless Errors
It seems like a no-brainer, but a shocking percentage of cover letters and resumes include not only grammatical errors, but spelling errors that could easily be avoided by simply performing a quick spell check. Especially when you have your eye on an executive-level position, spelling errors are completely unacceptable. They tell potential employers you are careless and do not pay attention to details. Those are definitely not traits that will land you a job or even an interview.
Being Vague and General
Keep in mind recruiters may receive thousands of resumes. Winning resumes provide a quick punch list of your specific skills. Instead of stating on your resume you “worked with the marketing staff,” state you “led a team of six lower-level employees and boosted productivity 45 percent while reducing expenditures by $2.7 million.”
Not Selling Yourself
When you’re seeking a c-level or any other executive-level position, don’t risk missing out on the perfect, lucrative opportunity because your resume does not impress sufficiently to land an interview. Once you make it to the interview phase, you can sell yourself in great detail and show the hiring authorities why you are the right candidate. However, you can’t sell yourself in person if you don’t first sell yourself on paper with a resume and cover letter that stands out.
Some will tell you that nobody reads cover letters any more, so there’s no good reason to write them. But there actually are very good reasons to write a professional, researched, compelling cover letter, and here’s the top reason why: It is your opening argument that the attached resume is worth taking the time to read.
There are many helpful hints on writing your cover letter and it is a good idea to read up on this skill before you start drafting yours. Then start by taking the specific job description you are applying for and matching your qualifications to that description. Find the company’s goals and mission statement. Can you see how they mesh with the job and how you could be the best candidate for that opening?
If possible, discover who will be reading the resumes and use their name in the opening. Present your case for their consideration by a well-written and concise explanation of how your qualifications fit their needs and their goals. Reference any personal recommendations you have within the organization. Think of who will read your letter, what their goals are, and how to show them you can be the one to meet those goals.
An opening argument isn’t the entire database of evidence in a debate; it is the distillation of that evidence in a simple form that communicates conviction of opinion. Or to put it another way, it is the advertising copy that gets the buyer interested in looking at the product more closely. If that advertising is full of grammar mistakes and spelling errors, the product is seen as jokeworthy and will probably be rejected.
In the same way, if your cover letter is full of grammar mistakes and spelling errors, your resume will probably be rejected without being read because it will be assumed that your standards are lower than the reader’s. If you know you make grammar and spelling mistakes, use all the tools at your disposal to correct them. Computer programs like spellcheck and grammar checks are helpful, but a person will catch things they miss. Ask a friend who cares about writing well to proofread your cover letter. If you lack a friend with those skills, use a service like our Resume Critique and get a professional opinion.
Cover letters can convince a potential employer to consider a resume they might ignore otherwise. And that is a good reason to write one!
Your cover letter should change every time you submit your resume to a new position.This is because your cover letter is an introduction to you, the first thing the reader of that resume sees, and a generic form letter will not give a good impression. It may even cause them to pass over the resume because they did not see you put any effort into the cover letter. Think of it like this:what would you think of someone who introduced themselves to you using the same script they used on everybody else? Some things are worth repeating, like your name, but other things may not apply, and if that new acquaintance seems more into rattling off their accomplishments than starting a conversation about mutual interests, then you might smile politely and move on as quickly as possible. In the same way, when you need an introduction, it should be personalized to the setting. Your cover letter can be tweaked if you have invested in one that has been professionally written, but it should always reflect the job you are applying for and the company who is seeking to fill the position. If you can have the name of the person reading the resumes, even better!
This reality is one reason a cover letter is offered in our A La Carte Services. You don’t necessarily need to rewrite your resume for every application, but it really is a good idea to put as much individualization into your cover letter as is appropriate. Just like a friendly introduction that makes you want to talk, a good cover letter makes them want to read your resume and bring you in for an interview.
Tips For Cover Letters — Your First Impression Counts Big
The first impression people have of you can keep them from wanting to know you better or encourage them to seek you out.Your cover letter is that first impression for your resume and its quality will often determine whether or not that resume gets attention. Here are some simple tips to keep in mind when you are writing your cover letter:
Do your homework. Find out who to address the letter to, what style would be appropriate, and the job description. You want this letter to be personalized appropriately, professional in tone, and accurate in specifying what you are applying for. This is NOT the place for a generic “to whom it may concern” form letter that obviously is used on all your applications.
Identify your strong points and write a rough draft or outline matching those strengths to the job description. Now reduce that to one paragraph.
Keep it short. All you are doing is a three-paragraph overview to get them interested in looking at your resume. The first paragraph tells them what job you are seeking and how you heard about it (include any mutual contact people). The second is that paragraph you came up with from the previous tip. The third paragraph should be a “thank you for your time” and statement that you will be following up by the end of the next week. Be sure you do the follow up!
Proofread, edit, and proofread again! This is really important. If you know that you overlook mistakes, get someone to proofread it for you and check your corrections. Focus on being professional, polite, and concise. If your letter is on paper, hand-sign it. For an email, a typed signature is acceptable.
Think you have your perfect cover letter?Pretend you are the person getting that letter with your resume, along with hundreds of other applicants, and read it again. If you feel that you still need help, consider a professionally written cover letter. This is your potential employer’s first impression of you: big things are at stake. Make that first impression a good one so they will want to read your resume, call you in for an interview, and offer you the job!
Cover Letter Basics and the Biggest Mistake to Avoid
For some strange reason there is a great deal written about how to craft the perfect resume, but much less attention is focused on the cover letter. The fact is that quite often it is the cover letter that the convinces the reader to even bother looking at your resume. It can certainly be the difference between a cursory glance and someone actually reading it and considering you for an interview. The worst part is that people quite often make the biggest mistake in cover letter writing almost immediately. They make this mistake by addressing the letter to a “hiring manager”, or worse, “to whom it may concern.” Trust me, if you start your letter like this, it doesn’t concern them. No one likes to be thought of as a non-entity, and that is what you are doing when you address the letter to whomever happens to open the envelope. Take the time and effort to find out the name of the person that is doing the actual hiring. Call the company and ask the secretary if you need to do so. Then address the letter to that person directly. The body of the cover letter follows, and generally there need to be three short paragraphs. In the first one, briefly discuss why you are writing, what job you are applying for and mention where you learned about the job. If you have a mutual contact person, mention it here. Move on to the second paragraph and briefly mention your skills, what you offer the company. Discuss how the skills listed in your resume translate into the job you are seeking. In the third paragraph, thank them for their consideration and let the person know how you will follow up within the next week. Be sure to actually follow up. If the cover letter is mailed, then it needs a handwritten signature. If it is emailed, then a typed signature is fine. Be polite, be concise and be brief.
When creating cover letters, a common mistake is to essentially use the same letter every time.Many applicants change nothing more than the name of the company. This is a bad idea and you can be certain that your generic letter is seen as such by those who read it. The other common mistake is in tone. As a general rule, formal is better. But this is not always the case, though it is a safe fall back position. I’m going to assume you have done your homework and know enough about the job you are seeking to be specific in your cover letter. If you don’t have that information, then get it before you begin writing. You cannot craft a decent cover letter without specifics. The tone of the letter will be dictated on the position you are seeking. The rule is that the more authority the position has then the more formal the cover letter should be and the more specific. You want the letter to be brief but complete. It’s important to highlight your skills in relation to the specific job being offered and to explain why you are perfectly suited to the position. Of course you will address the letter to the person doing the interviewing. If you don’t know who this is, then just call and ask. Address him or her formally throughout your letter. Never shorten someone’s name unless given permission to do so. Save the informal and friendly approach for your friends. When writing a cover letter you want to get your point across as briefly as possible while showing respect to the reader. The tone should always err on the side of formality.
While you may have a “Skills” section in your resume, you may not have a “Professional Skills” section. What is the difference? Why is it important to have a “Professional Skills” section?
People have lots of skills. Some people can play instruments. Some people can juggle. Some people can stand on their head. Some people can curl their tongue into a clover shape. While these skills make great party tricks and are fun hobbies and enjoyments, they are not useful in a professional setting. You may think that people would not place playing instruments or juggling in the “Skills” section of their resume, but it does actually happen. People may add some of these skills in order to show some personality or change up their resume. Unfortunately, that personality can also make you look unprofessional and even incompetent. So if you want to make your resume unique, there are better ways to do it.
Get Rid of Personal Skills and Hobbies: As fun as they are, your personal skills are not applicable to a professional setting. Even though they should not be listed on your resume, if you are specifically asked for some of those fun skills during an interview, then you can feel free to speak about them.
List Your Professional Skills: List your professional skills from most applicable to the job to least applicable. If you can’t figure out which skills will be most applicable to the job, start with your strongest skills first, then move down the list.
Title The Section: Instead of titling the section “Skills,” title it “Professional Skills” or “Areas of Expertise”. You could even consider pulling qualifications right from the job description and incorporating those skills (if they are applicable to your skillset) into your list on your resume.
Keep the “personal” out of your resume. Employers want to read about your professional expertise and the value you offer, not about your hobbies and personal interests.
