Three Statements That Help You Find Your Executive Positioning

Executive Resumes

“Results-driven executive with extensive experience.” Does that sound familiar? It may be true, but it does not tell the reader when your experience becomes especially valuable.

Before you work on the wording of your executive summary, work on the idea behind it. In my 3 Executive Resume Strategies Live, I suggested three statements to help uncover your positioning. Use them as private working notes first. The goal is to find a pattern you can prove.

1. I am most valuable when an organization needs to…

Finish this with a business situation, not a job title. Think about what people depended on you to handle. Did you stabilize a fragmented operation? Build infrastructure for growth? Create accountability when responsibility was unclear?

Those are prompts, not claims to borrow. Look at your own career and identify situations in which your contribution was particularly useful. Start with several possibilities, then choose the one most relevant to the work you want next.

  • Finish the statement with a business situation rather than a title.
  • Choose a situation supported by your career and relevant to your next role.

A useful answer gives the reader a setting. Strong leader does not provide one. A description of the business problem helps the reader connect your experience to their own needs.

2. I lead by…

Describe the action behind the value. Avoid stopping at collaborative, strategic, or innovative. Ask what a person working with you would have seen you do.

Perhaps you established accountability across functions, brought fragmented teams around a shared operating priority, or changed the way leaders used information. Choose language that reflects the work, then connect it to an actual example.

  • Describe an observable leadership action.
  • Match the wording to your actual decision or implementation responsibility.

This is also a chance to check ownership. Were you responsible for the decision? Did you lead implementation? Did you contribute as part of a broader leadership team? Precise language can make your contribution clearer without overstating it.

3. The business result is usually…

Look for a supported pattern across your work. What tended to improve when you applied that leadership approach?

The word usually is a thinking prompt from the Live, not a phrase you must publish or a guarantee you should make. If the result occurred only once, describe that one result accurately. Do not turn it into a career-wide promise.

  • Look for a result supported by specific accomplishments.
  • Avoid turning a single success into a promise about every situation.

Write down the evidence next to the answer. You may see a pattern in performance stability, decision-making, growth readiness, or operational improvement. If you cannot point to specific work supporting the pattern, revise the answer.

Put the three answers through an evidence check

Choose two or three accomplishments that support your proposed positioning. For each, identify the situation, your action, and the result. This evidence check is an editorial exercise built from the Live’s prompts.

If all your evidence points somewhere different from your opening statement, pay attention. You may have written what you think an executive should say rather than what your career demonstrates. Or you may be targeting work that needs a different explanation of your transferable experience.

  • Test the position against two or three accomplishments.
  • Revise the statement when the evidence points in a different direction.

It is fine to revise the position. That is why this work belongs before the final summary.

Turn the pattern into a useful opening

In the Live, I contrasted generic experience language with an illustrative operations leader who stabilizes fragmented organizations, rebuilds accountability, and creates infrastructure for profitable scale. That description works because it connects a business situation, a leadership approach, and a business purpose.

Your own opening can follow that logic without copying the wording. Use the vocabulary that accurately describes your work. Keep it short enough that the supporting evidence can do its job below.

  • Connect the business situation, leadership approach, and purpose.
  • Check that the opening and supporting highlights tell the same story.

Then read the summary alongside the highlights. The opening and the examples should reinforce the same direction. If the summary promises transformation leadership while the examples show unrelated responsibilities, the document needs more work.

Do not force every role into one message

You may be considering more than one executive direction. Complete the exercise for one target at a time. The facts of your career remain the same, but the most useful pattern may differ by role.

For the larger process, return to the executive resume evidence guide. Our existing resume summary article offers additional considerations once the positioning is clear.

  • Complete the exercise for one target role at a time.
  • Keep the facts fixed while selecting the most relevant pattern.

If you are still deciding which direction fits, our career coaching services may be a useful starting point. If the direction is clear and the language is not, talk with our team about your executive resume.

Source: Adapted from Erin Kennedy’s solo LinkedIn Live, 3 Executive Resume Strategies, August 4, 2026. Exercises and rewrites are editorial adaptations; numerical examples are illustrations from the Live, not client results.

About Erin Kennedy

Erin Kennedy, founder and CEO of Professional Resume Services

Erin Kennedy is the founder and CEO of Professional Resume Services and a career strategist for senior executives. With more than 20 years of experience, she helps experienced leaders communicate the value of their work and prepare for their next career move. Her expertise has been featured in Forbes, The Wall Street Journal, and Fast Company. She has contributed to 16 career books, including Resumes for Dummies and Job Search Letters for Dummies.

  • Winner of the Toast of the Resume Industry (TORI) award for Best Executive Resume, with additional TORI nominations.
  • Credentials include Certified Master Resume Writer (CMRW), Certified Executive Resume Master (CERM), and Nationally Certified Online Profile Expert (NCOPE).
  • Former board member of the National Resume Writers’ Association, with service as a TORI awards judge.

At PRS, Erin leads a team of writers who collaborate directly with clients on their career documents. Read Erin’s full biography and credentials or connect with Erin on LinkedIn.

Frequently asked questions

  1. What makes an executive positioning statement useful?

    It helps a reader understand the business problems you solve and the value you bring to a relevant role. It should be supported by career evidence. Broad labels such as visionary or results-driven contribute little unless the rest of the resume makes their meaning concrete.

  2. Should I write the positioning statement before gathering examples?

    You can draft an initial version first, then test it against your accomplishments. If the evidence does not support the statement, revise it. Positioning works best as a conclusion drawn from your experience and target role, rather than a slogan you try to justify afterward.

  3. What if I have succeeded in several different functions?

    Look for the contribution that connects those experiences and matters to your next role. You may repeatedly align teams, improve operations, or lead change. Choose a focus you can support with examples, and retain functional detail where it helps explain your credibility.

  4. Can I use the same positioning for two different targets?

    Only if it makes a convincing case for both. Test the statement against each role’s responsibilities and supporting evidence. When the roles value different aspects of your background, adjust the emphasis while preserving an accurate account of what you bring.

  5. How can I tell whether the statement is too generic?

    Ask whether it could describe almost any executive. Then check whether it names a meaningful contribution and points toward evidence elsewhere in your resume. Replace unsupported adjectives with the kind of work, challenge, or outcome that distinguishes your actual experience.

Ready to talk about your next career move?
Schedule a free 30-minute initial consultation with the Professional Resume Services team.

Schedule a Call