How to Build and Manage Your Personal Brand Online

Products & Services Social Marketing/Online Branding
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You can have an extensive amount of experience with unique skill sets and seem like a perfect fit for a job, but employers will still be hesitant to hire you if you don’t have a solid online presence. In this day and age, leaders have to be visible to the public. Having social proof that you are who you say you are is one thing, and seeing how you would be viewed in the eyes of potential customers is another. So how can you ensure your c-level personal branding is up to par? Here’s the proper way to build your online personal brand and how to manage it for years to come.

Diversify Your Visibility

You may start by working with a LinkedIn profile writing service to develop your LinkedIn profile. This is a critical component of any good online image, but it won’t build your brand alone. You also have to diversify your visibility by being active on other sites like Twitter, Facebook, your own blog and maybe even commenting on blogs written by other professionals. Any LinkedIn profile writing service will say the more visible you are, the stronger your online brand will be. So creating unique, insightful and relevant content and posting it across multiple platforms can give you the diversity you need.

Clean Up Your Online Image

Employers want to know as much as they can about a candidate. Most of the time it means they are going to run a Google search for your name and see what comes up. Before this happens, you should run the same search yourself and clean up anything you don’t want other people to see. The goal is to have your LinkedIn executive profile show up at the top of the search results so there’s no questioning in your online presence.

Never Stop Enhancing Your Personal Brand

You should never stop building and managing your online c-level personal branding. A lot of the work is done upfront with building a solid reputation, but after that it’s important to continue posting new content and staying active. Do a Google search for your name frequently just to ensure everything is still clean. The thing with c-level personal branding is you can never stop working on it if you want to maintain a strong reputation.
Professional Resume Services has plenty of tips and tricks to help executives build and manage their personal brand online. Our LinkedIn profile writing service is designed to help you create a profile from scratch or even tweak and polish your existing profile. It takes time to build your personal brand, but it’s well worth the effort. Feel free to reach out to us at any time for assistance along the way.