Your personal brand is one of the main factors that will differentiate you from other candidates throughout your job search. Too many executives make the mistake of thinking c-level personal branding doesn’t matter once they reach a certain level, especially if they have no intentions of leaving their current job. The truth is establishing and maintaining your personal brand is important no matter what stage you’re at in your career. Your executive LinkedIn profile is one of the best ways to do both. Here’s why LinkedIn can be so valuable for personal branding for senior level managers.
You Are More Discoverable Online
You have to expect recruiters and hiring managers to do an online search for your name after you send them a resume or meet them at a networking event. The ultimate goal should be to have your executive LinkedIn profile show up at the top of the search results. If that happens, they will read the information you want them to and it will demonstrate your personal brand accordingly. With the right mix of keywords and content, your LinkedIn profile can be a major reason why you get recognized.
A Platform For Demonstrating Your Knowledge and Expertise
Part of c-level personal branding is demonstrating what you have to offer to potential employers. LinkedIn is the perfect platform for broadcasting your value, whether you do so by joining LinkedIn groups, commenting on or sharing posts or even posting original content. The more active you are, the more knowledgeable you will seem depending on the nature of the posts you make.
Shows You Are Savvy With Today’s Technology
Sometimes not being active on LinkedIn is worse than not having a profile at all. Companies today want to know how savvy you are with technology. How you utilize your executive LinkedIn profile is one way to do it. Recruiters can’t tell if you simply don’t prioritize c-level personal branding or if you don’t have the knowledge to build your profile. Most of the time they will default to assuming you aren’t technologically savvy, so do your personal brand a favor and polish your profile.
Professional Resume Services believes c-level personal branding and crafting the perfect resume go hand-in-hand. There are so many different variables to think about in today’s job searching landscape, so it’s easy to overlook some aspects. Our experts are ready and willing to help you out with any part of your career efforts, so don’t hesitate to contact us at any time for assistance.
There are a lot of discussions nowadays about the importance of personal branding for senior level managers. Some professionals who have established careers with many years of experience believe c-level personal branding is only required for the young up-and-coming executive. The truth is no matter where you are in your career and whether you’re searching for a job or not, your personal brand is critical for your career. There are no age barriers with c-level personal branding and here’s why it’s so important.
Branding Defines Who You Are Now
If you’re actively searching for a job, brushing up your executive LinkedIn profile is a necessity. Recruiters look at LinkedIn to learn about a candidate’s skills and experience, but also to get an idea of who they are. LinkedIn is a perfect platform to demonstrate who you are as a person and as an executive. When a recruiter looks at your profile, they should clearly see what value you could bring to the table and how well you would fit into their organization. This is what c-level personal branding is all about.
How Personal Branding Helps Your Job Search
Your personal brand will stand out to a hiring manager. Whether you met them at a networking event or reached out to them on LinkedIn, the initial conversation is what will be most memorable. But in order for a hiring manager to know what your personal brand is all about, you have to know how to demonstrate it. Otherwise, they may get a wrong impression of you and your job search efforts will suffer as a result. Companies want to know exactly the type of person they are hiring, so make sure you’re clearly demonstrating what you’re all about.
Branding Has No Age Limit
Even established executives with dozens of years of experience have to focus on c-level personal branding. Your personal brand does more than just help with a job search. It builds your credibility with others in your industry even if you have no intentions of searching for a new job. No matter how old or young you are, the best business relationships happen when everyone knows what you stand for, including yourself.
Professional Resume Services works with executives in various aspects of their career. If you have an executive LinkedIn profile, we can help you optimize it to clearly show your personal brand and potentially increase your number of opportunities in your career. There are no age barriers when it comes to c-level personal branding, and every action you take is a reflection of it. To learn more about how we can help you with personal branding, feel free to contact us at any time.
Creating an attractive LinkedIn profile is valuable for anyone who’s searching for a new job. However, even the cleanest and most attractive profiles won’t be discovered if you don’t incorporate the right amount of SEO keywords in them. If you’re new to SEO or don’t necessarily know the right ratio of keywords to incorporate, it’s worth it to hire an executive LinkedIn profile writer to help you optimize yours. You’ll have a much better chance of your profile showing up higher in the search results and being noticed. Here are some SEO tips to consider to make your LinkedIn profile act as a magnet to recruiters and hiring managers.
Load Your Headline With Keywords
Many recruiters look at the headline first before they read a profile any further. You only have a limited amount of characters to include in your LinkedIn profile headline, so make the most of every one of them. Think about what potential recruiters would search for. LinkedIn will create a default headline for you based on the information you input into your profile, but it’s not the SEO-rich headline you want. Change it up to add more relevant keywords and job titles recruiters are most likely to search for.
Scatter Keywords Throughout Other Sections
Your LinkedIn profile headline is a short section but can take some time to develop thoroughly since every character matters. Once you finish it, don’t forget about the other sections. SEO applies to all sections, even though a recruiter is going to likely read your headline first. Part of LinkedIn profile development is making the most of every section while ensuring the text and information flows naturally so it’s easy to read and enhances your brand. Doing so will give you a much better chance of getting recognized and potentially making new connections as a result.
Make Your Brand Evident
One mistake executives sometimes make is focusing too much on incorporating SEO keywords and neglecting to demonstrate their personal brand. A LinkedIn profile with great keywords will show up higher in the search results, but if there’s no meaningful content present, then a recruiter is going to pass it up. Combining SEO with a powerful branding message is something an executive LinkedIn profile writer excels at and is worth considering to optimize your profile.
Professional Resume Services strives to help executives maximize their job search by focusing on all the details of LinkedIn and SEO. We are much more than simply a resume writing service. Job searches today have many different components that all work together to demonstrate your personal brand. Whether you’re looking for a new job or if your LinkedIn profile needs a revamp, contact us at any time to see how we can help you out.
Simply having a LinkedIn profile is better than not having one at all. However, you’re missing out on great opportunities if you don’t take advantage of everything the platform has to offer. Whether you’re unemployed and searching for a job or if you’re ready to move on from your current employer, prioritizing LinkedIn profile development can be a great first step in getting into the position you want. Here are a few effective ways to make the most out of your LinkedIn profile during an executive job search.
Find Networking Opportunities
Any good professional LinkedIn profile writer will suggest using the platform as a way to reach out to people and discover networking opportunities. One of the worst things you can do is find people who work at the company you’re interested in and messaging them to let them know you’re searching for a job. The better approach would be to do your research and find mutual connections so you have a way to connect with the person. Invite them to a networking event you will be attending in the near future, or maybe even invite them to coffee or lunch just to discuss career opportunities.
Complete Your Profile With Relevant Keywords
Your LinkedIn executive profile won’t help your job search if you don’t have the right amount of relevant keywords. Employers have a specific set of search terms they likely use to find qualified candidates, so working with a professional LinkedIn profile writer to ensure they are incorporated properly is very valuable. The keywords themselves are important, but the location of the keywords is also an overlooked factor. SEO is a big part of LinkedIn, so focusing on it as part of your LinkedIn profile development is critical.
Inform Your Connections of Your Job Search
There’s usually no harm in letting your connections know you’re actively looking for a job. Of course, the only problem this could cause is if you’re still employed and your current employer somehow finds out about your messages. But if you’re unemployed, a professional LinkedIn profile writer may suggest putting a message in your contact section indicating you’re open to opportunities. Sometimes recruiters will only reach out to people if they know for sure they are looking for a new job.
Professional Resume Services is here to help you utilize the most important aspects of LinkedIn to boost your job search efforts. While the platform is an important one to be on and be active with during your job search, there are plenty of wrong ways to use it as well. If you haven’t had to go through a job search in a while, it’s understandably difficult to know exactly what you need to do. When you find yourself in this situation, feel free to reach out to us at any time and we will guide you along the way.
One of the best resources anyone can use today for a job search is LinkedIn. Even the people who understand the reasons why LinkedIn profile development is so important often don’t even utilize it to its greatest capabilities, though. Unless you work in an industry where SEO is important, then you may not know exactly how to incorporate keywords throughout your profile. This is when working with a professional LinkedIn profile writer can be extremely beneficial. Here are some of the most powerful impacts you can experience when using SEO to your advantage with LinkedIn.
Soar To The Top of Search Rankings
Recruiters and hiring managers have a certain list of words and phrases they use when searching online to find the right job candidates. If your LinkedIn profile doesn’t have the words to match their criteria, then there’s a very small chance you’ll be discovered. A LinkedIn profile service can help you strategically incorporate keywords in the right places on your profile, while still making it flow naturally. The result will be your name showing up higher in the search results, so you’ll have a much higher likelihood of getting discovered.
Incorporate Keywords In The Right Sections
LinkedIn can be tricky if you don’t know the ins-and-outs of it. You can put relevant keywords all over your profile, but if they aren’t in the right sections, you may not reap the rewards. The sections of your profile closest to the top of the page rank higher for SEO purposes, so be sure to prioritize those. The name section, job titles, professional headline and summary sections are the most important ones a professional LinkedIn profile writer will suggest incorporating the strongest possible keywords in.
Research Employers To Discover Relevant Keywords
So how do you know exactly which relevant keywords to put on your profile? An experienced LinkedIn profile service can be valuable to lean on, but you can also do some research on potential employers to see which terms they use. Incorporating a good mix of keywords is always good. However, you also need to make sure you’re using the ones the potential employer believes are most important as well.
Professional Resume Services is more than just a service that helps people write their own resumes. We like to be involved with different steps of a job search, which includes LinkedIn profile development. We understand a well-written resume is only one of many components of a job search today. In this regard, we take the extra steps to ensure all bases are covered and you’re ready to be discovered as a quality job candidate. Never hesitate to reach out to us for assistance in any area of your job search.
The vast majority of employers today look on social networks before even considering bringing a candidate in for an interview. Too many executives believe they don’t need an online presence since the experience on their resume speaks for itself. However, sometimes not having an online presence at all is perceived as being just as bad as having a negative presence. At the very least, it’s important to work with a LinkedIn profile service to develop a profile you can point to online for recruiters. Here’s what you need to know about social recruiting today.
Why Employers Look For Social Proof
Any professional LinkedIn profile writer will tell you a resume is great, but you have to back it up with social proof. Employers want to be able to validate who you say you are from your resume and learn more about your life in general. They will look at your LinkedIn profile, Twitter, Facebook and any other profiles you have to gather this information. They aren’t necessarily stalking you, but rather, they just want to be sure you are who you say you are before they make an investment in hiring you.
Social Networking Can Help And Hurt Your Personal Brand
A good rule of thumb before beginning a job search is to clean up your online presence. Start by doing a Google search of your name and see what results show up. A good LinkedIn profile service can help you incorporate the right keywords into your profile to give it a better chance of showing up higher in the results. If all the right things show up with a Google search, then you will likely enhance your c-level personal branding significantly. On the other hand, you can hurt it just as quickly if you have some things about yourself you don’t want others to know on your profiles.
Always Be Consistent Across All Platforms
When it comes to c-level personal branding, recruiters and hiring managers look for consistency across all platforms. A professional LinkedIn profile writer can help you develop your profile based on your resume, and it’s up to you to make sure your other social networks are consistent as well. Nothing will hurt your chances of landing a job more than when a recruiter can’t get a feel of who you are by looking at your resume and online presence.
At Professional Resume Services, we know social recruiting is more of the norm today than it has ever been before. That’s one of the reasons why our LinkedIn profile service is helpful for executives. Details matter when crafting the perfect profile, just like a resume or cover letter. We are always available to help with every aspect of a job search as well as offering helpful advice to boost your c-level personal branding. Don’t hesitate to reach out to us at any time if you need assistance with any stage of your career.
You can have an extensive amount of experience with unique skill sets and seem like a perfect fit for a job, but employers will still be hesitant to hire you if you don’t have a solid online presence. In this day and age, leaders have to be visible to the public. Having social proof that you are who you say you are is one thing, and seeing how you would be viewed in the eyes of potential customers is another. So how can you ensure your c-level personal branding is up to par? Here’s the proper way to build your online personal brand and how to manage it for years to come.
Diversify Your Visibility
You may start by working with a LinkedIn profile writing service to develop your LinkedIn profile. This is a critical component of any good online image, but it won’t build your brand alone. You also have to diversify your visibility by being active on other sites like Twitter, Facebook, your own blog and maybe even commenting on blogs written by other professionals. Any LinkedIn profile writing service will say the more visible you are, the stronger your online brand will be. So creating unique, insightful and relevant content and posting it across multiple platforms can give you the diversity you need.
Clean Up Your Online Image
Employers want to know as much as they can about a candidate. Most of the time it means they are going to run a Google search for your name and see what comes up. Before this happens, you should run the same search yourself and clean up anything you don’t want other people to see. The goal is to have your LinkedIn executive profile show up at the top of the search results so there’s no questioning in your online presence.
Never Stop Enhancing Your Personal Brand
You should never stop building and managing your online c-level personal branding. A lot of the work is done upfront with building a solid reputation, but after that it’s important to continue posting new content and staying active. Do a Google search for your name frequently just to ensure everything is still clean. The thing with c-level personal branding is you can never stop working on it if you want to maintain a strong reputation.
Professional Resume Services has plenty of tips and tricks to help executives build and manage their personal brand online. Our LinkedIn profile writing service is designed to help you create a profile from scratch or even tweak and polish your existing profile. It takes time to build your personal brand, but it’s well worth the effort. Feel free to reach out to us at any time for assistance along the way.
Executives oftentimes have different views on what exactly c-level personal branding is. Some see it as the best way to show who you really are and the value you bring to the table, while other people see it as being overly self-promoting. If your views fall into the latter category, then it’s important to understand personal branding for senior level managers is about much more than simply self-promotion. Here’s how you can benefit from your personal brand more than you may think.
Discover Your Purpose And Have A More Fulfilling Career
Many executives focus on c-level personal branding because it helps them learn more about themselves. They may want to be a leader, but if they become increasingly uncomfortable when they are put into leadership roles, they may realize they don’t have the personality for it. On the other hand, people may thrive when they are put into those positions unexpectedly. The point is when personal branding is at the forefront of your mind, you can learn a lot about yourself and experience a more fulfilling career as a result.
Understand What Culture Fits You Best
With employees focusing more on being happy in the workplace, the concept of culture is becoming even more important. If your personal brand involves interacting with co-workers and constantly collaborating as a team, then you probably won’t want to work for a company where the employees sit in their offices all day without coming out. Focusing on c-level personal branding can help you clearly identify which type of culture you belong in.
Build on Your Strengths And Improve Your Weaknesses
You likely know what your main strengths and weaknesses are, but chances are you will discover even more as your career progresses and you get more responsibilities. When you truly prioritize c-level personal branding, you can reflect on how your strengths can bring value to the table. It’s also important to evaluate and understand your weaknesses and work on improving them. Neither is possible without understanding your personal brand.
Become An Established Leader
Executives need to be go-to people for others within a company and even outside the company. When people view your LinkedIn profile, they should be able to clearly see your leadership qualities and see you as a valuable resource. If yours doesn’t show those qualities, then it may be time to work with an executive LinkedIn profile writer to help show your brand.
Professional Resume Services sees c-level personal branding as much more than just self-promotion. In fact, it’s actually the opposite. Sure, you have to tell people why you are valuable in order to promote your brand, but there are many more benefits to personal branding than just making yourself look good. To learn more about the concept of personal branding and some strategies to go with it, feel free to reach out to us at any time.