Creating an attractive LinkedIn profile is valuable for anyone who’s searching for a new job. However, even the cleanest and most attractive profiles won’t be discovered if you don’t incorporate the right amount of SEO keywords in them. If you’re new to SEO or don’t necessarily know the right ratio of keywords to incorporate, it’s worth it to hire an executive LinkedIn profile writer to help you optimize yours. You’ll have a much better chance of your profile showing up higher in the search results and being noticed. Here are some SEO tips to consider to make your LinkedIn profile act as a magnet to recruiters and hiring managers.
Load Your Headline With Keywords
Many recruiters look at the headline first before they read a profile any further. You only have a limited amount of characters to include in your LinkedIn profile headline, so make the most of every one of them. Think about what potential recruiters would search for. LinkedIn will create a default headline for you based on the information you input into your profile, but it’s not the SEO-rich headline you want. Change it up to add more relevant keywords and job titles recruiters are most likely to search for.
Scatter Keywords Throughout Other Sections
Your LinkedIn profile headline is a short section but can take some time to develop thoroughly since every character matters. Once you finish it, don’t forget about the other sections. SEO applies to all sections, even though a recruiter is going to likely read your headline first. Part of LinkedIn profile development is making the most of every section while ensuring the text and information flows naturally so it’s easy to read and enhances your brand. Doing so will give you a much better chance of getting recognized and potentially making new connections as a result.
Make Your Brand Evident
One mistake executives sometimes make is focusing too much on incorporating SEO keywords and neglecting to demonstrate their personal brand. A LinkedIn profile with great keywords will show up higher in the search results, but if there’s no meaningful content present, then a recruiter is going to pass it up. Combining SEO with a powerful branding message is something an executive LinkedIn profile writer excels at and is worth considering to optimize your profile.
Professional Resume Services strives to help executives maximize their job search by focusing on all the details of LinkedIn and SEO. We are much more than simply a resume writing service. Job searches today have many different components that all work together to demonstrate your personal brand. Whether you’re looking for a new job or if your LinkedIn profile needs a revamp, contact us at any time to see how we can help you out.
Simply having a LinkedIn profile is better than not having one at all. However, you’re missing out on great opportunities if you don’t take advantage of everything the platform has to offer. Whether you’re unemployed and searching for a job or if you’re ready to move on from your current employer, prioritizing LinkedIn profile development can be a great first step in getting into the position you want. Here are a few effective ways to make the most out of your LinkedIn profile during an executive job search.
Find Networking Opportunities
Any good professional LinkedIn profile writer will suggest using the platform as a way to reach out to people and discover networking opportunities. One of the worst things you can do is find people who work at the company you’re interested in and messaging them to let them know you’re searching for a job. The better approach would be to do your research and find mutual connections so you have a way to connect with the person. Invite them to a networking event you will be attending in the near future, or maybe even invite them to coffee or lunch just to discuss career opportunities.
Complete Your Profile With Relevant Keywords
Your LinkedIn executive profile won’t help your job search if you don’t have the right amount of relevant keywords. Employers have a specific set of search terms they likely use to find qualified candidates, so working with a professional LinkedIn profile writer to ensure they are incorporated properly is very valuable. The keywords themselves are important, but the location of the keywords is also an overlooked factor. SEO is a big part of LinkedIn, so focusing on it as part of your LinkedIn profile development is critical.
Inform Your Connections of Your Job Search
There’s usually no harm in letting your connections know you’re actively looking for a job. Of course, the only problem this could cause is if you’re still employed and your current employer somehow finds out about your messages. But if you’re unemployed, a professional LinkedIn profile writer may suggest putting a message in your contact section indicating you’re open to opportunities. Sometimes recruiters will only reach out to people if they know for sure they are looking for a new job.
Professional Resume Services is here to help you utilize the most important aspects of LinkedIn to boost your job search efforts. While the platform is an important one to be on and be active with during your job search, there are plenty of wrong ways to use it as well. If you haven’t had to go through a job search in a while, it’s understandably difficult to know exactly what you need to do. When you find yourself in this situation, feel free to reach out to us at any time and we will guide you along the way.
One of the best resources anyone can use today for a job search is LinkedIn. Even the people who understand the reasons why LinkedIn profile development is so important often don’t even utilize it to its greatest capabilities, though. Unless you work in an industry where SEO is important, then you may not know exactly how to incorporate keywords throughout your profile. This is when working with a professional LinkedIn profile writer can be extremely beneficial. Here are some of the most powerful impacts you can experience when using SEO to your advantage with LinkedIn.
Soar To The Top of Search Rankings
Recruiters and hiring managers have a certain list of words and phrases they use when searching online to find the right job candidates. If your LinkedIn profile doesn’t have the words to match their criteria, then there’s a very small chance you’ll be discovered. A LinkedIn profile service can help you strategically incorporate keywords in the right places on your profile, while still making it flow naturally. The result will be your name showing up higher in the search results, so you’ll have a much higher likelihood of getting discovered.
Incorporate Keywords In The Right Sections
LinkedIn can be tricky if you don’t know the ins-and-outs of it. You can put relevant keywords all over your profile, but if they aren’t in the right sections, you may not reap the rewards. The sections of your profile closest to the top of the page rank higher for SEO purposes, so be sure to prioritize those. The name section, job titles, professional headline and summary sections are the most important ones a professional LinkedIn profile writer will suggest incorporating the strongest possible keywords in.
Research Employers To Discover Relevant Keywords
So how do you know exactly which relevant keywords to put on your profile? An experienced LinkedIn profile service can be valuable to lean on, but you can also do some research on potential employers to see which terms they use. Incorporating a good mix of keywords is always good. However, you also need to make sure you’re using the ones the potential employer believes are most important as well.
Professional Resume Services is more than just a service that helps people write their own resumes. We like to be involved with different steps of a job search, which includes LinkedIn profile development. We understand a well-written resume is only one of many components of a job search today. In this regard, we take the extra steps to ensure all bases are covered and you’re ready to be discovered as a quality job candidate. Never hesitate to reach out to us for assistance in any area of your job search.
The vast majority of employers today look on social networks before even considering bringing a candidate in for an interview. Too many executives believe they don’t need an online presence since the experience on their resume speaks for itself. However, sometimes not having an online presence at all is perceived as being just as bad as having a negative presence. At the very least, it’s important to work with a LinkedIn profile service to develop a profile you can point to online for recruiters. Here’s what you need to know about social recruiting today.
Why Employers Look For Social Proof
Any professional LinkedIn profile writer will tell you a resume is great, but you have to back it up with social proof. Employers want to be able to validate who you say you are from your resume and learn more about your life in general. They will look at your LinkedIn profile, Twitter, Facebook and any other profiles you have to gather this information. They aren’t necessarily stalking you, but rather, they just want to be sure you are who you say you are before they make an investment in hiring you.
Social Networking Can Help And Hurt Your Personal Brand
A good rule of thumb before beginning a job search is to clean up your online presence. Start by doing a Google search of your name and see what results show up. A good LinkedIn profile service can help you incorporate the right keywords into your profile to give it a better chance of showing up higher in the results. If all the right things show up with a Google search, then you will likely enhance your c-level personal branding significantly. On the other hand, you can hurt it just as quickly if you have some things about yourself you don’t want others to know on your profiles.
Always Be Consistent Across All Platforms
When it comes to c-level personal branding, recruiters and hiring managers look for consistency across all platforms. A professional LinkedIn profile writer can help you develop your profile based on your resume, and it’s up to you to make sure your other social networks are consistent as well. Nothing will hurt your chances of landing a job more than when a recruiter can’t get a feel of who you are by looking at your resume and online presence.
At Professional Resume Services, we know social recruiting is more of the norm today than it has ever been before. That’s one of the reasons why our LinkedIn profile service is helpful for executives. Details matter when crafting the perfect profile, just like a resume or cover letter. We are always available to help with every aspect of a job search as well as offering helpful advice to boost your c-level personal branding. Don’t hesitate to reach out to us at any time if you need assistance with any stage of your career.
You can have an extensive amount of experience with unique skill sets and seem like a perfect fit for a job, but employers will still be hesitant to hire you if you don’t have a solid online presence. In this day and age, leaders have to be visible to the public. Having social proof that you are who you say you are is one thing, and seeing how you would be viewed in the eyes of potential customers is another. So how can you ensure your c-level personal branding is up to par? Here’s the proper way to build your online personal brand and how to manage it for years to come.
Diversify Your Visibility
You may start by working with a LinkedIn profile writing service to develop your LinkedIn profile. This is a critical component of any good online image, but it won’t build your brand alone. You also have to diversify your visibility by being active on other sites like Twitter, Facebook, your own blog and maybe even commenting on blogs written by other professionals. Any LinkedIn profile writing service will say the more visible you are, the stronger your online brand will be. So creating unique, insightful and relevant content and posting it across multiple platforms can give you the diversity you need.
Clean Up Your Online Image
Employers want to know as much as they can about a candidate. Most of the time it means they are going to run a Google search for your name and see what comes up. Before this happens, you should run the same search yourself and clean up anything you don’t want other people to see. The goal is to have your LinkedIn executive profile show up at the top of the search results so there’s no questioning in your online presence.
Never Stop Enhancing Your Personal Brand
You should never stop building and managing your online c-level personal branding. A lot of the work is done upfront with building a solid reputation, but after that it’s important to continue posting new content and staying active. Do a Google search for your name frequently just to ensure everything is still clean. The thing with c-level personal branding is you can never stop working on it if you want to maintain a strong reputation.
Professional Resume Services has plenty of tips and tricks to help executives build and manage their personal brand online. Our LinkedIn profile writing service is designed to help you create a profile from scratch or even tweak and polish your existing profile. It takes time to build your personal brand, but it’s well worth the effort. Feel free to reach out to us at any time for assistance along the way.
Executives oftentimes have different views on what exactly c-level personal branding is. Some see it as the best way to show who you really are and the value you bring to the table, while other people see it as being overly self-promoting. If your views fall into the latter category, then it’s important to understand personal branding for senior level managers is about much more than simply self-promotion. Here’s how you can benefit from your personal brand more than you may think.
Discover Your Purpose And Have A More Fulfilling Career
Many executives focus on c-level personal branding because it helps them learn more about themselves. They may want to be a leader, but if they become increasingly uncomfortable when they are put into leadership roles, they may realize they don’t have the personality for it. On the other hand, people may thrive when they are put into those positions unexpectedly. The point is when personal branding is at the forefront of your mind, you can learn a lot about yourself and experience a more fulfilling career as a result.
Understand What Culture Fits You Best
With employees focusing more on being happy in the workplace, the concept of culture is becoming even more important. If your personal brand involves interacting with co-workers and constantly collaborating as a team, then you probably won’t want to work for a company where the employees sit in their offices all day without coming out. Focusing on c-level personal branding can help you clearly identify which type of culture you belong in.
Build on Your Strengths And Improve Your Weaknesses
You likely know what your main strengths and weaknesses are, but chances are you will discover even more as your career progresses and you get more responsibilities. When you truly prioritize c-level personal branding, you can reflect on how your strengths can bring value to the table. It’s also important to evaluate and understand your weaknesses and work on improving them. Neither is possible without understanding your personal brand.
Become An Established Leader
Executives need to be go-to people for others within a company and even outside the company. When people view your LinkedIn profile, they should be able to clearly see your leadership qualities and see you as a valuable resource. If yours doesn’t show those qualities, then it may be time to work with an executive LinkedIn profile writer to help show your brand.
Professional Resume Services sees c-level personal branding as much more than just self-promotion. In fact, it’s actually the opposite. Sure, you have to tell people why you are valuable in order to promote your brand, but there are many more benefits to personal branding than just making yourself look good. To learn more about the concept of personal branding and some strategies to go with it, feel free to reach out to us at any time.
Networking is difficult for people for many different reasons. One of those reasons may be because the person doesn’t want anyone else to go out of their way for their benefit. This is especially true if your main purpose for networking is to makes sales or build your business in different ways. However, one of the major breakthroughs people have when they feel uncomfortable networking is offering something beneficial to others without expecting anything in return. This takes a lot of pressure off of the interaction and will boost your c-level personal branding more than you’d think. Networking while helping others is entirely possible, and here are some ways to do it.
Be A Resource On LinkedIn
You should already have a LinkedIn profile, so utilize the platform to help others when you can. Many times people in your network will ask questions you may know the answer to. Alternatively, you can join LinkedIn groups relevant to your career and participate in discussions. Simply offering your expertise and being a valuable resource to others will increase your c-level personal branding and you never know what it will lead to.
Offer Your Expertise For Free
Not every person you network with will be able to help you. But that doesn’t mean you can’t help them. If you connect with someone who could use your expertise, don’t be afraid to help them out for free a time or two. While you may not get a direct return on it, they will always remember you and you may end up getting some referrals from them down the road.
Pass Along Referrals
Speaking of referrals, if you know of an expert who could solve a problem for someone you’re networking with, feel free to pass along their information. Again, you may never see a direct benefit in your own profession by doing this, but the expert whom you referred will be appreciative and will likely jump at the opportunity to help you out in return when they have the chance. Nothing benefits c-level personal branding more than being selfless, and passing along referrals is one way to do it.
Be Active Online
Finally, you never know what networking opportunities you’ll run into online if you aren’t active. Brush up your LinkedIn profile and start interacting with your connections or members of a group. You could also look for relevant blogs or forums and engage in professional discussions. Your expertise could be invaluable to someone and it won’t even feel like you’re making an effort to network, which makes the process much easier and less stressful.
Professional Resume Services is a team of professional executive resume writers who pride themselves on being engaged with their clients’ job search. Networking is a big part of any career, but many people still don’t completely understand the importance of it. We are here to make networking an easy and fun process by providing you tips on how to do so effectively. If there’s any way we can help you advance or take your career to the next level, feel free to reach out to us at any time.
An executive resume cover letter shouldn’t simply restate your resume in paragraph form. If you’ve been crafting your resume like this, then it’s time to revisit some of the basics of cover letter writing. The purpose of a cover letter is to sell yourself to the potential employer you are interested in working for. This may mean adding some details or specifics to things already present on your resume, but simply restating the information is a great way for yours to get overlooked. Here are some of the basics of writing an executive resume cover letter.
Grab The Reader’s Attention
The first sentence of your cover letter should grab the reader’s attention enough to where they want to continue reading. You could even start it off with a question. Read the job description thoroughly to see exactly what the employer is looking for to fill their open position. And when you ask the question, be sure the answer to it is “yes”. Not only will this immediately get the reader’s attention, but it will also suggest you are the answer to the problem they need to solve.
Demonstrate Past Success
The most effective resumes and cover letters will give specific examples of your past accomplishments and success. If you helped increase sales numbers by a certain percentage, explain those numbers briefly. Just remember there’s a fine line between giving success stories and coming across as arrogant, so it could be valuable to visit a cover letter writing service to make sure you aren’t crossing the line in your writing inadvertently.
Statistics are always going to grab the attention of a reader. Many times a hiring manager will scan resumes and cover letters quickly and look for bold, italics, numbers and percentages and start reading from that point. The main thing to remember is to make sure the statistics you provide from your past jobs are relevant to the role you’re applying for now. Potential employers are only interested in your past success if it can easily translate to help them.
Putting in some sort of call-to-action shows a genuine interest on your part. Every cover letter writing service will suggest either telling the reader how they can contact you or saying you will follow-up in a certain amount of time. If you choose to include the latter, be sure to follow through with your commitment since you never know if they are anxiously awaiting your call.
Professional Resume Services can help you with all aspects of your executive resume cover letter. Whether you have a blank piece of paper and don’t know where to start or if you’ve got a first draft and need a skilled proofreader and editor, we are here for you. Your cover letter is important and should take some time to craft perfectly, so contact us at any time for assistance or advice.