Professional resume and executive resume services have always emphasized the importance of networking for those interested in finding a job or moving ahead in their career plans. This is because the interactions we have with others in our industries creates a background impression that job applications, resumes, and cover letters are viewed against. People see the resume, for instance, and find out more by either asking around or remembering contact.
LinkedIn is an online networking site, the biggest and most influential one we have access to in 2015. Louisa Chan is a marketing expert, and her post on Copyblogger is primarily speaking to content writers. But the 7 Ways to Build Online Authority with LinkedIn that Chan suggests are good suggestions for professionals of any industry who wish to establish authority in their field. Isn’t this what networking and moving ahead as a professional is all about? As others become familiar with our expertise, we have a voice in the field — and the more expertise that is in our voice, the more authority we have.
Seven Ways To Build Authority on LinkedIn
Here is a quick look at these great suggestions:
complete your profile
compose content for distribution
convene in relevant LinkedIn discussion groups
connect with your peers
communicate in a personal way
continue to improve
commit to your production schedule
All of these are ongoing projects. Even the completion of your profile is never ending, because if you are doing the other things, there will be more to add to your profile. And each time you add to the content you produce, your voice is being heard as an expert in your field. If nobody knows you are an expert, you are invisible. One of the first things that a potential employer or the HR person deciding on your promotion, will do is see what you have to say about your expertise online. This is essential, whether it is original content (and there should be some original content) or a carefully curated contribution to the discussion along with your commentary.
“While not new, predictive analytics is an important factor in assessing a candidate’s fit and potential. What is new is its accelerating use in corporate America as a means to filter candidates in and out of consideration long before any personal assessment is made.” — Lou Adler
Lou Adler is a regular contributor to LinkedIn and has so much experience and authority in his perspective on the hiring process that it is worth taking the time to understand what he says about the way Big Brother is Now Determining Your Hirability. Today, a person seeking a position is filtered by all that is in their resume, and all that is in their online brand as well. There’s a list of characteristics that fit into a pattern; the pattern of the Achiever.
Here is what the “Achiever Pattern” that many companies look for consists of:
lower turnover with growing responsibility
quality of the years of experience rather than number of years
quickly being assigned (or volunteering) for important projects and/or teams
demonstrating same patterns of initiative & responsibility in every position
rehiring and being rehired by past co-workers
participation in expanding cross-functional teams
Why Are Certain Qualities Desirable?
If you look at the Achiever Pattern’s overall impression, you see someone who is willing and able to work within any setting and maximize the potential. They are good to work with, as evidenced by the fact they hire past co-workers and are hired by people who have worked with them in the past. There’s a pattern there of more than a self-centered trampling on the way to a shinier inflated ego — the achievement they consistently reach is an achievement that is good for everyone.
If you don’t have these qualities, you may be filtered out of the running before you ever get to the interview. It may be a good idea to carefully look at your resume and online presence and see how accurately they are portraying your own achievements. LinkedIn profile development has never been more important than it is today because it reveals a pattern that your next employer uses to predict your hirability.
Ask The Experts: Cover Letter and Resume Transformation
Recently, I was honored to be among industry experts discussing current trends in resumes and cover letters on a Mashable Biz Chat. Tracy Edouard, Marketing and Communication at Mashable, gives us the highlights of Mashable’s #BizChats Twitter chat on how to transform your resume and cover letter for the better and you can see different professional perspectives on these questions:
Is it important to have both a cover letter and resume when submitting job applications? Why or why not?
How can someone truly make their resume stand out from the competition?
What features are important to showcase on someone’s resume? (GPA, school, skills, etc.)
What are employers and recruiters looking for in resumes and cover letters?
What are the biggest cover-letter mistakes professionals are making?
How important is design when it comes to creating a resume and cover letter?
What are the top resources available for resume and cover letter support?
What final tips do you have about creating great resumes and cover letters?
These are all good questions. And the input from the various professionals involved is valuable without a doubt. But do you know what the most striking thing about this Twitter chat is?
There Isn’t An Excuse For An Ineffective Resume & Cover Letter
We have the ability to pull experts from all over the place for a chance to pick their brains. Every expert tweeting is linked to a site with a wealth of information, and there is no reason a job seeker with access to an expert can’t get expert advice. Much of that advice is free, too!
The overwhelming consensus is that you can have an effective resume and cover letter by putting the right effort into it. Sometimes that effort involves doing the research on current trends and revamping it yourself, sometimes it takes a resume critique from a professional to help you see what needs to be done, and sometimes your best investment is in a professional resume service.
The help you need to have a powerful resume and cover letter is out there and you can find it easily, along with a wealth of career advice from experts in your field.
Sometimes, the difference between a job application that makes an employer say, “Wow!” and one that makes an employer say, “Whoa…skip that one” is a simple mistake that is easy to avoid. In a recent Daily Worth article, Natasha Burton looks at 9 common job application mistakes that can cause that application to get tossed. Her list is:
not following instructions
applying for “any” position
sloppy grammar
outdated resume
listing responsibilities instead of what you accomplished
over-the-top resume
passive voice & too many skills
unsolicited salary requirements
inappropriate cover letter/email
Pay Attention To The Details
Every single item on this list could be avoided if the applicant is paying attention to detail. It’s pretty easy to go into an automatic zone when you are submitting a lot of applications, but that’s when the mistakes happen. Electronic job applications, for instance, are increasingly common and can put everything in the wrong box if you aren’t careful.
Handwritten applications are still being used, and that means your handwriting has to be legible. Is it? Hard-to-read scrawls are one big reason a good candidate goes un-interviewed. Slow down and write clearly if you are asked to fill out an application by hand.
Many times, it feels redundant to fill out an application when you have all that information on your resume. But often, an employer will use it to cross-check your information. It’s a good idea to have a copy of your resume — the updated one you submitted — so that the details are easy to access. Nobody remembers all the little details of a job history without help, and why add stress to your life? It’s easy to have your resume along and use that to fill in the application quickly.
Probably, the most important mistake to avoid is not following instructions. If you have a tendency to skim quickly and assume you caught the gist, slow down and make sure you also catch the details that could change the way you do things.
If your goal is to get a new job this year, here are seven things you need to do to prepare yourself for your job search.
1. Update your résumé. While ideally your résumé is customized for a specific job, having an up-to-date résumé targeted for a specific “type” of position is the next best thing. So if you’ve taken on additional responsibilities in your current job, or you’ve changed your job target, or you’ve added new training or educational credentials, now is the time to talk with your résumé writer about updating your résumé. (And if you don’t have a résumé at all, now is definitely the time to put one together! A professional résumé writer can help!)
2. Develop — or update — your LinkedIn profile. A LinkedIn profile doesn’t replace the résumé…it complements it. Someone looking for a candidate with your skills and experience might conduct a search on LinkedIn and find your profile. Or, someone in your network might be interested in recommending you, and forward your LinkedIn profile URL. So make sure you have a LinkedIn profile — and make sure that it’s updated. (Yes, this is something your résumé writer can help you with.)
3. Know what you’re worth: conduct salary research. One of the most often-cited reasons to consider a job search is to increase your salary. But how do you know what you’re worth? There is more salary research data available than ever before. Websites like Glassdoor.com and Salary.com can help you see how your current salary and benefits package stacks up.
4. Build your network. It’s estimated that 70-80% of jobs are found through networking. Networking effectiveness is not just about quality — although that’s important. It’s also about quantity. It’s not just about who you know. It’s about who your contacts know. Many times, it’s the friend-of-a-friend who can help you land your dream job. Grow your network both professionally and personally. You never know who will be the one to introduce you to your next job opportunity.
5. Manage your online reputation. More and more hiring managers are checking you out online before they interview you. What will they find when they type your name into Google? How about if they check out your Twitter profile? Or find you on Facebook? Now is the time to conduct a social media assessment and clean up your online profiles.
6. Define your ideal job. “If you don’t know where you’re going, any road will get you there.” That line, from Alice in Wonderland, is important to remember in your job search. If you don’t know what your dream job looks like, how will you know how to find it? What job title and responsibilities are you interested in? Do you want to work independently, as part of a team, or both? Do you like short-term projects or long-term projects? Who would you report to? Who would report to you? Answering these questions can help you define your ideal position.
7. Create a target list of companies you’d like to work for. Like your ideal job, you probably have a preference for the type of organization you want as your employer. Things to consider include: company size, industry, culture, location, and structure (public, private, family-owned, franchise, nonprofit, etc.). Once you’ve made your list, look for companies that fit your criteria.
Are you one of those people who talk when they are nervous? It’s pretty easy to do — and very damaging to your career if you don’t learn how to control it. That old adage about having two ears and one mouth so you can listen twice as much as you talk is actually good advice for every part of your working world, from the interview to get the job to the moves into management and executive leadership.
The Big Mistake You Can Make
When you sit down for an interview, one of the big questions in the interviewer’s mind is what you will be like to work with. It’s a valid question because most jobs do involve some level of teamwork. So in order to answer the big questions, the way you answer smaller questions is observed. Speaking without listening is a red flag because it indicates that since you don’t listen here, in the job interview, you won’t listen later, on the job.
If you are rehearsing your “hire me” job spiel in your head, waiting for the chance to present it, then you aren’t going to be hearing the questions they ask. You’ll be answering the questions you think they will ask — and that is not the same thing at all.
It is a good preparation tactic to think through questions that may be asked in an interview. But that’s not a script you are rehearsing, and the interview may not involve those questions at all. It’s better to make sure you actually hear what is being asked so you can answer the question.
The Leadership Skill of Listening
One of the reasons that the skill of listening is a mark of leadership is because truly hearing what people are saying gives added perspective to a problem so it can be solved. Listening is a mark of respect for the speaker, and true leaders value those on their team as important contributors. Learning how to listen is part of honing your interview skills, but being able to listen and contribute value to the conversation by being on the same page is a skill you will need all your life.
Are You Looking For A Way To Improve Your Job Skills?
Many of us need a little help learning the new skills that are a part of today’s workplace. Fortunately, there’s a way to get some of that education for free — the MOOC, or Massive Open Online Course. The challenge is finding the right course for your circumstances, and not being overwhelmed by the task. Many of the top universities offer MOOCs, but just because it’s good content doesn’t mean it’s good for you.
Do Your Research
Take the time to read reviews and carefully consider what your goals are. For instance, the emphasis on internet marketing in every business means that people who keep up on SEO skills are preferable. Look for some reviews, or guides like the 2015 Guide to Free SEO Training Courses Online on Search Engine Watch. The goal is to select one skill to develop in your spare time and deciding which skill you need to prioritize based on your own career goals.
Do Your Homework
Once you have decided to take something like a MOOC, keep at it. Most of the difficulty in online classes is keeping at it. This is why it’s usually good to do one at a time and, if you can talk a friend into taking it with you, you have a study partner and some accountability. You are working on educating yourself for your own satisfaction for the most part, but that is impressive because it shows you are looking for life-long learning opportunities.
People who demonstrate a desire to keep learning, taking the initiative to research the best options for their industry, and keeping at it by getting through something like a massive open online course are impressive. They make an impression on their colleagues because they set a good example. They make an impression on their employer because they demonstrate an ability to stay current with their skill set. And they make an impression in their self-confidence because they are increasing their knowledge and understanding. If you decide to explore the potential of the MOOC, do your research and select the right one — then do your homework and get it done.
The Top 5 Skills Sought By Employers In 2014 (and what that means for 2015)
Did you ever wonder what the global job market is actually looking for? LinkedIn is in a unique position to find out, so after analyzing over 330 million LinkedIn member profiles, they came up with The 25 Hottest Professional Skills of 2014. Of that 25, the top 5 are:
Statistical Analysis and Data Mining
Middleware and Integration Software
Storage Systems and Management
Network and Information Security
SEO/SEM Marketing
What This Means For 2015
These were the top 5 skills that employers and recruiters were looking for last year. These are the skills that got people hired. Does that mean you should drop your current career plans and get a degree in statistical analysis? Not necessarily — but it does mean that technological understanding is something that cannot be ignored. Any candidate that has the skills needed for a particular job PLUS the global perspective of how that job fits into the bigger picture is a lot more prepared to compete.
If your resume doesn’t mention the technology you know how to utilize, it’s time to update your resume. In this increasingly interconnected world, we need professionals who can integrate the work they do with the global presence of the company that employs them. Each one of the “top skills” looked for attest to the fact that business is supported by technology and the IT department isn’t just tech support.
At the very least, taking the time to see what these areas consist of and how they are used in your industry prepares you to be someone who can see how their part fits into the mission of the company and gives you insight on the challenges of management and leadership. If you are interested in executive responsibilities, executive perspective sees how it all fits together.
If I were to make any predictions for 2015, it would be that most of the skills on 2014’s list will still be important. They may change positions, but like technology, they aren’t going away.
