How long did it take you to get your LinkedIn profile complete? For most of us, it was a process that took longer than we wanted it to because there’s so much to doing a LinkedIn profile correctly. In addition to having all your personal information entered accurately and completely, you must think about keywords, SEO, and technological issues that most people have no time to learn. But even if you have invested in professional services, without networking activity you can end up with a perfectly constructed profile that sits in the background like a treasure box in the back of the closet; there’s really good stuff in it, but nobody has opened it up to find out.
The LinkedIn search engine uses complicated algorithms that are unique to the site. They factor in things like your Profile, activity, and connections to come up with relevance scores that only apply to you. A good way to ensure your profile is looked at is by taking the time to become part of the LinkedIn community, updating your profile regularly from your profile page with links to articles you’re reading in your field. LinkedIn Today lets you set up newsfeeds for your interests; that’s a good place to start. Don’t forget to add in any new factors from your work experience, etc. If your resume just was updated, do it on LinkedIn too. If you need help, ask us.
The top reason to update your LinkedIn profile is because the site is not static. Your networking activity on the site keeps your profile active and gets more traffic to your page. You want to keep that treasure box out of the back of the closet and out in the living room where people will look inside to discover great things about you.