You may have written a well-crafted resume, but you can’t rely solely on it to get a new executive position. The importance of c-level personal branding today can’t be understated. The executives who take it seriously and work to improve theirs will always be ahead of the curve. There are certain online c-level personal branding skills that stand out among the rest, from an employer perspective. Here are a few of those skills to keep in mind and try to demonstrate as much as possible to entice a potential employer.

Demonstrate Your Skills By Writing

You’re likely very experienced in your industry, so employers need to know about it. The first place to start is your LinkedIn profile. You have the freedom to write as little or as much as you want on your profile, so take advantage of the space. However, just be careful not to overcrowd your page with a lot of text, since potential employers won’t spend much time reading it. It may be valuable to you to hire a LinkedIn profile writing service to get your initial page set up, then you can update it as needed.

Create and Update Your Own Website

Having your own website shows you have the drive and confidence to market yourself. Employers like this attribute, since they would expect those skills to translate well to their company. You must make sure you always keep your website updated to highlight your most recently acquired skills and experiences. Consider writing a blog on your website once or twice a week to keep fresh and relevant content on your page. And always include a link to your LinkedIn profile.

Be A Social Media Guru

c-level personal brandingUtilize social media to promote your skills and improve your c-level personal branding, but be careful not to go overboard. There are several social media platforms you could choose, so be sure you use the right one. LinkedIn is always the best choice for executives, but if you use Facebook and Twitter the right way, you may find value in those as well. Promoting the fresh content from your website through social media is a great way to be active on social media and improve your online brand.

Professional Resume Services not only helps executives write their resumes, but can also help with LinkedIn profile development. Building your online brand is critical in today’s business world, and we can help you get started. Feel free to contact us at any time when you’re ready to promote your online brand to entice potential employers.

Some business executives are naturally outgoing and personable while others have to force themselves to at least appear comfortable when networking. Networking is a big part of a career as an executive, so being reluctant or hesitant to take part in different networking events can be a problem. You may be able to write the best resumes and cover letters, but if you don’t put your name out there, the chances of them getting into the right hands decrease significantly. Here are a few tips to consider to break out of your fear of networking.

Always Make Eye Contact

Simply making eye contact with another person shows you have confidence. And if you don’t have confidence just yet, make eye contact anyway. Faking your confidence over a period of time will eventually lead to you actually getting more confident. Look the other person in the eye when you’re talking about your executive profile and you’ll make a better impression.

executive profileObserve Body Language and Be Approachable

Standing in the corner of a room with your arms crossed isn’t a good way to appear approachable. Look around and see what other people are doing. If you see someone handing out resumes and cover letters, approach them and do the same. A smile and a handshake are two of the easiest ways to be approachable, and neither require much effort.

Be Interested in Other People

You don’t want to force your way into conversations, but show your interest in other people any chance you get. Most executives like to talk about themselves and their achievements, so let them do the talking. The more you ask them questions, the more they will answer you and will have a stronger connection with you.

Don’t Forget Your Business Card

Business cards are great icebreakers if you can’t build up the courage to start an initial conversation. Almost everyone has a business card today and are always willing to trade them. Many people think they have to give another person their entire executive profile in order to start a conversation, but simply talking about the company you work for is enough to break the ice sometimes.

Professional Resume Services is one of the top rated resume writing services, whether you need a full resume drafted or just need to touch up your executive profile. We understand the importance of networking, and will tailor resumes and cover letters to fit the needs of your particular situation. If you need assistance with any part of an executive job search, or need networking tips, feel free to reach out to us at any time.

Having a digital presence in today’s business world is invaluable. However, some people only focus on improving their digital brand, which is a big mistake. Business cards have been effective since the beginning of time, and it hasn’t changed. Technology has made certain things easier for executives, but there are also plenty of challenges if you solely rely on it. Focusing on writing an executive bio on your LinkedIn page is great, but you still need a business card for people to find you. Here are some important points to consider when it comes to business cards for executives.

Business Cards Are Still Respected

executive resume serviceWhether you’re at a formal networking event, or you just happen to meet someone in passing, they may ask you for your business card. And if you don’t have one, your credibility is going to take a hit. Trading business cards is still expected for executives, so do yourself a favor and always have several handy. This practice is one of the most respected and expected methods of trading information, so you could be the talk of the event in a negative way if you don’t have a business card to offer.

Be Careful Going Completely Digital

When you learn how to optimize your LinkedIn profile, it can be easy to go completely digital in your networking efforts. The truth is other professionals want to have your information readily available at all times, rather than searching for you on LinkedIn. Even if you have your LinkedIn URL on your business card, it’s still more effective handing them a business card than just saying “look me up on LinkedIn for all the information you need.”

Accuracy Is Never A Question With A Business Card

If you verbally give someone your email address or phone number to write down, the chances of them transposing numbers or not spelling your name correctly increases. But when you have the information on a business card, accuracy is never a question. Similar to writing an executive bio, being clear and concise with the information displayed on your business card is invaluable and can improve your brand even more so than your LinkedIn profile.

Professional Resume Services is an executive resume service dedicated to helping professionals with their resumes, cover letters, LinkedIn profiles and even business cards. Whether you need help simply writing an executive bio or need to start drafting a resume from scratch, feel free to contact us at any time for assistance.

As an executive, you have to give off the appearance and perception of being a well polished professional who makes few mistakes. One of the most common ways an executive can damage their reputation is by not having proper email etiquette. With email being the primary form of communication for many businesses, it’s always important to revisit some of the unwritten rules. Otherwise, even the cleanest and most impressive executive bio won’t be effective when you send it to a recruiter or even a close colleague. Here are some tips to consider.

Never Discuss Private Matters Over Email

Discussing private matters over email with anyone in a professional setting is never good. Emails never go away, and you never know when one could be used against you. If you have a private matter to discuss with someone in your office, go talk to them about it instead of putting it in writing.

Respond Timely

The general rule of thumb is an executive should respond to any given email within 24-48 hours. Not doing so makes it seem like you don’t place much importance on the sender’s email, which can give them a negative perception of you. In a way, this could go with your LinkedIn profile development as well, since people could reach out to you via the LinkedIn messaging system. Consider LinkedIn to be similar to email in a sense that timely responses are needed.

Avoid Using Slang or Jargon

professional resume writing serviceIf you use slang or jargon in text messages with family or friends, don’t let those words translate to email in a professional setting. You don’t need a professional resume writing service to tell you these words don’t follow the rules of email etiquette. Not only will you look unprofessional, but you may even hurt your chances at getting a raise in the long-term if you use slang or jargon to the wrong person.

Be Clear and Concise

People don’t want to read an email multiple times to determine what you’re actually saying or asking for. On the same note, keeping emails short and concise as much as possible will demonstrate your respect for the reader’s time. If you have to type out several paragraphs to get your point across, it may be time to set up a quick phone call to discuss the matter more quickly.

Professional Resume Services can help you with email etiquette tips, LinkedIn profile development, writing your executive bio or anything else related to a job search. Our professionals are ready to help you no matter where you are in your career, so feel free to contact us at any time to schedule an appointment.

You can significantly help your executive job search if you have a positive online brand. Many employers today will do an online search for a candidate’s name. If you have a lot of negative things about you, or don’t have much of an online presence, you’ll hurt your chances of landing an interview.

The importance level of personal branding for senior level managers is very high. Companies want to hire executives with a positive online brand, since they are viewed as an advocate for the company. Here are some of the top ways you can safeguard your executive online brand to ensure you have a positive image.

personal branding for senior level managersSearch For Your Name Online

You should do an online search for your name at least once a week. The best way to protect and enhance your c-level personal branding is to know what information is out on the Internet for everyone to see. If a potential employer is going to search for you online, you should also take the time to do it yourself and clean up anything you don’t want to show up in the results.

Your Online Brand Backs Up Your Claims

If you’ve already talked to a potential employer, chances are they are going to search for you online to see if they can verify any claims you made. Don’t tell them you worked for a certain company or have a certain level of experience if it’s not displayed on your LinkedIn profile or other places. Even worse, inaccurate or contradictory information will deem you as being untrustworthy and can damage your personal brand even more.

Have A Professional Social Media Presence

The best way to enhance personal branding for senior level managers is to have a positive and professional social media presence. Employers today look for candidates who are active on social media, so they can be valuable for finding new business or even new candidates. A positive social media presence is critical for c-level personal branding today, so don’t take it lightly. Be active as much as you can and always portray yourself as a professional.

Professional Resume Services is here to help you, whether you need assistance in writing an effective resume or improving your personal brand. Our experienced professionals can help you with every step of your job search process, so never hesitate to call or email us at any time for assistance.

Traditional ways of networking still exist today, but there are plenty other ways you can meet professionals. As an executive, it’s easy to get caught up in the traditional ways of networking, such as attending formal events, speaking engagements, seminars and passing out resumes and cover letters at business meetings. However, with the digital and social media age peaking at its highest level, new networking techniques are being used to connect with professionals effectively. Here are some of the top new ways to network today.

executive bioNetworking While Exercising

Building a professional network doesn’t have to be limited to wearing business attire. Plenty of connections are made while exercising at the gym and other places. This is especially true in organized fitness and group activities, where several people are working out together. Some people prefer to meet others through their LinkedIn profile first and then connect at the gym or similar events, just so they are familiar with each other ahead of time. While social media is great for making initial connections, there is no substitute for face-to-face communication.

Conversation Differences

The language used in your executive bio doesn’t need to be used in conversation anymore. Nowadays, conversation starters don’t usually revolve around a career. Instead, the conversation tends to shift to what the person’s lifestyle is like, including work-life balance. Having a solid 9-5 job is still important for many people, but it’s more impressive to have freedom to do the things they want to do while having a stable career. Listen in on some conversations at a networking event you attend and you may be surprised at the discussions taking place.

Multitasking

Whether you’re an aspiring executive fresh out of college or an experienced veteran, multitasking is essential today. Many executives with children have to be creative in their networking efforts. Some parents will schedule playdates with other executives who have kids, so the kids can play while the adults connect. This usually isn’t a place to exchange a formal executive bio, but getting creative with multitasking can help improve your work-life balance exceptionally.

At Professional Resume Services, our services go beyond simply writing effective resumes. Our experts stay on top of the latest trends in networking as well, since the two go hand-in-hand. For more tips on how to effectively network, or for more executive job search assistance, feel free to contact us at any time.

LinkedIn can be an extremely valuable tool for executives. However, not knowing how to use it properly can also damage your reputation without you even knowing. LinkedIn isn’t difficult to use, but there are some unwritten rules about etiquette that many executives overlook. If you’re going to spend the time to write your executive profile on your LinkedIn page, you owe it to yourself to be familiar with these unwritten rules executives sometimes violate.

Personalize Your Connection Requests

When you connect with someone on LinkedIn, you could use the default message LinkedIn provides, or you could personalize it. Personalizing the request is valuable in many ways. You could state how you met the person, just in case it was at a networking event where they met dozens of other people. Or you could simply say you’re impressed with their profile and admire their work. Either way, a personalized request makes a much better impression.

Adjust Settings When Updating Your Profile

When you need to optimize your LinkedIn profile, you’re likely going to change a lot of different sections of it. What you may not know is all of your connections will see each and every change you make if you don’t update your settings accordingly. Go into the Privacy Controls of your profile and turn off update notifications to spare your connections from dozens of notifications. Turn it back on when you’re done updating it, so your connections will only see the important changes going forward.

Give Endorsements and Recommendations

The top resume writing services will tell you not to put too much emphasis on endorsements and recommendations through LinkedIn. However, giving and receiving the proper ones is important. Don’t ask for an endorsement from someone you didn’t work with directly. On the other hand, it’s not appropriate to give an endorsement or recommendation to someone you didn’t work with closely. These should be personalized and well thought out, so make them meaningful.

optimize LinkedIn profileConnect With The Right People

If you’re actively searching for a job, connect with people who work in the same industry as you. With LinkedIn groups, you don’t even have to make a connection request until you get to know them as part of the group. It takes a little time to get to know someone through LinkedIn, but a single quality connection is much more valuable than a dozen connections from people you never met or have any association with at all.

Professional Resume Services is one of the top resume writing services for many reasons. We not only help with writing executive resumes, but we can also assist with cover letter writing, developing LinkedIn profiles and helping out with job searches in general. Feel free to contact us at any time to learn more about the written and unwritten rules of LinkedIn or anything else pertaining to your executive job search.

There are many different tools you need to have as an executive looking for a new job. Using these strategies will keep you on par with your competition, and your job search strategies can put you over the top. However, without utilizing every resource available to you, there’s a good chance you’ll be left behind. Whether it’s updating your LinkedIn profile or optimizing your resume, there are certain things you must have with your job search.

Executive Biography

Your executive resume biography tells a story and is more conversational than a resume or cover letter. This is your opportunity to go into detail about a particular situation that highlights your skills, brand and personal attributes. Some executives focus more on resumes and cover letters, but a strong executive biography can tie everything together.

professional resume writing servicesExecutive Resume

Writing an executive resume today is much more difficult than it was a decade ago. With so many automated systems used to identify keywords, you have to be precise with the words and phrases you use. Many times, executives will leave the resume writing to professional resume writing services to ensure their resume gets noticed.

Updated LinkedIn Profile

If you don’t have a LinkedIn profile, it’s time to get one. If your LinkedIn profile isn’t up-to-date, it’s time to update it. Recruiters and HR managers will sometimes look on LinkedIn to find candidates. Other times they will look on LinkedIn after they’ve viewed a resume to get more information on a candidate. Your LinkedIn profile gives you the opportunity to go beyond the information on a resume, so take it seriously and don’t just rehash your resume.

Networking Card

There’s a difference between a business card and a networking card. When networking, you need to have a card that displays your personal email address, cell phone, branding statement and social media accounts. A traditional business card may not be the best for networking with new people to find new opportunities. Having both could be beneficial, but a specific networking card is unique and will help you stand out.

Professional Resume Services is here to help ensure you have everything you need to be successful with your job search. Whether it’s writing an executive resume biography or just giving you tips on how to approach your job search, contact us any time you feel like you need a boost.

Working on your personal brand is more important now than ever before. Executives have typically considered their c-level personal branding as being associated with and representing the company they work for. However, the notion has shifted into marketing yourself as a person rather than as a part of a company.

When you work for a company, you still need to brand them as part of your job. The key is to also know when the right time is to work on yourself as well. Not doing so could hurt your long-term executive career prospects. Here are a few ways executive personal branding affects your executive career.

Establish Yourself as an Expert

When you focus on c-level personal branding, you can establish yourself as an expert in a particular industry, rather than for a specific company. Portraying yourself as the go-to executive for many different issues can be very valuable for your career. People need someone to rely on, and if you have the expertise, branding yourself as the person they can rely on can define you in that way.

c-level personal brandingLearn More About Yourself And Your Goals

Executive personal branding goes beyond writing an effective resume. It’s easy to portray yourself in a different light when you’re representing a company, even when you know it’s not the true you. How you brand yourself could give some insight into your own self, your value, worth and what you’re capable of.

Get Feedback From Peers to Improve Your Brand and Career

One of the best ways to improve c-level personal branding is to always seek feedback from colleagues and peers. You may believe you are taking all the right steps to market yourself appropriately, but you don’t know how you are perceived by others unless you ask someone you trust. Most executives won’t volunteer this information to you, so asking for feedback could open your eyes to some changes you need to make when representing yourself.

Link Your Online Brand With Your Personal Brand

You could be hurting yourself if the person you say you are online doesn’t match the person you are in real life. When you optimize your LinkedIn profile, don’t just write things to make yourself sound good. People will read your LinkedIn profile and have a general perception about you. That perception has to come close to matching in real life, so be sure the two are linked closely and accurately.

At Professional Resume Services, we always work with executives wanting to improve their personal brand. We understand the importance of personal branding when it comes to career advancement, job searching and other aspects. Feel free to contact us if you need any tips or advice on branding or any other aspect of your executive career.

After spending hours on your resume, the easy thing to do is just copy and paste the information over to your executive LinkedIn profile. While this makes sense on the surface, since LinkedIn provides the same type of information as your resume, it’s one of the worst things you can do.

Recruiters do diligent research on candidates and look at many different platforms to learn as much as they can about you. If they see your resume copied over to your LinkedIn profile, it shows your lack of creativity and potential disinterest in finding a new job. While there are some similarities between your resume and LinkedIn profile, there are many more differences between the two.

What to Include on Your Resume

The best resume writing service can help you pick out the biggest points and facts from your career up to this point and display them on your resume. This is the document where you need to be cut-and-dry by highlighting specific experiences and accomplishments. You shouldn’t have a lot of text next to each bullet point on your resume, because you need to remember a recruiter spends an average of about six seconds reading any given resume and doesn’t want to read a bunch of fluff.

What to Include on Your LinkedIn Profile

Your executive LinkedIn profile gives you the opportunity to tell the backstory on those short bullet points you have in your resume. You don’t have to tell your complete life story (and it’s recommended that you don’t), but you can give a little background to put your achievements into perspective.

When you’re working on your LinkedIn profile development, you also need to be more general instead of targeted. Your LinkedIn network is full of diversity, so you could be missing out on opportunities by being specific about your role and interests. This goes against how a resume is crafted, but it’s important to make the distinction.

executive LinkedIn profileAlways Separate The Two When Job Searching

When you’re searching for an executive position, you never know if your resume or your executive LinkedIn profile will be viewed first by a recruiter. The two are similar only because they are tools to help you land a new job. The content may be similar, but it should be displayed very differently. Keeping the two separate and distinct will help your job searching efforts tremendously.

At Professional Resume Services, we work every day to help executives with LinkedIn profile development and resume writing. It’s difficult to wrap your mind around how different these two are, but we are here to guide you on the right path. Feel free to set up a time to talk if you have questions or need assistance with any aspect of your executive resume or LinkedIn profile.

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