New Survey Shows Executives Need Social Media Skills

Executive ResumesResume WritingSocial Marketing/Online Branding

new survey shows executives need social media skills
There are many CEOs who are not interested in social media because they are incredibly busy. Let’s face it though, we are all busy. However, BRANDfog’s 2014 survey on The Global, Social CEO indicates that C-level executives who ignore social media are losing the ability to influence brand reputation and company leadership. The global conversations are happening on social media, and not being part of the conversation means others are controlling the topics.

How The Survey Was Conducted

A diverse selection of companies, ranging from small startups to Fortune 1000 companies in several industries, was represented. BRANDfog surveyed 1000 UK and US employees in these companies asking 15 basic questions about social media for executive and C-Suite communication. This is an annual survey and shows a definite shift in perception regarding social media and industry leaders.

Highlights and Conclusions

There were three observations of recent trends made in this year’s survey results. These are:

  1. Social CEOs make better leaders.
  2. Social CEO engagement leads to brand trust.
  3. Social media is modern PR.

It’s clear that anyone interested in being an effective upper level executive is going to need to come to terms with social media. To quote from this survey:

“C-suite executives who embrace social media gain a competitive edge. They use social channels to provide context for business decisions, address brand issues, showcase company culture and most importantly, demonstrate thought leadership.”

What This Means For You

Anyone interested in moving into the upper executive levels of a company should be working right now to be a competent, professional social media expert. Careful monitoring of your social media use now, in areas like LinkedIn profile development, is going to pay off in the future. Developing social media competency keeps your personal brand clean, your professional brand impressive, and becomes a habitual discipline.
As you move higher in the corporate world, a habitual discipline is going to make adding new responsibilities much easier because you already do the basics. It’s also going to make you more attractive to those looking to fill leadership positions. A social media-savvy candidate will be preferred in tomorrow’s business world.