I hope you are on LinkedIn, because it is one of the fastest-growing ways to network with other professionals. The site does a good job of helping you figure out how to improve your profile and potential network, too. One of their helpful tools is found in their Targeted Status Updates list of 10 tips for engaging followers.
Under tip #2:
Informative, useful updates receive the highest engagement rates because that’s the information members expect from companies they follow on LinkedIn. After all, your followers are active on LinkedIn because they want to be more productive and successful professionals.
- 60% of members are interested in industry insights (my emphasis)
- 53% are interested in company news
- 43% are interested in new products and services
Now, a job seeker may not have too much in the way of company news or new products and services. But every job seeker should be staying current on the industry they hope to join once they are hired. You should be doing a lot of reading about your career field anyway, right?
When you update your status with industry insights, you are targeting the majority of professionals in your industry. It doesn’t have to be all original content, either. You can link to something that made you think and add your commentary on the subject, just like I am doing here. I am giving you two things: an authoritative source (LinkedIn) for some useful information and my unique perspective in it.
If you were an employer, you’d say,
Hmm…this person knows where to find valid industry information and knows how to expand on it.
This is good, because the more a potential employer can find on your thought processes, the easier it is for them to give you a chance at a job. Networking is an essential part of the job search, and this simple way to target your status updates strengthens your network and increases your authority.