LinkedIn is one of the best online social networking tools you can use to help land the job you want. However, there are some myths you need to know of in order to completely reap the benefits of your LinkedIn profile service. Some of them are helpful to know about, while others could completely put a halt to your job search if you aren’t careful.
Myth #1 – Only Connect With People You Know Well
The first thing LinkedIn profile development services will tell you is you don’t want to connect with just anyone, but you also shouldn’t only connect with people you know personally. There’s nothing wrong with sending an invitation to connect with someone who you met at a social event, or maybe even in a virtual group on LinkedIn itself. As long as there is a mutual benefit to be had, the other person will appreciate the invitation.
Myth #2 – LinkedIn is Only Beneficial for Job Hunts
When utilized correctly, LinkedIn can help develop your personal brand and properly depict your career progression over the years. If you need to, consult a professional LinkedIn profile writer to help keep your profile up-to-date. Even if you aren’t actively looking for a job, a recruiter may come across your profile and offer a better opportunity to you. Also, by using LinkedIn actively, you can keep track of your connections and find out some interesting things about your industry from real people who are in it with you.
Myth #3 – Building a LinkedIn Profile Will Create Job Offers
It doesn’t matter if you are a professional LinkedIn profile writer or not, simply posting a profile won’t send job offers flying in to you. It’s possible for you to receive a few inquiries, but you also have to be somewhat active on the site. Even more importantly, if you are searching for a job, make it clear in your profile. Put your contact information clearly where a recruiter can see it to make it easier for them to get in touch with you.
Myth #4 – LinkedIn Groups Don’t Provide Real Benefits
Some people think LinkedIn groups won’t benefit them much. However, if you ask a LinkedIn profile service, they may tell you you’re not using LinkedIn groups properly. Many people join groups, but don’t engage in them. If you start conversations and intellectual discussions, other people are more likely to join in. By networking with other executives, you’ll be able to help each other stay on top of your respective industries. The more the people in the group see your name, the more they will remember it if a job opportunity ever becomes available.
There are a lot of facts and myths when it comes to online networking, and LinkedIn is no different. Whether you’re just beginning to create a LinkedIn profile, or if you are stuck and need to give yours a facelift, feel free to reach out and we will be happy to assist you in any way we can.
As a Resume Writer and Career Coach, one of the questions I get asked the most is “Why can’t I find a job?” So many job seekers become frustrated during their search because they expect instant results-and that rarely happens in a job search. Hunting for a new job is tough, it just is. However, there are things you can do to help you to understand “why” you aren’t finding a job, and even more importantly, understand “what” you should be doing differently to land the job of your dreams.
If your resume has not been updated in the past five years, then you have a problem. Even if you’ve been in the same job for longer than five years, surely you are learning new skills and achieving new goals that should be documented on your resume. A resume is a living document that needs to be revisited and updated on an annual basis. If you’re not doing this, then your resume could be the “dead” document that is thwarting your job search.
If you aren’t sure where to start, have your resume critiqued by a certified professional resume writer. Make the recommended changes yourself, or, hire the service to ensure that you’re getting the best documents you can to market your skills. Yes…this is an investment, but you’re investing in your future.
Social Media Activity
Today’s job seekers must have a presence on social media. As soon as someone hears your name, the curiosity sets in and a search will commence. Will you be found? Google yourself. What shows up? Clean up your social media profiles-both professional and personal. Be sure that your professional profiles clearly communicate your skill, experience, education, and value you can offer potential employers. If you’re on Facebook, beef up your privacy settings. Don’t let strangers see your activity or allow your friends to tag you in photos or post onto your page. For other sites like Instagram and Twitter, keep your settings on private so that you have to approve any new followers.
Create a profile on LinkedIn. This is the most popular professional networking site and a great place for recruiters and potential employers to find you. Be sure your profile is complete, brands you appropriately, is free of typos, and is filled with industry-specific keywords and keyword phrases that will get you found during SEO searches. Your profile photos should not be from your college fraternity days. A clear headshot with a clean background works best. Join groups and network within those groups. NOTE: Don’t comment on posts or in chats where you have no clue what you’re talking about.
Job Search 101
Before you go down the “why me” path, you need to take a long look in the mirror and ask these questions…
- What am I doing to find a job?
- How much time and effort am I devoting to my job search?
- What types of networking opportunities am I taking advantage of?
Asking these questions will help you to determine what you aren’t doing well, and how you can do things better. Are you only searching for job posts on one or two sites? Are you targeting individual companies, and if so, are you applying for jobs directly on their site? What about networking? Are you engaging in conversations on social media sites, or even attending job fairs? In today’s competitive job market, you need to be diligent in exploring as many paths as possible to find your next job.
Your resume and networking strategies paid off- you scored an interview! How you look, speak, and act during the interview can and probably will, make the difference between getting an offer, or a “we went with another candidate” letter.
To prepare, study the company culture, including the position you’re interviewing for. Understand what the company does, who they deal with, and what expectations they have for your position. If you have a contact in the company, seek him out and ask a few questions so that you can dress appropriately, as well as can speak the company language during your interview.
Get your marketing tools ready. Have multiple copies of your resume ready to present to the interview committee, as well as copies of any credentials you may need for the job. Practice answers to common interview questions, and be sure you have solid details to back your answers.
Before your interview date, map out your drive and ensure that you allow for rush hour traffic, trains, construction, etc. Being late for an interview is never acceptable and shows irresponsibility and lack of potential right from the get-go. When you arrive, greet the receptionist with a smile and a firm handshake.
During the interview, listen carefully to all questions before you answer. If you get a “stumper” (and you will), don’t get flustered! Take a deep breath and think before you answer. Be able to have concrete details of why you are the best candidate for the job, and speak to the credentials on your resume to reiterate your most important qualifications and achievements.
Follow up with a thank you note addressed directly to the person(s) you interviewed with. Even if you feel the interview didn’t go as well as you had hoped, you’re always leaving a good final impression when you send a thank you.
Searching for a job isn’t easy, but it doesn’t have to be hard, either. Listen to colleagues, career coaches, and HR friends-find out what did/did not work for them and see what you can incorporate into your job search strategy. Having a solid job search strategy, putting in time and effort, and networking within your industry will set you right on your way to that new job, and hopefully a great new career.
Some older people believe they should easily be able to get a new job because of their extensive experience. While that seems reasonable, there’s a lot more to take into consideration. A lot of companies today are looking for younger people out of college with a few years of experience and new ideas. The general perception is older people won’t come in with those new ideas and may be difficult to train. Here is a quick guide for older employees embarking on a new job search.
What to Put In a Cover Letter
The best resume writing services will suggest not bragging about your experience. Instead of indicating how many years of experience you have, simply state your “significant” experience. Also, avoid re-stating your job history in your cover letter. Even though your approximate age will be evident in an interview, you don’t want to show your age on paper. You should consider emphasizing your willingness to learn and adapt to new ideas and combine that with your proven experience and results.
Brushing Up Your Resume
There is some gray area when it comes to what information to put on your resume when you have 25+ years of experience. It’s easy to list out all the jobs you have and their corresponding dates, but it’s also easy for a recruiter to add up your age. While age shouldn’t play a big factor in the job search process, the unfortunate reality of “agism” is there. Many executive resume services will tell you to focus on results in your resume. Besides, if you have so much experience to talk about, potential employers want to know what you accomplished with that experience. You can also summarize your early experience into a paragraph that lets the reader know what you did without the redundancy of jobs going back 30+ years.
Be Honest, But Not Too Extensive
You shouldn’t lie about your age, but you also shouldn’t give it to a potential employer willingly unless they ask for it. If you aren’t sure how to portray your age on paper, the best resume writing services can help you out. Lying on your resume or cover letter is the worst thing you can do. Sometimes you just have to be creative in order to get your foot in the door for an interview. At that point, it’s up to you to nail the interview!
Your Online Presence
Older employees may or may not be on professional networking sites like LinkedIn. Having a complete LinkedIn profile is great for adding accomplishments you don’t want to put on your resume. However, you have to also be careful with your LinkedIn profile development and avoid putting too much information out there. The use of keywords is critical when creating a LinkedIn profile. Sometimes people will overlook your age if they see you have the exact amount of experience they are looking for.
Once you’ve made the decision to start your career or change careers, you’ve finished the easy part. Now the job hunting process begins, and it can be mentally and physically draining. The first thing you have to learn is the key to writing an effective resume in order to have a chance at landing the job you want. However, that’s not the only aspect of getting a job. With so many approaches and tactics candidates use to get recognized, you need to know the best ways to get noticed. Here are my top three secrets you need to know regarding the job hunting process.
Most Jobs Are Discovered By Networking
If you spend hours a day searching through online job boards, you are wasting a lot of time. Since employers receive hundreds or thousands of applications through online job boards, it’s a minor miracle if yours gets noticed. Your time may be better spent attending networking events for the career you want to pursue.
Check out some professional resume writing services to have a top-notch resume ready to hand out to potential employers and recruiters. You will be surprised at how many jobs come from knowing someone within the industry rather than sending in a resume online or through email.
Employers Search Social Networks
Before you begin any sort of job search, you need to clean up your social media profiles. Most employers will search your name online to find out what you post and try to figure out your lifestyle. If you have embarrassing photos or post vulgar comments to your profile, you will quickly eliminate yourself from consideration. I can’t tell you how many rude political comments I’ve seen on FB and LinkedIn that will be an instant turnoff. Hold your tongue.
You should also spend a decent amount of time on LinkedIn profile development. LinkedIn is a trusted source for recruiters, and they will use it more often than not. Use the platform as an opportunity to showcase your skills and add on to what your resume already says.
Recruiters Don’t Spend Much Time Reading Resumes
On average, a recruiter will spend about six seconds reading a resume. Because of this fact, the key to writing an effective resume is to make it stand out immediately. Don’t ramble on about your experience or accomplishments. Summarize them as much as possible in bullet points or another easy-to-read format. Use bold and underlined text to also draw the reader’s attention to the areas you want them to focus on. By following these tips, your resume will stand out.
Autumn can be a refreshing time of year, both from a weather perspective and for job seekers. You’ve gotten through the tough summer months and may feel a little worn down after applying for jobs consistently. The good news is autumn brings out new opportunities since school is back in session and newly graduated students aren’t flooding the market. Now is the time to get involved with your LinkedIn profile development and touch up your resume to revamp your job search!
Learn New Skills
If you’ve struggled with getting the job you desire, consider taking online classes or certification programs. The best professional resume writing services will suggest adding any type of educational experience to your resume, especially if you don’t have a significant amount of relevant work experience. Not only will learning new skills boost your confidence, but employers might even be more attracted to your resume because of your commitment to continuing your education.
Open Your Thoughts
It’s easy to get caught up in the repetitiveness of applying for certain jobs. You could be leaving some great jobs on the table due to tunnel vision. Open up your thoughts a bit and look at other opportunities. These may or may not be relevant to the jobs or experience you’ve had in the past, but the goal is to broaden your horizons.
When you look at other job opportunities, you may realize you’re more qualified for those than the ones you’ve been looking for. Alternatively, you could find a field that interests you enough to look into taking continuing education classes to learn more. Professional resume writing services will encourage you to broaden your view of your job search so you don’t get bogged down and find yourself in a rut.
Consider Temporary Jobs or Contract Work
The best executive resume format will highlight your attributes and indicate you’re open to a variety of opportunities. However, you don’t want to seem desperate. Sometimes companies simply aren’t hiring full-time employees, but that doesn’t mean you shouldn’t apply. You may be able to find a temporary job or a contract position to help get valuable experience.
The autumn months are unique because companies don’t necessarily hire a lot during the holidays. If you are able to work as a contractor or hold a temporary position through the holidays, you may even be brought on full-time after the first of the year; and if not, at least you have something else to put on your resume!
Seasonal changes can be refreshing to job seekers, and professional resume writing services know this. Autumn is a great time to rejuvenate your job search.
It takes a lot of hard work and effort to craft the perfect resume. When you’ve finally got it just how you want it, you may be tempted to copy and paste the information into your LinkedIn profile. However, the two should be separated for a few important reasons. The substance of your profile can be similar to your resume, but you need to add a little more style and creativity. Here are some reasons why you shouldn’t treat LinkedIn the same way as your resume.
Repetitive Information is Boring
If an employer likes your resume, they might get online to check out your social media pages. A LinkedIn profile with the same exact information is boring. Employers want to find out new information you normally wouldn’t include on a formal resume. Tell a story or two about certain accomplishments you list on your resume. If you have a hard time distinguishing the two styles, you may benefit from LinkedIn profile writing services. Just think of LinkedIn as an extension of your resume rather than a copy of it. Create an interesting summary, make it personal (you can use personal pronouns such as “I”, “me” or “my” here. Make it uniquely yours.
Support Your Claims
Your resume is designed to make you look good in short statements. LinkedIn allows you to support those statements with evidence. If you’ve received an endorsement or a recommendation from a former supervisor or boss, include it on your LinkedIn profile. LinkedIn is designed to let you show your accomplishments instead of just talking about them. The more detail you go in to support your claims, the better off you’ll be.
The best place to start is listing any specific accomplishments regarding a past job. Go into detail about how you were able to accomplish something and how you helped the company grow or succeed as a result. Employers want to know how you did a task just as much as they are interested in what you did. Your LinkedIn profile is the perfect place to showcase that.
Any LinkedIn profile development services will tell you to avoid resume language when creating your profile. The more conversational you are in your writing tone, the more you will relate to the person reading about your skills and expertise. If writing isn’t your strong suit, consider having a friend or a professional read over your profile before you publish it. Without sounding like you’re bragging on yourself, you need to highlight what you’ve done at past jobs and how these achievements make you a good fit for the job you’re looking for.
Developing a LinkedIn profile different from your resume may seem like a tough task. However, once you find the perfect balance between professional and casual, it won’t be difficult at all. If you need help getting started, or at any point in the process, feel free to get in touch with us.
LinkedIn is a powerful networking tool for executives. With the high visibility your LinkedIn profile has, even some of the smallest mistakes could be critical. Just like with a resume, your profile has to stand out among the rest if you want to get discovered and considered for any job openings. Understanding how to optimize your LinkedIn profile will go a long way in getting the job you desire. Here are a few tips on how you can soup yours up!
1. Choose an Appropriate Profile Picture
LinkedIn is a social media platform, but it is much different from Facebook, Twitter or other platforms. When working on your LinkedIn profile development, the first thing to find is a professional photo. Your picture is the first thing recruiters will see, so make sure you present yourself in the best light. Save the picture of your family or you and your kids for Facebook. A good rule of thumb to remember is if you wouldn’t put the picture on your resume, it doesn’t belong on your LinkedIn profile. You can have a friend or colleague take a photo of you as well.
2. Customize Your URL
Your profile will automatically be assigned a jumble of numbers and letters at the end of the URL. It would look a lot better and cleaner if you added your name to the end of the URL, especially if you will be sending potential employers the link. It only takes a couple minutes at the most, but it’s a pretty important part of your LinkedIn profile development. Details like this may not seem like a big deal, but they matter to employers and recruiters.
3. Be Detailed and Truthful
Any LinkedIn profile writing expert will tell you to be as detailed as possible without stretching the truth. You have the freedom to write whatever you want on your LinkedIn profile, but employers also have the same freedom to investigate to confirm what you write is true. Trust us: they will check facts!
Unlike the typical resume, which should be fairly short, your LinkedIn profile should be more detailed. When it comes to how to optimize your LinkedIn profile, keywords are critical for being discovered. The more you write, the better chance you’ll have of using keywords to help you get noticed in the search engines.
While it may seem easy to develop your profile, LinkedIn profile writing is more difficult than it sounds. However, with some time and effort, you’ll be able to construct a profile to help get you noticed. If you need any help or advice along the way, just refer back to these three tips and get in touch with us for any other detailed questions you may have.
Constructing a professional LinkedIn profile doesn’t have to be extremely difficult. In fact, just by taking a few simple steps, you can make yourself more recognizable without being overly pushy. When it comes to LinkedIn profile development, you have to understand it needs to be constructed differently from a resume. It’s not a bad idea to upload a resume to your LinkedIn profile, but the rest of the information should be different. This is just one simple tip, but here are some of the best secrets for surviving and thriving on LinkedIn.
Avoid Being Annoying
Have you noticed all of the alerts you receive when your connections have a job change or edit their skills? Your connections also receive those alerts when you make a change! However, you can change the settings to ensure your connections don’t see every little change you make. You might want to broadcast a job change or other important piece of career information, but most people don’t care when you receive a new endorsement.
Take Advantage of Opportunities
Any LinkedIn profile service will tell you to join groups related to your career or prospective career. These groups allow you to make additional contacts and give you the ability to reach out to them without having to upgrade to LinkedIn Premium. Joining several groups will only help you expand your personal brand and get your name recognized among people within your industry.
Joining a group is a good step, but being active in the group will make you more recognizable. However, you’ll want to avoid being the annoying person who responds to every thread and has an opinion on everything. As long as you have insightful comments periodically, people will notice you and it will significantly boost your LinkedIn profile development by giving you more connections.
Don’t Use Resume Language
Resume speak should be limited to your actual resume. Any LinkedIn profile writing service will help you rewrite anything that sounds like it came straight from a resume, especially the career summary portion. That should be unique and a bit different from the career summary on your resume. While your LinkedIn profile needs to be professional, it also has to sound conversational and tell people exactly who you are. Look at LinkedIn as an opportunity to showcase your communication skills and other skills that aren’t necessarily as apparent on your resume.
One of the toughest things people experience with LinkedIn is making their profile look professional. It’s easy to slip into casual behavior since it’s an online social network, but LinkedIn isn’t the place for making friends. If you just can’t seem to find the right language or don’t know how to construct your profile, consider reaching out to a LinkedIn profile writing service. You will always benefit from having another set of eyes on your profile and you may find out some other secrets to help take your profile to the next level!
Everyone has a personal brand, whether they know it or not. It’s important for everyone to clearly define their personal brand, but it’s especially critical for high-level executives. As C-level personal branding has increased in importance, the myths surrounding it have also grown in number and prevalence. The truth is many people believe these myths, which can negatively impact their personal branding. Here are the top five myths you should know about, and most importantly, shouldn’t believe.
Myth 1: Your Personal Brand Is Equivalent to Your Reputation
You’re allowed to keep your personal life separate from your business/online life. You may have a completely different reputation with your family and friends than with your business colleagues, and there’s nothing wrong with that!
Myth 2: Personal Branding Isn’t Necessary
Many people underestimate the power of personal branding for senior level managers. Just like a reputation, it takes some time to build a solid personal brand, but it can also be ruined in a matter of seconds. If you think personal branding isn’t necessary, think again.
Myth 3: Personal Branding Is Manufactured
C-level personal branding is only effective if it’s not fake. People who try to make themselves sound better than they really are will only hurt themselves in the long run. Top executives can see right through manufactured personal branding so you won’t be doing yourself any good to create a false personal brand.
Myth 4: Personal Branding Takes a Lot of Time
The art of personal branding for senior level managers isn’t as time consuming as people make it out to be. Yes, you have to work on it a little bit, but you shouldn’t have to spend extra time on your personal brand. Every email you respond to or phone call you take either helps or hurts your personal brand. Just be conscious about your actions and your personal brand will essentially develop itself.
Myth 5: Your Personal Brand Makes You Look Selfish
You may try to make yourself look good on a resume or cover letter, but C-level personal branding is different. As a top executive, you likely have many leadership roles. Being a good leader is one of the best ways to give your personal brand a good image. If you’re able to help others do their jobs better and advance in the rankings, how could you possibly seem selfish?
Most people focus on polishing up their resume, but don’t spend much time thinking about their personal branding. What are you known for? What do you excel at? Many top resume writing services will emphasize your personal brand in your resume, which actually makes it even stronger.
Believe it or not, the majority of employers will review your social media profiles before hiring you. Social media used to be just a fun way to communicate with friends online, but since it’s been booming in recent years, recruiters are also utilizing social media. It basically gives employers free access to see how you interact with others, how clearly you communicate ideas and what you do when you’re not at work. LinkedIn is one of the most popular platforms recruiters use so you need to learn how to optimize your LinkedIn profile before you get on the job hunt!
Optimizing Your LinkedIn Profile
Since LinkedIn is a professional social network, most recruiters will begin their search there. However, many people don’t keep up with their profile and experiences, which could cost them a potential job. If you don’t know exactly what should go on your page, you may consider looking into a LinkedIn profile writing service to help highlight your skills.
Your profile could essentially be your first foot in the door to a potential employer. If they are impressed with your LinkedIn page, you are more likely to be included on their radar. If you don’t have the page filled out or if it’s sloppy, your chances are reduced significantly.
Make It Pop
Users are limited in how they can change their LinkedIn page so you need to make the most of what you have. LinkedIn profile development is a tough skill to master, but it can be done with a little time and effort. In addition to filling out the information on the page itself, you could also design a creative resume to upload. Of course, how creative you get depends on the job you’re searching for, but you get the idea.
Check Other Social Media Platforms
Just because LinkedIn is the main professional social network doesn’t mean employers will only look at it and none of your other pages. You have to assume they will check your Facebook, Twitter and any other pages you may have. Similar to learning how to optimize your LinkedIn profile, you have to do the same with other platforms as well. Remove any embarrassing photos you wouldn’t want an employer to see. So many optimal candidates get passed over because of inappropriate photos, chatter, etc. Go through your communications to make sure you haven’t posted anything offensive that could deter a recruiter. Don’t forget to add privacy settings to all social media you wouldn’t want an employer to see.
Fixing up your social media profiles is probably the first thing you need to do before you even send out your resumes. It only takes a matter of seconds for a recruiter to do a quick search for your name and know a lot about you.