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When many people think about building a brand, they think about actual companies promoting their brand to drive business. However, executives today have to build their own personal brand as well. Building your brand online can take a significant amount of time and effort, and it won’t happen overnight. Your online brand is how people perceive you in real life, so it’s worth taking c-level personal branding seriously. Here are some of the best ways you can build your brand online.

Be Active on Social Media, But Not Too Active

Social media is great for building your executive brand, but it can also come crashing down in a hurry if you aren’t careful. You also want to limit the amount of platforms you use to just a few so you don’t spread yourself too thin. Having too many social media accounts to manage can become overwhelming very quick.

When it comes to your level of activity on social media, you always want to keep your brand in mind. Any time you think about posting something, consider whether it hurts or helps your brand. By considering this every time, you’ll manage your level of activity and only post relevant items reinforcing what you want to be known for.

Executive LinkedIn profileEmbrace LinkedIn

Having a strong executive LinkedIn profile is possibly the best way to build your brand online. One of the first places recruiters go to find executives is LinkedIn. If your LinkedIn profile needs some serious updates, you may consider looking into a service to help you. You definitely won’t be able to build your brand online the right way if you don’t use and embrace LinkedIn.

Use Strategic Keywords to Get Discovered

Keywords on your LinkedIn profile or other online platforms can help you get discovered. This also means you have to be extremely careful about what you post online. There is no separating personal matters from business matters online, so everything you say is tied to your overall brand.

Always Reinforce What You Want to be Known For

Every executive has unique qualities, including you. When you’ve determined what those qualities are, emphasize them on your LinkedIn profile, your resume and anywhere else. This reinforcement can help with your c-level personal branding and help you get recognized by the right people and companies.

Professional Resume Services thrives in helping people build their brand online. Whether it’s updating your executive LinkedIn profile, optimizing your resume or brainstorming new branding strategies, we are here to help. Feel free to contact us at any time for assistance on building and maintaining your brand online.

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LinkedIn offers so many features, but it can be difficult to know which ones to use and how to use them. The reality is many executives aren’t using the right features, and some of the features they are using aren’t being used properly. Your executive LinkedIn profile is many times the first thing a recruiter will see about you. When you use these important features in the right manner, you’ll set yourself up to land the job you desire.

LinkedIn profileLinkedIn Groups

The more LinkedIn groups you join, the better off you’ll be. You can join a maximum of 50 groups, and each of them can help you build your network if you utilize them properly. You just have to be somewhat active in each one and connect with other individuals with like minds. This is a great way to network and make strong connections before actually meeting them in person.

A Quality Headshot

It should be assumed that your LinkedIn profile picture should be a professional one. However, executives still sometimes put photos of them with their family, pet or taking part in some sort of activity. While those photos may mean something to you, it means nothing to recruiters. Stick with a simple quality professional headshot to make the best impression.

LinkedIn Endorsements

Don’t plan to optimize your LinkedIn profile by giving and receiving a bunch of endorsements. While LinkedIn endorsements can be somewhat silly, they can be valuable. You should only endorse people you know personally and can endorse their skills. Alternatively, you should only accept endorsements from people in the same way. Recruiters want to see the quality of your endorsements, even if it is just a handful, rather than dozens of meaningless ones.

Multi-Media Content

LinkedIn allows you to upload photos and videos to your profile, so why not take advantage of it? You may upload a short clip of you giving a speech, accepting an award, working in the community or anything else you think may boost your value and perception. Most executives don’t include multi-media content in their LinkedIn profile, but it’s a feature that could help set you apart.

Concise Headline

Most executives use the headline feature on their LinkedIn profile, but not properly. This shouldn’t be about the job you’re seeking. Instead, consider it to be a one-liner advertisement about yourself. The main goal of your headline is to entice people to keep reading, so make your headline concise and interesting.

Professional Resume Services offers services to help you optimize your LinkedIn profile. LinkedIn has many features executives don’t take advantage of, so be sure to contact us to see how you can better utilize them to help advance in your career.

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Executive profileSeeking a new c-level position takes a similar approach as searching for a job of any caliber. Without the proper preparation and going through the necessary steps, you may find your search to be more difficult than it needs to be. No matter how polished your executive profile may be, you still have to follow the same steps as everyone else to be considered for a high level job. Here are some of the most common mistakes c-level executives make when seeking a new position and how to avoid them.

Misunderstanding The Process

Whether you’re searching for a c-level position or an entry level position, the job search and hiring process will be very similar. You have to do research about the company before applying for a job there. Having all of the skills and qualifications doesn’t guarantee you’ll get the job. You still have to sell yourself and show how you add value to any given company in order to stand out.

Not Having The Right Strategy

It may have been a long time since you last looked for a new c-level position, so the same strategy may not apply. The first thing you should do is optimize your LinkedIn profile. Many recruiters will find candidates on LinkedIn, whether they are searching for a job or not. Furthermore, you can almost guarantee a hiring manager will look for your LinkedIn profile as soon as they receive your resume. If your strategy is to just send out as many resumes as possible, you’re heading down the wrong path.

Not Building Relationships

The power of networking is instrumental in landing your next c-level position. Building solid relationships is more important than building a solid executive profile. The old saying, “it’s not what you know, but who you know,” applies to c-level positions as well. Thinking your resume speaks for itself is another common mistake executives make.

Making it About You, Not the Company

Companies don’t necessarily care about you when they are hiring; they care about what you bring to the table. Many executives try to make themselves sound good, whether it’s on their LinkedIn profile or an in-person interview. However, what you really need to do is show how valuable you will be to the company based on your experience. The information and qualifications are the same, but the way you present everything makes a huge difference.

Professional Resume Services is here to help you avoid common mistakes to give you a better chance at landing your next c-level job. Whether you need help optimizing your LinkedIn profile, updating your resume or anything else throughout the job search process, feel free to reach out to us at any time.

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Whether you’re a brand new executive or you have years of experience, you should know by now that summer is one of the best times of the year for networking. You can spend hours working on resumes and cover letters during the colder months, but now is the time to disperse them to your best contacts. What makes the summer season the best time to improve personal branding for senior level managers? Here are some things to consider the next time you network this summer.

Volunteer Opportunities

There are numerous volunteer opportunities across any community nationwide throughout the summer. Take advantage of these opportunities by doing good deeds while meeting some new people along the way. You’d be surprised at how your c-level personal branding can improve by being active within the community. Plus, just about everyone is open for conversation since they feel great about contributing to a good cause. There are many great people you’ll meet when volunteering that can lead to lifelong friendships and potential business contacts.

People Are Open For Conversation

There’s something about the summer season that makes people more relaxed and open. With vacations planned and more time spent outside the office, people are more open to conversation now than any other time of the year. There’s never a bad time to work on your c-level personal branding. Whether you’re at a Meetup group, a work event or even a happy hour with some colleagues, never miss the opportunity to improve your brand. And don’t forget your business cards so people will have something to remember you by!

Casual Environments Are More Relaxing

c-level personal brandingPeople simply get tired of being in an office all day long. Summer is the perfect time to get out and have some drinks on an outdoor patio after a long day of work. Find events that are outdoors during the summer, since generally you’ll find the people there are more relaxed. Just be sure to adapt to your environment so you fit in rather than being the person who ruins the vibe.

Professional Resume Services isn’t just about resumes and cover letters. We also have some valuable tips about networking as well. This summer is the perfect time for networking, so feel free to contact us at any time if you need any tips or advice on making the best connections this summer.

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While most companies are hiring professionals and executives throughout the year, the summer months tend to be a little slower. With people taking time off to go on vacation and spending time away from the office, the hiring process takes a little longer than usual. For job seekers, this is the perfect time to clean up your executive LinkedIn profile. Most people don’t spend enough time updating their profile, which could have a few downfalls. Here are some tips on how to clean up yours this summer.

Update Everything

Read your entire executive LinkedIn profile word-for-word and update anything that has changed. Chances are you’ll think about several skills or experiences you’ve developed or had since your last profile update. Having updated information about yourself is one of the keys to the best LinkedIn profile development.LinkedIn profile development

Filter Through Your Endorsements

You may have gotten several LinkedIn endorsements from friends or family that simply aren’t relevant to executive jobs you’re looking for. The amount of endorsements you have isn’t nearly as important as the quality of the endorsements. Filter through all of them and remove any of the unimportant ones so a recruiter will see only the relevant endorsements.

Focus on Your Summary

The summary section is the place where you sell yourself to potential recruiters and connections. If you aren’t a strong writer, you can always reach out to a professional LinkedIn profile writer for assistance. The summary needs to be specific and straight to the point without a lot of fluff. Writing the best LinkedIn summary is an art, so seek help if you need it.

Keep Your Profile Straightforward

Your executive LinkedIn profile should be treated differently from your executive resume, but they do have some similarities. Don’t use a lot of filler words on your LinkedIn profile just to make it longer. Being clean and concise with your words will look more impressive to a recruiter than having to scroll down through blocks of text. If you’re actively looking for a job, make it clear. If you’re currently employed but keeping your options open, make that clear as well.

Professional Resume Services is here to help you with your LinkedIn profile development this summer. Whether you need advice on tidying up your profile, or if you need a professional LinkedIn profile writer, feel free to reach out to us at any time.

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Any job seeker knows how important networking is. However, even a minor mistake can lead to major consequences in your job search. Taking executive level personal branding seriously is important, since hiring managers look for that when talking to candidates face-to-face. When you’re spending your free time networking to find a new job, try your best to avoid these mistakes to help yourself stand out to interested companies.

Expecting a Job Offer Right Away

Many people go to a networking event and expect to walk away with a job offer. This is simply unrealistic. It’s one thing to be confident in yourself and your abilities when meeting someone for the first time, but you shouldn’t be so bold as to basically ask for the job on the spot. A key to personal branding for senior level managers is to get to know the hiring manager and other top executives within a company. They are likely taking their time with hiring someone, so you should do the same and make as many connections within the company as you can.c-level personal branding

Talking About Yourself Too Much

No one know more about you than you, so it’s easy to fall into the trap of talking about yourself nonstop. When you feel the urge to talk about yourself, ask an intuitive question instead. Ask your connection how they got into their job, how they like it, what the culture is like and other questions that show interest. Not only will this clearly show your interest in the job, but it will also give your c-level personal branding a boost.

Not Spending Enough Time on Personal Branding

Speaking of c-level personal branding, you need to be doing more of it. Everyone believes they are qualified for certain jobs. And most of those people will talk about the same qualifications. But instead of talking about how you are qualified, talk about the value you bring to the table. Companies are more interested in learning how you can help them, rather than only knowing what skills you have.

Overlooking The Importance of a Polished Resume

Your executive bio is usually the first thing a recruiter will read on your resume. If you’re going to take the time attend a networking event, at least have your resume reviewed by a professional to ensure there aren’t any glaring mistakes. Remember these recruiters are going to talk to dozens of people at networking events, so your executive bio needs to stand out and make them remember meeting you face-to-face.

Professional Resume Services is here for job seekers, whether you need help writing an executive bio or anything else related to your job search. If you need assistance before or after a networking event, feel free to contact us at any time.

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Professional Resume Services resumes and cover letters

School’s out for summer… but what about your job search?

Just because many executives and high-level employees go on summer vacation doesn’t mean you can take a summer break on your job search. One of the mistakes many job seekers make is thinking companies don’t hire in the summer, which simply isn’t true. Companies are always going through resumes and cover letters to find the most qualified candidates throughout the year. And if you decide to take a break during the summer, you may miss out on a great opportunity.

Companies Don’t Stop Hiring During The Summer

The notion is companies will wait until after the summer to start interviewing for different positions. However, it’s actually the opposite. Many companies are busier during the winter months, so they don’t have as much time to interview. So they reserve summertime for conducting their interviews and hiring employees, even if it’s on a temporary basis. Regardless, you need to ensure your LinkedIn profile is current once summer starts, just in case a recruiter happens to stumble upon it.

Temporary Could Turn Into Permanent

Since summer is typically slower for most businesses, they may only be hiring for temporary employment. However, many of these positions will turn into permanent positions when business begins to pick up again. Be sure to include in your executive bio if you’re willing to accept temporary employment if the option is available to become permanent in the future. At the very least, you can gain some valuable experience with a temporary position to set yourself up for a permanent position with another company at a later time.

Polish Up Your LinkedIn Profile

Whether you’re going on an extended vacation throughout the summer, or if you feel you need to take a break from your job search efforts for any reason, polish up your LinkedIn profile at the very least. You never know when recruiters are going through resumes and cover letters, or scouring LinkedIn to find the best candidates. Updating your LinkedIn profile could be a great way to get discovered during the summer with minimal effort on your part.

Professional Resume Services is here to help you get through the dog days of summer. We can help revamp your resumes and cover letters during the summer so you’re ready to apply for positions at any time. No matter what you need help with regarding your job search efforts this summer, feel free to contact us at any time.

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Professional Resume Services c-level personal branding

You never know where you might find a networking opportunity! Here are some suggestions.

Most people are very aware of the value of networking. Not only can it help you find the career opportunities you’re looking for, but it can also bring value to personal branding for senior level managers. However, networking doesn’t always have to be in the form of career fairs, conferences and other business events. There are plenty of other unique networking opportunities to help you boost your c-level personal branding, and all of them have to deal with common interests.

The Gym

Just because you aren’t going to bring resumes and cover letters to the gym doesn’t mean you can’t network there. If you’re the person who puts on your earphones and shuts out the rest of the world around you while you workout, consider removing them and listening to your surroundings instead. You never know who you might meet on the treadmill next to you.

Sporting Events

Sporting events are also common interests where you can network with a variety of people. It’s easy to get into a discussion about a particular team or sport in general, and the conversation can go in many different directions. You may not attend a sporting event with the intention of improving your c-level personal branding, but it could easily happen.

Public Transit

If you take public transit frequently, there may not be a better opportunity to network. You have several minutes sitting by the same person on your route, so strike up a conversation with them. Conversations can go in many different directions, so you may have other people around you chime in as well.

At Kids Events

Parents always feel connected with other parents when they go to their kids events. It’s extremely easy to open up a conversation when kids are involved, so take advantage of the opportunity. It’s probably not the time to talk about resumes and cover letters right away, but once you form a connection you can develop a relationship as time passes.

Bars

Again, you shouldn’t bring resumes and cover letters into a bar, but that doesn’t mean you won’t have the opportunity to talk about them. Professionals sometimes go as a group or on their own to bars to unwind after a stressful day. Sit next to someone and talk about the day. Chances are you will be able to relate to them at some level.

At Professional Resume Services, we take personal branding for senior level managers seriously and want to help you improve your brand as much as possible. Feel free to contact us for more networking tips and how you can turn them into great opportunities.

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Professional Resume Services personal branding for senior level managers

Is it worth it to spend your summer improving your networking connections?

The summer generally isn’t viewed as the best time of year to drum up new business or make new connections. With many people going on vacations and spending more time traveling, the networking events are much more rare during the summer. However, this presents a great opportunity for other avenues of networking that could prove to be even more valuable. The thing about personal branding for senior level managers is you can never stop improving your brand. Here are some reasons why the summer may be the best time for you to do so.

People Are Generally More Relaxed

Since many businesses hit their slower months during the summer, you’ll notice people are more relaxed than normal. This means they should be more willing to connect with you, whether it’s finally grabbing a cup of coffee or going to brunch. Taking a relaxed and casual approach when networking during the summer can improve personal branding for senior level managers more than you think.

Use Downtime to Improve Your LinkedIn Profile

Summer could also prove to be the best time to work on your executive LinkedIn profile. Companies may not be hiring much during the summer, but working on your LinkedIn profile development during the slow periods will help you be prepared when business starts ramping up again. This is also the perfect time to get your name out there by joining LinkedIn groups, reaching out directly to connections and sending out resumes. Utilize LinkedIn as much as possible now and you’ll reap the benefits later on.

Always Be Aware of Networking Opportunities

The summer months offer some of the most unique networking opportunities when compared to other times of the year. You don’t have to be dressed in professional attire in order to make a connection. Listen to conversations at the beach, at sporting events, kids events or anywhere else you may be. As much as people say they don’t want to think about work when they are at different places, many conversations will inevitably lead that way. You never want to miss the opportunity to work on personal branding for senior level managers.

Professional Resume Services has plenty more networking tips like these to get you through the summer. Whether you need assistance with your LinkedIn profile development or identifying other networking opportunities, feel free to contact us at any time.

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Professional Resume Services c-level personal branding

Even thought leadership has received some bad press. Here’s what you shouldn’t believe!

Thought leadership is one of the best qualities any executive can have. When you are a thought leader, you have innovative ideas that help business move in a positive direction, all while influencing other employees as well. However, there are some myths you need to be aware of when it comes to thought leadership for executives.

1. You Must Be Perfect

No one is perfect, and thought leaders don’t have to be either. Believe it or not, a good quality to improve your c-level personal branding is to admit you need to check resources to get answers to certain questions. Ensuring you’re providing the correct answers is much more important and enhances your credibility more than giving an incorrect answer immediately.

2. Relationships Aren’t as Important as Productivity

A true thought leader places a high importance on building relationships. It will be evident to professional executive resume writers if you are a self-centered leader or if you are focused on building relationships as you become successful. Employers want to hire executives who build quality relationships as well.

3. Each of Your Thoughts Must Be Original

Don’t be afraid to give credit where credit is due. Every great thought leader uses ideas from successful people before them and build off of those ideas to make their own. However,  if you think every one of your ideas has to be original in order to improve your c-level personal branding, you’re wrong.

4. You Must Control a Conversation

The role of a thought leader is to present new ideas in creative and innovative ways. That doesn’t necessarily mean each idea presented is the best right away. Any time a conversation comes up about an idea you have, listen to the feedback instead of shutting the person down right away. You shouldn’t try to spark a debate or control the conversation. The top resume services suggest getting feedback from as many sources as possible before developing your idea and putting it on paper.

5. Once You Have a Great Thought, You’re Done

Thoughts without actions are useless. All professional executive resume writers want to know is what actions you took to get a certain result. You can’t put a thought on a resume because employers won’t know what result happened from the thought. Put your thought into motion to have the best results as a thought leader.

At Professional Resume Services, we believe thought leadership is one of the best ways to improve your c-level personal branding. If you need help determining whether you display the right thought leadership qualities, feel free to reach out to us at any time.

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