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Every executive has heard and knows about the importance of c-level personal branding. With all else being equal when it comes to experience and expertise, it is a person’s personal brand that sets them apart from the rest. Whether you’re actively seeking a new job or if you’re interested in advancing even further in your career, using personal branding to your advantage can help you get there. Here are some tips on how personal branding for senior level managers can be used effectively.

Boost Your Reputation Within Your Industry

Every industry has a network, and people within the network have different impressions of people. So if you have a great personal brand and people recognize it, it won’t take long before your reputation gets a boost throughout your industry. You can use this reputation boost to your advantage by seeking leadership opportunities, speaking at engagements, hosting networking events or any other opportunities that arise. Once you’ve established quality c-level personal branding, your options for continuing to improve your reputation are unlimited.

c-level personal brandingMake Contacts Outside Your Current Professional Network

Your executive bio may indicate you’re an expert in a specific industry, but your personal brand can lead to professional connections outside of your network as well. This gives you the opportunity to broaden your views on business and many other aspects, and could give you more ideas for your own job. Plus, certain industries like to get advice from professionals in an unrelated industry just to see how operations work. The larger your network is outside of your own industry, the more opportunities you will have to grow your personal brand as large as you desire. You can never have too many connections across any industry, and the better your c-level personal branding is, the more naturally the connections will be made.

Use Self-Confidence to Your Advantage

If nothing else, personal branding for senior level managers can provide a major boost in self-confidence. Use this self-confidence to your advantage by standing by your decisions in any aspect of your career and becoming a resource for others within your industry. Complete self-confidence is rare, even among executives, so once you develop it, there are plenty of opportunities for you to boost your brand even more.

Professional Resume Services goes beyond simply writing a resume for professionals. It is a big part of what we do, but we also look at the big picture to help executives with their careers. Whether it’s boosting professional branding through networking or simply creating an executive bio anyone will be impressed with, we are here to help. Be sure to contact us at any time for more tips on how personal branding can be used to your advantage.

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Having a LinkedIn profile is important for executives today. Networking is such a critical part of business, and many professionals view LinkedIn as the best way to meet other professionals. When completing your profile, it’s important to ensure the right information is included. Sometimes a professional LinkedIn profile writer could be beneficial to provide advice and ensure you aren’t making these common mistakes.

executive profileTreating LinkedIn Like Other Social Media Platforms

It’s important to distinguish LinkedIn from Facebook, Twitter or other social media platforms. LinkedIn is a professional networking site, whereas most other platforms are more recreational. For the most part, treat LinkedIn as a way to enhance your career rather than enhancing your social encounters with friends like you would on other social media platforms.

Not Using A Professional Photo

LinkedIn is not a place to put a profile photo including your family or your pet. Use a professional headshot if available, or at the very least, find the most professional-looking photo of you that you have. The LinkedIn profile photo is one of the first things a person looks at, and an unprofessional photo can instantly give your credibility a hit.

Having an Incomplete Profile

Nothing tells a person you’re not totally committed to LinkedIn networking like having an incomplete profile. If someone sees your profile is incomplete, they will likely be hesitant to reach out to you, since they aren’t convinced you keep up with it and are active. A professional LinkedIn profile writer can help you fill out your profile appropriately.

Exaggerating Skills or Expertise

Whether it’s in your LinkedIn profile, your executive profile or anywhere else, it’s never advisable to exaggerate your skills or expertise. Being honest will benefit you in the long-term, and your LinkedIn profile is included in this. If you are dishonest about any of your accomplishments, the dishonesty will eventually be exposed and you will have to deal with a potentially tarnished reputation as a result.

Not Incorporating A Mix of Information

Yes, LinkedIn is a professional social networking site. However, not every single person is professional every minute of every day. Even hiring managers want to know what you do in your free time outside of work. Include a mix of personal information, such as volunteer projects, what you do for fun and anything else you deem appropriate. Demonstrating you have a life outside of work is just as important as demonstrating your professional expertise.

Professional Resume Services assists job seekers and networkers by boosting their LinkedIn profile in creative ways. Sometimes you just need a professional LinkedIn profile writer to fill in the gaps or organize information in a way to make your profile more attractive. If you have any questions regarding LinkedIn or your profile specifically, don’t hesitate to reach out to us at any time.

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LinkedIn is constantly evolving and providing new features for its users. As such, a job seeker’s LinkedIn profile development has to also evolve constantly in order to keep up with the competition. It’s entirely possible to have created a LinkedIn profile, filled it out completely, but still aren’t having the success you expected. Don’t give up! You may just not be utilizing the right features. So if you’ve ever asked yourself, “how can I attract recruiters to my executive LinkedIn profile?” we’ve got some tips on specific features to help you out.

linkedin profile development“How You Rank”

The “How You Rank” tool on LinkedIn helps you see how often your profile gets viewed in comparison to the amount of connections you have. As a job seeker, you want your profile to be viewed as much as possible so you’ll be noticed more and be seen as an influencer. Being in the top 25% on the “How You Rank” tool should be a goal to strive for, since you will be getting a high amount of profile views at that level.

Another benefit of the tool is to see who is most influential within your network. The more active a user is, the more likely they will be willing to interact with you. And on a similar note, an active user is likely the person you want to interact with anyway, since they could be a more valuable connection to strengthen your job search.

Join and Be Active in Groups

If you aren’t sure how to optimize your LinkedIn profile in order to improve your “How You Rank” score, the best way to do so is by joining groups and being active in them. There are thousands of LinkedIn groups available, so find a handful of relevant ones and start connecting with the group members. The more active you are in groups, the more your profile will be viewed, and the higher your “How You Rank” score will climb.

Enhance Original Content With The Publishing Platform

Creating original content is another great way to improve your LinkedIn profile development. Now LinkedIn has a tool to allow you to publish your content under your profile photo, the header and at the top of your profile. This feature makes it easier than ever before to share your insightful content to anyone who views your profile. Now all you have to do is go to work to write the content, and the LinkedIn publishing platform will help you easily distribute it within your network.

Professional Resume Services helps executives with LinkedIn profile development every day. LinkedIn is one of the most valuable tools for job seekers, but it also has to be used properly in order to be effective. If you aren’t sure how to optimize your LinkedIn profile, or would like more tips about how to best use it effectively, contact us at any time for a consultation.

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Investing in your career is one of the most important investments you can make. Setting clear and achievable goals will help guide you where you need to be, and improving personal branding for senior level managers may happen naturally throughout the year. There’s no time like the present to start setting aggressive, yet attainable, goals to help you boost your career where you want it to be. Once you’ve developed your short-term and long-term goals, your mindset can shift to working toward them every single day. Here’s how to make the most out of your executive career this year.

executive resume biographySet Clear Goals

It’s impossible to get where you want to be if you don’t know where you’re going to begin. While it’s important to set yearly goals, you can also set monthly or quarterly goals to help you stay on track. If your in line for a promotion this year, think about what you can do to ensure you get it rather than get overlooked. If boosting personal branding for senior level managers is a goal, then you know you must attend networking events and make your name widely known throughout your industry. Clear goals will help you figure out what actions you need to take to reach them.

Make A Point to Network

Connecting with your network isn’t just reserved for when you’re looking for a job. Even the top rated resume writing services suggest to network as much as possible. This doesn’t mean you have to attend an event every night, but at the very least you can update your LinkedIn profile and check in with your connections frequently. Get advice from other professionals whom you look up to, and you may be able to develop a similar path to success. Plus, you never know when a new opportunity will arise, so you don’t want to miss out by not connecting with other professionals.

Create New Opportunities

Just because you’re happy and comfortable in your role doesn’t mean you can’t be proactive about new opportunities. Always do anything you can to improve your executive resume biography. This doesn’t mean simply changing the words. It means to accomplish more tasks in your current role in order to beef up your profile with relevant and meaningful accomplishments. By excelling in your current role, you can create new opportunities for yourself within the same company or be put in a better position to pursue other opportunities if you choose.

Professional Resume Services is more than just one of the top rated resume writing services. We take a personal interest with each of our clients and we want to help you make the most out of your executive career in any way we can. Feel free to reach out to us at any time to learn more about how we can help you set goals to reach new career heights this year.

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Attending a networking event is one thing, but succeeding at it is another. Everyone defines success differently when it comes to networking events. You may be attending with the goal of finding your next employer or you may simply be attending to build your c-level personal branding. Whatever your reason is, there are things you should and shouldn’t do at these events to give you the best chance to succeed. Here are our top three suggestions to help you succeed at your next networking event.

c-level personal brandingPrepare in Advance

Depending on the event, you may choose to bring executive resume biographies instead of business cards or vice versa. Do your homework on the type of event it is so you don’t appear to be unprepared. Update your LinkedIn profile with any relevant information prior to attending the event. If you hand out a business card or biography, you should have a link to your profile included. You want to be sure your profile is in the best shape possible for when people view it.

Move Around Frequently

When you’re actually at the event, don’t linger around in one area for too long. People don’t generally gravitate toward people who are stationary, so make it a point to walk around the room throughout the event. It’s tempting to engage in long conversations when you find an interesting person to talk to, but the reality is those people are at the event to make as many connections as possible as well. Instead of boosting your c-level personal branding by talking to one person, spread the wealth to as many people as you can.

Master Your Elevator Speech

The size of the networking event can determine how long you have to make an impression. You want to master your two-minute elevator speech so it’s persuasive and piques the interest of the other person. Deliver your speech in a natural way so you don’t sound like a salesperson, but still clearly demonstrate your value to your listener. A quality elevator speech can give an immediate boost to your c-level personal branding.

Professional Resume Services is here to help you develop your LinkedIn profile, your executive resume biographies or anything else to help you succeed at your next networking event. Preparation for these events takes time, but the time investment is well worth it in the end. Feel free to contact us at any time if you need extra assistance preparing for your next networking event.

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professional resume writing serviceThe new year means it’s time to make New Year’s resolutions! You probably reached multiple goals in 2017, and chances are you fell short on some goals as well. The key to making the best New Year’s resolutions is to make them so they are challenging, but still attainable. Here are some of the top executive New Year’s resolutions to consider making for yourself to help boost your career and opportunities.

Spend More Time on LinkedIn

The larger your LinkedIn network, the larger your overall professional network will be. But in order to utilize the social networking site most effectively, you may want to start out the year by hiring a LinkedIn profile writer to ensure your profile is most effective. Creating a solid positive overall presence is crucial on social media, so you don’t want to overlook anything.

Join an Organization

The benefits of joining an organization are astronomical. No matter if you’re in a steady job and looking for advancement or if you want to build new connections to help land a new job, joining an organization can help get you there. But before you do so, check in with a professional resume writing service to ensure your resume is current and effective so it will be more impactful when you have to use it.

Follow A Blog

There are many great blogs out there for any industry you work in. Follow one or two of them to stay current on the latest industry trends. And if you’re feeling extra ambitious, consider starting one of your own. It will look great in your executive profile if you are able to include a link to your blog full of original content.

Keep Your Resume Updated

Most executives are guilty of not updating their resume as often as they should. You never know when a great opportunity will arise, so consider visiting a professional resume writing service a couple times throughout the year to tweak it or make additions if needed. This way, you’ll be more prepared for a new opportunity, or an opportunity to advance with your current company.

Professional Resume Services wants to help you achieve all of your professional New Year’s resolutions this year. Whether you need a professional LinkedIn profile writer, resume writer or just need professional advice about jobs and job seeking, we are here for you. Feel free to reach out to us to see how we can help you reach your goals this year.

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When I joined Twitter in 2008 I had no clue who to follow or even what to do. After learning a bit more about it, I gathered my little list of resume experts that quickly expanded to experts throughout the careers industry. Through the years I’ve added more people to that list. With vast and various experience, these folks offer daily and weekly expert advice.  Whether you are new to Twitter or have been using it for a while, count these experts among your favorite go-to’s for career advice. I’m sure I am missing some (and will remember as soon as I hit “publish”) but for now, here are my fave peeps!

 

 

RESUME WRITERS

@amyladler Specializes in career transition and strength finding. Spot-on job search tweets.

@debrawheatman Resume writer and career coach offering tips and insight into job search and resume writing.

@avidcareerist With a background in retained search and current role as executive resume writer, Donna offers sage advice on resumes and job search.

@greatresume  Jessica Hernandez packs nuggets of heart into her career tips, tweet, and posts.

@hireimaging Barb Pool is a career strategist, coach, and resume writer with over 30 years of experience.

@karensilins Career coach, resume writer, presenter, personal branding specialist, and HR consultant fills her Twitter feed with valuable career information.

@laurieberenson Straight-forward resume writing and job search advice for professionals.

@lisarangel A triple threat! With experience as a former recruiter, current resume writer, and humorous wit, Lisa’s tweets offer insight into the recruiting and resume writing worlds.

@pushcareers Brenda Cunningham offers outplacement experience, job search strategies, resume writing, and career management tips.

@resumeservice Rosa Vargas offers authentic resume branding advice and career coaching.

@susanwhitcomb Resume writing pioneer, trainer, and job coach. She is the founder and President of The Academies and combines her vast experience with practical career tips.

@valueintowords Jacqui Poindexter turns your career history into a value-infused story. Follow her for resume and career tips.

 

CAREER COACHES

@CareerTL  CEO of Career Thought Leader Consortium, Marie Zimenoff heaps on loads of expert career advice from resume writing to social media advice.

@careerhero President of Career Directors International, Laura DeCarlo’s offers consistently informative career tweets.

@kccareercoach  As a career coach and marketing strategist for executives, Meg Montford shares resources, tips and advice.

@krisplantrich 9X certified Career Coach specializing in job search, interview, career transition, salary, and LinkedIn coaching.

@phyllismufson Career Coach and catalyst for personal and career transformation. Helps with job search, career change, and small business.

@susanguarneri Career assessment expert, certified branding strategist and management coach, and resume writer.

@coachwolfgang Career coaches and counselors specializing in multiple coaching disciplines that help individuals take ownership of their careers.

 

CAREER ADVICE & JOB SEARCH

@careerbliss Online company reviews, salaries, job listings, hiring trends and interview tips. Your one-stop shop.

@careersingov  Looking for a career in the government? Check out the nation’s largest State and Local Government Job Board and Career Center.

@classycareer List as Forbes Top 35 Most Influential Career Site and E-Learning Platform, launching dream careers, and businesses. Passionate about helping women succeed in their careers.

@flexjobs Looking for tips on finding a flexible hours, remote work, freelance, or just more work life balance? Look no further. Flexjobs posts jobs and informative articles every day.

@healthcareitcentral Weekly job alerts, an employer directory, and articles for clients in healthcareIT.

@jacobshare Job search expert, blogger, and community builder. His career tweets are interesting and plenty.

@jobhuntorg A careers pioneer whose website and posts offer guidance and tips on everything career-related.

@markadyson Career consultant, blogger, and expert podcaster, Mark keeps his tweets light and jam-packed with everything career.

@social_hire Helps candidates find their next great job. Daily tips and job search advice.

@themuse Offers career advice and matches candidates with companies and jobs looking for them.

@williamarruda Personal branding expert and motivational speaker offers daily job search advice.

@workcoachcafe Tips to help people become more successful in their jobs and job search. Forbes Top 100 Career Site.

@youtern  Enables young talent to become highly employable by connecting them to high-impact internships, mentors, and thru contemporary career advice that works!

 

RECRUITERS & HR

@absolutely_abby  Abby Kohut offers job search and recruiting advice to professionals. Selected as one of ‘Forbes Top 100 Career Websites’ and Fast Company’s ‘The Monster 11 for 2011: Career Experts Who Can Help Your Job Search’.

@chrisrussell Online recruiting, job board secrets, and HR consultant. Find out what recruiters are looking for.

@hrbartender Sharlyn Lauby delivers corporate HR tweets daily. Spot-on advice for interested job seekers.

@nickcorcodilos The author of Fearless Job Hunting and Ask The Headhunter, Nick’s tweets answer the burning job search and recruiting questions job seekers are asking.

@recruitmentgv Recruitment and Talent Acquisition news provided by the leading magazine for Recruitment Consultants.

@talentculture HR, Recruiting, Leadership and more. Be sure to save this social community as one of your favorite tweeters.

 

 

 

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With the digital age we live in today, it’s easy to think platforms like LinkedIn have completely diminished the importance of a traditional resume. While there are plenty of benefits to having a great LinkedIn profile, it was not created to replace your resume. There are actually more differences between the two than similarities, although they can be used in the same ways at times. Here are the main similarities and differences between the two to keep in mind.

How Are Your Resume and LinkedIn Profile Similar?

When you write resumes that get you hired, you’re going to put your past jobs, skills, experiences, projects and accomplishments on it. These are facts you should also put on your LinkedIn profile, even though they will be displayed a little differently. You also want to focus on your value with both LinkedIn and your resume, along with incorporating the right keywords to make them both stand out.

best executive resume writersHow Are They Different?

The best executive resume writers will tell you to have multiple versions of your resume for different positions you apply for. However, having multiple LinkedIn profiles can just lead to confusion. Your LinkedIn profile should be more general, while your resume is more specific.

The tone used is also a key difference. When writing resumes that get you hired, you need to use a formal tone. LinkedIn is best for more of a social or conversational tone. Also, your resume should be brief, while your LinkedIn profile can expand on points a little more. In a way, your LinkedIn should provide more context and stories behind your factual points, which should not be included on a resume.

Both Are Useful and Effective

Your resume and LinkedIn can’t replace one another, but they can be used effectively in conjunction with each other. Many recruiters will look at your LinkedIn after reading through your resume, so simply duplicating the information is not what you should do. LinkedIn is designed to provide a bigger picture of your accomplishments, show your personality and show off all of your achievements. Today, both are needed and can be extremely valuable when used most effectively together.

Professional Resume Services has a team of the best executive resume writers to help you with your job search. We know how to maximize your resume and LinkedIn so they can work together most effectively and present your experience in the best way possible. Utilizing your resume and LinkedIn effectively can be tricky, so feel free to contact us at any time to see how we can help you separate the two, while still making them both work to your advantage.

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how to optimize your LinkedIn profileYou have a maximum of 30 seconds to impress someone who reads your LinkedIn profile summary. Many executives struggle with balancing the requirement of talking about yourself, while also explaining your impact on others. It’s challenging to do when you sit down and think about it, so sometimes it’s best to just start with LinkedIn profile development services for assistance. Being concise is key, since every single word matters in your profile summary. Here are the main things to keep in mind when developing yours.

Tell People Who You Are

Can you describe yourself in roughly 10 seconds? That’s about one or two sentences to explain who you are, what your identity is and what value you bring to the table. You don’t have to be a professional LinkedIn profile writer to put together these two sentences, but you do have to choose your words carefully. These first two sentences are critical, since people will generally choose to keep reading or leave your page depending on how intrigued they are.

Be Brief About What You Do

This is the part where you can get specific. Expand on your role within your company, your specialties, areas of expertise and a brief summary of what you do in a nutshell. Do your best to fit this information in three or four sentences to avoid getting too lengthy. If you choose to hire a LinkedIn profile writer, they will try to condense this section as much as possible, while still getting the point across.

Finish With A Bang

If you want to really know how to optimize your LinkedIn profile, it’s by finishing your profile summary with a bang. These last couple of sentences will be similar to your opening two sentences, but make them even stronger. Reiterate how your passion and expertise helps people succeed and how your success has translated into success for your company. Making the last sentence or two impactful will help make your profile summary memorable.

Professional Resume Services understands the challenges of writing an effective LinkedIn profile summary. Our LinkedIn profile development services can help you develop the most impactful profile to aid in your networking and professional development efforts. To learn more about how to wow with your LinkedIn profile summary or about the many other services, feel free to contact us at any time.

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You may have written a well-crafted resume, but you can’t rely solely on it to get a new executive position. The importance of c-level personal branding today can’t be understated. The executives who take it seriously and work to improve theirs will always be ahead of the curve. There are certain online c-level personal branding skills that stand out among the rest, from an employer perspective. Here are a few of those skills to keep in mind and try to demonstrate as much as possible to entice a potential employer.

Demonstrate Your Skills By Writing

You’re likely very experienced in your industry, so employers need to know about it. The first place to start is your LinkedIn profile. You have the freedom to write as little or as much as you want on your profile, so take advantage of the space. However, just be careful not to overcrowd your page with a lot of text, since potential employers won’t spend much time reading it. It may be valuable to you to hire a LinkedIn profile writing service to get your initial page set up, then you can update it as needed.

Create and Update Your Own Website

Having your own website shows you have the drive and confidence to market yourself. Employers like this attribute, since they would expect those skills to translate well to their company. You must make sure you always keep your website updated to highlight your most recently acquired skills and experiences. Consider writing a blog on your website once or twice a week to keep fresh and relevant content on your page. And always include a link to your LinkedIn profile.

Be A Social Media Guru

c-level personal brandingUtilize social media to promote your skills and improve your c-level personal branding, but be careful not to go overboard. There are several social media platforms you could choose, so be sure you use the right one. LinkedIn is always the best choice for executives, but if you use Facebook and Twitter the right way, you may find value in those as well. Promoting the fresh content from your website through social media is a great way to be active on social media and improve your online brand.

Professional Resume Services not only helps executives write their resumes, but can also help with LinkedIn profile development. Building your online brand is critical in today’s business world, and we can help you get started. Feel free to contact us at any time when you’re ready to promote your online brand to entice potential employers.

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