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When many people think about building a brand, they think about actual companies promoting their brand to drive business. However, executives today have to build their own personal brand as well. Building your brand online can take a significant amount of time and effort, and it won’t happen overnight. Your online brand is how people perceive you in real life, so it’s worth taking c-level personal branding seriously. Here are some of the best ways you can build your brand online.

Be Active on Social Media, But Not Too Active

Social media is great for building your executive brand, but it can also come crashing down in a hurry if you aren’t careful. You also want to limit the amount of platforms you use to just a few so you don’t spread yourself too thin. Having too many social media accounts to manage can become overwhelming very quick.

When it comes to your level of activity on social media, you always want to keep your brand in mind. Any time you think about posting something, consider whether it hurts or helps your brand. By considering this every time, you’ll manage your level of activity and only post relevant items reinforcing what you want to be known for.

Executive LinkedIn profileEmbrace LinkedIn

Having a strong executive LinkedIn profile is possibly the best way to build your brand online. One of the first places recruiters go to find executives is LinkedIn. If your LinkedIn profile needs some serious updates, you may consider looking into a service to help you. You definitely won’t be able to build your brand online the right way if you don’t use and embrace LinkedIn.

Use Strategic Keywords to Get Discovered

Keywords on your LinkedIn profile or other online platforms can help you get discovered. This also means you have to be extremely careful about what you post online. There is no separating personal matters from business matters online, so everything you say is tied to your overall brand.

Always Reinforce What You Want to be Known For

Every executive has unique qualities, including you. When you’ve determined what those qualities are, emphasize them on your LinkedIn profile, your resume and anywhere else. This reinforcement can help with your c-level personal branding and help you get recognized by the right people and companies.

Professional Resume Services thrives in helping people build their brand online. Whether it’s updating your executive LinkedIn profile, optimizing your resume or brainstorming new branding strategies, we are here to help. Feel free to contact us at any time for assistance on building and maintaining your brand online.

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LinkedIn offers so many features, but it can be difficult to know which ones to use and how to use them. The reality is many executives aren’t using the right features, and some of the features they are using aren’t being used properly. Your executive LinkedIn profile is many times the first thing a recruiter will see about you. When you use these important features in the right manner, you’ll set yourself up to land the job you desire.

LinkedIn profileLinkedIn Groups

The more LinkedIn groups you join, the better off you’ll be. You can join a maximum of 50 groups, and each of them can help you build your network if you utilize them properly. You just have to be somewhat active in each one and connect with other individuals with like minds. This is a great way to network and make strong connections before actually meeting them in person.

A Quality Headshot

It should be assumed that your LinkedIn profile picture should be a professional one. However, executives still sometimes put photos of them with their family, pet or taking part in some sort of activity. While those photos may mean something to you, it means nothing to recruiters. Stick with a simple quality professional headshot to make the best impression.

LinkedIn Endorsements

Don’t plan to optimize your LinkedIn profile by giving and receiving a bunch of endorsements. While LinkedIn endorsements can be somewhat silly, they can be valuable. You should only endorse people you know personally and can endorse their skills. Alternatively, you should only accept endorsements from people in the same way. Recruiters want to see the quality of your endorsements, even if it is just a handful, rather than dozens of meaningless ones.

Multi-Media Content

LinkedIn allows you to upload photos and videos to your profile, so why not take advantage of it? You may upload a short clip of you giving a speech, accepting an award, working in the community or anything else you think may boost your value and perception. Most executives don’t include multi-media content in their LinkedIn profile, but it’s a feature that could help set you apart.

Concise Headline

Most executives use the headline feature on their LinkedIn profile, but not properly. This shouldn’t be about the job you’re seeking. Instead, consider it to be a one-liner advertisement about yourself. The main goal of your headline is to entice people to keep reading, so make your headline concise and interesting.

Professional Resume Services offers services to help you optimize your LinkedIn profile. LinkedIn has many features executives don’t take advantage of, so be sure to contact us to see how you can better utilize them to help advance in your career.

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While most companies are hiring professionals and executives throughout the year, the summer months tend to be a little slower. With people taking time off to go on vacation and spending time away from the office, the hiring process takes a little longer than usual. For job seekers, this is the perfect time to clean up your executive LinkedIn profile. Most people don’t spend enough time updating their profile, which could have a few downfalls. Here are some tips on how to clean up yours this summer.

Update Everything

Read your entire executive LinkedIn profile word-for-word and update anything that has changed. Chances are you’ll think about several skills or experiences you’ve developed or had since your last profile update. Having updated information about yourself is one of the keys to the best LinkedIn profile development.LinkedIn profile development

Filter Through Your Endorsements

You may have gotten several LinkedIn endorsements from friends or family that simply aren’t relevant to executive jobs you’re looking for. The amount of endorsements you have isn’t nearly as important as the quality of the endorsements. Filter through all of them and remove any of the unimportant ones so a recruiter will see only the relevant endorsements.

Focus on Your Summary

The summary section is the place where you sell yourself to potential recruiters and connections. If you aren’t a strong writer, you can always reach out to a professional LinkedIn profile writer for assistance. The summary needs to be specific and straight to the point without a lot of fluff. Writing the best LinkedIn summary is an art, so seek help if you need it.

Keep Your Profile Straightforward

Your executive LinkedIn profile should be treated differently from your executive resume, but they do have some similarities. Don’t use a lot of filler words on your LinkedIn profile just to make it longer. Being clean and concise with your words will look more impressive to a recruiter than having to scroll down through blocks of text. If you’re actively looking for a job, make it clear. If you’re currently employed but keeping your options open, make that clear as well.

Professional Resume Services is here to help you with your LinkedIn profile development this summer. Whether you need advice on tidying up your profile, or if you need a professional LinkedIn profile writer, feel free to reach out to us at any time.

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Networking seems so simple, but so tricky at the same time. Many professionals and executives believe they will have easy access to a job if there is a family member or friend in the company. However, this isn’t necessarily true. And even if it is partially true, you have to be careful how you approach the situation.

Personal branding for senior level managersWhen it comes to personal branding for senior level managers, always having a professional approach is critical. You could be putting your family member’s or your friend’s reputation on the line by asking for a favor. Here are other things to consider.

Use Them, But Don’t Abuse Them

There’s no harm in asking someone you know to help you get your foot in the door. But you don’t want to make them go out of their way and potentially damage their own reputation and success on your behalf. As you know, c-level personal branding takes a lot of time and effort to build, but can be damaged instantly. Don’t abuse your close connections by pressuring them to fight for you, especially if you may not be completely qualified.

Verify Your Qualifications First

The best thing you can do right away is ask your close connections whether you are qualified for a position they have available. You should also learn how to optimize your LinkedIn profile before you even reach out to them, just so your information is current. The worst thing that can happen to both your reputation and your friend or family member’s is to make the effort to get your foot in the door, only to find out you don’t meet the necessary qualifications.

Understand Their Risk in Helping You

Family and friends can boost your networking efforts, but also take into consideration the risk they are taking in helping you. They’ve worked hard to get in the position they are in just like you have. If they recommend you and you don’t fit with the company for some reason, their own c-level personal branding could take a hit. Sometimes it’s not worth the risk for them, so take that into consideration before asking any favors.

Professional Resume Services can help you with your networking efforts. Whether you need to learn how to optimize your LinkedIn profile or brush up your resume, we are here for you when you need us. Feel free to reach out to us at any time.

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exec social media

It’s no longer enough to look for a job through traditional methods such as  submitting an application and resume through job listings. Social media has become essential to the C-level job search. For this reason, LinkedIn profile development should become an integral part of your job search process.

Why Is LinkedIn Important?

There are a number of reasons why you need to focus on writing a stellar LinkedIn profile to help you obtain a C-level position. LinkedIn profile writing services can help you:

  • Promise value to a potential employer and advance thought leadership
  • Reach recruiters and decision makers
  • Advance your job search with LinkedIn’s unique features
  • Network with industry leaders who may connect you to your next position
  • Prove you are who you claim to be

 

How to Complete LinkedIn Profile Development

Whether you work with an experienced executive LinkedIn profile writer or you choose to attempt this process on your own, it’s essential to know what aspects of your profile require the most attention to be effective.

  1. Optimize Your Profile – Make sure your profile reflects every position you are considering. Be sure as much of your profile is complete as possible. A complete profile is more effective.
  2. Request Recommendations – LinkedIn allows coworkers and former employers to provide recommendations for individuals. While some people automatically provide these when you connect, you may need to ask others.
  3. Increase Your Network Connections – LinkedIn is designed to make networking online easy. Even before you start searching for a job, you should reach out and connect to other individuals in the industry you are considering. You should also connect with past coworkers, friends, family members and anyone else you know.
  4. Look for a Job via LinkedIn – LinkedIn Jobs makes it easier to use this social media site to find your next job. This tool will suggest jobs based on your profile. Therefore, you should follow companies and industries you are interested in and research recruiters in your industry.

 

Engaging in LinkedIn can be a useful tool in helping you find your next C-level position. However, without the proper LinkedIn profile development, you may impede your efforts, rather than help you obtain the right position. If your profile isn’t well-suited for your job search, employing the help of LinkedIn profile writing services will ensure your profile makes a good first impression and helps you land the job of your dreams. LinkedIn is the top social media site for executive-level positions.

If you need the help of an executive LinkedIn profile writer, contact us. We can help you revise or create your profile so it appeals to recruiters and prospective employers.

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linkedinoptimize

In a sea of social-networking sites that are primarily useful for, well, socializing, LinkedIn is a breath of fresh air for professionals. When you are active on this social-networking site, you’re not just wasting time creating and reading pointless postings. You’re improving your marketability as a job candidate, making valuable job-seeking connections, and increasing the odds of discovering or getting your next lucrative job.

Your LinkedIn Profile is Like Your Personal Brand

If you are looking for an executive level job, it is imperative that you optimize LinkedIn profile appeal so you will generate more profile views. The more people who view your profile, the higher the odds that the right person will view it. There’s really no point even being on LinkedIn if your profile is incomplete, lacks important keywords and has a paltry network of connections.

Ever Heard of “Social Selling?”

The concept of social selling is relatively new, but it’s important if you’re trying to market yourself. Essentially, social selling involves building up a strong reputation (selling yourself) as an expert in your chosen field by being an active participant in social media (particularly LinkedIn). Every aspect of your LinkedIn profile, including your headline, photo, connections, executive bio and summary, should be crafted with care and to elicit a specific response should a potential employer view it.

How Should You Optimize Your LinkedIn Profile?

Now that you understand the importance of optimizing your LinkedIn profile, you’re probably wondering exactly how to do that. By far the smartest way to go is to partner with a skilled and experienced LinkedIn profile writing service. When you are looking for an executive position, you can’t afford to take risks with something as critical as your LinkedIn profile. Certified resume writers at a LinkedIn profile writing service know how to use keywords effectively, add rich media that will generate attention, strategically organize a skill list to appeal to hiring authorities and more.

It’s always a wise move (and one that will save you time and anxiety) to outsource things not in your wheel house to someone who specializes in them. When your car needs an oil change, you could probably muddle through and do the job yourself. But you likely opt for the smart alternative and take your car to your auto repair shop. The same holds true for writing a resume, cover letter, executive bio and LinkedIn profile. If you have a computer, you could sit down and create these documents yourself. But if you trust a pro to do the job, these important components of your job search will probably be exponentially stronger than what you could create on your own.

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online authority is essential for professionals
Professional resume and executive resume services have always emphasized the importance of networking for those interested in finding a job or moving ahead in their career plans. This is because the interactions we have with others in our industries creates a background impression that job applications, resumes, and cover letters are viewed against. People see the resume, for instance, and find out more by either asking around or remembering contact.

LinkedIn is an online networking site, the biggest and most influential one we have access to in 2015. Louisa Chan is a marketing expert, and her post on Copyblogger is primarily speaking to content writers. But the 7 Ways to Build Online Authority with LinkedIn that Chan suggests are good suggestions for professionals of any industry who wish to establish authority in their field. Isn’t this what networking and moving ahead as a professional is all about? As others become familiar with our expertise, we have a voice in the field — and the more expertise that is in our voice, the more authority we have.

Seven Ways To Build Authority on LinkedIn

Here is a quick look at these great suggestions:

  1. complete your profile
  2. compose content for distribution
  3. convene in relevant LinkedIn discussion groups
  4. connect with your peers
  5. communicate in a personal way
  6. continue to improve
  7. commit to your production schedule

All of these are ongoing projects. Even the completion of your profile is never ending, because if you are doing the other things, there will be more to add to your profile. And each time you add to the content you produce, your voice is being heard as an expert in your field.

If nobody knows you are an expert, you are invisible. One of the first things that a potential employer or the HR person deciding on your promotion, will do is see what you have to say about your expertise online. This is essential, whether it is original content (and there should be some original content) or a carefully curated contribution to the discussion along with your commentary.

 

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take linkedin to the next level with these tips

I hope that by now you have a LinkedIn profile because this social media platform is one of the best ways to keep your career viable — if you use it wisely. But once you have completed your profile and started exploring your options, how do you decide what is a good thing to do? And how do you figure out how to do it?

Search Engine Journal has recently given us some good ideas in Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know. These are helpful suggestions that may be exactly what you are looking for:

  1. How to unsubscribe from blog posts — a great help in uncluttering your inbox
  2. How to quickly change group digest frequency — another de-clutter benefit
  3. How to see where you rank — it can make a difference
  4. How to put links on your profile — to your site, your writing, etc.
  5. How to get LinkedIn Premium features for less — who doesn’t like a bargain?
  6. How to schedule updates to LinkedIn — and take some of the drudgery out of your life
  7. How to get LinkedIn testimonials on your website — you do have a website by now, right?
  8. How to research customers on LinkedIn — or anybody else, like potential employers
  9. How to target Facebook and Twitter ads to LinkedIn connections — you may not be actually putting out ads, but it is good to know
  10. How to research competitors on LinkedIn — and see how you stack up

How Is Marketing Like Career Building?

It’s true that Search Engine Journal is not usually a site you’d find career advice on, but the line between marketing and career building is very fuzzy. If you think about it, marketing is just presenting the best of your business to the public in various ways so the people see and respond appropriately. Isn’t career building presenting the best of your skills, knowledge, and experience to get an appropriate response?

In fact, skill marketing is a way to get people thinking about you as a potential asset for new positions. The more you can utilize platforms like LinkedIn to show what you have to offer, the easier it is for people to see what you bring to the table.

 

 

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are you making this hilarious resume mistake?
You want your resume to stand out, right? But not when it stands out as a shining example of what not to do on a resume. While there are many ways to make mistakes on a resume, one of the most ubiquitous is the plethora of unnecessary verbiage that accompanies attempts to impress.

What???

That was an example of “Resume Speak“, or in more words, the fine art of “utilizing synergies and leveraging paradigms” seen at a popular Tumblr site of the same name. This site is just a steady stream of things said simply then translated into the kind of business-speak that makes communication bog down. And it is funny. In fact, if you work in the writing field and have anything to do with resumes, it’s hilarious.

For example, instead of saying “Got out prison with parole three years early for good behavior”, the site suggests “Successfully interfaced with governmental disciplinary system by modeling socially sanctioned behavioral metrics, significantly reducing duration of recommended confinement period.” That’ll look good on a resume all right — not.

Your Words Are Important

The language we use on a resume is more than a vehicle to transmit information. Our choice of words can alert an applicant screening system that we are a potential candidate by using the keywords it is searching for. The way we put our words together can confuse or clarify what we say about our qualifications — and using buzzwords or resume speak is not going to have the effect you are hoping for.

Even the highest level of executive resume writing has to be careful to avoid resume speak because it’s so easy to do. Business and industry have their own vocabularies and phrases. Some of that language comes pretty close to what you’ll see on that Tumblr site because Resume Speak began as a response to the overblown sentences seen far too often in the attempt to impress. As the site says, it’s useless. Don’t do this on your resume.

 

 

 

 

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one way to keep your networking current

Networking is one of those activities that gets shelved because you are busy. Unfortunately, it’s also one of those activities that needs to be consistent in order to do any good to your career. This is because the nature of networking is relationships, and if you only connect with people when you need them, you are viewed in a negative light. You also miss out on a lot of positive things when you don’t connect, so it’s a good idea to put it on your schedule.

If LinkedIn Is A Garden, It Has Weeds

One of the most productive professional networking sites available today is LinkedIn, but that success means that there’s spam — the weeds of the web. It gets overwhelming if you don’t do a little maintenance every day. Since the average professional on the site gets far more stuff sent to them than they want, your contact attempts can get lost in the spam weeds.

Use the tools available to you and start with your profile. How do you rank? Who’s looking at your profile? Do you share any interests other than a career category? Think hobbies, non-profits you support, and anything that you share with those names and reach out on a personal level to turn the name into a person for both of you. This connection keeps you from being seen as one more weedy spam item choking their inbox.

Cultivate Connections For Growth

People are living things; they grow and change and need regular maintenance. Since networking is all about people, it makes sense that there’s a need for regular maintenance in this area. You don’t need to spend a lot of time on this, but even 10 or 15 minutes a day checking your LinkedIn page and deliberately reaching out to one person in your network on a personal level will keep that connection healthier.

As you develop these professional relationships by becoming acquainted personally, you lay the groundwork for a mutually beneficial networking experience.

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