Networking is one of those activities that gets shelved because you are busy. Unfortunately, it’s also one of those activities that needs to be consistent in order to do any good to your career. This is because the nature of networking is relationships, and if you only connect with people when you need them, you are viewed in a negative light. You also miss out on a lot of positive things when you don’t connect, so it’s a good idea to put it on your schedule.
If LinkedIn Is A Garden, It Has Weeds
One of the most productive professional networking sites available today is LinkedIn, but that success means that there’s spam — the weeds of the web. It gets overwhelming if you don’t do a little maintenance every day. Since the average professional on the site gets far more stuff sent to them than they want, your contact attempts can get lost in the spam weeds.
Use the tools available to you and start with your profile. How do you rank? Who’s looking at your profile? Do you share any interests other than a career category? Think hobbies, non-profits you support, and anything that you share with those names and reach out on a personal level to turn the name into a person for both of you. This connection keeps you from being seen as one more weedy spam item choking their inbox.
Cultivate Connections For Growth
People are living things; they grow and change and need regular maintenance. Since networking is all about people, it makes sense that there’s a need for regular maintenance in this area. You don’t need to spend a lot of time on this, but even 10 or 15 minutes a day checking your LinkedIn page and deliberately reaching out to one person in your network on a personal level will keep that connection healthier.
As you develop these professional relationships by becoming acquainted personally, you lay the groundwork for a mutually beneficial networking experience.
New Survey Shows Executives Need Social Media Skills
There are many CEOs who are not interested in social media because they are incredibly busy. Let’s face it though, we are all busy. However, BRANDfog’s 2014 survey on The Global, Social CEO indicates that C-level executives who ignore social media are losing the ability to influence brand reputation and company leadership. The global conversations are happening on social media, and not being part of the conversation means others are controlling the topics.
How The Survey Was Conducted
A diverse selection of companies, ranging from small startups to Fortune 1000 companies in several industries, was represented. BRANDfog surveyed 1000 UK and US employees in these companies asking 15 basic questions about social media for executive and C-Suite communication. This is an annual survey and shows a definite shift in perception regarding social media and industry leaders.
Highlights and Conclusions
There were three observations of recent trends made in this year’s survey results. These are:
Social CEOs make better leaders.
Social CEO engagement leads to brand trust.
Social media is modern PR.
It’s clear that anyone interested in being an effective upper level executive is going to need to come to terms with social media. To quote from this survey:
“C-suite executives who embrace social media gain a competitive edge. They use social channels to provide context for business decisions, address brand issues, showcase company culture and most importantly, demonstrate thought leadership.”
What This Means For You
Anyone interested in moving into the upper executive levels of a company should be working right now to be a competent, professional social media expert. Careful monitoring of your social media use now, in areas like LinkedIn profile development, is going to pay off in the future. Developing social media competency keeps your personal brand clean, your professional brand impressive, and becomes a habitual discipline.
As you move higher in the corporate world, a habitual discipline is going to make adding new responsibilities much easier because you already do the basics. It’s also going to make you more attractive to those looking to fill leadership positions. A social media-savvy candidate will be preferred in tomorrow’s business world.
If you are an executive, then you should be on LinkedIn. Don’t think of it as just another social media website because it is not. It is a networking site for business professionals, and simply having a presence can improve your visibility tremendously. Many executives are finding that out the easy way. Here are 5 solid reasons you should be on LinkedIn right now:
Many professionals find their next job through contacts they meet on LinkedIn. The social network used to be considered the place to go when you wanted to find a job. Today, it’s much broader than that, but the networking possibilities are endless. And they often lead to better employment prospects.
It’s a great place to generate leads for your business.
You have the ability to share your content with your target audience seamlessly. If you are a blogger or routinely craft content on third party websites, you can share it on LinkedIn and reach your professional audience easily. No fighting through the noise on Facebook and Twitter.
You can publish your articles on LinkedIn and give them wider visibility. You own all your content and can take it with you when you leave–if you ever leave.
LinkedIn profile page acts like a professional online CV. Every time you make a career move–whether you change jobs, receive a certification, take a career enhancement class, get published, or earn an award for your professional achievements–you can add that to your LinkedIn profile. People do read them, and they do take notice.
Every executive should have a presence on LinkedIn, from CEO down to the middle manager who wants to be CEO.
If Nobody Knows You Are An Expert, You Are Invisible
One of the assumptions about executives and those higher on the career ladder is that they have expertise in their field. The problem is, people have to realize you have that expertise. Your plan for your business, career, or any kind of future acknowledgement really needs to include ways to show the world you know what you are talking about. Fortunately, it is easier today than it’s ever been to establish yourself as an authority: an expert in your field.
Ways To Establish Your Authority As An Expert
Write a book. This is so easy with e-books because you can self-publish right away and update as needed. And the benefits are huge: you “must be an expert” because you wrote a book or two. It’s also a good way to let potential employers know what your expertise is, and it looks impressive on an executive resume.
Be a great blogger. Writing consistent and useful content builds up an audience of readers who welcome your next post because it helps them somehow. If you are sharing your insights and making a difference in your reader’s lives, you are building a reputation for expertise. You are proving your expert status with every post.
Utilize online networks. Whether it’s LinkedIn profile development and posting regularly, guest blogging, Google+, or taking thoughtful part in online discussions, there’s an impression being made about who you are. Make it a positive and authoritative impression and there will be lots of good reasons to see you as an expert in your field.
Curate content carefully. Link to authoritative sites or articles and share your expert opinion on the information. Create a reputable source for research in your industry.
When you think about it, this is marketing. You are in the business of selling yourself as a well-deserved expert in your field by getting the message out to the people who need what you offer. Anyone who aspires to become an executive or any type of professional needs to be seen as an expert, or nobody sees them at all.
LinkedIn is one of the most important places to have an online presence because it is currently the top networking site for professionals of many industries. This is where a potential employer will look you up to see if you are a good fit for the job opening and where many people find the connections that bring them a career. It’s a very valuable resource and worth taking the time to make sure your LinkedIn profile is complete and contemporary.
If your profile is out of date or incomplete, how is being on this vital networking site doing you any good? In fact, an out of date, incomplete profile will probably be doing your career harm because it reflects badly on you. So make the investment and get that profile in shape because good things will happen as a result.
5 Ways To Start Updating Your LinkedIn Profile
Turn off the notifications while you are editing. Nobody but you needs to know that you are updating your profile until you are ready to present it in complete perfection. Do you want to know when others are tweaking their stuff? I didn’t think so.
Be very, very picky about your profile pic. There are plenty of professional photographers or good amateurs who can do the job and give you a polished, professional photograph for your polished, professional profile. No selfies can match that.
Keywords are how the search engine finds you. That means your profile has to use the words you want to be found by. Put those keywords in your headline, your summary, and the various sections in a natural manner.
Add personal details. You are a unique individual and this is one place you can show that individuality with volunteer work, publications, and more. Look at all the possible additions to your profile and consider them carefully.
Create a custom URL that is easy to remember; it is an easy process on the right side of the page when you are editing your profile. Keep your name and lose the numbers and look like the professional you are becoming.
LinkedIn Profile Development is an ongoing process because you should be adding to your completed profile regularly as you progress in your career. It’s much easier to update a professional profile once you have done the foundation work.
It’s easy to approach LinkedIn like it’s a professional version of Facebook, but that is not a good idea.Many professionals very carefully do not have any overlap at all between their Facebook and LinkedIn profiles but realize that somehow, somebody will figure out the connections so they are still careful online. In fact, that’s the first mistake you can make:
Common Mistakes Seen On LinkedIn
Not monitoring the way your name and identity (brand) show up online keeps you from seeing when there’s a problem that needs to be addressed. Set up a Google Alert on all variations of your name and use a few search engines to see how you look to a potential employer who is researching your suitability for an opening.
No profile picture, or an unprofessional profile picture make an impression all right, an impression that you don’t care about your career enough to use a suitable photograph.
An incomplete profile reveals your failure in completing a task and triggers questions about how you’ll complete tasks on the job. It also shows you haven’t taken the time to learn how to effectively use the tools at your disposal.
Not updating your status with recent accomplishments or authoritative content makes you look like nothing is happening.
Thinking LinkedIn is only for job seekers and ignoring the network until you need a job keeps you from the real benefits of professional networking.
If you are at all serious about your career, you should be regularly paying attention to how to improve your LinkedIn capabilities. There’s been plenty of tips on this blog, and we even offer professional LinkedIn Profile Development if you decide you need that service. The professional networking you have on LinkedIn isn’t like any other type of social media, and it’s worth your time and effort to learn how to avoid making mistakes.
I hope you have a presence on LinkedIn, because it’s one of the biggest sources of professional networking available right now. They’ve just added to their worth by introducing the new LinkedIn job search app for iPhone. According to LinkedIn’s research, forty percent of their members are looking for jobs on the site using a mobile device.
Why Make An App For That?
The faster you apply to an opening, the more apt you are to be considered for the job. This makes immediate action very important but a bit tricky if you are trying to keep your job search private. This app addresses that issue by acting independently of your network — everything you do with the app is discreet.
You can customize and streamline your search using advanced search filters like location, industry, company, job title, or seniority level. The app will also make suggestions based on your LinkedIn profile, saved searches, and jobs you have looked at.
You can whip out your phone and check the latest results while your coffee cools and research a possibility right there, looking at the company’s profile and seeing if you know anyone who works there. You can apply and on your next break see if a recruiter viewed your application. The app even reminds you about job openings due to expire.
The Thing You Need To Do First
This app is pretty nice for expanding the usefulness of being on LinkedIn, but you have to be part of the network first. If you aren’t, or haven’t done much to your profile because you don’t have time, it isn’t going to be very helpful.
Our LinkedIn Profile Development service can get you up and active in the most-used social network for professionals. Then you’ll see why so many of your professional peers are relying on this site for connections. Once you have a profile on the site, you can explore the potential and see why it is so popular.
LinkedIn’s popular “Who’s Viewed Your Profile” just added a new feature: “How You Rank”. It provides a lot more insight on the way you stack up in this essential network, and that’s good because it also provides suggestions for improving your ranking.
I sure hope you have a profile on LinkedIn because, if you don’t, you are missing out on the best way to network with potential employers, clients, colleagues…and all the rest of the professionals who have joined. Networking is important because the reason why strangers don’t get good jobs is measurable: 92% of recruiters and hiring managers said either “they knew the person or the person was referred by a co-worker or other trusted source. What’s even more interesting – and far more important – is that the primary decision to hire these people was on their actual ability to do the work and excel at it, not on some arbitrary list of skills and experiences.” (Lou Adler did this survey and explains it in the linked article.)
So the research shows that people who are even vaguely familiar with you are more apt to see your value, and the “How You Rank” tool gives you a customized list of ways to improve your ranking.
Improving your ranking means that more people are looking at your profile, which means that more people will be familiar with you.
The more people, particularly professionals in your career field, that are familiar with you — the more apt you are to get a job when you apply.
The customized ways to improve your ranking are pretty important because this is LinkedIn telling you how to get higher rankings on LinkedIn. That means you should pay attention to their suggestions since they know the algorithms for the site. And I like how you can use the tool to track your networking progress and analyze the results. You can even look at the higher ranking people in your network and see how your profile and activity compares to theirs and get a few more ideas on improving yours.
If you want an even more individualized strategy for your LinkedIn enhancement, consider our LinkedIn Profile Development service. The “How You Rank” tool is good, but a professional evaluation that works with you to improve your online brand is better.
