ATS or Hiring Manager–Who should I write my resume for?

Executive ResumesResume Writing

Does the thought of writing your resume leave you confused?

Not sure who will be reading this? An AI (ATS) or a human?

It can feel stressful to know what to write, who to write for (recruiters? hiring managers?), what keywords, etc., especially when you aren’t sure exactly what an applicant tracking system does.

I’ll explain it in a nutshell.

ATS (Applicant Tracking Systems) are software programs used by employers to filter and sort through resumes to find the most qualified candidates for a specific job.

ATS typically look for the following elements in a resume:

Keywords: ATS scan resumes for specific keywords and phrases that match the job description. These can include job titles, technical skills, certifications, and other relevant terms that demonstrate your qualifications and experience. What words do you notice over and over in the job description?

Formatting: ATS prefer resumes that are well-organized and easy to read. To ensure your resume is ATS-friendly, use a simple and consistent formatting style, including headings, bullet points, and white space. Columns don’t work here as ATS reads left to right (like a book)—it doesn’t stop at the column.

Relevant Work Experience: ATS look for candidates with experience that closely matches the requirements of the job. Make sure your resume highlights your most relevant work experience, including job titles, dates of employment, and key achievements.

Education and Training: ATS also look for candidates with the required education and training for the job. Make sure to include your degree(s), certifications, and any relevant coursework or training programs you’ve completed.

Applicant Information: ATS also scans for basic applicant information such as name, contact information, and location. Make sure to include this information in a clear and consistent format at the top of your resume.

Knowing which keywords to add is perplexing to some of the candidates I talk to.

One way to know if your resume has enough keywords for ATS is to carefully review the job description and compare it to your resume. Look for the specific skills, qualifications, and experience that the employer is seeking and make sure to include relevant keywords and phrases throughout your resume.

Here are some tips to ensure your resume has enough keywords for ATS:

Use exact phrases: Use exact phrases from the job description wherever possible. If the job description calls for “project management experience,” include that exact phrase in your resume instead of a similar phrase such as “managed projects.”

Use variations of keywords: Use variations of keywords and phrases throughout your resume to demonstrate your familiarity with the industry and the specific job requirements. For example, if the job description calls for “customer service skills,” also include related terms such as “client service” or “customer support.”

Include relevant industry jargon: If there are specific technical terms or jargon commonly used in the industry, make sure to include them in your resume. This helps to demonstrate your familiarity with the industry and the specific job requirements.

Don’t stuff your resume with irrelevant keywords: While it’s important to include relevant keywords and phrases, don’t stuff your resume with irrelevant keywords. This can make your resume look unnatural and may actually hurt your chances of passing through an ATS.

Test your resume: Some ATS offer a “resume optimization” feature that can analyze your resume and provide feedback on whether it contains enough keywords for the job. Alternatively, you can test your resume by submitting it to a free online resume scanner that checks for ATS compatibility.

Something to keep in mind is that even though it’s important to write a resume that works with ATS, it’s also important to write for people.

It’s equally important to ensure that your resume is readable and appealing to human recruiters as well as ATS. This means using clear, concise language, storytelling, and formatting that makes your qualifications and experience easy to understand. Your resume should also highlight your unique skills and accomplishments in a way that captures the recruiter’s attention and stands out from other candidates. It should tell your story.

To strike a balance between ATS and human readability, consider tailoring your resume for each specific job application. Start by reviewing the job description and identifying the key skills and qualifications that the employer is seeking. Then, incorporate those relevant keywords and phrases throughout your resume while also crafting a compelling narrative that showcases your experience and achievements.

Similar to ATS, hiring managers typically look for the following key elements in a resume:

Relevant Experience: Hiring managers want to see that you have relevant work experience that demonstrates your ability to perform the job duties required for the position. Highlight your most relevant work experience and quantify your accomplishments with specific achievements and results.

Skills and Qualifications: Highlight your skills and qualifications that are directly relevant to the job. Be specific and provide examples of how you have used these skills in previous roles.

Education and Certifications: Include your educational background and any certifications that are relevant to the position. This helps to demonstrate your qualifications and expertise in a particular area.

Achievements and Accomplishments: Use specific examples to demonstrate your achievements and accomplishments in previous roles. Quantify your results wherever possible to demonstrate the impact you have made in previous positions. Numbers, numbers, numbers. Add metrics when possible.

Relevant Keywords: While not as critical as with ATS, it’s still important to use relevant keywords and phrases from the job description. This helps to demonstrate your familiarity with the industry and the specific requirements of the position.

Clarity and Readability: Hiring managers want to be able to quickly and easily scan your resume for the information they need. Use a clear and consistent formatting style, including headings and bullet points, to make your resume easy to read and understand. Keep the important info on page one—the top half of the page.

In summary, hiring managers look for a combination of relevant experience, skills and qualifications, education and certifications, achievements and accomplishments, relevant keywords, and clarity and readability in a resume. ATS seeks these things as well.

The job description offers a treasure trove of keywords and helps make the writing process so much easier. If you’ve done those same skills list them. Both the hiring manager and ATS will be seeking them out.

 

Is your resume relevant for the role you want?

Resume Writing

Imagine you brought home a carton of milk, opened it for your cereal, started to pour, and out came Diet Coke.

It’s not that you don’t like Diet Coke.

It’s just that you 𝘯𝘦𝘦𝘥𝘦𝘥 milk.

One of the most common frustrations I hear from recruiters and hiring managers is that their candidate’s resumes don’t match the position they are interviewing for.

Do you apply to jobs that may not be in your wheelhouse but apply anyway?

If I’m being honest here, this is a pet peeve of mine.

Recently, I put an ad on LinkedIn. I was looking for a Client Success Manager. Part-time, 20 hours a week. Must have customer service experience.  All of these things were spelled out crystal clear in the position description.

I got hundreds of responses within a 36-hour window.

Guess how many had ANYTHING to do with client success, client services, office administration, etc? About 20. The rest were… everything else. I spent four days scrolling through the applicants and reading every resume from top to bottom. Annoyed that so many were obviously not a fit is putting it mildly.

Guess how many had ANYTHING to do with client success, client service, office administration, etc.? About 20. The rest were… everything else.

There were two CEO’s, a CFO, high-tech, a couple of teachers, sales reps, recruiters, business development, process analyst, and so on. And about 90% of them wanted a full-time role.

None of them mentioned any of the skills I listed–and I searched their resumes for something, anything similar.

I even put a little note at the bottom to email me directly with a copy of the resume. After all, this is a small company, it’s not Google. I had the time to be thorough and review each applicant’s resume.

Guess how many people emailed me their resumes?

Go ahead and guess, I’ll wait.

Wrong.

SEVEN people emailed me their resumes. SEVEN.

I won’t vent here about not reading directions on an application, even though I really, really want to. 🙄I’ll save that for another rant post.

Keep in mind that a recruiter or hiring manager will only take a few seconds to view your resume. If they use ATS, the ATS will pick out appropriate matches as well.

So, if you really want to impress a hiring manager, read the entire position description and send them a resume that speaks to the role they need to fill. If your skillset doesn’t match what the position description is asking for,  you may want to look at other open positions.

If you have some transferrable skills that will work for the role you want, make sure to add them to the career summary, bullet points, and within each role.

Here are some things to consider when drafting your resume:

✅ 𝗥𝗘𝗟𝗘𝗩𝗔𝗡𝗖𝗘. First, do you have the experience the position asks for? If yes, add examples of what you’ve done. If not, don’t fake it and add it to the resume. Leave it off and lead with other experiences.

✅ 𝗞𝗘𝗬𝗪𝗢𝗥𝗗𝗦. Examine the description and notice the words they use over and over. This tells you that those words will most likely be keywords ATS will look for. Does your resume have those keywords? If not, add them.

✅ 𝗦𝗞𝗜𝗟𝗟 𝗦𝗘𝗧. What skills do you offer the role? Each of us has a unique skill set we bring to the job. Great at relationship building? Expertise in vendor negotiations? Specialize in cyber security? Make sure it’s added to your resume. If you have skills from your current role that can transfer, add them. What did you do in your prior role that will work for this new role?

✅ 𝗩𝗔𝗟𝗨𝗘. What value do you offer? How can you help the company? If you are an 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲, in what ways have you achieved success? Use quantitative examples where possible. What awards have you received? What results have you produced? How did you help them increase revenue, cut costs, etc.?

To sum it up, making sure your skill set matches the position description is a must. If you think you have transferrable skills for the role, add those to the document. The more you can set yourself up as a candidate with similar skills, the better your chance is of being invited to the interview.

I have several resumes a day emailed to me for review. Some are just not good. However, I do come across some that aren’t that bad. They need work, but the basic bones of it is there. It just needs some optimizing.
What do I mean?
When writing your resume keep in mind that you are writing for someone else. Someone who does not know what you did at your last job. They don’t know the challenges you faced in the last position, or how you increased productivity or revenue.
Sometimes I get to talking with clients and am awed at what they did during a particularly challenging phase and am shocked it isn’t found on the resume. The best way to optimize your resume is to talk about your accomplishments and be detailed about it.
Don’t just say, “Added $700 million in funding over a 3-year period”
Instead say,  “Secured over $700 million in funding over a 3-year period after thorough analysis and assessment on LAN and WAN connectivity for the nation’s largest telecommunication facility”.
See the difference? Which sounds better to you?
Optimizing your resume really means adding more detail, highlighting your accomplishments, and solidifying your value. Add more detail, talk about what you did, get the reader interested in what you have to say. No one wants to read short little bullet points. Boring. Keep “how did I do this?” in your mind when writing because that is what the reader is thinking, “Hmmm, how did he/she do this?” and then of course, “Can they do this for our company?”.
It may require a little bit of digging into your accomplishments to bring out the little gems of information, but it will be very worth it in the end–when you are called in to interview.