Why You Need To "Own" Your Online Brand

Social Marketing/Online Branding

Even if you have no plans to run a business, you have an online brand: it is the persona the internet world perceives you to be. What comes up when your name is put in a search engine? Are you on social media with embarrassing pictures? Why would I tell you to “own” your online brand?
To own something is to be invested in it, to take responsibility for it, and to proactively maintain it.
Any prospective employer is going to be looking at what kind of presence you have online. The positions with more at stake may involve a bit more research, because there will be a desire to know if there’s anything that will be a problem once you are in the company. Security clearances can require quite extensive background checks. Depending on the position you are seeking, what comes up online on your “brand” might cost you a job.
Now is the time to invest in your online brand.  It can be an investment of time and effort, or you may choose to actually maintain a purchased site in your name with your professional highlights. A LinkedIn profile is worth the research and investment. Learn about online personal branding and get advice on the type of development your career should involve.
Now is the time to take responsibility for your online brand. Do what needs to be done to clean up your profiles on Facebook and the rest of the social media you are involved in. Maybe you need to tighten up your privacy settings, and perhaps you should have a professional social media page, or a personal one — and be very careful about what is allowed on each. It isn’t difficult to find horror stories about pictures that should never have been posted being circulated beyond what was intended with consequences unanticipated. If you have made a major mistake, fix it to the best of your ability and be prepared to show how you have matured.
Now is the time to proactively maintain it. Make the commitment to own your online brand and consistently check to see how the world sees you. Most of the people in the world will never see you in person, but if they can get online they can find out about you. Do what you need to do in order to keep your brand one that reflects the best about you. 

Favorite Internet Resources for Jobseekers

Career CollectiveJob Search

**I am a member of the Career Collective, a group of resume writers and career coaches.  Each month, all members discuss a certain topic.  This month, we are talking about favorite resources for job seekers. Please follow our tweets on Twitter #careercollective.  You can also view the other member’s interesting posts at the end of the article.

When you are looking for your next job, employment agencies, want ads, and networking can all be used to find leads, but you will certainly want to turn to the Internet as well in conducting your research.
What follows are some of the most popular websites for anyone seeking employment.Some I like, some I’m not crazy about, but they all have their pros and cons. Check them out and let me know what you think!

Execunet is probably my favorite website for $150K+ executive jobseekers. It has a fantastic reputation for having the jobs they say that they will have (unlike some OTHER websites promoting the same thing) and my clients seem to have great luck with it. There is a small monthly fee, but it is nothing in comparison to the job you will get when using it.
Netshare is another favorite for $100K+ jobs for execs. They have a database of thousands of executive jobs across all disciplines and locations.
LinkUp With this company, the job openings are indexed from company websites, not from ‘pay-to-post’ job boards.  Thousands of jobs and websites.
Career Builder is the country’s largest online source for jobs, posting a selection of more than 1.6 million openings. Every month 49.23 million visitors go there, knowing they can find listings for every industry and every type of job. Just remember that number though49 million visitors a month. You better have a darn good resume.
Indeed is a search engine that allows those seeking employment to search jobs posted on a vast array of job boards and company career sites.
SimplyHired, which is located in Silicon Valley, is in the process of “building the largest online database of jobs on the planet.” They also intend to make job hunting uncomplicated, enjoyable, and effective.
Exsearches is perfect for individuals seeking government, nonprofit, health, and education sectors of the job market.
CollegeRecruiter posts a huge number of entry-level online help-wanted listings. Its School Finder program matches individuals who want to continue their education with both traditional and online schools. You will also find a wide selection of blogs, articles, and ‘ask the experts” information here.
SnagAJob links the United States’ hourly workforce with the jobs they need and want. After registering more than 10 million candidates, they are America’s largest job site for full-time and part-time hourly positions.
Note that you can visit job search engines frequently because they are constantly updated, and they will even tell you how many listings have been added since you last did a search, which will enable you to focus on the ones that are new.
Other articles of interest from the #Career Collective group:

If your industry does not participate online, you can lead the way, @Keppie_Careers
6 Ideas to Put In Your Toolbox, @WorkWithIllness,
Your Best Job Search Resource? You!, @WalterAkana
In a Job Search, Knowledge is Power, @barbarasafani
Jump Start Your Job Search Now!, @resumeservice
Favourite Resources for Jobseekers, @GayleHoward
The Best Job Search Tool Ever, @careersherpa
Find What You Do Best, Know Your Stuff, and Connect, @chandlee
27 Recommended Blogs for Entry-Level Job Seekers, @heatherhuhman
Invaluable Resources for Job Search Success, @heathermundell
Favorite Social-Media Resources for Job-seekers, @KatCareerGal
Canadian Resources for Job Seekers, @EliteResumes @MartinBuckland
A Self-Empowering Job Search Resource, @KCCareerCoach
Covering your bases: 5 ultra-useful online career resources, @LaurieBerenson
Favorite resources for Job seekers, @DawnBugni
Top 3 Resources for Job Seekers to Position Themselves as Experts and Increase their Visibility, @expatcoachmegan
Time as a Career Resource: How “Not” to Squander It, @ValueIntoWords
The Facts Behind Why LinkUp Is the Most Revolutionary Job Search Engine Available to Job Seekers, @GLHoffman

Stop 'Fooling' Yourself about your Job Hunt: Things you may be doing to sabotage yourself

Career CollectiveJob Search

**I am a member of the Career Collective, a group of  resume writers and career coaches. Each month, all members discuss a certain topic.  This month, in honor of April Fool’s Day, we are talking about how we fool ourselves about the job search and/or being tricked by common job search blunders. Please follow our tweets on Twitter #careercollective

Unless you are independently wealthy, you’ll be on the job hunt at some point in your life. If you’re lucky, you won’t find yourself looking for a job very often. That also means that when you are seeking a job, you might be out of practice. It’s also possible that you may be inadvertently doing things to sabotage yourself while job hunting. Take a look at some of the common lies people tell themselves about their job search, and how you can avoid them.
I can wait a few weeks to look for a job. I have money saved up.
This is a very dangerous job hunting mistake, mostly because it’s a slippery slope. It starts off as a few days of rest, and then a week. One week of sitting at home turns into two, and before you know it, you find that you’ve lost the motivation to look for a good job. Maybe you’ve gotten accustomed to sleeping in, or perhaps you’ve moved in with a relative who is allowing you to mooch without demanding payment. Whatever the reason, this can quickly lead to depression, and worse, the longer the amount of time that lapses from one job to another, the more potential employers want to know why you weren’t working. Do yourself a favor, and start looking immediately.
My Resume is just fine – I don’t need to re-do it.
If you’ve sent in your resume to multiple places, and you haven’t gotten a response, it’s probably time to tweak it. Add new experiences, play with the format, or have a professional resume written for you. Ideally, you really should be tweaking your resume every single time you send it out. It should always reflect the job you’re applying for, and it should also use the keywords that were in the job posting.

I don’t need to look for a job every day.
Yes you do. You should be treating your job hunt as a 9-5 job. There are several reasons for this. First, by waking up early every day, networking, visiting businesses, dropping off and printing resumes, and scanning the job listings, you’re setting up a good schedule and work ethic so that you never get out of the habit of working hard. It’s also important, because if a month later you still haven’t found something, you know it won’t be because you aren’t trying. That can help stave off joblessness depression.
I can do all my job hunting online.
While the internet is a huge resource for finding a job, it’s certainly not the only one. If fact, the best way to find a job is to get a face to face meeting with someone. Dress in your best every day, and while you’re not scanning online job listings, you should be on the road. Visit every company you think you’d like to work in, and have a chat with whoever is at the front desk. Explain that you’re a skilled person at doing whatever it is you do, and ask politely to see the HR manager, or hiring director. If you’re not allowed to meet with them, leave your resume, along with a handwritten note saying that you dropped by, and you’d love to have a chat with them about filling any needs the company has.
The April, 2010, Career Collective Links
10 Ways to Tell if Your Job Search is a Joke, @careerealism
April Fool’s Day – Who’s Fooling Who?, @MartinBuckland @EliteResumes
If It’s Not You and It’s Not True, You’re Fooling Yourself, @GayleHoward
Don’t Kid Yourself! (The Person You See in the Mirror is a Good Hire), @chandlee

Avoiding the Most Common Blunder, @jobhuntorg
Are you fooling yourself? Bored at work? Is it your own fault?, @keppie_careers
Hey, Job Seeker — Don’t Be a Fool!, @resumeservice
Job Search Is No Joking Matter,  @careersherpa
Is Your #Career in Recovery or Retreat? (All Joking Aside), @KCCareerCoach
9 Ways You Might Be Fooling Yourself About Your Job Search, @heatherhuhman
Don’t get tricked by these 3 job search blunders, @LaurieBerenson
Trying to hard to be nobody’s fool?,  @WorkWithIllness
It’s not all about you, @DawnBugni
Mirror ‘their’ needs, not ‘your’ wants in #jobsearch, @ValueIntoWords
Stop Fooling Yourself about your Job Hunt: Things you may be doing to sabotage yourself – @erinkennedycprw
Same as it ever was – @walterakana
Don’t be fooled. Avoid these – @kat_hansen
Job Seekers: You Are Fooling Yourself If...@barbarasafani