Posting LinkedIn Updates is Key to Personal Branding

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Utilizing LinkedIn to the fullest extent is more important than many executives realize. In fact, many professionals aren’t aware of the value of posting LinkedIn updates, which is different from updating your profile. LinkedIn updates give you the opportunity to let your network know what’s going on in your professional life. When it comes to c-level personal branding, the more your name is visible with your connections, the easier it will be for them to remember you and see you as a successful professional. Here are some ways LinkedIn updates can boost your c-level personal branding.

Stay Top-of-Mind With Your Connections

The old saying “out-of-sight, out-of-mind” is true when you’re talking about personal branding as well. The more your connections see your name, the more likely they will be to click on your profile to see exactly what you’re up to. Before advertising your LinkedIn profile, be sure you’ve visited a LinkedIn profile writing service so it is optimized for viewing. The only thing to remember is you don’t want to post so many updates that your name popping up becomes an annoyance. I see those on there from time to time and scroll on by–especially if they are opinion pieces and not a helpful/interesting post. Making one or two LinkedIn updates every week is a great habit to get into.

Types of Updates to Make

So what exactly is included in a LinkedIn update. Unlike other platforms like Facebook and Twitter, you don’t want to post about your vacation or anything else you’re doing in your personal life. Instead focus on things like:

    • A new professional project you’re undergoing
    • A new blog you’ve written
    • A new assignment within your current job
    • A new certification you’ve received
    • A professional seminar you’ll be attending soon
  • A significant achievement made in your company

Keep your updates professional and you’ll be boosting your c-level personal branding every time you post one.

Updates Don’t Have To Be Job Search Related

LinkedIn updates can be utilized whether you’re actively searching for a job or not. Just because you’ve updated your executive profile doesn’t necessarily mean you’re advertising yourself for new opportunities. And if you are in an active job search while currently employed, it’s important to remember to keep your posts neutral so it doesn’t appear as if you are searching for a new job. You are a professional in your industry, so there’s never any harm in updating your network with your accomplishments or achievements. You can also use LI to share different articles you’ve read or comment on posts and articles that pertain to your field, showcasing your expertise.
Professional Resume Services is more than just a service that writes resumes for executives. We also help out with job searching strategies and how to boost personal branding efforts. Our LinkedIn profile writing service could be beneficial to your efforts, so never hesitate to reach out to us if you have any questions or need advice on how to utilize this powerful platform most effectively.

Strengthen Your Job Search with These LinkedIn Features

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LinkedIn is constantly evolving and providing new features for its users. As such, a job seeker’s LinkedIn profile development has to also evolve constantly in order to keep up with the competition. It’s entirely possible to have created a LinkedIn profile, filled it out completely, but still aren’t having the success you expected. Don’t give up! You may just not be utilizing the right features. So if you’ve ever asked yourself, “how can I attract recruiters to my executive LinkedIn profile?” we’ve got some tips on specific features to help you out.

linkedin profile development“How You Rank”

The “How You Rank” tool on LinkedIn helps you see how often your profile gets viewed in comparison to the amount of connections you have. As a job seeker, you want your profile to be viewed as much as possible so you’ll be noticed more and be seen as an influencer. Being in the top 25% on the “How You Rank” tool should be a goal to strive for, since you will be getting a high amount of profile views at that level.
Another benefit of the tool is to see who is most influential within your network. The more active a user is, the more likely they will be willing to interact with you. And on a similar note, an active user is likely the person you want to interact with anyway, since they could be a more valuable connection to strengthen your job search.

Join and Be Active in Groups

If you aren’t sure how to optimize your LinkedIn profile in order to improve your “How You Rank” score, the best way to do so is by joining groups and being active in them. There are thousands of LinkedIn groups available, so find a handful of relevant ones and start connecting with the group members. The more active you are in groups, the more your profile will be viewed, and the higher your “How You Rank” score will climb.

Enhance Original Content With The Publishing Platform

Creating original content is another great way to improve your LinkedIn profile development. Now LinkedIn has a tool to allow you to publish your content under your profile photo, the header and at the top of your profile. This feature makes it easier than ever before to share your insightful content to anyone who views your profile. Now all you have to do is go to work to write the content, and the LinkedIn publishing platform will help you easily distribute it within your network.
Professional Resume Services helps executives with LinkedIn profile development every day. LinkedIn is one of the most valuable tools for job seekers, but it also has to be used properly in order to be effective. If you aren’t sure how to optimize your LinkedIn profile, or would like more tips about how to best use it effectively, contact us at any time for a consultation.

When I joined Twitter in 2008 I had no clue who to follow or even what to do. After learning a bit more about it, I gathered my little list of resume experts that quickly expanded to experts throughout the careers industry. Through the years I’ve added more people to that list. With vast and various experience, these folks offer daily and weekly expert advice.  Whether you are new to Twitter or have been using it for a while, count these experts among your favorite go-to’s for career advice. I’m sure I am missing some (and will remember as soon as I hit “publish”) but for now, here are my fave peeps!

@amyladler Specializes in career transition and strength finding. Spot-on job search tweets.
@debrawheatman Resume writer and career coach offering tips and insight into job search and resume writing.
@avidcareerist With a background in retained search and current role as executive resume writer, Donna offers sage advice on resumes and job search.
@greatresume  Jessica Hernandez packs nuggets of heart into her career tips, tweet, and posts.
@hireimaging Barb Pool is a career strategist, coach, and resume writer with over 30 years of experience.
@karensilins Career coach, resume writer, presenter, personal branding specialist, and HR consultant fills her Twitter feed with valuable career information.
@laurieberenson Straight-forward resume writing and job search advice for professionals.
@lisarangel A triple threat! With experience as a former recruiter, current resume writer, and humorous wit, Lisa’s tweets offer insight into the recruiting and resume writing worlds.
@pushcareers Brenda Cunningham offers outplacement experience, job search strategies, resume writing, and career management tips.
@resumeservice Rosa Vargas offers authentic resume branding advice and career coaching.
@susanwhitcomb Resume writing pioneer, trainer, and job coach. She is the founder and President of The Academies and combines her vast experience with practical career tips.
@valueintowords Jacqui Poindexter turns your career history into a value-infused story. Follow her for resume and career tips.

@CareerTL  CEO of Career Thought Leader Consortium, Marie Zimenoff heaps on loads of expert career advice from resume writing to social media advice.
@careerhero President of Career Directors International, Laura DeCarlo’s offers consistently informative career tweets.
@kccareercoach  As a career coach and marketing strategist for executives, Meg Montford shares resources, tips and advice.
@krisplantrich 9X certified Career Coach specializing in job search, interview, career transition, salary, and LinkedIn coaching.
@phyllismufson Career Coach and catalyst for personal and career transformation. Helps with job search, career change, and small business.
@susanguarneri Career assessment expert, certified branding strategist and management coach, and resume writer.
@coachwolfgang Career coaches and counselors specializing in multiple coaching disciplines that help individuals take ownership of their careers.

@careerbliss Online company reviews, salaries, job listings, hiring trends and interview tips. Your one-stop shop.
@careersingov  Looking for a career in the government? Check out the nation’s largest State and Local Government Job Board and Career Center.
@classycareer List as Forbes Top 35 Most Influential Career Site and E-Learning Platform, launching dream careers, and businesses. Passionate about helping women succeed in their careers.
@flexjobs Looking for tips on finding a flexible hours, remote work, freelance, or just more work life balance? Look no further. Flexjobs posts jobs and informative articles every day.
@healthcareitcentral Weekly job alerts, an employer directory, and articles for clients in healthcareIT.
@jacobshare Job search expert, blogger, and community builder. His career tweets are interesting and plenty.
@jobhuntorg A careers pioneer whose website and posts offer guidance and tips on everything career-related.
@markadyson Career consultant, blogger, and expert podcaster, Mark keeps his tweets light and jam-packed with everything career.
@social_hire Helps candidates find their next great job. Daily tips and job search advice.
@themuse Offers career advice and matches candidates with companies and jobs looking for them.
@williamarruda Personal branding expert and motivational speaker offers daily job search advice.
@workcoachcafe Tips to help people become more successful in their jobs and job search. Forbes Top 100 Career Site.
@youtern  Enables young talent to become highly employable by connecting them to high-impact internships, mentors, and thru contemporary career advice that works!

@absolutely_abby  Abby Kohut offers job search and recruiting advice to professionals. Selected as one of ‘Forbes Top 100 Career Websites’ and Fast Company’s ‘The Monster 11 for 2011: Career Experts Who Can Help Your Job Search’.
@chrisrussell Online recruiting, job board secrets, and HR consultant. Find out what recruiters are looking for.
@hrbartender Sharlyn Lauby delivers corporate HR tweets daily. Spot-on advice for interested job seekers.
@nickcorcodilos The author of Fearless Job Hunting and Ask The Headhunter, Nick’s tweets answer the burning job search and recruiting questions job seekers are asking.
@recruitmentgv Recruitment and Talent Acquisition news provided by the leading magazine for Recruitment Consultants.
@talentculture HR, Recruiting, Leadership and more. Be sure to save this social community as one of your favorite tweeters.

The Top 5 Ways to Land Your Executive Dream Job

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resumes that get you hiredAnyone who has applied for a job before should know the importance of having a quality resume. If you’re searching for your executive dream job, even the tiniest mistake on your resume can lead to you missing out on a great opportunity. Writing resumes that get you hired can be challenging, so you definitely need to take your time and focus on the details to prevent a mistake from happening. Here are our top five ways to give you a better chance at landing your dream job.

Highlight Relevant Achievements

Most executive resume writers have a knack for identifying the most relevant achievements pertaining to a job you’re applying for. The key here is to think about the achievements relevant to the job you want, rather than the job you have or had. Something you accomplished may have been great for your previous company, but if it doesn’t translate into potential success for your dream company, then it won’t strengthen your case.

Don’t Focus Solely On Previous Job Accomplishments

The best resume writing service will ask you for as many previous job accomplishments as you can think of. However, it doesn’t mean all of them should be included on your resume. Always keep the job you’re applying for in mind when writing a resume. Provide an important accomplishment from a previous job, but be sure to clearly indicate why the skills you used can help at their company as well.

Use Numbers and Statistics

Numbers and statistics are your friends when it comes to writing resumes that get you hired. In a page full of text, a number will stand out when an HR manager scans through the resume. Just make sure the numbers you put on your resume are important, since it will get their attention.

Don’t Get Too Wordy

You have about six seconds to impress an HR manager with your resume to keep it in the stack for consideration. If your resume is more than two pages and is filled with big blocks of text, it may not even get read. Keep it short and to the point, and only highlight the most important accomplishments to give yourself a better chance to be considered.

Keep Your Resume Simple and Clean

Finally, a simple and clean resume is better than a long and detailed one. And we can’t emphasize enough the importance of proofreading it thoroughly. Many people use professional executive resume writers to proofread their resume one final time before submitting it, just to make sure an important detail wasn’t missed.
Professional Resume Services takes great pride in helping executives land the job of their dreams. No matter where you’re at in the job search process, we will help you in any way we can. Be sure to contact us if you’re struggling with any aspect of your job search and we will do our very best to help you continue your career where you’ve always dreamed to be.

LinkedIn profile development

While most companies are hiring professionals and executives throughout the year, the summer months tend to be a little slower. With people taking time off to go on vacation and spending time away from the office, the hiring process takes a little longer than usual. For job seekers, this is the perfect time to clean up your executive LinkedIn profile. Most people don’t spend enough time updating their profile, which could have a few downfalls. Here are some tips on how to clean up yours this summer.

Update Everything

Read your entire executive LinkedIn profile word-for-word and update anything that has changed. Chances are you’ll think about several skills or experiences you’ve developed or had since your last profile update. Having updated information about yourself is one of the keys to the best LinkedIn profile development.LinkedIn profile development

Filter Through Your Endorsements

You may have gotten several LinkedIn endorsements from friends or family that simply aren’t relevant to executive jobs you’re looking for. The amount of endorsements you have isn’t nearly as important as the quality of the endorsements. Filter through all of them and remove any of the unimportant ones so a recruiter will see only the relevant endorsements.

Focus on Your Summary

The summary section is the place where you sell yourself to potential recruiters and connections. If you aren’t a strong writer, you can always reach out to a professional LinkedIn profile writer for assistance. The summary needs to be specific and straight to the point without a lot of fluff. Writing the best LinkedIn summary is an art, so seek help if you need it.

Keep Your Profile Straightforward

Your executive LinkedIn profile should be treated differently from your executive resume, but they do have some similarities. Don’t use a lot of filler words on your LinkedIn profile just to make it longer. Being clean and concise with your words will look more impressive to a recruiter than having to scroll down through blocks of text. If you’re actively looking for a job, make it clear. If you’re currently employed but keeping your options open, make that clear as well.
Professional Resume Services is here to help you with your LinkedIn profile development this summer. Whether you need advice on tidying up your profile, or if you need a professional LinkedIn profile writer, feel free to reach out to us at any time.

Mid-Year Job Search Checkup–What's Working and What's Not?

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**I am a member of the Career Collective, a group of resume writers and career coaches. Each month, all members discuss a certain topic. This month, we are talking about what job seekers can do now at the half year mark.  Please follow our tweets on Twitter #careercollective. You can also view the other member’s interesting posts at the end of the article.

With summer in full swing and the first half of the year gone already, it’s time to do a little inventory of your job search.
What has worked for you and what hasn’t?
First and foremost take a good, long, honest look at your resume.
What message is it conveying? Is it portraying what you excel in? Is it telling the reader what you can do for them or is it just a laundry list of what you’ve done. Is it focused on the job advertised? Sometimes I get a resume and I think, “Soooo, what does this person want to do??” Be specific and clear. Let the reader know why you are the best choice for the job. Remember, you are your product. You have to sell yourself.
Beef up your networking (especially if you don’t have one).
Have you told everyone of your decision to job search? Friends, family and colleagues? Have you updated your LinkedIn profile? What about other social networking profiles? Time to start creating some. Have you gone to any networking functions? Met any new people? If you haven’t, it’s time to put yourself out there and ‘make some new friends’ as your mother would say. Putting your resume on won’t help you land a job.
Consider staying in your existing position – making the most of it.
So, perhaps if you’ve been job searching while still employed, and not having much luck, your existing job is looking better and better. Analyze your current situation. What is it you don’t like about your job? More money? A better boss? Bigger challenges? What is it you want to change? Can you talk with your employer and see if you can work something out? Sometimes staying put has its advantages.
With only a month and a half until September, sit down and write yourself a new strategy for the second half of the year. Having a plan will help you feel more in control of your career and more positive about what is to come.
4 Summer Strategies to Step Up Your Job Search, @DebraWheatman, #careercollective
Putting Your Job Search Up On The Rack For Inspection, @dawnrasmussen, #careercollective
Mid-Year Job Search Checkup: Are you wasting your time? @GayleHoward, #careercollective
What is your unique value proposition? @keppie_careers, #careercollective
It is Time for Your Check-up Ms/Mr Jobseeker, @careersherpa, #careercollective
Mid-Year Career Checkup: Are You “On Your Game?” @KatCareerGal, #careercollective
How to Perform a Mid-Year Job Search Checkup, @heatherhuhman, #careercollective
Reposition your job search for success, @LaurieBerenson, #careercollective
Mid-Year Job Search Checkup: What’s working and What’s not? @erinkennedycprw, #careercollective
Mid-Year Job Search Check-Up: Getting Un-Stuck, @JobHuntOrg, #careercollective
Mid-Year Check Up: The Full 360, @WalterAkana, #careercollective
5 Tips for Fighting Summer Job Search Blues, @KCCareerCoach, #CareerCollective
Are you positive about your job search? @DawnBugni, #CareerCollective
Where Are The Jobs? @MartinBuckland, @EliteResumes, #CareerCollective
Mid-Year Job-Search Checkup: Get Your Juices Flowing, @ValueIntoWords, #CareerCollective
When Was Your Last Career & Job Search Check Up? @expatcoachmegan, #CareerCollective
Is Summer A Job Search Momentum Killer? @TimsStrategy, #careercollective

Once you’re unemployed, it can be tempting to go for that easy job that has nothing to do with your field. But maybe you should not be looking for just any job because the right one could be just around the corner. If you are trained in a certain field, it may be hard to find a position in this economy, but that doesn’t mean there are not advantages to focusing on a specific industry. In fact, you can make a case that if you position yourself correctly, you can find the right job quickly.
So what are the advantages of focusing on a specific type of position?
1. Serious job searches are time consuming. If you are unemployed, you should spend at least 30 to 40 hours a week looking for a position. Some people who are not focused put a lot of time and energy into their job search and end up feeling as though they are doing everything in their power. But, their energy is actually focused in other areas, so they are not putting forth the full effort. Focusing on a specific career will give you a leg up on the competition who are looking into different job options.
2. The more contacts you make in your search, the more likely you are to find a desirable position. The more you concentrate on these contacts, the better it will be for your job search. Putting a concerted effort will give you a better chance of something positive happening. The likelihood will be decreased if you focus on several different career paths.
3. Jobs often appear to those who use most of their energy in a specific direction. It will be difficult for people who are all over the map in their job search. HR managers look at the different careers job prospects have had and weigh that carefully when comparing candidates. Job seekers who are not focused rarely make any significant impact or impression on HR managers in order to attract the right position.
4. A productive job search requires that you present yourself convincingly to your prospective employer. Employers are not impressed by statements like, “I do not care what type of job I do” or “I’ll do anything as long as there’s a paycheck in it.” If you present yourself as professional and are focused in both written and verbal communications, you will give them more of a reason to believe in your skills. It’s important to find the right fit for both you and the company, and if you’re just doing a job for a job, you may be shortchanging yourself and the company.
5. Look at it this way–it may be hard to be enthusiastic and extremely well qualified for a 20 different jobs. So stick with what works for you and find the position that makes you happy and pays you well.

**I am a member of the Career Collective, a group of resume writers and career coaches. Each month, all members discuss a certain topic. This month, we are talking about Social Media and our careers. Please follow our tweets on Twitter #careercollective. You can also view the other member’s interesting posts at the end of the article.

Today it seems that everyone from your 10-year-old nephew to your Great Grandmother Mildred has at least a Facebook account filled to the brim with information that you may or may not want them, or other people from divulging – everyone, which includes the same hiring manager you sent your last resume to. Now it’s just much easier for prospective employers to Google your name and find out information about you, your family and your habits. So, what’s the best site and the best methods to keep your personal information private?
With the vast resources of personal data so readily available through social networking sites, it is very tempting for recruiters, HR managers and even yourself, to use these methods to screen prospective employees or to just find out information about an old friend. Microsoft recently released a commissioned study that shows 79% of people will look at an applicants’ online profile. Reviewing a candidates social networking site can help companies know more about how those candidates handle themselves, both personally and professionally. It can also provide information that is illegal to ask during interviews.
It’s true that in today’s world you have to be online in order to get noticed, but what sites are right for keeping your personal information private, while still giving you a measure of freedom online? The most well known sites such as Facebook, LinkedIn, Twitter and Myspace all have their ups and downs. Myspace has virtually vanished as a peer-to-peer social media information site in favor of it’s traditional focus as being a music house for artist. Facebook has it’s many detractors thanks to gaping security holes and the ability to gleam information quickly and easily, even after that information has been deleted. Twitter doesn’t really carry the same weight as the other sites, it’s good for quick burst of information but you cannot really customize it in order to share professional information. LinkedIn is the site that many professionals think of when they are looking for another job. People post links to jobs, information about their companies and things they are looking for. If you stay diligent and become friends with people in your industry, there is no way that LinkedIn would not benefit you.
It also presents an ethical conundrum. What if an HR manager stumbles upon your Facebook page with pictures from a wild party or of your growing baby belly? Would they be more or less inclined to hire you based on what they determine online? According to Microsoft’s study, 84% believe that it is OK to use social media to gather information about a candidate.
Do you know what that means? It means you have to stay up on what you have posted online and watch anything that could prevent you from finding that job. Make sure that you pick the right social media site and use it properly. In the right hands social media can be a very powerful thing, but it can also prevent you from gaining what you want.
Read on for more great Career Collective articles:
Make Your Career More Social: Show Up and Engage, @WalterAkana, #careercollective
You 2.0: The Brave New World of Social Media and Online Job Searches, @dawnrasmussen #careercollective
How to Get a New Job Using Social Media, @DebraWheatman #careercollective
Social Media: Choosing, Using, and Confusing, @ErinKennedyCPRW #careercollective
How to Use Social Media in Your Job Search, @heatherhuhman #careercollective
Updating: A Social Media Strategy For Job Search, @TimsStrategy #careercollective
Your Career Needs Social Media – Get Started, @EliteResumes @MartinBuckland #careercollective
We Get By With a Little Recs from Our Friends, @chandlee #careercollective
Expat Careers & Social Media: Social Media is Potentially 6 Times more Influential than a CV or Resume, @expatcoachmegan #careercollective
Social-Media Tools and Resources to Maximize Your Personalized Job Search, @KatCareerGal #careercollective
Job Search and Social Media: A Collective Approach, @careersherpa #careercollective
How Having Your Own Website Helps You, @keppie_careers #careercollective
Social Media: So what’s the point?, @DawnBugni #CareerCollective
Tools that change your world, @WorkWithIllness #CareerCollective
HOW TO: Meet People IRL via LinkedIn, @AvidCareerist #CareerCollective
Effective Web 2.0 Job Search: Top 5 Secrets, @resumeservice #CareerCollective
Jumping Into the Social Media Sea @ValueIntoWords #CareerCollective
Sink or Swim in Social Media, @KCCareerCoach #CareerCollective
Social Media Primer for Job Seekers, @LaurieBerenson #CareerCollective