It’s easy to approach LinkedIn like it’s a professional version of Facebook, but that is not a good idea.Many professionals very carefully do not have any overlap at all between their Facebook and LinkedIn profiles but realize that somehow, somebody will figure out the connections so they are still careful online. In fact, that’s the first mistake you can make:
Common Mistakes Seen On LinkedIn
Not monitoring the way your name and identity (brand) show up online keeps you from seeing when there’s a problem that needs to be addressed. Set up a Google Alert on all variations of your name and use a few search engines to see how you look to a potential employer who is researching your suitability for an opening.
No profile picture, or an unprofessional profile picture make an impression all right, an impression that you don’t care about your career enough to use a suitable photograph.
An incomplete profile reveals your failure in completing a task and triggers questions about how you’ll complete tasks on the job. It also shows you haven’t taken the time to learn how to effectively use the tools at your disposal.
Not updating your status with recent accomplishments or authoritative content makes you look like nothing is happening.
Thinking LinkedIn is only for job seekers and ignoring the network until you need a job keeps you from the real benefits of professional networking.
If you are at all serious about your career, you should be regularly paying attention to how to improve your LinkedIn capabilities. There’s been plenty of tips on this blog, and we even offer professional LinkedIn Profile Development if you decide you need that service. The professional networking you have on LinkedIn isn’t like any other type of social media, and it’s worth your time and effort to learn how to avoid making mistakes.
3 Reasons You Might Need Help With Online Branding
Online branding is hard to avoid if you are going to be involved with society. It’s actually happening whether or not you want it to, because some of your information is probably online already. Don’t believe me? Try doing a search on your name — I’ll wait.
This is why you need to “own” your online brand. Maybe there was a lot of entries with your name, maybe just a few, but when you submit your resume to a company, the name on your resume is what they will search. It’s a very important part of your professional package. But sometimes, you need to get help in order to get your online brand what it needs to be. Here are three possible reasons to ask for that help:
You are overwhelmed with all that is going on in your life right now. Sometimes life throws a real curve ball and you are starting over from square one. It could be a divorce, a death or major illness, coming back into the workforce after a hiatus, a family emergency, or even a natural disaster. If there is too much on your plate, this is one thing you can delegate to a professional.
You don’t really know what you are doing with the whole computer thing. You are learning, but you are afraid of making a mistake. I always tell newbies to the computer age, ‘You can’t break it!’ Getting professional help will give you a confident start and you can take it from there. Or you can learn as you go and try it out. Either way it’s a reality you will need to face –e-commerce, for example– you can’t go to an actual Amazon “store”… you need to order online to get what you want from there. Start small and work your way up to profile creation.
You now realize that you blew it big time. You have been buzzing along posting selfies and crazy party photos, and now you wish you’d listened when your mom told you to be discreet. She was right and now you are sorry, but you have no idea what to do about it. A professional would have experience in this area and could help. We help with reputation management and can help you clean up your digital dirt. Then you can tell all the tweens you know to heed your warning.
Professional Resume Services offers several types of online branding help, from LinkedIn Profile Development to Online Branding/Profile Development Coaching and even an Online Branding Power Package (all on the link; scroll down and see). It’s also part of what is offered in our Coaching Services. If you need help with your online brand, you can find it here!
If you think about it, you have “employees” of your own.You pay them to do things for you — find information on what concerns you, keep track of data you need to access again, and anything else you don’t want to do yourself. Some of your employees are paid when you get the bill from the phone company and your internet provider. Others are paid when you get your electric bill. Some are actually people who provide a service you appreciate. Technology can be an excellent employee, if used correctly. How much easier is life when your smartphone works? How much harder is it when you can’t figure it out? If you don’t have a smartphone (“substitute computer”), or whatever technology you use on hand, life can feel out of control. One problem with this employee of yours is that technology changes over time. Your comfortable way of doing things gets out of sync with the way the rest of your world is moving and you miss out on important details. This is when a person who provides a service can help. You could catch up with the current technologies yourself, if you spent the time and energy to figure it out. But employing someone to get you started lets you get up to speed much more quickly and you get a head start.
The LinkedIn Profile Development service is a good example of what I am talking about. Right now, LinkedIn is one of the best technological tools available for connecting with others in your career field. But they are moving at a very fast pace. This service puts you in the best position to start putting technology to work.