LinkedIn, as well as other forms of social networking and online branding, is a great tool for getting your name out there to employers. But in order for LinkedIn to work for you, then you need to make sure your profile is complete and written in a way that supports your career goals.
Here are a few things you need to ensure you include on your profile:
The first thing you can do is add a photo of yourself. It is very simple. Click on the square with a person in it on the left of your name and add a photo. Your profile photo should be clear and professional looking. Adding a photo will help potential employers see who you are as well as will help them to recognize you when you come in for an interview.
Next, upload the most relevant information from your resume. Include a brand statement, professional summary, specific jobs and achievements,and any significant career highlights. Don’t forget to add information to your “Skills” list. You can either use the LI format, or simply put your best areas of expertise with your professionaly summary. Finish up with your education credentials and any applicable certifications.
Finally, there is a button on the top right hand side of your profile that says, “Improve Profile.” Click on this button and you will be led step by step through sections that will make your profile look even more impressive. The sections range from courses you took in school to languages you speak.
These few steps will not only help you create a complete profile on LinkedIn, but it will also help you create a professional and impressive one.