Searching for a job is hard work. No matter how diligently you try, it can feel like you are not doing enough to land the one you want. You most likely started with a solid resume crafted by professional executive resume writers, numerous job searches and an upgrade to your online information to show how employable you are. However, let’s face it, there’s a lot of competition out there and it takes something exceptional to stand out from the rest. You are basically marketing yourself by trying to sell your skills to a potential employer. Think of your job search like running your own marketing campaign.
Starting the Conversation
Even with the help of a professional resume writing service, you will get nowhere in the business world without conversation. There are interviews, job offers and plenty of social media sharing to help get a conversation started. Discussions started online through things like professional LinkedIn profile writing can lead to future employment. Think about your job search as trying to figure out how to start a conversation with someone who can hire you.
Think Like a Business
Treating your search for a job as a marketing campaign puts you at eye level with a company. In marketing, you try to find a way to entice a buyer by offering them something in a way they can’t resist. When you are marketing yourself to a business, you have the opportunity to show them how valuable your skills are to them, how you will save them money or how you can make them look better. The same sales strategies used in the marketing arena work for applying for a job as well.
The Role of Targeting
When you are marketing a product, you choose a specific audience to target because they are most likely to invest in the product. This is an essential element in the job search process as well. You want to choose the companies that may be interested in what you have to offer. These are the ones you want to engage in conversation with. Once you identify the companies you want to target, everything can be crafted to get their attention and demonstrate how you can play a role in their productivity and profitability. Everything you do, from hiring professional executive resume writers to answering questions during the interview, will be geared toward alerting a potential employer to what you have to offer.
Who to Talk To
Once you find the industry or business to target, you then need to identify who you want to start your conversation with. Some specifics you might look for include:
- Individuals in supervisory positions above yours
- A corporate recruiter
- Individuals holding the same title as you are aiming for
By gearing your efforts toward these positions, you will be able to speak with those who can either hire you or connect you with a hiring party. Thus, you start your own professional network relevant to your expertise and necessary for your success.
By working with a professional resume writing service, you can craft the perfect resume to get you started on the right path. From there, you will be able to build your own marketing campaign with you as the focus product.